Piero Piani
TV e PC in libreria
(con un pò di web)
La storia e l’evoluzione tecnica, dalla nascita ai giorni nostri, nei libri
Dagli scaffali della Libreria Naturalistica di Bologna
- Foto di copertina anteriore per gentile e gratuita concessione di Vittorio Valentini
(www.vittoriovalentini.it)
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Web: http://www.libnat.it - email: [email protected]
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Piero Piani
TV e PC in libreria
(con un pò di web)
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ai giorni nostri, nei libri
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Bologna, 2008
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Presentazione
“L’importante è non dimenticarsi dei libri” concludeva Armando Torno
nella prefazione di un libretto curato da Manuel Insolera per i tipi della libreria
DQWLTXDULDURPDQDGL)LDPPHWWD6RDYHLQYHURDVVDLSLQRWDSHUOHVXHPDJQL¿che aldine che per interessi cibernetici.
“Incunaboli dell’era cibernetica” era infatti il titolo di quell’interessantissimo catalogo di una esposizione realizzata con la collaborazione della
milanese Biblioteca di via Senato in occasione della XI Mostra del Libro Antico,
quell’anno (il 2000) provvisoriamente ospitata alla Fiera e non alla sede “storica” della Permanente.
A quel catalogo ed a quella mostra ci riferiamo qui presentando una
scelta, non banale per quantità e qualità, di testi relativi alla televisione ed ai
computer. Rispetto a quell’interessante precedente abbiamo volutamente ignorato la telefonia aggiungendovi invece alcuni titoli inerenti ad internet, certamente
presente e futuro delle comunicazioni, sociali e culturali.
Altra differenza è data dall’assenza di schede ragionate che là erano
relative ad una cinquantina di lavori mentre qui ne troverete elencate quasi 400.
Da ultimo questo è o vuole essere, anche, un catalogo di vendita al pubblico. Per
ora come collezione, in blocco indivisibile.
“L’importante è non dimenticarsi dei libri” vorremo concludere anche noi, oggi
e non solamente come mero auspicio.
-5-
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-6-
L’irrompere della tecnologia nella vita di un libraio antiquario.
Uno sceglie, o almeno crede di farlo; abbandona un lavoro di prestigio
retribuito assai bene, per una scelta di vita. Di quelle che si chiamano così perché,
appunto, si fanno solitamente una sola volta nel corso di tutta una vita. Una deciVLRQHUDGLFDOHLPSRUWDQWHGH¿QLWLYD8QFDOFLRDWXWWR
Ero ben pagato, l’ho già detto, ma considerato che tra le cose più belle
che puoi avere grazie ai soldi ci sono i bei libri, beh allora il tarlo che lentamente
VWDYDGDWHPSRODYRUDQGRWLGHQWURSXz¿QDOPHQWHUDJJLXQJHUHO¶HVWHUQRHGHFFR
che la soluzione ti pare facile. Tanto ovvia che non appena ti esce dalla bocca ti
senti dire da tutti (o quasi) sì sì fai proprio bene, mi pari adatto, giusto. Il libraio
antiquario.
Bene, ma come si fa il libraio antiquario? Si imparerà, e poi è esattamente
il tuo sogno: tutto il giorno in mezzo ai libri, basta con la tecnologia, la fretta, gli
spostamenti. Li conosci i tuoi futuri colleghi, li vedi: stanno lì tutto il giorno a
leggere, chiacchierare e incassare soldi. Tutti più o meno (più, direi) paranoici,
scontrosi, accidiosi, fanno fatica a degnarti di una risposta se non mostri chiaramente di volerlo acquistare, quel libro. Trattano i clienti dall’alto verso il basso
più profondo degnandoli talora di attenzione. Talora.
E guai a chiedere sconti, gli sguardi sprezzanti tipo “ma come si permette?”, chez nous non si usa, ti fanno sentire un paria indiano al cospetto di un
maharajah.
Tutto il contrario della mia realtà di allora e se per fare il libraio ci vuole un brutto
carattere io, da quel lato, ero a posto.
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FRQJOLLQFKLRVWULFRORUDWLURVVRUXELQRYHUGHEOXFREDOWR"(GLOIDVFLQRGL¿QRDG
DOORUDVFRQRVFLXWHRDSSHQDLQWUDYLVWHELEOLRJUD¿HFKHVSLHJDQRWXWWR"3DVVDQGR
dall’altra parte del bancone, chissà a quali prezzi favolosamente bassi si sarebbero
potuti acquistare libri solamente visti come irraggiungibili miraggi. Sono trent’anni
oggi dal gran passo e all’inizio così era: un sogno avverato, o in corso di svolgimento, pur essendo cosciente.
La prima scheda su cartoncino già pose un problema tecnologico: la calOLJUD¿DGRYHYDHVVHUHFRPSUHVDGDWXWWLFOLHQWLWLSRJUD¿HFF(TXLQGLODSULPD
inesorabile resa: una macchina da scrivere che per un po’ mi ostinai ad usare perché
“antica” (una Underwood, e lo era davvero, vedi a pag. 12) fu prestissimo cambiata
in una Olivetti M80 (pag. 12) e successivamente sostituita da una elettrica, … e
poi ... e poi ...
-7-
Ma la vera tragedia, (Nemesis sorvegliava) si compì di lì a poco tempo. Coi
primi clienti nacquero le prime amicizie e molti di loro venivano a dare una mano:
le cose da fare erano sempre tante avendo anche iniziato a fare cataloghi (con un
ciclostile modernissimo, vedi a pag. 12). Le etichette dei destinatari dei cataloghi
erano un lavoraccio, così come lo era l’assemblaggio dei fogli ciclostilati al quale,
per qualche soldino, collaboravano episodicamente vari ragazzi del quartiere.
In uno di questi, un giorno, s’incarnò la dea: era un sedicenne magro,
ricordo bene, e mentre mi osservava duplicare etichette con un quasi ingegnoso
sistema di “timbro di carta”, sdraiato per terra in una infernale confusione di foglietti
assieme ad una coppia di cari amici che mi stavano aiutando, si udì la fatale frase
: “Sa che se avesse un computer l’indirizzo lei lo dovrebbe scrivere una volta poi
mai più, per sempre ? ” un computer, il nemico.
Il Commodor 64 che il maledetto baby informatico possedeva, fu
subito cooptato in azienda perché venisse operato quel miracolo tecnologico
SURPHVVRHGqTXLUDI¿JXUDWRYHGLDSDJQHOORVWHVVRDQQRHQWUzLOPLWLFR
indimenticabile, Apple IIe che è ancora qui (sempre a pag. 14) con noi assieme a
tutti i suoi numerosi “successori” ed all’autore di quella maledetta frase! Il tutto
fu da un caro amico assai lungimirante, magistralmente sintetizzato nel disegno
riprodotto a pagina 8.
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il ciclostile, divenuto obsoleto, fu messo in cantina per sempre ed i cataloghi imSDJLQDWLHFRPSRVWLDXWRQRPDPHQWHSDVVDURQRLQWLSRJUD¿D
Il computer divenne il centro della vita della libreria mutando radicalmente
il modo di fare il libraio: il mio e quello di pochi altri all’inizio, poi praticamente
di tutti. In modo dapprima lento poi sempre più accelerato oggi è, semplicemente,
la libreria: TUTTA la libreria. E da noi i computer collegati in rete tra di loro sono,
oggi, ben dieci.
La domanda se non vi “faccia paura un mondo di analfabeti senza memoria
che non sia quella dei loro computer ? ” a me spaventa ancor oggi e che “Il cretino
sa riconoscere le icone e non le parole” lo disse Umberto Eco, concludendo che
prima o poi invocheremo Champollion.
Questa breve storia della tecnologia personal/aziendale accompagna quindi
le immagini che seguono; si tratta certamente di parte della mia vita è vero, ma è
anche una documentazione di ciò che è accaduto nel mondo. Anche a tutti voi.
-8-
“Museo” aziendale
-9-
Underwood
Olivetti M80
Olivetti “Tekne 3 “
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