 Smart Meter e integrazione dei servizi per monitorare consumi e promuovere l’eﬃcienza 10 Dicembre 2013 10 December 2013 Programmi per la capacitazione dei consumatori che aiutano tutti i
segmenti di consumatori a risparmiare energia e denaro
L’ Azienda
•  Partnership con 90 fornitori di energia
e distributori in 8 Paesi
•  Programmi per oltre 16 milioni di
famiglie
•  400 dipendenti a Washington, San
Francisco, Londra, Singapore
•  Nella top 10 della classifica delle 100
compagnie piu’ promettenti di Forbes
Il nostro DNA
•  Software basato sulla scienza del
comportamento
Risultati comprovati
•  Analisi di dati a larga scala
•  Risparmio energetico del 1.5% - 3.0%
•  Consumer marketing
•  3TWh cumulativi in 6 anni di attivita’
•  User-centric design
10 December 2013 2 Capacitare il consumatore e’ un percorso..
Aiutarli ad interessarsi Aiutarli a prendere controllo 3
Aiutarli a capire Aiutarli ad entrare in azione …che necessita un approccio scientifico
I dati di consumo, da soli, non
capacitano il consumatore
Campagne generalizzate hanno impatto
limitato Customer response
Energy Reports
80%+ % Customers
Taking Action
< 5% Typical Web Portal
Proactive Behavioral
Messaging
Programmi basati sulla scienza del comportamento
Neighbor Comparison
Behavioral science helps motivate
consumers to save energy
Last 12 Months Neighbor Comparison
Mailed reports
Reach all consumers
regardless of
demographics
You used 47% MORE electricity than your efficient neighbors.
This costs you about $303 EXTRA per year.
< 2009 2010 >
1,800
kWh
1,500
1,200
900
Key:
600
YOU
All Neighbors
Efficient
Neighbors
AUG
SEP
OCT
NOV
DEC
JAN
FEB
MAR
APR
MAY
JUN
JUL
Your Personalized Plan
Customized based on your profile: Homeowner, High Cooling Use, 1716 Sq Ft, Home all day
Update your profile online.
Adjust your thermostat
To 72 degrees when you’re at home
To 76 degrees when you’re away
Fix gaps around windows and doors
Next steps:
Buy sealant at your local hardware store
Maintain your air conditioner yearly
Next steps:
Save up to
$165/year
Save up to
$310/year
PERSONALISED TIPS
Save up to
$20/year
To help consumers take action
Clean the coils and nearby areas
Update your plan at
ComEd.com/energyReport
Call us at 1-800-EDISON1 or email us at [email protected]
ComEd.com/SmartTools
How many can you
check off?
© 2010 OPOWER
Printed on 30% post-consumer recycled paper.
Analytics
Insights that consumer care about, such as
how their cooling use compares
10 December 2013 6 Comunicazione proattiva e personalizzata basata su
psicologia del comportamento
Rapporti efficienza energetica
Call center
Web e telefonia mobile
Marketing
Social media
Termostati
7 Previsioni fatturazione
10 December 2013 Avvertimento di
fatturazione piu’ alta
del normale
Paragone tariffe
dinamiche
8 ‘Sconti per le ore di punta -SOP’ per 1.1M consumatori
domestici a Baltimora
Possibilita’ di scegliere le migliori tariﬀe
Benefici tangibili
SOP -s 50% del Business Case per I
contatori intelligenti
($1.25 iMiliardi in 10 anni
Operational
Savings
30%
Energy
Efficiency,
20%
»  Approccio personalizzato,
multi-mediale
10 December 2013 DR +
Dynamic
Rates, 50%
»  Monetizzazione dei benefici in
capacity market PJM
9 Come funziona in pratica?
Online
Reinforcement
Pre-event
notification
Consistent with
outbound channels
Build awareness
prior to peak
events
Post-event
summary
Next-day
feedback on
$ and kWh saved
Multi-channel
Reach customers
where they are
10 December 2013 Normative
Comparison
More durable than
rebates alone
10 Appendice I rapporti cartacei vengono letti ed utilizzati dalla maggior parte dei
riceventi
The vast majority of customers
engage with Opower reports
Engagement translates into improved
opinion of utility in key areas
100%
Remember
reports
77%
Read reports
74
64
Control
45
40
59%
0%
Save reports for
reference
With Opower
54
73%
Share or post
reports
68
28%
Trustworthy Wants to help me Wants to help me
source of
reduce my home
save money
information on
energy use
energy efficiency
Risparmi energetici significativi e durevoli
Energy saved
5.0%
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Average Steady State Savings = 1.5 – 3.5%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45
Months since program start
10 December 2013
13 …ad un costo competitivo rispetto ad altre misure
Risparmi energetici verificati da ACEEE, Yale e MIT
3-Year Program Energy Savings per
100,000 Targeted Households*
(GWh)
Lifetime Cost-Effectiveness
($ / kWh)
75.0
0.12
0.10
33.0
0.03
0.03
0.02
0.6
In-Home
Audit
*
1.0
Weatherization
3.0
E-Star
Fridge
CFL
Lighting
OPOWER
Weather- In-Home
ization
Audit
E-Star
Fridge
OPOWER
CFL
Lighting
CFL & Weatherization from, “National Energy Efficiency Best Practices Study,” 2004. Energy Star appliance data from Department of Energy website.
Energy Reporting results based on average program impact of 250 kWh per home, validated by Summit Blue and ACEEE
14 14
Impatto su tutti i segmenti di consumatori
Energy Savings by Income 3%
2.52%
2.50%
2.31%
2%
Energy Savings by Age 1.90%
2.44%
3%
2%
1%
1%
0%
0%
0-‐25k 25-‐50k 50-‐75k 75-‐100k >100k Energy Savings by # of Residents 3%
2%
2.71%
2.15%
2.23%
2.25%
2.37%
18-‐29 30-‐39 1.97%
40-‐49 2.46%
2.26%
50-‐59 60+ Energy Savings by Household Eﬃciency 2.50%
3%
2.43%
2.20%
2%
1.25%
1%
1%
0%
0%
1 Resident 2 Residents 3 Residents >4 Residents “More than Average” “Average” “Eﬃcient” Impact Variance Very Low Across Demographic Groups and Energy Proﬁles 15 Impatto elevato durante le ore di punta
Average hourly kW reduction per home
Peak hours
0.014"
0.012"
2x peak impact
0.010"
Average daily reduction
0.008"
0.006"
0.004"
0.002"
0.000"
1
2
3
4
5
6
7
8
9
10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Hour of day
16 Valutazione e verifica dei risultati
Random
Allocation
Control
Group
+
No Reports
Energy Usage
Targeted
households in
utility
footprint
Statistically
equivalent
groups
Test
Group
Receive
Reports
+
Randomized Control Trials
»  Follows experimental design
»  Clearly isolates impact of program
17 10 December 2013
»  Endorsed by U.S. DoE and
LBNL
»  Follows NAPEE guidelines
»  Used in PUC filings in 24
states
Grazie! [email protected]