Bibliografia su Programmi Fedeltà, Micromarketing, Carte Fedeltà, Uso dei dati di cliente,
Direct Marketing
a cura dell’Osservatorio Fedeltà Università di Parma
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Casteran H. et al. (2002) L’impact des programmes de fidélisation sur la consommation: un effet sélection
et/ou de changement de comportement. Une investigation sur les données de panel “single source”
BehaviorScan, IRGREM Workshop on CRM and Loyalty, Università di Pau, 5-6 luglio
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Cuthbertson, R. e Laine, A. (2004) The role of CRM within retail loyalty marketing, Journal of Targeting,
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Paper, Bradford Management Centre, Bradford University
Dowling, G. R. and Uncles M. (1997) Do Customer Loyalty Programs Really Work?, Sloan Management
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Intentions, Advances in Consumer Research, 2
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competitive advantage, Academy of Management Review, vol. 4
Eckerson W.W. (2002) Data quality and the bottom line, The Data Warehousing Institute, USA
Evans, M. (1999) Food retailing loyalty schemes – and the Orwellian Millenium, British Food Journal, vol.
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Feinberg, F. M., Krishna, A. and Zhang, Z. J. (2002) Do We Care What Others Get? A Behaviorist Approach
to Tageted Promotions, Journal of Marketing Research, vol. 39, n.3
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Fox H. W. (1968) The Economic Trading Stamps, Public Affairs Press, Washington
Gagnon, J. L. et al. (2005) The Customer-centric Store: Delivering the total experience, European Retail
Digest, issue 46
Hand, D.J. Mannilla, H. e Smyth, P. (2001) Principles of Data Mining, Boston, MIT Press
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Hartmann W. R. and Viard V. B. (2007) Do Frequency Reward Programs Create Switching Costs? Stanford
Working Paper #1941, Stanford University
Harvard Business School Publishing (2004) Nectar: Making Loyalty Pay, case study
Hawkins G. (1999) Building the Customer Specific Retail Enterprise, Breezy Heights Publishing, NY
Hawkins, G. (2003) Customer Intelligence. The Value of Customers, The Power of Profits, Breezy Heights
Publishing, NY
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Page, UK
Inmon W.H. (1996) Building the data warehouse, Wiley, New York
Jain, D. and Singh, S. (2002) Customer Lifetime Value Research: A Review and Future Directions, Journal
of Interactive Marketing, 16(2)
Johnson K, Leger M. (1999) Loyalty marketing: keeping in contact with the right customers, Direct
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Johnson K. (1999) Making loyalty programs more rewarding, Direct Marketing, marzo, vol. 61, n. 11
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Today’s Retail Environment, white paper disponibile all’indirizzo www.spectramarketing.com
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Preferences towards Frequency Program Rewards, Journal of Marketing Research, 39 (May)
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loyalty? An empirical analysis accounting for program design and competitive effects, Discussion paper,
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Lugli, G., Cristini, G. (2001) Category Management, Il Sole 24Ore, Milano
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Lugli G., Ziliani C. (2002) L’apport des NTIC aux relations entre industriels et distributeurs, Revue
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