Seconda Giornata italiana
della statistica
Aziende e bigdata
Raffaele Cirullo
Head of New Media
AZIENDA
I
P
CONTESTO ESTERNO
S
NNOVAZIONE
R
ROCESSI
P
IATTATORME
VILUPPO
EGOLE
S
TANDARD
“You should take an inventory of what you
have got in the way of data, and you
should think about how valuable each
piece of data in the company would be if it
were available to other people across the
company, or if it were available publicly,
and if it were available to your partners.”
Tim Berners Lee
Talis interview, 2008
what information can be published
freely to improve transparency
and enhance our reputation?
What does it mean to go "Open"? Who can
benefit? It is really about looking at the data
we have (INVENTORY) and understanding
if there is a value in sharing data
What if we try to explain to the retail unit that 97% of our
clients go online to find their shops?
What if mashups are build by the community using our data
rather then by our external agency?
What if by marketing the data we can get 13.208 new
impression for one of our stores in 30 days
What if the content you write gets linked to
the Open Linked Data Cloud?
What if your SEO efforts are not just about
keywords but...about entities?
(SEMANTIC SEO)
WHAT
IF?
206 Dataset organizzati in 4 macro
categorie
Enel
OPEN DATA
I dati sono stati pubblicati in formato
CSV, XML, Excel e Google Fusion
Tables
L’accesso ai dati avviene attraverso la navigazione
del sito data.enel.com
2012
CATEGORIE
Enel
Dati
Ambientali
(Sostenibilità)
Dati
geografici
(impianti e
mercato)
2013
Dati di
marketing e
comunicazion
e (Punti
vendita)
Dati
economici e
finanziari
(Finanza)
+
FILTRI
OPEN DATA
Tempo
Freq.
Luogo
Azienda
FRUIZIONE DEI DATI
Nuove macro categorie
secondo la tassonomia
aziendale e introduzione dei
filtri verticali per consentire
all’utente la selezione dei
data-set d’interesse.
Enel
OPEN DATA
2013
Grazie.
http://data.enel.com