ARTROOMS 2015
International Contemporary Art Fair
23 – 26 January 2015
Melia White House Hotel
London
Welcome to ARTROOMS 2015
Open the door to one of 76 rooms and enter the Artist’s world
The unique setting of a luxury hotel room becomes a pioneering way to access art.
Artworks are brought to life in an intimate surrounding, shortening the distance between
artists, curators and visitors.
The Venue
Melia White House Hotel
4 DAYS EXHIBITION, 3 SECTIONS, WORKSHOP, TALKS AND MORE…
The Unrepresented Artist Section is one of the unique selling points of ARTROOMS 2015. 75%
of the rooms will host International artists, that are not yet represented in the UK. A prestigious
Committee, whose members will be disclosed in the next following days will select our global
artists. Successful applications will be notified by October 2014.
Galleries and Functional Art are scouted and selected by Cristina Cellini Antonini together with
members of the Arts Advisory Board, who will supervise and coordinate the event.
Gala Dinner
Special Projects
Workshops
The Committee & the Arts Advisory Board
Greta Scacchi actress and art dealer,
Ian Rosenfeld curator and director at
Rosenfeld Porcini Gallery, Roberta
Cremoncini director at Estorick Collection,
Francesco Fanelli director at Triumph
UK, Cristina Cellini Antonini founder &
co-director at Artrooms Fair, Giulio
Mazzarini photographer, Chiara Canal
director at Le Dame Art Gallery, Monika
Kurtova indipendent curator, Gioele
Camerlinghi GM at Melia White House
Hotel, Lorenzo Belenguer artist & writer,
Rosamond Murdoch gallery director at
Bow Arts Trust, Interior Designer Emma
Saxby.
Marketing materials
Partners are included in the following marketing material
The Catalogue, the Fair map and signage. Every
Partner is given a standard listing in the ARTROOMS
2015 printed Catalogue. 20,000 copies of the
publication are distributed across London at all our
Partners venues, including Bow Arts Trust, the Italian
Chambers of Commerce & Industry in the UK, the
Estorick Collection and our other galleries across the
city. Partners are plotted on our Fair map, which
accompanies the Catalogue.
ARTROOMS.ORG. Partners are given a dedicated page
on our website, where you can upload a detailed
description of your products/brand/business. Partner
logos can be found on the Partners page via our
search facility which is arranged by data, area and
name.
The newsletter and Social Media platforms. Monthly we send out our newsletter to over 30,000
subscribers with information about forthcoming events. We also mention all partners across our Social
Media platforms (Facebook, Twitter, Linkedin, Google+ and Pinterest)
Melia White House Hotel Thanks to this venture, ARTROOMS 2015 will be advertised to thousands of
people in London’s Airport Lounges and via the Hotel’s social networks and CRM (80000 contacts)
Become a Partner, share a vision
Proud to play a key role in London’s cultural scene
We welcome a strong mix of Partners to be part of ARTROOMS 2015.
At the heart of the Fair we are seeking to provoke innovation, creativity &
entrepreneurship.
Sponsors & Partners
Associate Partners
Sponsors & Partners
Hotel Partner
Media Partner
Museum Partner
Charity Partner
Contact
ARTROOMS2015 at Melia White House Hotel – Albany Street – Regents Park – London NW1 3UP
Tel: +44 (0) 7947653530 - email: [email protected] - www.art-rooms.org