Web monitor
Internet key numbers
June 2013
June 2013: highlights
A Giugno 2013 gli italiani online sono 13,5 milioni su base giornaliera e 27,4 milioni nel mese, facendo registrare
una leggera contrazione (-3%) rispetto all’omologo 2012, riconducibile a un naturale travaso del traffico verso i
mobile device (al momento non rilevati da Audiweb). Fanno eccezione gli utenti over 55 anni i quali mantengono
un trend in crescita (55-64 y.o. +4%; +65 y.o. +10%). La penetrazione è pari al 53% della popolazione, con un picco
del 70% sui 35-44 e del 69% sui 18-24.
il Tempo Speso si mantiene stabile sia su base mensile che nel giorno medio. Su base giornaliera gli utenti
dedicano in media 1 ora e 20 minuti al web. I più attivi si confermano i 18-24 con 1 ora e 34 minuti. Risulta in
aumento il tempo speso online dai target over 35, l’incremento più consistente si registra sui Silver Surfer (+7%).
La leggera contrazione dell’utenza si riflette anche sulle principali categorie, con l’eccezione dell’ambito Music
(+3% Audience; +50% tempo), dove continua a crescere Spotify e del Betting che si mantiene stabile. Mentre sono
più numerose le aree che mostrano una crescita del tempo speso: Communities (+1%); News (+4%); Travel (+2%);
eCommerce (+13%); Sport (+5%) e Automotive (+39%).
Il settore Automotive conferma il trend positivo del tempo speso registrato durante tutto il primo semestre 2013,
con una crescita mensile media del 25% (vs. primo semestre 2012). La categoria viene guidata dai leader in ambito
usato: Subito.it – Veicoli (+44% audience; +57% tempo) e Autoscout24.it (+22% audience), i quali catalizzano
rispettivamente un terzo e un quinto dei minuti totali spesi sulla categoria. Segue in termini di utenza
Quattroruote.it (+13% audience) sito di riferimento per notizie, recensioni e listini.
A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di
misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
Agenda
1. Quanti sono i surfers?
2. Quanto tempo passano on line?
3. Target diversi, consumi diversi
4. Che cosa fanno i surfers in rete?
June 2013 – Key numbers
Audience register a smal decrease, while Time is stable
Jun
2013
Var % vs
Jun 2012
Active Internet Users .000
27.414
-3%
Time per person (hh:mm)
19:43
-1%
Jun
2013
Var % vs
Jun 2012
Active Internet Users .000
13.517
-4%
Time per person (hh:mm)
1:20
stable
MONTHLY
Active Users
% pen vs pop*
Tot
Individuals +2
51
2-11
33
12-17
53
18-24
69
25- 34
68
35-44
70
45-54
60
55-64
39
28,000
over 65
17
26,000
Adulti 25 - 54
66
24,000
Men
53
22,000
Women
49
Women 25-54
66
DAILY
32,000
20,000
18,000
Audience Trend .000
June 2013: 27.414
Dec 09
Jan 10
Feb 10
Mar 10
Apr 10
May 10
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Ago 11
Set 11
Ott 11
Nov 11
Dic 11
Jan 12
Feb 12
Mar 12
Apr 12
Mag 12
Jun 12
Jul 12
Aug 12
Set 12
Ott 12
Nov 12
Dec 12
Jan 13
Feb 13
Mar 13
Apr 13
May 13
Jun 13
30,000
*Italian Pop. 2+ years (over +74 anni, are
considered only if living with at least one person
aged between 11-74 years).
Source: Groupm elaborations on Audiweb data
June 2013 – Web & App – Audience and Time spent
Website are performing better than web applications
Main Web Sites – apps excluded
Audience .000
27,661
26,800
giu 12
Main Applications
TOT WEBSITES (app
excluded)
26,8 mio Unique Audience
(-3% vs Jun ‘12)
17h 50 min time per user
(stable vs Jun ’12)
giu 13
APPLICATIONS
22,3 mio Unique Audience
(-4% vs Jun ‘12)
2 h 48 min time per user
(-6% vs Jun ’12)
Audience .000
23,344
22,346
Jun 12
5
Jun 13
Source: Groupm elaborations on Audiweb data
June 2013- Audience and time spent per day type and day part
During the weekend less users are online; internet prime time confirms all day long
Average Day
Time per Person h:min
Average Day
Active Audience .000
Day Type
1:21
1:16
0:27
8,000
0:27
6,000
4,000
0:31
0:27
0:32
0:29
0:22
14.806
12.562
Day Part
0:16
2,000
0
mon - fri
6
sat-sun
06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:00
Source: Groupm elaborations on Audiweb data
June 2013 –Internet Audience Composition
Women online are increasing; over 60% of web pop. Is made of 25-54 y.o.
Sex
% Composition
Age
% Composition
over 65
Silver Surfer
5%
Female
+1% vs. ‘12
Male
-1% vs. ‘12
2-11 Kids
7% 12-17 Teen
6%
55-64
Senior 11%
18-24 Post
Teen 11%
48%
52%
45-54
Mature
adult 19%
35-44 Adult
24%
25-34
Young Adult
17%
Source: Groupm elaborations on Audiweb data
June 2013 – Unique Users by target
Users over 55 y.o. register a relevant growth
Average: -3%
Kids: 2-11
Teen: 12-17
Post Teen: 18-24
Young adult 25-34
• 1,768 mio UU
• -2% vs Jun ‘12
• -11% vs May ‘13
• 1,763 mio UU
• -15% vs Jun ‘12
• -6% vs May ‘13
• 2,992 mio UU
• -3% vs Jun ‘12
• -3% vs May ‘13
• 4,780 mio UU
• -9% vs Jun‘12
• -3% vs May‘13
Adult 35-44 anni
Mature Adult 45-54 anni
Senior 55-64 anni
Silver Surfer +65
• 6,615 mio UU
• +1% vs Jun ‘12
• -3% vs May ‘13
• 5,193 mio UU
• -5% vs Jun ‘12
• -3% vs May ‘13
• 2,909 mio UU
• +4% vs Jun ‘12
• -4% vs May ‘13
• 1,395 mio UU
• +10% vs Jun ’12
• -5% vs May ‘13
Source: Groupm elaborations on Audiweb data – applications included
June 2013 – Time spent by target on daily average
Time spent is growing on targets over 35 y.o.
h:mm
Average: stable
Kids: 2-11
Teen: 12-17
Post Teen: 18-24
Young Adult 25-34
• 0:46
• -6% vs Jun ’12
• -3% vs May ‘13
• 1:01
• -20% vs Jun‘12
• -8% vs May‘13
• 1:34
• -3% vs Jun ‘12
• -5% vs May ‘13
• 1:29
• -1% vs Jun ‘12
• -9% vs May ‘13
Adult 35-44 anni
Mature Adult 45-54 anni
Senior 55-64 anni
Silver Surfer +65
• 1:22
• +4% vs Jun ‘12
• -5% vs May ‘13
• 1:19
• stable vs Jun ‘12
• -6% vs May ‘13
• 1:15
• +6% vs Jun ‘12
• -5% vs May ‘13
• 0:59
• +7% vs Jun ’12
• -9% vs May ‘13
Source: Groupm elaborations on Audiweb data – applications included
June 2013 – Top 10 websites
All top website register a decrease in audience
10:48:00 AM
Bubble size = Page Views
Time per Person
8:24:00 AM
TOT WEBSITES (app excluded)
26,8 mio Unique Audience (-3% vs Jun ‘12)
17h 50 min time per user (stable vs Jun ’12)
Facebook
6:00:00 AM
Audience increase
=
3:36:00 AM
Audience stable
Audience decrease
Google
1:12:00 AM
MSN/WindowsLive/Bing
Libero
Yahoo!
Leonardo.it
Blogger
Virgilio
YouTube
Wikipedia
Audience .000
5,000
10,000
15,000
20,000
25,000
30,000
Source: Groupm elaborations on Audiweb data – applications excluded
June 2013 – Top 10 applications
Windows Media Player is still leader by Audience, but Skype is fast growing
1:55:12 AM
Time per Person
Bubble size = Page Views
1:40:48 AM
APPLICATIONS
22,3 mio Unique Audience (-4% vs Jun ‘12)
2 h 48 min time per user (-6% vs Jun ’12)
VLC media player (App)
Skype (App)
1:26:24 AM
1:12:00 AM
12:57:36 AM
Windows Media Player (App)
12:43:12 AM
iTunes (App)
12:28:48 AM
Picasa (App)
uTorrent (App)
Windows Live Photo Gallery (App)
12:14:24 AM
iminent Messenger (App)
Audience increase
RealPlayer (App)
12:00:00 AM
=
Windows Live Messenger (App)
Audience stable
Audience decrease
Audience .000
-2,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Source: Groupm elaborations on Audiweb data
June 2013– Most visited categories
Most top categories show a decrease
∆% vs Jun 2012
Audience .000
Subcategorie’s
weight
Average: -3%
Search Engines/Portals & Communities
-4%
Telecom/Internet Services
-4%
Entertainment
-4%
Computers & Consumer Electronics
-4%
News & Information
-5%
Multi-category Commerce
-4%
Travel
-8%
Family & Lifestyles
-4%
Home & Fashion
-4%
Finance/Insurance/Investment
-4%
Government & Non-Profit
-8%
Corporate Information
-5%
Education & Careers
2%
Jun 13
Automotive
Search:
Portals:
Communities:
31%
40%
29%
Video/Broadcaster/Music: 37%
Games/Betting:
17%
Sport:
10%
Others:
36%
Travel services/info:
Holiday Planner:
63%
37%
-3%
Jun 12
-8%
Special Occasions
0
5,000
10,000
15,000
20,000
25,000
30,000
Source: Groupm elaborations on Audiweb data
June 2013– Time spent on categories
News, eCommerce and Automotive show the best performance
Time per Person h.min.sec
0:00:00 1:12:00 2:24:00 3:36:00 4:48:00 6:00:00 7:12:00 8:24:00
-4%
Telecom/Internet Services
-2%
Computers & Consumer Electronics
10%
News & Information
4%
Multi-category Commerce
13%
Finance/Insurance/Investment
-7%
Travel
2%
Family & Lifestyles
-1%
Home & Fashion
13%
Automotive
39%
Government & Non-Profit
0%
Education & Careers
Corporate Information
Special Occasions
Jun 13
-3%
Jun 12
7%
9%
Source: Groupm elaborations on Audiweb data
June 2012
Entertainment
∆% vs
-2%
Average: -1%
Search Engines/Portals & Communities
June 2013 – Portals
The category loose part of its time spent
1:55:12
Time per Person
Bubble size = Page Views
PORTALS
24,0 mio Unique Audience (-2% vs Jun ‘12)
51 min time per user (-9% vs Jun ’12)
1:40:48
Google
1:26:24
1:12:00
Libero
0:57:36
Virgilio
0:43:12
Tiscali
MSN/WindowsLive/Bing
0:28:48
Yahoo!
FastWeb.it
PaginaInizio.com
Audience increase
=
AOL Media Network
0:14:24
Audience stable
Audience decrease
Leonardo.it
Freeonline.it
Kataweb tvzap
Tuttogratis
Intoscana.it
0:00:00
-2,000
3,000
Audience .000
Ask Search Network
8,000
13,000
18,000
23,000
28,000
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 – Communities
The category register a small decrease in audience
Bubble size = Page Views
Time per Person
9:07:12
7:55:12
6:43:12
Facebook
COMMUNITIES
22,3 mio Unique Audience (-7% vs Jun ‘12)
6h 56 min time per user (+1% vs Jun’ 12)
5:31:12
Linkedin: +30%
Google+: +21%
4:19:12
3:07:12
Audience increase
=
ask.fm
1:55:12
Badoo
Audience stable
Audience decrease
Twitter.com
TumblrLeonardo Community
ForumCommunity
0:43:12
LinkedIn
WordPress.com
Tweetmeme
Virgilio Community
Google+
Libero Community
0
Audience .000
ForumFree
5,000
Blogger
10,000
15,000
20,000
25,000
June 2013 – Entertainment
Times spent and audience register a small decrease
1:55:12
Bubble size = Page Views
Time per Person
ENTERTAINMENT
23,7 mio Unique Audience (-4% vs Jun ‘12)
4 h 47 min time per user (-4% vs Jun ‘12)
1:40:48
1:26:24
1:12:00
YouTube
0:57:36
0:43:12
William Hill +21%
0:28:48
CineBlog01
VideoPremium.NET
Dailymotion
0:14:24
IMDb
0:00:00
Rai TV VideoMediaset
MyMovies.it
Now Video
ComingSoon TV
ViTv
Ivid
Italia-film.Com Vube
Audience increase
=
Audience stable
Audience decrease
Audience .000
0
5,000
10,000
15,000
20,000
Source: Groupm Elaborations on Audiweb data – applications included
June 2013- Video & Broadcaster
Broadcaster perform better than video
1:26:24
1:12:00
0:57:36
Bubble size = Page Views
Time per Person
BROADCASTER (Entertainment’s Subcategory)
11,4 mio Unique Audience (-9% vs Jun ’12)
14 min time per user (-2% vs Jun’12)
YouTube
VIDEO (Entertainment’s Subcategory)
19,1 mio Unique Audience (-7% vs Jun ’12)
1 h and 18 min time per user (-17% vs Jun ’12)
0:43:12
MyMovies: +10%
StaserainTV: +44%
0:28:48
0:14:24
Dailymotion
CineBlog01
Now Video
Italia-film.Com
0:00:00
Rai TV
Rai
Audience increase
VideoMediaset
=
SKY.it
MyMovies.itLa Repubblica TV
Audience stable
Audience decrease
ComingSoon TV Mediaset.it Vube
Corriere TV
Audience .000
-5,000
0
5,000
10,000
15,000
20,000
25,000
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 – Focus on online tv broadcaster
Rai.TV confirms the best performance on time spent
Audience .000
3,500
Time per person h:m:s
3,000
0:17:17
4,000
Time per person h:m:s
0:14:24
0:17:17
0:14:24
3,000
2,500
0:11:31
2,000
0:08:38
1,500
0:11:31
2,000
0:08:38
0:05:46
1,000
0:05:46
1,000
0:02:53
-12% Delta Audience
+94% Delta Time
500
0
0:00:00
0
Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr May Jun
12 12 12 12 12 12 12 13 13 13 13 13 13
5,000
Audience .000
Time per person h:m:s
4,000
0:17:17
1,400
0:14:24
1,200
0:08:38
2,000
1,000
0
0:05:46
-10% Delta Audience
-17% Delta Time
Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun
12 12 12 12 12 12 12 13 13 13 13 13 13
stable Delta Audience
-20% Delta Time
0:02:53
0:00:00
Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr May Jun
12 12 12 12 12 12 12 13 13 13 13 13 13
0:11:31
3,000
18
Audience .000
1,000
Audience .000
Time per person h:m:s
-26% Delta Audience
+22% Delta Time
800
0:17:17
0:14:24
0:11:31
0:08:38
600
0:05:46
400
0:02:53
200
0:02:53
0:00:00
0
0:00:00
Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr May Jun
12 12 12 12 12 12 12 13 13 13 13 13 13
Source: Groupm Elaborations on Audiweb data
– applications included
June 2013 – Sport
The category registers a good increase in time spent
12:43:12 AM
TuttoMercatoWeb.com
Time per Person
Diretta.it
Sportmediaset
TuttoSport
12:28:48 AM
calciomercato.com
12:21:36 AM
Bubble size = Page Views
12:36:00 AM
SPORT
11,0 mio Unique Audience (-14% vs Jun ‘12)
52 min time per user (+5% vs Jun ‘12)
Corriere dello Sport
La Gazzetta dello Sport
12:14:24 AM
Virgilio Sport
Calciomercato.it
Libero Sport
12:07:12 AM
Cittaceleste.it
Blogo Sport
Yahoo! Sports Websites
La Repubblica Sport
Corriere Sport
Audience increase
=
12:00:00 AM
Audience stable
Audience decrease
Audience .000
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 - Betting
Good increase in time spent. William Hill is still leader
3:21:36
Time per Person
2:52:48
PokerStars.com
Audience increase
=
2:24:00
Audience stable
Audience decrease
Bubble size = Page Views
BETTING
8,2 mio Unique Audience (stable vs Jun ‘12)
54 min time per user (+9% vs Jun ‘12)
1:55:12
SNAI
1:26:24
Lottomatica: +9%
0:57:36
Lottomatica
0:28:48
StarVegas
BetClic
Estrazionilotterie.it
Gioco digitale
PLANET49
0:00:00
ContareLeCarte.it
paddypower.com
Betradar.com
888.com
William Hill
Sisal
Superenalotto.com
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Audience .000
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 - Music
The category registers a strong increase in audience and time spent.
Spotify has the largest amount of time spent
1:26:24
Audience in crescita
=
1:12:00
Audience stazionaria
Audience in calo
Spotify
0:57:36
AOL Music Websites
Bubble size = Page Views
MUSIC
10,0 mio Unique Audience (+3% vs. Jun ‘12)
18 min time per user (+50% vs. Jun ‘12)
Time per Person
0:43:12
Leonardo Musica: +121%
0:28:48
0:14:24
Virgilio Musica
Dailymotion Music
0:00:00
-1,000
CBS Interactive Music Group
Fanpage Spettacolo
Leonardo Musica
Sony Music Entertainment
Airdave.it
rockol.it
Universal Music Group Network
Warner Music Group rumblefish on YouTube
Jango Music Network
0
1,000
2,000
3,000
VEVO
4,000
5,000
6,000
Audience .000
Source: Groupm Elaborations on Audiweb data – applications included
*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube
June 2013 – News
Good performance on Time spent. Most top player show a positive sign
0:28:48
Bubble size = Page Views
Time per Person
La Repubblica
Corriere della Sera
NEWS
21,3 mio Unique Audience (-5% vs Jun ‘12)
1 H 28 min time per user (+4% vs Jun ‘12)
0:21:36
0:14:24
TGCOM24
ANSA
Fanpage
Affari Italiani La Stampa.it
Citynews
0:07:12
Lettera43
Liquida
Quotidiano.net
Blogo.it
Libero Notizie
Nanopress
Audience in crescita
Virgilio Local
=
0:00:00
0
2,000
4,000
6,000
8,000
10,000
Audience stazionaria
Audience in calo
12,000
Audience .000
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 – Focus on News Online
Corriere.it shows the best performance on time spent
Monthly Audience: 8,7 mio
Daily Audience: 1,3 mio
Audience .000
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Time per person h:m:s
Monthly Audience: 7,4 mio
Daily Audience: 1,0 mio
0:50:24
0:43:12
0:36:00
0:28:48
-4% Delta Audience
-11% Delta Time
0:21:36
0:14:24
0:07:12
0:00:00
Jun
12
Jul Aug Sep Oct Nov Dic
12 12 12 12 12 12
Audience .000
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Jan Feb Mar Apr May Jun
13 13 13 13 13 13
Audience .000
Time per person h:m:s
0:50:24
0:43:12
0:36:00
0:28:48
0:21:36
-12% Delta Audience
-2% Delta Time
0:14:24
0:07:12
0:00:00
Jun
12
Jul Aug Sep Oct Nov Dic
12 12 12 12 12 12
Jan Feb Mar Apr May Jun
13 13 13 13 13 13
Monthly Audience: 4,1 mio
Daily Audience: 361 mila
Monthly Audience: 5,0 mio
Daily Audience: 561 mila
7,000
Time per person h:m:s
Audience .000
Time per person h:m:s
0:23:02
7,000
6,000
0:20:10
6,000
0:20:10
5,000
0:17:17
5,000
0:17:17
0:14:24
4,000
0:11:31
3,000
0:08:38
2,000
-4% Delta Audience
-16% Delta Time
1,000
0
Jun
12
23
Jul Aug Sep Oct Nov Dic
12 12 12 12 12 12
Jan Feb Mar Apr May Jun
13 13 13 13 13 13
0:14:24
4,000
0:11:31
3,000
0:05:46
2,000
0:02:53
1,000
0:00:00
0
0:23:02
0:08:38
-4% Delta Audience
-14% Delta Time
0:05:46
0:02:53
0:00:00
Jun
12
Jul Aug Sep Oct Nov Dic
12 12 12 12 11 12
Jan Feb Mar Apr May Jun
13 13 13 13 13 13
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 - Travel
Travel area shows a little decrease. Tripadvisor register a good growth
0:43:12
Bubble size = Page Views
Time per Person
TRAVEL
17,2 mio Unique Audience (-8% vs Jun’ 12)
42 min time per user (+2% vs Jun’ 12)
0:36:00
Google Earth
0:28:48
TripAdvisor: +35%
eDreams: +33%
0:21:36
Ryanair.com
0:14:24
Booking.com
Google Maps
Alitalia
Telepass
0:07:12
Volagratis
easyJet
Expedia
ViaMichelin
Trenitalia
TripAdvisor
eDreams
Audience in crescita
Opodo
=
trivago
0:00:00
Audience stazionaria
Audience in calo
Audience .000
-2,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 e-Commerce
Audience is stable, while Time is fast growing.
1:12:00
Bubble size = Page Views
Time per Person
E COMMERCE
19,3 mio Unique Audience (-4% vs jun ’12)
1 H 15 min time per user (+13% vs Jun ’12)
0:57:36
Subito.it
0:43:12
eBay
Trova Prezzi: +25%
Kijiji: +51%
0:28:48
Audience in crescita
Privalia
Media World
IBS
Bakeca.it
Lidl
Vivastreet
0:00:00
Ciao.
=
Amazon
eBay Classifieds
0:14:24
Kijiji
Audience stazionaria
Audience in calo
Groupon
Trova Prezzi
Pixmania
Audience .000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 - Finance/Insurance
The category shows a decreasing trend
FINANCE/INSURANCE
Time per Person
0:53:17
15,4 mio Unique Audience (-4% vs Jun ’12)
43 min time per user (-7% vs Jun ’12)
0:38:53
Gruppo Intesa Sanpaolo
0:31:41
Audience in crescita
=
SoldiOnline: +72%
Audience stazionaria
Bubble size = Page Views
0:46:05
Audience in calo
0:24:29
UniCredit Banca
ING Direct
0:17:17
0:10:05
Yahoo! Finance Websites
CartaSi
Banco Posta
SoldiOnline.it
Corriere Economia
Il Sole 24 ORE
PayPal
Facile.it
0:02:53
Direct Line
Genertel
Leonardo Economia
La Repubblica Economia
Audience .000
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 - Family and Lifestyles
Pianetadonna is still leader, followed by Donna Moderna
1:04:48
0:57:36
Bubble size = Page Views
FAMILY AND LIFESTYLES
17,0 mio Unique Audience (-4% vs Jun ’12)
40 min time per user (-1% vs Jun ’12)
Time per Person
Gioco.it
0:50:24
0:43:12
Audience in crescita
0:36:00
=
Leonardo Donne: +12%
0:28:48
Audience stazionaria
Audience in calo
0:21:36
Disney Online
0:14:24
Subito.it - Casa e Persona
alfemminile.com
Leonardo Donne
0:07:12
DiLei
D - la Repubblica
La Stampa Salute
0:00:00
Style.it
Donna Moderna
Leiweb
Pianetadonna.it
Blogo Donna
Medical News Reporter
Nanopress Donna
Audience .000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 - Automotive
The category register a relevant growth on Time Spent
0:57:36
0:50:24
Bubble size = Page Views
Time per Person
AUTOMOTIVE
9,3 mio Unique Audience (-3% vs Jun ’12)
36 min time per user (+39% vs Jun ’12)
Subito.it - Veicoli
0:43:12
0:36:00
Quattroruote: +13%
Motori.it: +173%
0:28:48
AutoScout24.it
0:21:36
Moto.it
0:14:24
Quattroruote
Blogo Motori
mobile.international
0:07:12
Virgilio Auto e Moto
Audience in crescita
La Repubblica Motori
Ford
Gazzetta Motori
0:00:00
Fiat
=
Motori.it
Volkswagen Trovit Cars
Audience stazionaria
Audience in calo
Corriere Motori
Audience .000
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Source: Groupm Elaborations on Audiweb data – applications included
June 2013 – Audiweb Object Video
Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites
1:55
Audience increase
1:40
=
Rai
Audience stable
Audience decrease
1:26
AUDIWEB OBJECT VIDEO – Unduplicated Audience
5,7 mio Unique Audience (-5% vs Jun ‘12)
36 min time per user (+14% vs Jun ’12)
1:12
Bubble size = Stream Views
Time per Person
0:57
SKY.it
0:43
La Repubblica
0:28
La Gazzetta dello Sport
0:14
Libero Quotidiano
=
Corriere della Sera
Il Sole 24 ORE
0:00
DeAbyDay
Quimamme TV
-500
0
500
1,000
1,500
2,000
2,500
Audience .000
3,000
Source: Groupm elaborations on Audiweb data – applications excluded
Mobile Browsing
30
La navigazione mobile
Il trend positivo continua, quasi tutti gli smartphoner navigano
• 14,3 mio di utenti smartphone navigano da mobile, pari al 70% del
totale smartphoner Mobile Browsing
H1 2013 - Mio di adulti
Base: pop web + smartphone = 20,6 mio
H1 2012 - Mio di adulti
Base: pop mobile = 26.2 mio
11.3
14.3
12.3
8.3
6.2
6.7
7.2
+27% vs. H1 2012
+131% vs. Q1 ‘11
Q1 2011 Q2 2011 Q3 2011 Q4 2011 H1 2012 H2 2012 H1 2013
Fonte: Elaborazioni GroupM su dati Mobile Next H1 2013
31
Il profilo del mobile browser
Studente o lavoratore giovane/adulto, con un livello di istruzione medio alto
Mobile Browsing
% comp; Base: 14,3 mio
Index vs tot mobile pop
54.3
45.7
Maschio
Femmina
DA 15 A 19 ANNI
DA 20 A 24 ANNI
DA 25 A 34 ANNI
DA 35 A 44 ANNI
DA 45 A 54 ANNI
55 ANNI O PIU'
Media inferiore o meno
Media superiore
Laurea/Post-laurea
Imprenditore/Dirigent…
Lavoratore in proprio…
Impiegato/Insegnante
Altro lavoratore…
Studente
Pensionato
Casalinga
In cerca di occupazione
13.6
12.8
26.7
24.8
15.4
6.7
101
99
119
110
110
95
90
71
9.2
90
100
55.8
35.0
103
12.3
4.4
103
92
99
37.9
8.0
100
19.6
3.3
5.1
9.5
119
77
77
98
Fonte: Elaborazioni GroupM su Dati Mobile Next H1 2013
32
Allegati
- Audiweb Object Video: metodologia
- Schede categorie
Audiweb Object Video – una novità
•
Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online
•
La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura
diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste
•
Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video,
separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:
•
Unique Audience
Stream Views
Time spent
(contatti netti)
(contatti lordi)
(tempo speso)
I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:
SITI
•
EDITORI
La Repubblica TV
Gruppo Editoriale L'Espresso
De Agostini by Day e Sky
Il Sole 24 ore
Rai Tv
Rai
Corriere della Sera, Gazzetta dello Sport e Lei Web
RCS
La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che
permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero
è auspicabilmente destinato a crescere
Audiweb Object Video - warning
•
Audiweb comunica in modo corretto il nuovo dato disponibile:
•
Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il
dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
Attached – Top 10 Websites and top 10 Applications
Top 10 Websites
Top 10 Applications
TOT WEBSITES (app excluded)
26,8 mio Unique Audience (-3% vs Jun ‘12)
17h 50 min time per user (stable vs Jun ’12)
#
Description
APPLICATIONS
22,3 mio Unique Audience (-4% vs Jun ‘12)
2 h 48 min time per user (-6% vs Jun ’12)
Delta
Audienc Time per
Audienc
e .000 person
e
Delta
Time
#
Description
1 Google
24.559
1.40.39
-5%
9%
1 Windows Media Player (App)
2 Facebook
20.353
6.46.10
-8%
1%
3 YouTube
17.335
1.02.15
-9%
-19%
4 Virgilio
13.480
0.47.36
-6%
-1%
5 Wikipedia
13.067
0.17.05
-1%
16%
6 Yahoo!
13.038
0.28.32
-11%
-8%
2 Skype (App)
3 VLC media player (App)
4 Windows Live Messenger (App)
5 iTunes (App)
6 uTorrent (App)
7 Libero
12.933
1.10.52
-3%
1%
8 Blogger
10.260
0.11.45
-11%
-3%
9 MSN/WindowsLive/Bing
9.823
0.34.50
-20%
3%
8.986
0.09.28
-17%
-2%
10 Leonardo.it
applications excluded
Windows Live Photo Gallery
7 (App)
8 iminent Messenger (App)
9 Dropbox (App)
10 Picasa (App)
Audie
Time per Delta
nce
person Audience
.000
Delta
Time
11.177
0.52.57
-5%
5%
9.815
1.32.24
15%
5.166
1.47.04
-1%
5.050
0.11.15
-39%
3.678
0.34.28
-9%
3.411
0.37.27
11%
-2%
15%
-74%
-23%
47%
3.365
0.18.24
35%
2.168
0.14.25
291%
1.596
0.01.04
77%
1.465
0.26.02
-16%
12%
-37%
-6%
-10%
Applications only
Source: Groupm Elaborations on Audiweb
Attached – Top Categories Portals and Communities
PORTALS
24,0 mio Unique Audience (-2% vs Jun ‘12)
51 min time per user (-9% vs Jun ’12)
#
Description
Audien Time per Delta
ce .000 person Audience
1 Google
24.582
1.42.28
2 MSN/WindowsLive/Bing
13.782
0.34.56
3 Virgilio
13.563
0.47.26
4 Yahoo!
13.069
0.29.49
5 Libero
12.947
1.10.55
6 Leonardo.it
8.986
0.09.28
7 Ask Search Network
6.852
0.04.52
8 Tiscali
3.539
0.40.21
9 FastWeb.it
1.617
0.23.30
10 Tuttogratis
1.546
0.02.36
11 AOL Media Network
1.132
0.22.12
12 Kataweb tvzap
1.131
0.03.44
13 PaginaInizio.com
888
0.20.39
14 Intoscana.it
514
0.01.28
15 Freeonline.it
392
0.03.20
-5%
-17%
-6%
-11%
-3%
-17%
13%
-13%
-10%
-40%
-19%
-34%
-1%
93%
1%
COMMUNITIES
22,3 mio Unique Audience (-7% vs Jun ‘12)
6h 56 min time per user (+1% vs Jun’ 12)
Delta
Time
9%
-34%
-1%
-11%
2%
-2%
99%
-22%
10%
-5%
10%
-26%
52%
-14%
98%
#
Description
Audien Time per Delta
ce .000 person Audience
1 Facebook
20.386
6.46.24
2 Blogger
10.260
0.11.45
3 WordPress.com
5.182
0.04.42
4 LinkedIn
3.525
0.12.06
5 ForumFree
3.367
0.10.53
6 Google+
3.357
0.04.22
7 Virgilio Community
3.333
0.03.43
8 ForumCommunity
3.134
0.08.12
9 Libero Community
3.072
0.05.39
10 Leonardo Community
2.821
0.10.53
11 Twitter.com
2.643
0.18.55
12 ask.fm
1.664
1.44.38
13 Tumblr
1.658
0.19.03
14 Tweetmeme
1.493
0.01.10
15 Badoo
1.263
1.39.08
-8%
-11%
-16%
30%
N.A.
21%
-44%
N.A.
-37%
-10%
-20%
N.A.
17%
7365%
-20%
Delta
Time
1%
-3%
-17%
25%
N.A.
94%
-27%
N.A.
-75%
-7%
106%
N.A.
66%
126%
49%
Source: Groupm Elaborations on Audiweb data – applications included
*Google+ lanciato a luglio 2011
Attached – Top Categories Entertainment; Video&Broadcaster
VIDEO (Entertainment’s subcategory)
19,1 mio Unique Audience (-7% vs Jun ’12)
1 h and 18 min time per user (-17% vs Jun ’12)
ENTERTAINMENT
23,7 mio Unique Audience (-4% vs Jun ‘12)
4 h 47 min time per user (-4% vs Jun ‘12)
#
Description
Audien Time per Delta
ce .000 person Audience
1 YouTube
17.335
1.02.15
2 VEVO
4.792
0.04.13
3 Rai
3.853
0.11.42
4 iTunes
3.783
0.33.12
5 William Hill
3.374
0.02.15
6 SKY.it
3.315
0.06.54
7 La Gazzetta dello Sport
3.301
0.21.00
8 Leonardo Musica
2.740
0.04.14
9 Iminent.com
2.701
0.14.25
10 MyMovies.it
2.602
0.04.45
11 SPIL Games Network
2.474
1.04.33
12 VideoMediaset
2.297
0.07.11
13 Vube
2.059
0.01.45
14 Fanpage Spettacolo
2.014
0.08.28
-9%
-1%
-16%
-11%
21%
-10%
-21%
-6%
42%
10%
-12%
0%
N.A.
2113%
#
1 YouTube
2 MyMovies.it
3 VideoMediaset
4 Rai TV
5 Vube
6 Twww.tv
7 ComingSoon TV
8 Now Video
9 Dailymotion
10 Italia-film.Com
11 CineBlog01
12 ViTv
13 Ivid
14 VideoPremium.NET
15 IMDb - Internet Movie
Delta
Time
-19%
-20%
21%
-16%
-7%
-17%
3%
-9%
-9%
-8%
-20%
-20%
N.A.
370%
Audience Time per
Delta
.000
person Audience
Description
17.335
2.602
2.297
2.159
2.059
1.936
1.826
1.661
1.588
1.472
1.310
1.192
1.185
942
778
1.02.15
0.04.45
0.07.11
0.12.12
0.01.45
0.06.40
0.03.07
0.08.43
0.09.39
0.03.36
0.07.55
0.02.38
0.05.43
0.10.34
0.03.56
Delta
Time
-9%
10%
0%
-12%
N.A.
121%
14%
N.A.
10%
3%
101%
N.A.
-7%
177%
-15%
-19%
-8%
-20%
94%
N.A.
14%
-13%
N.A.
-55%
-25%
-4%
N.A.
137%
266%
-8%
BROADCASTER (Entertainment’s subcategory)
11,4 mio Unique Audience (-9% vs Jun ’12)
14 min time per user (-2% vs Jun’12)
#
Description
1 Rai
2 SKY.it
3 La Repubblica
TV
4 Mediaset.it
5 Corriere TV
6 Staseraintv.com
7 MTV.it
8 Fanpage Youmedia TV
9 Gazzetta TV
10 Mediaset
Premium
11 Livestream
12 Radio
Deejay
13 Il Fatto Quotidiano
14 Radio
15 LA7
105
TV
Audience .000
Time per
person
Delta Audience
3.853
3.315
1.856
1.498
1.432
1.193
1.157
856
804
743
672
647
539
536
520
0.11.42
0.06.54
0.04.12
0.04.09
0.04.08
0.10.10
0.06.14
0.03.39
0.02.31
0.08.05
0.03.28
0.07.19
0.04.12
0.08.48
0.07.00
-16%
-10%
-19%
-14%
-26%
44%
21%
N.A.
0%
-22%
11%
0%
N.A.
3%
-26%
Delta Time
21%
-17%
-19%
23%
6%
4%
-18%
N.A.
-21%
15%
-24%
-3%
N.A.
6%
22%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Sport and Betting
BETTING
8,2 mio Unique Audience (stable vs Jun ‘12)
54 min time per user (+9% vs Jun ‘12)
SPORT
11,0 mio Unique Audience (-14% vs Jun ‘12)
52 min time per user (+5% vs Jun ‘12)
#
Description
Audien Time per Delta
ce .000 person Audience
1 La Gazzetta dello Sport
4.205
0.21.00
-21%
2 La Repubblica Sport
2.509
0.04.00
-10%
3 Yahoo! Sports Websites
1.954
0.08.27
-50%
4 Corriere Sport
1.634
0.03.58
-35%
5 Sportmediaset
1.543
0.33.27
-8%
6 Corriere dello Sport
1.504
0.19.43
-33%
7 TuttoMercatoWeb.com
1.459
0.36.48
-10%
8 TuttoSport
1.331
0.29.02
-23%
9 Diretta.it
1.295
0.35.18
-12%
10 calciomercato.com
1.242
0.22.09
-10%
11 Cittaceleste.it
1.052
0.06.05
308%
12 Calciomercato.it
1.027
0.06.11
-33%
933
0.10.46
-47%
13 Virgilio Sport
14 Blogo Sport
879
0.02.35
15 Libero Sport
854
0.06.24
-17%
N.A.
Delta
Time
3%
-27%
-16%
-24%
-14%
26%
-9%
29%
9%
16%
-46%
34%
-12%
14%
N.A.
#
Description
Audien Time per Delta
ce .000 person Audience
1 William Hill
3.374
0.02.15
2 888.com
1.837
0.03.48
3 Sisal
1.097
0.13.33
4 Lottomatica
1.027
0.23.40
5 Betradar.com
873
0.10.39
6 paddypower.com
857
0.09.21
7 Gioco digitale
830
0.19.30
8 PLANET49
638
0.02.23
9 PokerStars.com
453
2.29.03
10 BetClic
360
0.06.55
11 Superenalotto.com
358
0.03.06
12 SNAI
252
1.48.30
13 StarVegas
227
0.09.46
14 Estrazionilotterie.it
223
0.03.59
15 ContareLeCarte.it
194
0.00.31
21%
38%
-39%
9%
16%
326%
-14%
61%
47%
-36%
198%
-31%
N.A.
N.A.
N.A.
Delta
Time
9%
-7%
74%
9%
21%
-4%
-66%
219%
-32%
-51%
-22%
135%
N.A.
N.A.
N.A.
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Music and News
MUSIC
10,0 mio Unique Audience (+3% vs. Jun ‘12)
18 min time per user (+50% vs. Jun ‘12)
#
Audience
.000
Time per
person
1 VEVO
4.792
0.04.13
2 Leonardo Musica
2.740
0.04.14
3 Fanpage Spettacolo
2.014
0.08.28
4 rumblefish
1.056
0.01.16
5 Spotify
849
1.04.50
6 Virgilio Musica
504
0.03.44
7 CBS Interactive
450
0.02.14
8 Jango Music
411
0.02.28
9 AOL Music Websites
360
0.55.11
10 Airdave.it
327
0.01.29
11 rockol.it
326
0.01.42
12 Sony Music
304
0.01.30
13 Universal Music
248
0.01.21
14 Warner Music
235
0.01.31
15 Dailymotion Music
230
0.03.22
Description
NEWS
21,3 mio Unique Audience (-5% vs Jun ‘12)
1 H 28 min time per user (+4% vs Jun ‘12)
Delta
Delta Time
Audience
-1%
-6%
N.A.
N.A.
N.A.
-33%
-8%
6%
-45%
-53%
27%
-44%
80%
104%
-13%
-20%
-9%
N.A.
N.A.
N.A.
40%
-1%
37%
63%
-22%
-49%
-91%
-51%
-56%
267%
#
Description
1 La Repubblica
2 Corriere della Sera
3 Libero Notizie
4 Blogo.it
5 TGCOM24
6 Quotidiano.net
7 La Stampa.it
8 Citynews
9 Nanopress
10 Fanpage
11 Virgilio Local
12 Affari Italiani
13 ANSA
14 Liquida
15 Lettera43
Audienc Time per
Delta
e .000
person Audience
8.738
7.439
5.916
5.687
4.959
4.782
4.075
4.062
3.853
3.847
3.803
3.301
3.124
3.049
2.946
0.23.19
0.22.04
0.05.27
0.05.50
0.13.38
0.05.37
0.09.56
0.08.10
0.03.19
0.12.20
0.01.56
0.09.36
0.12.26
0.03.33
0.05.42
-4%
-12%
12%
-7%
-4%
-15%
-4%
20%
-10%
22%
22%
N.A.
-19%
-15%
243%
Delta
Time
-11%
-2%
-67%
13%
-16%
-1%
-14%
48%
-2%
174%
-4%
N.A.
7%
-25%
84%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Travel and eCommerce
TRAVEL
17,2 mio Unique Audience (-8% vs Jun’ 12)
42 min time per user (+2% vs Jun’ 12)
#
Description
Audience Time per
Delta
.000
person Audience
E COMMERCE
19,3 mio Unique Audience (-4% vs jun ’12)
1 H 15 min time per user (+13% vs Jun ’12)
Delta
Time
#
Description
Audience Time per
Delta
.000
person Audience
Delta
Time
11.557
0.12.10
-14%
9%
1 eBay
8.399
0.38.27
-4%
10%
2 TripAdvisor
4.943
0.07.48
35%
0%
2 Groupon
6.613
0.08.33
2%
20%
3 Booking.com
3.943
0.13.21
0%
7%
3 Subito.it
6.403
0.56.16
42%
40%
4 eDreams
3.563
0.04.42
33%
-13%
4 Amazon
6.284
0.15.44
45%
61%
5 Trenitalia
3.516
0.07.29
-12%
-4%
5 eBay Classifieds
4.095
0.15.09
1%
25%
6 Volagratis
1.764
0.08.19
-12%
3%
6 Trova Prezzi
3.713
0.03.40
25%
18%
7 Ryanair.com
1.739
0.17.35
-10%
17%
7 Kijiji
3.433
0.09.01
51%
-17%
8 ViaMichelin
1.699
0.05.22
-28%
-15%
8 Lidl
3.014
0.04.58
58%
-2%
9 trivago
1.566
0.02.53
-1%
-41%
9 Bakeca.it
2.515
0.07.00
6%
-18%
10 Expedia
1.335
0.06.44
-32%
27%
10 Ciao.
2.434
0.06.36
N.A.
N.A.
11 easyJet
1.173
0.07.24
6%
29%
11 Media World
2.288
0.07.07
0%
2%
12 Opodo
1.159
0.02.06
2%
31%
12 Vivastreet
2.178
0.04.38
9%
-11%
13 Google Earth
1.052
0.31.03
-22%
9%
13 Pixmania
2.168
0.02.09
21%
-38%
14 Telepass
1.044
0.07.09
12%
37%
15 Alitalia
1.015
0.11.02
-26%
27%
14 Privalia
15 IBS
2.002
1.942
0.16.53
0.07.19
10%
26%
3%
33%
1 Google Maps
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Finance and Family&Lifestyle
FINANCE/INSURANCE
15,4 mio Unique Audience (-4% vs Jun ’12)
43 min time per user (-7% vs Jun ’12)
#
Description
1 Il Sole 24 ORE
2 Gruppo Intesa Sanpaolo
3 UniCredit Banca
4 Banco Posta
5 PayPal
6 Leonardo Economia
7 Yahoo! Finance Websites
8 SoldiOnline.it
9 Corriere
Economia
10 ING Direct
11 La Repubblica Economia
12 CartaSi
13 Facile.it
14 Genertel
15 Direct Line
FAMILY AND LIFESTYLES
17,0 mio Unique Audience (-4% vs Jun ’12)
40 min time per user (-1% vs Jun ’12)
Audience Time per
Delta
Delta Time
.000
person Audience
Audience
.000
Time per
person
5.646
4.834
4.421
2.775
2.503
0.06.17
0.05.53
0.11.40
0.04.29
0.04.54
7%
31%
-6%
12%
-6%
-14%
6%
+35%
22%
-13%
2.123
2.062
1.911
1.825
1.509
0.02.52
0.51.17
0.06.51
0.02.31
0.03.31
-9%
-11%
-23%
-11%
N.A.
N.A.
0%
-2%
9%
19%
0.02.01
0.04.09
N.A.
N.A.
12 Style.it
1.503
1.482
-30%
-22%
13 D - la Repubblica
1.450
0.06.41
-23%
-16%
Subito.it - Casa e
14 Persona
15 Disney Online
1.378
1.235
0.14.27
0.19.46
59%
-16%
57%
-29%
#
Description
3.765
2.678
2.687
2.103
0.09.16
0.27.05
0.20.49
0.09.39
-16%
-8%
-5%
-17%
-13%
-14%
7%
-3%
1 Pianetadonna.it
2.577
1.552
0.07.01
0.02.58
50%
-36%
16%
-21%
5 Leiweb
1.325
1.479
1.222
0.06.46
0.04.07
0.03.37
-10%
72%
-33%
-28%
15%
-8%
1.150
1.072
967
1.173
850
1.351
0.17.39
0.02.43
0.06.47
0.05.23
0.02.16
0.04.26
-16%
-39%
-2%
41%
88%
35%
54%
-33%
-17%
5%
-74%
-11%
2 Donna Moderna
3 alfemminile.com
4 Leonardo Donne
6 Nanopress Donna
7 Gioco.it
8 DiLei
9 Blogo Donna
10 La Stampa Salute
11 Medical News Reporter
Delta
Delta Time
Audience
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Automotive
AUTOMOTIVE
9,3 mio Unique Audience (-3% vs Jun ’12)
36 min time per user (+39% vs Jun ’12)
#
Description
1 Subito.it - Veicoli
2 AutoScout24.it
3 Quattroruote
4 Motori.it
5 Fiat
6 Virgilio Auto e Moto
7 Trovit Cars
8 Volkswagen
9 Blogo Motori
10 mobile.international
11 Gazzetta Motori
12 La Repubblica Motori
13 Corriere Motori
14 Ford
15 Moto.it
Audience .000
Time per person
Delta Audience
Delta Time
2.715
2.065
0.47.35
0.31.02
44%
22%
57%
-8%
1.191
1.072
962
0.07.47
0.06.33
0.04.36
13%
173%
15%
-7%
50%
-23%
821
695
0.04.54
0.04.07
-12%
-3%
24%
66%
674
647
635
628
580
0.04.34
0.07.44
0.07.53
0.03.39
0.03.27
-7%
-7%
0%
-8%
-51%
51%
19%
-18%
3%
-2%
561
534
519
0.03.05
0.03.32
0.18.06
-11%
30%
-43%
14%
-25%
71%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience
5,7 mio Unique Audience (-5% vs Jun ‘12)
36 min time per user (+14% vs Jun ’12)
#
Description
1 La Repubblica
2 Corriere della Sera
3 Rai
4 SKY.it
5 La Gazzetta dello Sport
6 DeAbyDay
7 Libero Quotidiano
8 Il Sole 24 ORE
9 Quimamme TV
Audience .000
2.386
2.065
1.417
494
925
879
176
79
7
Time per person
0.10.02
0.08.10
1.35.03
0.43.46
0.06.13
0.03.31
0.05.22
0.05.03
0.01.39
Delta Audience
-10%
-7%
-28%
23%
0%
162%
N.A.
N.A.
N.A.
Delta Time
46%
16%
29%
170%
11%
28%
N.A.
N.A.
N.A.
Source: Groupm Elaborations on Audiweb data – Object Video
45