PAN JI
MERCATO CINESE
FASHION PIU’
How the business was set up
Set up by
himself
14%
14%
72%
Purchased with
other
members
Set up with
other
members
Reasons for the establishment of the
business
Providing work for countrymen
Desire of autonomy and
indipendence
Improve my social status
8%
8%
15%
Lack of better employment
opportunities
15%
8%
8%
15%
15%
8%
Becoming a successful
entrepreneur
Desire to develop and use my
personal skills
Opportunity to create new products
Being able to rely on the
contribution of immigrants and
fellow countrymens
Continuing a familiy tradition
Years spent in Italy by the entrepreneur
17%
16%
5 years
17%
16%
6 years
10 years
12 years
17%
17%
15 years
No answer
Years of activity
50%
50%
Up to 5
Between 5 and 10
Origin of the support received by the
entrepreneur at the start-up of the
business
14%
14%
By family
72%
By Italian friends
By countrymen
Tipologia di sostegno ricevuto da parte di
connazionali e altri immigrati dopo la
costituzione
33%
Financial resources
and guarantees
17%
33%
17%
Psychological
support and
solidarity
Flexible workforce
Nothing
Type of support received by the
entrepreneur by other immigrants
Flexible workforce
17%
50%
33%
Information and
management
consulting
Nothing
Customers nationality
18%
19%
9%
Romania
9%
Pakistan
China
9%
18%
9%
9%
Moldavia
Lituania
Italy
Morocco
Other
Type of sold products
50%
50%
Ethnic type
No ethnic type
Strenghts of the business
Good relationships with Italian
customers
Better quality of their products
and services than competitors
13%
33%
7%
Good relationships with Italian
customers and other immigrants
Better services compared to
competitors
20%
7%
7%
7%
6%
Appropriate commercial skills
More competitive prices
High demand
Ability to contain costs of
process or production