Corso di Laurea Magistrale per la Comunicazione Turistica e Commerciale (LM38) A.A. 2010/2011 English Course C2 Lecturer: Hartle Sharon Student: Rigo Veronica Supporting Regional Festivals to enhance the tourist experience The Event and the Travel Industry: Promoting synergy potentials What do I mean by “possible negative impacts”? Locals and Tourists: The challenge of reuniting two apparently incompatible worlds How shall we cope with this situation? The Answer lies within the notion of “Authenticity” Tocatì: “It’s yout turn” to enjoy a real, authentic experience. To recap, Regional Festivals are: -an occasion for an intimate, crosscultural exchange -“drawcard” for the destination - one way to prevent negative side effects of tourism flows