PRESS RELEASE
MICHELLE HUNZIKER AND PIERO CHIAMBRETTI
SPEAKERS AT THE “MEDIAFRIENDS” CONFERENCE AT BOCCONI
Tomorrow, Tuesday 28 February – Aula Magna, Bocconi University Milan
Michelle Hunziker and Piero Chiambretti will participate tomorrow,
Tuesday 28 February 2012, in the conference “Tra i due mondi” (Between
Two Worlds) organised by Mediafriends and the Sda Bocconi-School of
Management n the relationship between “profit” and “non profit” ventures
in Italy.
The conference will take place in the Aula Magna of the Milan university,
and will present a study carried out by SDA Bocconi and involve
representatives of leading companies such as Bulgari, Alessi,
Montepaschi and associations such as Medici senza Frontiere, Airc and
Lega del Filo d’Oro.
During the conference, the TV critic of the daily newspaper La Stampa
Alessandra Comazzi will be the moderator of the 2pm session
“Comunicare il sociale” (Communication Social Initiatives) including as
special guests artists engaged in the sector such as come Hunziker and
Chiambretti.
This will be followed by a round-table discussion “Profit-Non profit: una
partnership obbligatoria” (Profit-Non profit: an obligatory partnership) that
will examine the role of charitable organisations and entrepreneurs, the
discussion will be moderated by the editor of Panorama Giorgio Mulè.
The conference will begin at 9am with a speech by Aldo Bonomi, director
of the research institute Aaster, and contributions from professors Giorgio
Fiorentini and Elio Borgonovi and the presentation of the SDA Bocconi
study. The conference will end at 5pm.
Mediafriends is the charitable association founded in 2003 by Mediaset,
Mondadori and Medusa. Mediafriends organises, mainly television, events
aimed at collecting resources to finance charitable projects. The chairman of
the association Mediafriends is Pier Silvio Berlusconi.
Cologno Monzese, 27 February 2012
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