www.turistipercaso.it
The most appealing travel
experiences with Syusy Blady
and Patrizio Roversi
Concept
Turistipercaso.it was founded
after the huge success of the
homonymous TV program,
broadcasted by Rai network,
anchored by Syusy Blady and
Patrizio Roversi. The website has
inherited curiosity and the wish to
explore the world, discovering its
cultures and peculiarities, by the
TV program and by its
broadcasters. The website,
collecting the most appealing
travel journals, written and sent
by the travelers, is now a
benchmerk, always full of hints
and useful information, for all the
users interested in travels and
tourism.
Content
More than 10000 detailed travel
stories written directly by the
travelers, more than 250 “country
reports” with the essential
information on every nation, many
tourist guides written by expert
travelers and a column about
cooking, with recipes coming
from all over the world: all this and
much more is on the website. The
message board on many topics,
regarding not only tourism, is
particularly appreciated and it
represents a priviliged meeting
point for a vibrant and loyal
community.
Numbers
Pagine viste:
Mobile:
4.925.336
9% (del traffico)
Utenti unici:
Facebook:
715.282
27.997
Tempo medio
di permanenza sul sito:
Twitter:
7’ 21”
Video
11.334
Exclusive and original video contents tell
places, routes and cultures. The films have
been shot by Syusy Blady and Patrizio Roversi,
but also by the users, the tour operators and
the public bodies. The videos, selected by a
special staff and organized for themes, are
shown with a new and funny style, ideal for
those who want to associate textual information
with visual experience.
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www.turistipercaso.it
Travel journals,
guides and advices
directly from the
users
Newsletter
The Web letter of Turisti per
Caso is sent to the users
weekly. It keeps the
community well informed
about the news of the
website.
Newsletter members:
142.124
0
12,0
56,0
32,0
www.turistipercaso.it
Elementare
Media Inf
Media Sup.
Laurea
13,0
23,0
12,0
14,0
18,0
20,0
72,0 Uomini
28,0 Donne
Target
The target audience is made
of men (40%) and women
(60%), with a medium-high
social status and a
medium-high education.
They are aged between 35
and 49 years old and
generally come from the
North-West of the country.
They are dynamic, young,
sociable, curious, always
looking for updated, original
and reliable information
about travels and holidays.
Studente
Impiegato
Manager
Dirigente
Libero prof
altro
Titolo di studio
Job (occupation)
Sex
Sesso
Uomini
Donne
Student
13%
20%
Men
23%
Women
18%
72%
Uomini
Donne
17,0 18 - 24
27,0 25 - 34
36,0 35 - 49
20,0 50+
18,0
26,0
25,0
20,0
9,0
2,0
32%
36%
Studente
Impiegato
Manager
Dirigente
Libero prof.
altro
Age
Reddito
17%
18 - 24
25 25
- 34 - 34
35 35
- 49 - 49
50+50+
9%2%
18 - 24
72,0 Uomini
28,0 Donne
27%
36%
18 - 24
25 - 34
35 - 49
50+
0 Elementare
12,0 Media Inf
56,0 Media Sup.
32,0 Laurea
18%
20%
fino 18000
18001 - 2700
27001
- 36000 - 3600
27001
36001
- 54000 - 5400
36001
54001
- 72000 - 7200
54001
72001
and more e oltre
72001
Up to 18000
0 Elementare
11 Media Inf
- 27000
Sup.
50 Media18001
39 Laurea
26%
fino 18000
18001 - 27000
27001 - 36000
36001 - 54000
54001 - 72000
72001 e oltre
Degree
25%
Geographic Areas
Titolo di studio
13
27
39
15
6
12%
32%
56%
Elementare
Media Inf.
Media Sup.
Laurea
Other
Income
Età
20%
12%
14%
fino 18000
18001 - 27000
27001 - 36000
36001 - 54000
54001 - 72000
72001 e oltre
12 - 17
18 - 24
25 - 34
35 - 49
50 - 64
Elementare
Secondary
schoolInf.
Media
High
school
Media
Sup.
University
degree
Laurea
Sesso
15
30
17
9
19
10
Primary school
North-West Età
6%
15%
39 Laurea
Degree
Sex
Titolo di studio
Sesso
11%
42%
58%
Uomini
Women
Donne
Men
56
39
13%
1
Elementare7
0 Elementare
11 Media Inf
50 Media Sup.
Database
profile
35%
Studente
Impiegato
North-East 14%
Manager
Dirigente
Centre-North 21%
Libero prof
altro
Centre-South19%
South and Islands 11%
28%
The most appealing travel
experiences with Syusy Blady
and Patrizio Roversi
42 Uomini
58 Donne
7
12%
Studente
Impiegato
Clerk
Manager
Manager
Dirigente
Director (Executive Manager)
Libero prof.
Self-Employed-Person
altro
Professione
28%
18
17%
20%
Media Inf.
High
school
Media
Sup.
University
degree
Laurea
Secondary school
39%
50%
Uomini
Donne
15
30
17
9
19
10
13 12 - 17
27 18 - 24
39 25 - 34
15 35 - 49
6 50 - 64
Elementare
Media Inf.
Media Sup.
Laurea
Studente
Impiegato
Manager
Dirigente
Libero prof
altro
Age
Job (occupation)
15%
39%
10%
12 - 17
2518
- 34 - 24
19%
3525
- 49 - 34
5035
- 64 - 49
9%
More
than 64
Senza
titolo 117%
12 - 24
13%
27%
12 - 17
18 - 24
25 - 34
35 - 49
Senza titolo 1
39%
Professione
Età
6%
Studente
Impiegato
Manager
Dirigente
Libero prof.
altro
15%
Studente
Impiegato
Manager
Manager
Director
(executive manager)
Dirigente
Self-employed
Liberoperson
prof.
Other
altro
Student
Clerk
30%
www.turistipercaso.it
Uso di Internet
Uso di Internet
Use of the Internet:
place of connection
Uso di Internet
Target’s
habits
91,3
91,3
88,091,3
88,0
88,0
Senza titolo 1
Senza titolo
1
Home
Senza titolo
1
Senza titolo 2
Senza titolo 2
Senza
titolo 2
Workplace
The target audience of
Turistipercaso.it consists of great
users of the Web, both at home
(91,3%) and at the workplace
(52,8%). They own information
and multimedia technologies in
line with the average, especially
DVD drive (88,3%) and laptop
(80,8%). They make their
purchases online, especially the
services connected with
journeys and tourism (75,3%),
but they also buy cultural
products (37,8%), clothes and
sport (34,6%) and multimedia
products (28,3%) on the Web.
6,9
6,9
6,9
8,4
8,4
8,4
Senza titolo 3
School
or university
Senza
titolo 3
Senza titolo 3
5,4
5,4
5,4
5,1
5,1
5,1
Senza titolo 4
Public
Senzaplace
titolowith
4
Senza
4
Wi-Fititolo
access
Senza
titolo
5
Other
public
place
Senza
titolo 5
or away
on business
Senza
titolo 5
(Internet Mobile)
52,8
52,8
52,8
35,2
35,2
35,2
4,1
4,1
4,1
4,6
4,6
4,6
0%
0%
0%
Turisti per Caso
Turisti
Turisti per
per Caso
Caso
25,00%
25,00%
25,00%
50,00%
50,00%
50,00%
75,00%
75,00%
75,00%
Media Net Observer Italia
Media
Media Net
Net Observer
Observer Italia
Italia
100,00%
100,00%
100,00%
Tecnologicamente Avanzati
Ownership of
multimedia and information devices
Tecnologicamente Avanzati
Tecnologicamente Avanzati
88,3
88,3
84,888,3
84,8
84,8
Senza titolo 1
DVD
drivetitolo
for PC
Senza
1
Senza titolo 1
Senza titolo 2
Laptop
Senza titolo
2
Senza titolo 2
72,7
72,7
72,7
77,2
77,2
77,2
76,5
76,5
76,5
Senza titolo 3
Senza
titolo
3
DVD
writer
Senza
titolo
3
68,3
68,3
68,3
Senza titolo 4
Home
Senzacomputer
titolo 4
Senza titolo 4
75,6
75,6
75,6
60,4
60,4
60,4
63,2
63,2
63,2
Senza titolo 5
Flat screen for
Senza titolo 5
Senzacomputer
titolo 5
58,5
58,5
58,5
57,5
57,5
57,5
Senza titolo 6
Wi-Fititolo
system
Senza
6
Senza titolo 6
54,9
54,9
49,1 54,9
49,1
49,1
Senza titolo 7
USB flash drive
– broadband
Senza
titolo 7
Senzaoutdoors
titolo 7
mobile internet
Senza
titolo
8
None of
these
Senza titolo
8
information
Senza devices
titolo 8
80,8
80,8
80,8
1,6
1,6
1,6
2,0
2,0
2,0
0%
0%
0%
Turisti per Caso
Turisti
Turisti per
per Caso
Caso
25,0%
25,0%
25,0%
50,0%
50,0%
50,0%
Media Net Observer Italia
Media
Media Net
Net Observer
Observer Italia
Italia
75,0%
75,0%
75,0%
100,0%
100,0%
100,0%
Websites explored
(online purchases)
Acquisti Online
Acquisti Online
Acquisti Online
Travels –Senza
tourism
(hotel
titolo
1
bookings,
cartitolo
hiring)
Senza
1
75,3
75,3
75,3
40,9
40,9
40,9
Senza titolo 1
37,8
37,8
34,937,8
34,9
34,9
Cultural products
Senza
(books,
cds,titolo
dvds)2
Senza titolo 2
Senza titolo 2
34,6
34,6
34,6
SenzaClothes
titolo 3
Senza titolo 3
Senza titolo 3
Multimedia products (information kits
and software, consoles
and titolo
games,
Senza
4
telephony, tv, hi-fi,
photo-video)
Senza
titolo 4
28,3
28,3
28,3
Senza titolo 4
0%
0%
0%
25,0%
25,0%
25,0%
Turisti per Caso
Turisti
Turisti per
per Caso
Caso
42,3
42,3
42,3
42,4
42,4
42,4
50,0%
50,0%
50,0%
75,0%
75,0%
75,0%
100,0%
100,0%
100,0%
Media Net Observer Italia
Media
Media Net
Net Observer
Observer Italia
Italia
(Source: Net Observer – June 2009)
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