www.wintricks.it The most famous website concerning software and Windows operating systems Content Concept Characterized by a simple and practical look and feel, it offers up-to-date articles, news and solutions concerning the most common operating system in the world, with practical guides and analysis, able to interest and involve both the beginners and the advanced users. Among the several sections, the most appealing ones are those concerning downloads, full of softwares and utilities, and the message board, that is the the real centre of the community site. Wintricks.it, founded in 1997, is the most reliable Italian website concerning software and Windows operating systems. Through continuous updating of its sections and at different levels of analysis, Wintricks.it is seen and appreciated daily by all those interested in technology and computing in general, but also by professionals in this field and by those who make a job connected with IT and web, with the search of innovations and information about Microsoft software. T e c n o l o g i a Numbers Page views: 1.270.455 Unique users: 294.167 Avarage time spent on website: 7’ 20’’ Facebook: 177 www.wintricks.it News, guides and solutions on the most known operating system Newsletter Every week, Wintricks’ newsletter informs the members about the latest news in the website. Newsletter members: 35.547 1,00 11,00 67,00 21,00 www.wintricks.it Elementare Media Inf Media Sup. Laurea 72,0 Uomini 28,0 Donne Target It mainly targets a male audience, aged between 25 and 49 years old, coming from the North of Italy and with a medium-high education and a medium-high social status. The users are people interested in technology and computing in general, but also professionals in this field, who make a job connected with IT and web. 17% 21% 29,00 22,00 25,00 17,00 4,00 3,00 Sex Studente Impiegato Manager Dirigente Libero prof altro Titolo di studio Job (occupation) Sesso Professione 3% 28% Uomini Women Donne 21% 72% 25% Uomini Donne 25,00 28,00 16,00 14,00 10,00 7,00 17,00 18 - 24 28,00 25 - 34 34,00 35 - 49 21,00 50+ Studente Impiegato Manager Dirigente Libero prof. altro Income 17% 18 - 24 25 25 - 34 - 34 35 35 - 49 - 49 50+50+ 10% 18 - 24 72,0 Uomini 28,0 Donne 28% 34% Titolo di studio 16% 1%11% 12 - 17 18 - 24 25 - 34 35 - 49 50 - 64 Elementare Secondary schoolInf. Media High school Media Sup. University degree Laurea 28% 29 Laurea 40% Degree Titolo di studio 1% Uomini Donne 5 12 - 17 25 18 - 24 30 25 - 34 40 35 - 49 6 50 - 64 15 23 10 16 19 17 Age 22% 18% South and Islands 18% Età Laurea University degree 57% Elementare Media Inf. Media Sup. Laurea Studente Impiegato Manager Dirigente Libero prof altro Job (occupation) Professione 5% 25% 30% Centre – South High school Età 12 - 17 18 - 24 25 - 34 35 - 49 13% Secondary school Men 100% 67% 2 Primary school 13% 29% Uomini Women Donne 29% 25 Elementare 7 Media Inf. Media Sup.19 1 Elementare 13 Media Inf Sesso North-West Studente Impiegato North-East Manager Dirigente Centre – North Libero prof altro 5% 57 Media Sup. Sex Sesso 15 23 10 16 19 17 Primary school 100 Uomini 0 Donne 40% fino 18000 18001 - 270 36001 - 54000 27001 - 360 54001 - 72000 36001 - 540 72001 and more 54001 - 720 72001 e oltr 28% The most famous website concerning software and Windows operating systems Database profile Up to 18000 1 Elementare 13 Media Inf - 27000 Sup. 57 Media18001 29 Laurea 27001 - 36000 67% Elementare Media Inf. Media Sup. Laurea 25% Geographic Areas Degree 5 25 30 40 6 7% 14% fino 18000 18001 - 27000 27001 - 36000 36001 - 54000 54001 - 72000 72001 e oltre 1,00 Elementare 11,00 Media Inf 67,00 Media Sup. 21,00 Laurea 21% 34% Reddito Età 18 - 24 25 - 34 35 - 49 50+ 22% fino 18000 18001 - 27000 27001 - 36000 36001 - 54000 54001 - 72000 72001 e oltre Age 21% 29% 17% Men 7 1%11% Studente Clerk Impiegato Manager Manager Director (executive manager) Dirigente Self-employed Liberoperson prof. Other altro Student 4% 12 - 17 2518 - 34 - 24 3525 - 49 - 34 5035 - 64 - 49 17% 18 - 24 Studente Impiegato Manager Manager Director (executive manager) Dirigente Self-employed Liberoperson prof. Other altro Student 15% 30% Clerk 19% Studente Impiegato Manager Dirigente Libero prof. altro 23% 16% 10%