CURRICULUM VITAE Personal Data: Name and surname: Place and date of birth: Marital status: Address: Telephone: Mobile: E-mail: Elisabetta Arletti Milan, 12/5/65 Single Via M. Borsa, 22 20151 Milan 02/339.12.449 339/13.87.211 [email protected] [email protected] Education: 1984 1985 1986 1992 2010 School leaving Certificate with a bias towards classic studies at C. Beccaria in Milan The First Certificate of Cambridge (*) The Proficiency Certificate of Cambridge (*) Degree in foreign languages (English and French) at I.U.L.M (Istituto Universitario di Lingue Moderne in Milan) Professional Counselor Centro Berne Transactional Analysis and Gestalt psychology Hobbies: Taking and developing photos; visiting exhibitions; cycling and swimming…; loving gourmet; jolly gathering with people... (*) For the two year period 1985/86: stay at Eastbourne (East Sussex - U.K.), attending E.S.H. (an English School for foreign people) Professional experiences : From 1999 Qualitative free-lance (from the client’s briefing to fieldwork, final report and presentation of results + international research coordination /cross-countries final document in English) And in the last 6 years: - direct study with ethnographic researches (observation next to direct questions) - direct cooperation wiht Companies through creative process of innovation, brainstorming, workshops and product Development 1997 - 99 Emplyoee at ART (a Marketing Research agency in Milan) as qualitative and quantitative researcher for national and international studies 1996 - 1997 Qualitative Field coordinator at IPSOS EXPLORER 1993 - 96 Free-lance at ART (interviewer, supervisor, sharing field coordination, coding) 1990 - 1992 Free-lance at FOTONOTIZIARIO magazine 1986 - 1990 Employee at Advertising Purchasing office - OLIVETTI – in Milan Main research areas: Agriculture Business to Business Catholic Church Childhood/teen-age products and behaviour Cleaning products Fast food Food and beverages Healthcare/Pharmaceutics New media, IT, Electronics Oral care People life-style/leisure Perfumes/toiletries/ cosmetics Publishing Sport and sportswear TV programmes/channels White and brown goods