ERICA PONTALTI_Curriculum Vitæ
In Milan
Biographical data
Born in Rome, Italy, in 1972.
Living in Turin, Italy, since 1997.
Modenese&Modenese
Metropolis
Drago&Associati
Ginnico Celeste
Rumore Bianco
In Bali, Indonesia Saritaksu
Clients (both as free-lance and agency employee)
Higher Education
Accademia di Comunicazione, Milan: Diploma of Mass Media
Copywriting.
Work Experience
• 1994-1997 FCA, BDDP and TBWA, Milan: Copywriter
• 1997-2000 Armando Testa Advertisement Agency, Turin: Senior
Copywriter.
• 2000 www.nopassport.com, by Invicta: Travel correspondent
• 2001-2003 Free-lance work for various agencies, author of
children books.
• Since 2001 Teacher of advertisement, communication and
promotion in various postgraduate schools.
• October 2004 - May 2007 Eclettica-Akura, Turin: Creative
Director and Strategic Planner
• Since November 2007 Qui comunicazione s.n.c., Turin: founder
and owner, together with Pierluigi Balducci.
Awards
• Golden Prize for Radio Advertising from the Art Director’s Club
(ADC)
• Twice mentioned on the ADCI Yearbook (Radio and Press)
• “Premio Simpatia” for the best radio ad by Radio Deejay.
• Institutional: Comune di Milano, Comune di Torino, Turismo
Torino, TOROC Torino 2006, COMPARTO Torino 2006.
• Heavy Industry: Gruppo Siderurgico Techint-Dalmine, ABAC.
• Automotive: Honda, Lancia, Iveco, Nicauto Autoricambi.
• Finance and Insurance: Sanpaolo IMI, RAS, CreActive Consulting, VISA Europe.
• Publishing: Corriere della Sera, il manifesto, Dove, Max,
Specchio della Stampa, RCS Film&TV, UTET, De Agostini.
• Food&Drink: McDonald's, Lavazza, Birra Kronenbourg, Chinò
Sanpellegrino, Citterio, Caffè storico Al Bicerin, Ferrero (Estathè,
Tic Tac, Kinder, Divisione Forni), Bauli, Dietor, Polaretti, Diageo.
• Department Stores: Supermercati CONAD.
• Consumer Goods: Iams Pet Food by Procter&Gamble.
• House Supplies: Cesana Cabine Doccia, Ceramica Dolomite,
Ideal Standard, Mobili Molteni, Elettrodomestici Rosières, Arredi
Sumampa (Argentina).
• Beauty: Bizarre by Atkinsons.
• Jewelry: Ititoli, Worldgem-Yukiko, Nimei, Miluna, Kiara.
• Pharmaceutical: Schiapparelli.
• Other: Giochi Hasbro (Playschool, MB, Parker, Polistil), Coirag
(Confederazione Italiana Ricerca di Analisi di Gruppo), Furbatto
Immobiliare.
• Non-profit: Bartolomeo & C, CGIL-Campagna contro il lavoro
minorile in occasione dei Mondiali di Calcio del 1998, Lega del
Filo d’oro.
Free-lance Collaborations
In Turin
Phoenix Advertising
Eclettica-Akura
Chroma
Furnari Comunicazione
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Qui comunicazione
s.n.c. di Erica Pontalti e Pierluigi Balducci
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+62 819 16285554 (Indonesia)
corso Re Umberto 66, 10128 Torino
e r i c a . p o n t a l t i @ q u i c o m u n i c a z i o n e . c o m • w w w. q u i c o m u n i c a z i o n e . c o m
ERICA PONTALTI_Curriculum Vitæ
• Advanced class in conservation and promotion of heritage sites organised by Fondazione Palazzo Bricherasio
Topics: Communication and promotion.
Authored books
• Un muso lungo così - Che strizza! - Singhiozzi e singulti (Children)
Ilustrator: Pierluigi Balducci – Publisher: Edizioni Panini, Modena.
• Master in Marketing and Corporate communication, Istituto
Europeo di Design
Topics: Creative work.
• Come chiamare il mio cane - Come chiamare il mio gatto
(Reference/Self help/Humour)
Ilustrator: Pierluigi Balducci – Publisher: Edizioni Sonda, Turin.
• Diario di volo (School yearbook)
Ilustrator: Lorenzo Chiavini – Publisher: Edizioni Piemme, Milan.
• Un giorno con... (A series of six books for children)
Ilustrator: Pierluigi Balducci – Publisher: Edizioni Sfera, Milan.
• Mamma, posso tenerlo? (Children)
Ilustrator: Irene Bedino – Publisher: Edizioni Panini, Modena.
Erica Pontalti also wrote the libretto for Il nome dei gatti, an operatic
piece dedicated to children – first representation on May 30, 2002,
“Scatola Sonora” Festival at Conservatorio di Alessandria. Musical
score by Lorenzo Caramagna, Director of Tortona Music School.
The libretto is based on a poem by T.S. Eliot.
Classes taught and/or coordinated
• Information services for arts and cultural institutions
Topics: Communication theory, multimedia, corporate
communication.
• Managing and organising tourism, sport and cultural events
Topics: Event organisation and communication, introduction to
copywriting.
• Advanced class in managing and organising tourism, sport and
cultural events
Topics: Copywriting basics, standard, audiovisual and multimedia
communication.
Qui comunicazione
s.n.c. di Erica Pontalti e Pierluigi Balducci
•
+62 819 16285554 (Indonesia)
corso Re Umberto 66, 10128 Torino
e r i c a . p o n t a l t i @ q u i c o m u n i c a z i o n e . c o m • w w w. q u i c o m u n i c a z i o n e . c o m