The power of a company
The ingredients of the success
COMPETITION
“Nokia and the insistent ringing of competition”
AAA
Environmental
(Nokia, Motorola e Samsung)
Caferoma
Advetising
“What makes Nike’s advetising tick?”
(Mr. Knight’s)
Leadership
(Mr. Kamprad)
Organisation
Quality
Products
Services
Made in Europe
Business
serivces
Miele focuses on
old-fashioned quality
Intervista Lisa Joronen
Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi
COMPETITION
IT IS AN ACTIVITY INVOLVING TWO OR MORE FIRMS IN WHICH
EACH FIRM TRIES TO GET PEOPLE TO BUY ITS OWN GOODS IN
PREFERENCE TO THE OTHER FIRMS’ GOODS.
•
Nokia has lost its leadership position
•
Samsung has got all the features that make it
the new leader
• Motorola is the third company in the field of
mobile phones
Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi
A new technology today, will be old technology
tomorrow.
Can technology be
considered a
problem?
AAA Environmental
The ability to make money
recycling cell phones
Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi
Possible solutions to cure the loss
of competitiveness are:
Advertising & Quality
Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi
ADVERTISING
This word means an attempt to get the right message to the
right people at the right time.
• To follow the strategy adopted by Nike
• To have a good leader
• To create a new form of organisation
Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi
QUALITY OF PRODUCTS
Miele: when the brand means
success to:
fight Asian
competition
build up a
customer loyalty
Lavoro svolto da: Anna Rosi, Cinzia Stella, Giulia Molo, Giulia Tamburini, Ileana Rosi
QUALITY OF SERVICES
Have a website is must for all
companies
ADVANTAGES:
RISKS:
1. Available 24 x 7
1. Fraud
2. Stay at home
2. Viruses
3. Clear condition
3. Bugs
4. Cheaper goods
4. Hacker attacks