UNIVERSITÀ DEGLI STUDI DI PAVIA
FACOLTÀ DI ECONOMIA, GIURISPRUDENZA, INGEGNERIA,
LETTERE E FILOSOFIA, SCIENZE POLITICHE.
Corso di Laurea Interfacoltà in Comunicazione Professionale e Multimediale
CORPORATE SOCIAL RESPONSIBILITY:
UNA LEVA PER LA REALIZZAZIONE DI PARTNERSHIP
FRA PROFIT E NON PROFIT
Relatore:
Chiar.mo Giampaolo Azzoni
Correlatore:
Chiar.mo Giorgio Rampa
Tesi di Laurea di
Giorgia Frigerio
Anno Accademico 2012/2013
Etichs & Economy
Can exist a break-even point?
CSR: profit e non profit insieme
Etichs & Economy
Committee for Economic Development (1971)
Responsibilities to its economic functions
Responsibility of the business in relation to
society’s value
Responsibility of the business facing great
social problems
CSR: profit e non profit insieme
Etichs & Economy
Carroll (1979)
CSR: profit e non profit insieme
Etichs & Economy
Good enterprises get even more attention to
community,
enviroment
and
public-private
partnership.
CSR: profit e non profit insieme
Etichs & Economy
THIRD
SECTOR
STATE
MARKET
CSR: profit e non profit insieme
Business has a responsability
to give back to the community
CSR: profit e non profit insieme
Corporate Social Responsibility
PARTNERSHIP
CSR: profit e non profit insieme
Third Sector
In Italy:
235,000 non profit organizations
488,000 employed
4,000,000 volunteers
67 billion Euro
=
4,3 of PIL
CSR: profit e non profit insieme
Partnership profit - non profit
Partnership does not mean just philantropy, but common goals
and long-period vision.
CSR: profit e non profit insieme
Partnership profit - non profit
• employee volunteering
• Cause Related Marketing
• donation
• joint promotion
• product which are value to the community
• awareness campaigns
CSR: profit e non profit insieme
Employee Volunteering
Businesses invest in this resource because they believe it
is crucial for economic and social cohesion.
Volunteers also benefit from broadening their horizons and
gaining new and fresh perspectives on social issues.
CSR: profit e non profit insieme
Cause Related Marketing
CSR: profit e non profit insieme
Donation
Donations are still the most common form of partnership.
CSR: profit e non profit insieme
joint promotion
CSR: profit e non profit insieme
Products with high social value
An ordinary
Sustaninability Report
becomes an exclusive
one.
CSR: profit e non profit insieme
awareness campaigns
CSR: profit e non profit insieme
different reasons
Profit:
- reputation;
- better relationship with the local
community;
- differentiate its image.
Non profit:
- more opportunity to achieve its
mission;
- new volunteers;
- spread the culture of solidarity;
- more resources to carry out its
projects.
CSR: profit e non profit insieme
some limits
What is necessary:
1) a higher management level of non profit;
2) more orientation towards Corporate Social
Responsibility when for profit are concerned.
Collaboration between the two parts allows the
overcoming
of
any
mutual
barriers,
professional growth, thus reducing possible
critical situations and empower business ethics
in some aspects.
CSR: profit e non profit insieme
The recipe for success
Long shot vision of society, its needs
and expectations.
 The company makes use of its
professional value and costant quality
research;
 Non-profit underlines the importance of
deep knowledge of community, its
listening capabilities and all the people's
energy.
CSR: profit e non profit insieme
Grazie
per
l’attenzione
Giorgia Frigerio - CSR: una leva per la realizzazione di partnership fra profit e non profit