CSR as a tool for sustainable territorial
development at regional and European level:
actions and suggestions
Gian Angelo Bellati
Direttore Unioncamere del Veneto
Klagenfurt, 7 giugno 2011
Klagenfurt, 7 giugno 2011
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ENTERPRISE SOCIAL RESPONSIBILITY AS
COMPETITIVE AND STRATEGIC INSTRUMENT
The European Union Green Paper (2001) describes the Corporate Social Responsibility
(CSR) as:
“a concept whereby companies integrate social and environmental
concerns in their business operations and in their interaction with their
stakeholders on a voluntary basis. […] Being socially responsible means
not only fulfilling legal expectations, but also going beyond compliance
and investing “more” into human capital, the environment and the
relations with stakeholders”
A socially responsible behaviour:
 is going beyond the fullfillment of legal expectations;
 is on a voluntary basis;
 encourage long term economic sustainability;
 is connected to a durable development: companies must consider also economic,
social and environmental consequences while managing their activities;
 is not an “additional” feature in business activity, but it’s inherently related to business
management.
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GENERAL BENEFITS OF CSR:
• Ther better, safer and more motivational work environment the
more capability to attract and keep skilled and motivated
workers;
• company brand Strengthening, through the development of a
stable and durable relationship with consumers/clients, based on
brand trust and fidelity;
• business risk reduction;
• Increasing competitiveness of the enterprise and the whole
productive system;
• helps to strengthen the relationship with clients and suppliers and
with all the stakeholders and improve the capability to fullfill their
expectations;
• reduction of boycott risk from outside through a more strength
reputation;
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BENEFITS FROM CSR/2
• CSR can be a qualifying differentiating feature as the competitive
international context is always more complex and dynamic and social
and environmental dumping create instability with the business
competitiviness.
• improving of the relationship with financial institutions, with a view to
an easy access to financial sources granted by the profile risk
reduction. It allows to benefit by fiscal advantages;
• a sustainable economic development, as the business activity
pays attention to environmental and social consequences and to all
internal and external stakeholders needs;
Creation of value added for:
• Businnes
• Environment
• Society
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VENETO CSR PROJECT
• 2006 Agreement Regional Protocol signature – Unioncamere
del Veneto
Veneto CSR Project
Forum Veneto Multistakeholder
•2009/2010: new Covenant to set up CSR activities
Companies training and sensitization on the importance to a strategic
approach toward the quality and toward the CSR in the global competition
context
Minimum Requirement settlement to support companies wishing to take
on a CRS process
Economic, fiscal and administrative benefits to the companies in line with
the minimum requirements
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COVENANT COMMUNITY “NUOVO
VENETO”
Document officially presented on March 10, 2011 by the
Associazione Veneto Responsabile, with the aim of stimulating a
rethinking of the current development model in a responsible
and community perspective.
The Covenant was constructed on the basis of a Open Mnifesto
designed by Veneto Responsabile and developed with the
assistance of several provincial forum, made up of economic,
social and institutional entities in cooperation with the Chambers
of Commerce.
Veneto Responsabile is a non - profit organization founded in 2003
with the objective of promoting sustainable development of the
Veneto region. The association is made up of representatives
from business and civil side of Veneto.
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PRIORITIES IN THE EUROPEAN PROJECT ON
CSR
• Institutional networks and exchange of good
practices for the promotion of CSR
• Tourism and CSR (incoming call SEE IV on JuneJuly)
• Competitiveness of SMEs through CSR
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Thank you for your attention !
Contacts:
Unioncamere del Veneto
Via delle Industrie, 19/D
30175 Venezia - Marghera
Tel. 041 0999 311 Fax 041 0999 303
[email protected]
www.unioncameredelveneto.it
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