ECR Italia
Main Project 2003
National initiatives meeting Paris April 3 2003
Main Projects
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OSA
C-CRM Phase 2
Category Management Tool Kit
Social and Environmental Responsibility Phase 2
OSA
OSA
• Objective :
– Utilize European and French results to analyze
the italian situation
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OSS % per category/ PoS format
Identify main root causes
Implement and monitor corrective actions
Prepare a road map and best practices for all
Members of Ecr Italia
OSA
• Working Group
– Industry : Barilla, Bauli, Baiesdorf, Cameo,
Campari, Cirio , Coca Cola, Danone, Elah Dufour,
Fater, Ferrero,Fhp,Gillette, Guaber, Heineken,
Henkel, J,Wax, Kraft, Lavazza,Manetti e Roberts,
Mastrerfood,Nestlè. Oreal, Procter&Gamble,
Reckittbenckiser, San Pellegrino, Sara Lee,
Unilever
– Retailers : Carrefour, Conad, Coop Italia, Crai,
Despar, Esselunga, Interdis, Metro, Selex, Sisa
OSA
• Status: On Going
– Defined general objectives :
• How to measure OSS
• Service level to Shopper
– Supply Chain status from OSS point of view
under analysis ( Questionnaire)
– Pilot under preparation
– Project closing : End 2003
Project Road Map
To Day
DEFINIZIONI
QUESTIONARI
O
MISURAZIONI
PILOTA
ESTENSIONE
PILOTA
ANALISI OSA
Condivisione dati
Europa/Francia
Definizioni
Indagine sulla Supply
Chain Italiana
( Questionario e
Raggruppamenti di indagine)
Risultati
Questionario
Preparazione
Piloti
MISURAZIO
NI CAUSAEFFETTO
MIGLIORAMENTI
E MISURAZIONI
(automatiche)
(azioni a breve)
OTTOBRE-FEBBRAIO
MARZO-MAGGIO
GIUGNO-SETTEMBRE
RAPPORTO
INTERMEDIO
GIUGNO
Da decidere e
programmare
RAPPORTO
FINALE
OTTOBRE
Pilots Operative Process
STAB
MC
Riserva
GDO
MP
Copertura
dell’assortimento
Programmi Stock
P.F.
Stock
Ordini
Stock
Ordini
Ordini di
rifornimento
IDM-GDO
Stock
Stock
Ordini
Ordini
• Categoria =
Scaffale
• Tutte le
referenze del
planogramma
Distributore
(tutti i prodotti)
Man.
Autom.
Distributore
(prodotti Pilota)
Produttori
(co-Pilota per
le promozioni)
Legenda: modalità di partecipazione
Rilevazione Diretta
Cassa
Visibilità d’interfaccia
Presenza
OSA
• Available material :
– A Questionnaire to analyze the full supply
chain from OSS point of view
– Pilots road map
C-CRM Phase 2
C-Crm Phase 2
• Objective :
– Spread knowledge of results of the phase 1
– Define operational solution for C-CRM
C-Crm Phase 2
• Status : On going
– Spread knowledge of results of the Phase 1
• 3 workshops with 70 Managers involved already
done
• 3 additional workshops scheduled in April and May
– Define operational solution for C-CRM
• Working Group Started
– Project Closing: September 2003
C-Crm Phase 2
• Working Group
– Industry: Barilla, Coca Cola, Colgate, Fater,
Ferrero, Galbani, Henkel, Kimberly Clark,
L’Oreal, Manetti e Roberts, Sara Lee
– Retailers : Auchan, Carrefour, Conad, Crai,
Interdis, Despar, Metro, Selex, Sigma, Sisa
C-Crm Phase 2
• Available Material:
– Phase 1 Blue Book
– Workshops Material
Category Management Tool Kit
Category Management Tool Kit
• Objective :
– Satisfy the requests coming from the
participants to work shops :
• Map the Category Management applications
already existing in ECR Italia
• Define a “ Tool Kit” to help Category Management
implementation in all Companies
Category Management Tool Kit
• Status :
– Call for nominations launched
– Project closing : End 2003
Social and Environmental
Responsibility Phase 2
STAB
GDO
Social and Environmental
Responsibility Phase 2
STAB
GDO
• Objective :
– Identify the elements of an “ Ethical Offer” and
of an “ Ethical “ Retail mix
– Define a collaborative pattern
Social and Environmental
Responsibility Phase 2
STAB
GDO
• Status :
– Call for nominations to be launched
– Project closing : end 2003
Social and Environmental
Responsibility Phase 2
STAB
GDO
• Phase 1 Working Group:
– Industry: Bp-Castrol, Confruit, Coca Cola,
Elah Dufour, Eridania, Ferrero, Galbani,Gruppo
Buondì, Guaber, Heineken,Henkel, Kimberly
Clark, Kraft, Leaf, Manetti e Roberts,Martini e
Rossi, Sara Lee, Unilever
– Retailers : Aligrup, Carrefour, Coop Italia,
Crai, Ceda, Despar, Interdis, Selex
Social and Environmental
Responsibility Phase 2
STAB
• Available material :
– Phase 1 Blue Book
GDO