Università degli Studi di Pavia
CORSO DI LAUREA MAGISTRALE INTERDIPANTIMENTALE IN
COMUNICAZIONE PROFESSIONALE E MULTIMEDIALE
Hybrid Events &
Storytelling
Possible narratives of a hybrid scenario
Relatore:
Chiar.mo Prof. Andrea Fontana
Tesi di Laurea di
Barbara Rizzi
Correlatore:
Chiar.mo Prof. Fabio Muzzio
Anno Accademico 2012/2013
«Narration is a much a part of human nature as breath
and the circulation of the blood.»
A.S. Byatt
WE MAKE SENSE OF THE WORLD THROUGH
Stories
WHAT ?
why?
The deeper way to untimely
communicate to the true
self of each single people
composing the audience.
STORYTELLING
Call of an
action
Not to persuade, but to engage
Storytelling Trance experience
What if Storytelling and the MICE Business meet ?
Meeting
Incentive
Conference
Events
What is shaking the business?
New Technologies are shaping the
way to the future
HYBRID EVENTS
A hybrid event is a tradeshow,
conference, unconference, seminar,
workshop or other meeting that
combines a live in-person event with a
virtual online component.
- MPI Foundation - 2012
Why to go Hybrid?
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Expands and extends reach of audiences
Reduce impact cost
Easily accessible by everyone
Augments and facilitates face-to-face throughout distances
Is already being used by clients as part of everyday life
Content
Connectivity
Creativity
7C
Manifesto
Credibility
Change
Collaboration
Costeffectiveness
CS.1
The 14° ICEM Conference 2012
International Conference of Emergency Medicine
June 27-30, 2012
Convention Centre Dublin (CCD), Dublin, Co.Dublin, Ireland
• Over 2,200 delegates
• 1,000 tweets a day
• «Tweet Up» by 40 delegates
Turning Point
CS.1
The 14° ICEM Conference 2012
International Conference of Emergency Medicine
Major Emergency Demonstration at Docklands Railway
Station, Thursday 28th June 2012
CS.1
The 14° ICEM Conference 2012
International Conference of Emergency Medicine
While waiting for a bus … by David Corbet (@corbetron)
CS.2
The FRESH Conference 2014
Designing effective meetings
January 26-28, 2014
Copenhagen
•
•
•
•
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Close group of 200 meeting professionals attending onsite
Main Theme: “Present People”
97% of all present meeting professionals enjoyed FRESH14
90% will reconnect with someone they met at FRESH14
81% say the experiences something they had hoped for…
Turning Point
CS.2
The FRESH Conference 2014
Designing effective meetings
The Cyborg Participant, Eveline Aernaudts
CS.2
The FRESH Conference 2014
Designing effective meetings
Scopia – Online Platform
To keep in mind for a successful hybrid event organization
 “Pre” (Analysis & Planning)
 “During” (Performing)
 “Post” (Developing)
High quality
support
Mediator
«Hybrid
Angel»
Audience
Technology
Hybrid
events
Engagement
Is there any chance to combine them?
Heroes
Real People
Destiny
Grow our knowledge
Conflict
Schedule
Engagement
Trust & Faith
For a compelling storytelling strategy we need to
connect
to the memory of the reader
What event does
is to make experience
Memorable
“People don’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves.
Stories about the future and about change.”
— Seth Godin
Thank you