Web monitor
Internet key numbers
April 2013
April 2013: highlights
Ad Aprile 2013 gli italiani online sono 14,3 milioni su base giornaliera e 28,9 milioni nel mese, con un contenuto
incremento (+1%) rispetto all’omologo 2012. I target maggiormente in crescita sono i bambini e gli over 55 (2-11
y.o. +13%; 55-64 y.o. +9%; +65 y.o. +15%). La penetrazione raggiunge il 54% della popolazione, con un picco del
72% sui 35-44.
il Tempo Speso cresce significativamente vs periodo omologo 2012 sia su base mensile (+12%) che nel giorno
medio (+9%). Gli utenti 18-24 dedicano il maggior volume di tempo alla rete con 1 ora e 49 minuti, mentre i 55-64
(+17%) registrano l’incremento più alto.
Dopo mesi di continua crescita in termini di utenti si registra una lieve flessione per i due top player ormai storici
del Web: Google (-1%) e Facebook (-3%), riconducibile alla parallela crescita della fruizione via mobile degli stessi.
Secondo quanto dichiarano gli stessi player crescono infatti esponenzialmente le ricerche su Google da
Smartphone e Tablet e sono 10 mio gli utenti mensili di Facebook da Mobile (fonte Facebook).
Registrano un forte incremento in termini di Time Spent i Portali (+19%) e l’Entertainment (+25%), dove risultano
particolarmente positivi il Video (+41%), i Broadcaster (+19%) e la Musica (+55%). Molto bene anche le News
(+28%).
Performance positiva per l’eCommerce: oltre 20 milioni di users (+2%) e circa 1 ora e 20 minuti per utente (+16%).
eBay con 9 milioni di visitatori mantiene la leadership. Tra i follower Subito.it (+55%) è leader dei siti di «annunci»,
seguito dalla sezione dedicata di eBay (classifieds +10%), Kijiji (+66%) e Bakeka (+28%). Amazon con 6,1 mio users
si conferma tra i siti in maggior ascesa nel web italiano crescendo sia in termini di utenti (+59%) che di tempo
speso (+48%). Tra gli indicizzatori di prezzi si distinguono Trova Prezzi (+30% audience; +21% tempo) e Ciao. (2,6
mio users). Si registra un contenuto calo per i leader in ambito couponing e offerte, con l’eccezione positiva di
Privalia (+16% audience; +6% tempo).
A partire da giugno 2012 all’interno del Web Monitor è disponibile anche un’analisi di Audiweb Object Video, l’estensione del sistema di rilevazione che consente di
misurare la fruizione dei contenuti video presenti su internet (vedi metodologia pag. 33) .
Agenda
1. Quanti sono i surfers?
2. Quanto tempo passano on line?
3. Target diversi, consumi diversi
4. Che cosa fanno i surfers in rete?
April 2013 – Key numbers
Time spent register a relevant growth
Apr
2013
Var % vs
Apr 2012
Active Internet Users .000
28.913
+1%
Time per person (hh:mm)
21:54
+12%
Apr
2013
Var % vs
Apr 2012
Active Internet Users .000
14.330
+4%
Time per person (hh:mm)
1:28
+9%
MONTHLY
Active Users
% pen vs pop*
Tot
Individuals +2
54
2-11
40
12-17
58
18-24
71
25- 34
70
35-44
72
45-54
62
55-64
42
28,000
over 65
18
26,000
Adulti 25 - 54
56
24,000
Men
51
22,000
Women
68
Women 25-54
68
DAILY
32,000
20,000
18,000
Audience Trend .000
Apr 2013: 28.913
Dec 09
Jan 10
Feb 10
Mar 10
Apr 10
May 10
Jun 10
Jul 10
Aug 10
Sep 10
Oct 10
Nov 10
Dec 10
Jan 11
Feb 11
Mar 11
Apr 11
May 11
Jun 11
Jul 11
Ago 11
Set 11
Ott 11
Nov 11
Dic 11
Jan 12
Feb 12
Mar 12
Apr 12
Mag 12
Jun 12
Jul 12
Aug 12
Set 12
Ott 12
Nov 12
Dec 12
Jan 13
Feb 13
Mar 13
Apr 13
30,000
*Italian Pop. 2+ years (over +74 anni, are
considered only if living with at least one person
aged between 11-74 years).
Source: Groupm elaborations on Audiweb data
April 2013 – Web & App – Audience and Time spent
Website and applications show a similar performance: Time is growing faster then audience
Main Web Sites – apps excluded
Audience .000
28,263
TOT WEBSITES (app
excluded)
28,3 mio Unique Audience
(+1% vs Apr ‘12)
19h 50 min time per user
(+12% vs Apr ’12)
27,907
Apr 12
Main Applications
Apr 13
Audience .000
23,497
APPLICATIONS
23,5 mio Unique Audience
(+1% vs April ‘12)
3 h 8 min time per user
(+8% vs April ’12)
23,258
Apr 12
5
Apr 13
Source: Groupm elaborations on Audiweb data
April 2013- Audience and time spent per day type and day part
During the weekend less users are online; internet prime time confirms all day long
Average Day
Time per Person h:min
Average Day
Active Audience .000
Day Type
Day Part
1:29
1:26
0:29
10,000
0:28
8,000
0:33
0:31
0:36
0:31
0:27
15.176
12.542
6,000
0:18
4,000
2,000
0
mon - fri
6
sat-sun
06:00 - 09:00 09:00 - 12:00 12:00 - 15:00 15:00 - 18:00 18:00 - 21:00 21:00 - 00:00 00:00 - 03:00 03:00 - 06:00
Source: Groupm elaborations on Audiweb data
April 2013 –Internet Audience Composition
Women online are increasing; almost 60% of web pop. Is made of 25-54 y.o.
Sex
% Composition
Age
% Composition
over 65
Silver Surfer
5%
Female
+1% vs. ‘12
Male
-1% vs. ‘12
2-11 Kids
7% 12-17 Teen
7%
55-64
Senior 11%
18-24 Post
Teen 11%
48%
52%
45-54
Mature
adult 19%
35-44 Adult
24%
25-34
Young Adult
17%
Source: Groupm elaborations on Audiweb data
April 2013 – Unique Users by target
Kids and over 65 y.o. register the best performance
Average: +1%
Kids: 2-11
Teen: 12-17
Post Teen: 18-24
Young adult 25-34
• 2,113 mio UU
• +13% vs Apr ‘12
• stable vs Mar ‘13
• 1,971 mio UU
• -4% vs Apr ‘12
• +1% vs Mar ‘13
• 3,069 mio UU
• -1% vs Apr ‘12
• -4% vs Mar ‘13
• 4,972 mio UU
• -6% vs Apr‘12
• -5% vs Mar‘13
Adult 35-44 anni
Mature Adult 45-54 anni
Senior 55-64 anni
Silver Surfer +65
• 6,871 mio UU
• +5% vs Apr ‘12
• -1% vs Mar ‘13
• 5,338 mio UU
• -5% vs Apr ‘12
• -3% vs Mar ‘13
• 3,092 mio UU
• +9% vs Apr ‘12
• +2% vs Mar ‘13
• 1,487 mio UU
• +15% vs Apr ’12
• +4% vs Mar ‘13
Source: Groupm elaborations on Audiweb data – applications included
April 2013 – Time spent by target on daily average
Time spent register a relevant growth on all targets (a part from 12-17)
h:mm
Average: +9%
Kids: 2-11
Teen: 12-17
Post Teen: 18-24
Young Adult 25-34
• 0:48
• +7% vs Apr ’12
• -4% vs Mar ‘13
• 1:10
• -4% vs Apr‘12
• +1% vs Mar ‘13
• 1:49
• +7% vs Apr ‘12
• +1% vs Mar ‘13
• 1:38
• +11% vs Apr ‘12
• -1% vs Mar ‘13
Adult 35-44 anni
Mature Adult 45-54 anni
Senior 55-64 anni
Silver Surfer +65
• 1:29
• +9% vs Apr ‘12
• -2% vs Mar ‘13
• 1:28
• +11% vs Apr ‘12
• -1% vs Mar ‘13
• 1:22
• +17% vs Apr ‘12
• -2% vs Mar ‘13
• 1:05
• +8% vs Apr’12
• -1% vs Mar ‘13
Source: Groupm elaborations on Audiweb data – applications included
April 2013 – Top 10 websites
Top two website are register a small decrease in audience
10:48:00 AM
Bubble size = Page Views
Time per Person
9:36:00 AM
8:24:00 AM
TOT WEBSITES (app excluded)
28,3 mio Unique Audience (+1% vs Apr ‘12)
19h 50 min time per user (+12% vs Apr ’12)
Facebook
7:12:00 AM
Audience increase
6:00:00 AM
=
4:48:00 AM
Audience stable
Audience decrease
3:36:00 AM
2:24:00 AM
Google
1:12:00 AM
MSN/WindowsLive/Bing
Libero
YouTube
Virgilio
La Repubblica
12:00:00 AM
Yahoo!
Wikipedia
Blogger
Audience .000
5,000
10,000
15,000
20,000
25,000
30,000
Source: Groupm elaborations on Audiweb data – applications excluded
April 2013 – Top 10 applications
Windows Media Player is still leader by Audience, while Skype register the largest Time Spent
2:09:36 AM
Bubble size = Page Views
1:55:12 AM
Skype (App)
1:40:48 AM
VLC media player (App)
1:26:24 AM
Time per Person
APPLICATIONS
23,5 mio Unique Audience (+1% vs April ‘12)
3 h 8 min time per user (+8% vs April ’12)
1:12:00 AM
12:57:36 AM
TeamViewer (App)
Windows Media Player (App)
iTunes (App)
12:43:12 AM
Windows Live Messenger (App)
uTorrent (App)
12:28:48 AM
RealPlayer (App)
12:14:24 AM
Audience increase
=
Windows Live Photo Gallery (App)
12:00:00 AM
Audience stable
Audience decrease
Dropbox (App)
Audience .000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Source: Groupm elaborations on Audiweb data
April 2013– Most visited categories
Entertainment shows the best performance amang top categories
∆% vs april 2012
Audience .000
Subcategorie’s
weight
Average: +1%
Search Engines/Portals & Communities
1%
Telecom/Internet Services
1%
Entertainment
2%
Computers & Consumer Electronics
2%
News & Information
1%
Multi-category Commerce
2%
Family & Lifestyles
3%
Travel
-3%
Home & Fashion
3%
Finance/Insurance/Investment
1%
Government & Non-Profit
1%
Education & Careers
12%
Corporate Information
stable
apr 13
Automotive
Search:
Portals:
Communities:
31%
40%
29%
Video/Broadcaster/Music: 37%
Games/Betting:
18%
Sport:
10%
Others:
35%
Travel services/info:
Holiday Planner:
65%
35%
18%
apr 12
-5%
Special Occasions
0
5,000
10,000
15,000
20,000
25,000
30,000
Source: Groupm elaborations on Audiweb data
April 2013– Time spent on categories
Entertainment shows the best performance on time spent also
Time per Person h.min.sec
0:00:00
2:24:00
4:48:00
7:12:00
9:36:00
25%
Telecom/Internet Services
19%
Computers & Consumer Electronics
20%
News & Information
28%
Multi-category Commerce
16%
Finance/Insurance/Investment
12%
Home & Fashion
13%
Travel
4%
Family & Lifestyles
0%
Government & Non-Profit
18%
Automotive
23%
Education & Careers
Corporate Information
Special Occasions
Apr 13
9%
Apr 12
8%
6%
Source: Groupm elaborations on Audiweb data
Mar 2012
Entertainment
∆% vs
0%
Average: +12%
Search Engines/Portals & Communities
April 2013 – Portals
The category confirms a growing trend on time spent
2:09:36
Time per Person
Bubble size = Page Views
PORTALS
25,0 mio Unique Audience (+2% vs Apr ‘12)
58 min time per user (+19% vs Apr ’12)
1:55:12
Google
1:40:48
1:26:24
Libero
1:12:00
0:57:36
Virgilio
Tiscali
MSN/WindowsLive/Bing
0:43:12
Audience increase
Yahoo!
=
0:28:48
AOL Media Network
PaginaInizio.com
0:14:24
FastWeb.it
Audience decrease
Leonardo.it
miniportale.it
Kataweb tvzap
Freeonline.it
0:00:00
-2,000
Audience stable
Tuttogratis
3,000
Audience .000
Ask Search Network
8,000
13,000
18,000
23,000
28,000
33,000
* Il dato di Google risulta più elevato del totale categoria di appartenenza perchè si riferisce al totale brand e quindi comprende la sezione Search, che è esclusa dalla sub category General Interest Portals
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 – Communities
The category is stable; Google+ register a very good performance
Time per Person
Bubble size = Page Views
9:07:12
7:55:12
Facebook
6:43:12
COMMUNITIES
23,8 mio Unique Audience (-1% vs Apr ‘12)
7h 24 min time per user (-1% vs Apr’ 12)
5:31:12
4:19:12
Google+: +33%
Linkedin: +24%
3:07:12
Audience increase
Badoo
=
1:55:12
ask.fm
0:43:12
Twitter.com
ForumCommunity
ForumFree
Libero Community
Virgilio Community
LinkedIn
Google+
Leonardo Community
WordPress.com
Tweetmeme
0
5,000
Tumblr
Blogger
10,000
Audience stable
Audience decrease
Audience .000
15,000
20,000
25,000
April 2013 – Entertainment
Times spent register a relevant growth
1:55:12
Bubble size = Page Views
Time per Person
ENTERTAINMENT
25,1 mio Unique Audience (+2% vs Apr ‘12)
5 h 41 min time per user (+25% vs Apr ‘12)
1:40:48
1:26:24
YouTube
1:12:00
SPIL Games Network
0:57:36
0:43:12
Vevo +9%
Rai +15%
iTunes
0:28:48
0:14:24
Fanpage Spettacolo
VideoMediaset
Rai
Dailymotion
La Repubblica TV
Mediaset.it
VEVO
SKY.it
Audience increase
=
MyMovies.it
Leonardo Musica William Hill
0:00:00
Audience stable
Audience decrease
Audience .000
0
5,000
10,000
15,000
20,000
Source: Groupm Elaborations on Audiweb data – applications included
April 2013- Video & Broadcaster
Broadcaster and Video register a good increase in audience and time spent
1:40:48
1:26:24
BROADCASTER (Entertainment’s Subcategory)
12,7 mio Unique Audience (-4% vs Apr ’12)
17 min time per user (+19 vs Apr’12)
Bubble size = Page Views
Time per Person
YouTube
1:12:00
VIDEO (Entertainment’s Subcategory)
20,8 mio Unique Audience (+1% vs Apr ’12)
1 h and 44 min time per user (+41% vs Apr ’12)
0:57:36
Rai: +15%
CorriereTV: +15%
0:43:12
0:28:48
0:14:24
0:00:00
VideoMediaset Rai
Staseraintv.com
Rai TV
Dailymotion
ViTv
SKY.it
MyMovies.it
Corriere TV
Twww.tv
Mediaset.it La Repubblica TV
Audience increase
=
Audience stable
Audience decrease
Italia-film.Com ComingSoon TV
Audience .000
-5,000
0
5,000
10,000
15,000
20,000
25,000
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 – Focus on online tv broadcaster
Rai.TV confirms the best performance on audience and time spent
4,000
Audience .000
Time per person h:m:s
0:17:17
4,000
Audience .000
Time per person h:m:s
0:14:24
3,000
0:14:24
3,000
0:11:31
2,000
0:08:38
0:11:31
2,000
0:08:38
0:05:46
1,000
0
0:02:53
+33% Delta Audience
+19% Delta Time
0:00:00
Audience .000
Time per person h:m:s
0:17:17
1,400
0:14:24
1,200
0:08:38
2,000
0:05:46
-6% Delta Audience
+2% Delta Time
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
12 12 12 12 12 12 12 12 12 13 13 13 13
18
+16% Delta Audience
-8% Delta Time
0:02:53
0:00:00
Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr
12 12 12 12 12 12 12 12 12 13 13 13 13
0:11:31
3,000
0
0
Jul Aug Sep Oct Nov Dic Jan Feb Apr
12 12 12 12 12 12 13 13 13
4,000
1,000
0:05:46
1,000
Apr May Jun
12 12 12
5,000
0:17:17
1,000
Audience .000
Time per person h:m:s
-21% Delta Audience
-14% Delta Time
800
0:17:17
0:14:24
0:11:31
0:08:38
600
0:05:46
400
0:02:53
200
0:02:53
0:00:00
0
0:00:00
Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr
12 12 12 12 12 12 12 12 12 13 13 13 13
Source: Groupm Elaborations on Audiweb data
– applications included
April 2013 – Focus on online tv broadcaster
Rai.TV confirms the best performance on audience and time spent
Audience .000
3,500
Time per person h:m:s
3,000
0:17:17
4,000
Time per person h:m:s
0:14:24
0:17:17
0:14:24
3,000
2,500
0:11:31
2,000
0:08:38
1,500
0:11:31
2,000
0:08:38
0:05:46
1,000
0:05:46
1,000
0:02:53
+33% Delta Audience
+19% Delta Time
500
0
0:00:00
0
Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr
12 12 12 12 12 12 12 12 12 13 13 13 13
5,000
Audience .000
Time per person h:m:s
4,000
0:17:17
1,400
0:14:24
1,200
0:08:38
2,000
1,000
0
0:05:46
-6% Delta Audience
+2% Delta Time
Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
12 12 12 12 12 12 12 12 12 13 13 13 13
+16% Delta Audience
-8% Delta Time
0:02:53
0:00:00
Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr
12 12 12 12 12 12 12 12 12 13 13 13 13
0:11:31
3,000
19
Audience .000
1,000
Audience .000
Time per person h:m:s
-21% Delta Audience
-14% Delta Time
800
0:17:17
0:14:24
0:11:31
0:08:38
600
0:05:46
400
0:02:53
200
0:02:53
0:00:00
0
0:00:00
Apr May Jun Jul Aug Sep Oct Nov Dic Jan Feb Mar Apr
12 12 12 12 12 12 12 12 12 13 13 13 13
Source: Groupm Elaborations on Audiweb data
– applications included
April 2013 – Sport
The category registers a good increase in time spent
1:12:00 AM
Time per Person
Bubble size = Page Views
12:57:36 AM
Diretta.it
SPORT
12,4 mio Unique Audience (+1% vs Apr ‘12)
55 min time per user (+10% vs Apr ‘12)
12:43:12 AM
Sportmediaset
12:28:48 AM
TuttoSport
La Gazzetta dello Sport
Fantagazzetta.com
Corriere dello Sport
12:14:24 AM
Virgilio Sport
SuperTennis Club
Yahoo! Sports Websites
Libero Sport
La Repubblica Sport
Calciomercato.it
Cittaceleste.it
12:00:00 AM
Blogo Sport
Audience increase
=
Corriere Sport
Audience stable
Audience decrease
Audience .000
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 - Betting
Good increase in audience. William Hill is still leader
3:21:36
Time per Person
PokerStars.com
Audience increase
=
2:24:00
Audience stable
Audience decrease
Bubble size = Page Views
2:52:48
BETTING
9,4 mio Unique Audience (+14% vs Apr ‘12)
1H e 3 min time per user (-7% vs Apr ‘12)
1:55:12
SNAI
888.com: +42%
1:26:24
0:57:36
Lottomatica
Betradar.com
0:28:48
bwin
BetClic
Superenalotto.com
Casino.com
0:00:00
Sisal
888.com
PlayMillion.com
StarVegas
-1,000
0
paddypower.com
William Hill
PLANET49
1,000
2,000
3,000
4,000
5,000
6,000
Audience .000
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 - Music
The category registers a strong increase in audience and time spent. Spotify is leader on time spent.
0:57:36
0:50:24
MUSIC
10,5 mio Unique Audience (+12% vs. Apr ‘12)
18 min time per user (+55% vs. Apr ‘12)
Spotify
0:43:12
Audience in crescita
=
Audience stazionaria
Audience in calo
AOL Music Websites
Bubble size = Page Views
Time per Person
0:36:00
0:28:48
Leonardo Musica: +105%
0:21:36
0:14:24
Fanpage Spettacolo
SoundCloud
0:07:12
Virgilio Musica
VEVO
CBS Interactive Music Group
0:00:00
Universal Music Group Network
Sony Music Entertainment
Sing Ring
-1,000
0
Leonardo Musica
Jango Music Network
Airdave.it
The Ex Girlfriends
1,000
rumblefish on YouTube
2,000
3,000
4,000
5,000
6,000
Audience .000
Source: Groupm Elaborations on Audiweb data – applications included
*Rumblefish servizio che consente di inserire una colonna sonora ai video di YouTube
April 2013 – News
Good performance on Time spent. Most top player show a positive sign
0:36:00
Bubble size = Page Views
Time per Person
La Repubblica
0:28:48
NEWS
22,7 mio Unique Audience (+1% vs Apr ‘12)
1 H 37 min time per user (+28% vs Apr ‘12)
Corriere della Sera
0:21:36
Il Fatto Quotidiano
ANSA
TGCOM24
0:14:24
Libero Notizie
Fanpage
La Stampa.it
Citynews
Il Messaggero
Quotidiano.net
0:07:12
Blogo.it
Liquida
Audience in crescita
Nanopress
=
Virgilio Local
0:00:00
0
2,000
4,000
6,000
8,000
10,000
Audience stazionaria
Audience in calo
12,000
Audience .000
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 – Focus on News Online
All players register a good performance. La Stampa confirms the most relavent increase on audience
Monthly Audience: 10,0 mio
Daily Audience: 1,5 mio
Audience .000
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Time per person h:m:s
Monthly Audience: 9,1 mio
Daily Audience: 1,2 mio
0:50:24
0:43:12
0:36:00
0:28:48
0:21:36
+10% Delta Audience
+6% Delta Time
0:14:24
0:07:12
0:00:00
Apr May Jun
12 12 12
Jul Aug Sep Oct Nov Dic
12 12 12 12 12 12
Audience .000
11,000
10,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
Jan Feb Mar Apr
13 13 13 13
Audience .000
Time per person h:m:s
0:50:24
0:43:12
0:36:00
0:28:48
0:21:36
-1% Delta Audience
+8% Delta Time
0:14:24
0:07:12
0:00:00
Apr May Jun
12 12 12
Jul Aug Sep Oct Nov Dic
12 12 12 12 12 12
Jan Feb Mar Apr
13 13 13 13
Monthly Audience: 5,5 mio
Daily Audience: 438 mila
Monthly Audience: 6,1 mio
Daily Audience: 681 mila
7,000
Time per person h:m:s
Audience .000
Time per person h:m:s
0:23:02
7,000
6,000
0:20:10
6,000
0:20:10
5,000
0:17:17
5,000
0:17:17
0:14:24
4,000
0:11:31
3,000
0:08:38
2,000
+8% Delta Audience
+24% Delta Time
1,000
0
Apr May Jun
12 12 12
24
Jul Aug Sep Oct Nov Dic
12 12 12 12 12 12
Jan Feb Mar Apr
13 13 13 13
0:14:24
4,000
0:11:31
3,000
0:05:46
2,000
0:02:53
1,000
0:00:00
0
0:23:02
0:08:38
+26% Delta Audience
+41% Delta Time
0:05:46
0:02:53
0:00:00
Apr May Jun
12 12 12
Jul Aug Sep Oct Nov Dic
12 12 12 12 11 12
Jan Feb Mar Apr
13 13 13 13
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 - Travel
Travel area is stable. Tripadvisor register a good growth
0:36:00
TRAVEL
17,8 mio Unique Audience (-3% vs Apr’ 12)
41 min time per user (+4% vs Apr’ 12)
Google Earth
0:28:48
Bubble size = Page Views
Time per Person
0:21:36
TripAdvisor: +33%
eDreams: +8%
Ryanair.com
Priceline Network
0:14:24
Alitalia
Google Maps
Trenitalia
easyJet
Telepass
0:07:12
Volagratis
Expedia
eDreams TripAdvisor
trivago
ViaMichelin
Opodo
Audience in crescita
=
0:00:00
Audience stazionaria
Audience in calo
Audience .000
-2,000
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 e-Commerce
Audience is stable, while Time is growing.
1:12:00
Bubble size = Page Views
Time per Person
1:04:48
Subito.it
0:57:36
0:50:24
eBay
E COMMERCE
0:43:12
20,3 mio Unique Audience (+2% vs Apr ’12)
1 H 25 min time per user (+16% vs Apr ’12)
0:36:00
0:28:48
Audience in crescita
Privalia
0:21:36
=
eBay Classifieds
0:14:24
Audience stazionaria
Audience in calo
Amazon
Groupalia
Bakeca.it
Groupon
Media World
IBS
0:07:12
Vivastreet
0:00:00
Kijiji
Lidl
Ciao.
Trova Prezzi
Audience .000
0
2,000
4,000
6,000
8,000
10,000
12,000
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 - Finance/Insurance
Audience is stabel, but Time Spent is increasing
FINANCE/INSURANCE
Time per Person
0:53:17
16,2 mio Unique Audience (+1% vs Apr ’12)
51 min time per user (+12% vs Apr ’12)
0:38:53
Gruppo Intesa Sanpaolo
Banca Monte dei Paschi di Siena
Audience in crescita
=
0:31:41
UniCredit Banca
SoldiOnline +39%
Audience stazionaria
Bubble size = Page Views
0:46:05
Audience in calo
0:24:29
ING Direct
0:17:17
Il Sole 24 ORE
Banco Posta
CartaSi
0:10:05
Yahoo! Finance Websites
Facile.it
Genertel
0:02:53
La Repubblica Economia
Leonardo Economia
PayPal
SoldiOnline.it
Corriere Economia
Audience .000
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 - Family and Lifestyles
Pianetadonna is still leader, followed by Donna Moderna
0:57:36
Gioco.it
0:50:24
Bubble size = Page Views
FAMILY AND LIFESTYLES
17,9 mio Unique Audience (+3% vs Apr ’12)
40 min time per user (stable vs Apr ’12)
Time per Person
0:43:12
0:36:00
Audience in crescita
Nanopress Donna: +5%
Blogo Donna: +10%
0:28:48
=
Audience stazionaria
Audience in calo
0:21:36
Subito.it - Casa e Persona
0:14:24
alfemminile.com
D - la Repubblica
0:07:12
Style.it
DiLei
Leiweb
Pianetadonna.it
Leonardo Donne
Medical News Reporter
ELLE Network
0:00:00
La Stampa Salute Blogo Donna
Donna Moderna
Nanopress Donna
Audience .000
0
1,000
2,000
3,000
4,000
5,000
6,000
Source: Groupm Elaborations on Audiweb data – applications included
7,000
April 2013 - Automotive
Automotive category register a relevant growth, especially on Time Spent
0:57:36
AUTOMOTIVE
0:50:24
10,8 mio Unique Audience (+18% vs Apr ’12)
38 min time per user (+23% vs Apr ’12)
Subito.it - Veicoli
0:43:12
Bubble size = Page Views
Time per Person
0:36:00
Quattroruote: +24%
0:28:48
AutoScout24.it
0:21:36
Moto.it
0:14:24
Automobile.it
Blogo Motori
Virgilio Auto e Moto
0:07:12
Quattroruote
Audience in crescita
Trovit Cars
=
Gazzetta Motori
Fiat
Motori.it
Citroen
Volkswagen
La Repubblica Motori
Leonardo Auto e Moto
0:00:00
Audience stazionaria
Audience in calo
Audience .000
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Source: Groupm Elaborations on Audiweb data – applications included
April 2013 – Audiweb Object Video
Audiweb lauched a new measurement, dedicated to video streaming consumption, among considered websites
2:09
Audience increase
=
1:55
Rai
Audience stable
Audience decrease
1:40
AUDIWEB OBJECT VIDEO – Unduplicated Audience
6,4 mio Unique Audience (+7% vs Apr ‘12)
51 min time per user (+78% vs Apr ’12)
1:26
Bubble size = Stream Views
Time per Person
1:12
0:57
0:43
SKY.it
0:28
Quimamme TV
Libero Quotidiano
0:14
Il Sole 24 ORE
La Repubblica
La Gazzetta dello Sport
Corriere della Sera
DeAbyDay
0:00
Audience .000
-500
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Source: Groupm elaborations on Audiweb data – applications excluded
Mobile Browsing
31
La navigazione mobile
Il trend positivo continua, quasi la meta dell’utenza mobile lo utilizza per navigare
• 12,9 mio di utenti navigano da mobile, pari al 49% del totale
• Nel
94% dei casi hanno uno smartphone
12.2
Mobile Browsing
H1 2012 - Mio di adulti
Base: pop mobile = 26.2 mio
H2 2012 - Mio di adulti
Base: pop mobile = 26.2 mio
7.3
7.5
12.9
8.9
7.9
+63% vs. Q3 ‘11
+77% vs. Q1 ‘11
Q1 2011
Q2 2011
Q3 2011
Q4 2011
H1 2012
H2 2012
Fonte: Elaborazioni GroupM su dati Mobile Next H2 2012
32
Il profilo del mobile browser
Studente o lavoratore under 35, con un livello di istruzione medio alto
Mobile Browsing
% comp; Base: 12,9 mio
58.2
Maschio
Femmina
DA 15 A 19 ANNI
DA 20 A 24 ANNI
DA 25 A 34 ANNI
DA 35 A 44 ANNI
DA 45 A 54 ANNI
55 ANNI O PIU'
Media inferiore o meno
Media superiore
Laurea/Post-laurea
Imprenditore/Dirigent…
Lavoratore in proprio…
Impiegato/Insegnante
Altro lavoratore…
Studente
Pensionato
Casalinga
In cerca di occupazione
Index vs tot mobile pop
104
41.8
95
13.4
12.5
106
106
110
28.7
25.6
13.6
6.2
98
91
75
8.6
83
56.6
101
104
34.8
11.7
5.8
101
104
102
38.9
8.5
99
20.2
2.5
3.7
8.8
110
69
70
99
Fonte: Elaborazioni GroupM su Dati Mobile Next H2 2012
33
Allegati
- Audiweb Object Video: metodologia
- Schede categorie
Audiweb Object Video – una novità
•
Il 17 luglio 2012 Audiweb annuncia la pubblicazione dei primi dati relativi alla fruizione dei Video Online
•
La rilevazione dei video è il primo step di un progetto che prevede vengano misurati anche altri Object di natura
diversa dai video (applicazioni, widget, etc) non misurabili con le classiche metriche di Audience e Pagine Viste
•
Il nuovo dato sulla fruizione dei video è disponibile in Aw View, dove in una ‘finestra’ dedicata (sezione Video,
separata dalla sezione Internet) sono già presenti le nuove metriche, relative alla fruizione di contenuti Video:
•
Unique Audience
Stream Views
Time spent
(contatti netti)
(contatti lordi)
(tempo speso)
I dati sono relativi ai mesi del 2012 finora pubblicati (gen-dec) e si riferiscono ad un numero limitato di editori/siti:
SITI
•
EDITORI
La Repubblica TV
Gruppo Editoriale L'Espresso
De Agostini by Day e Sky
Il Sole 24 ore
Rai Tv
Rai
Corriere della Sera, Gazzetta dello Sport e Lei Web
RCS
La rilevazione infatti è legata all’inserimento ‘volontario’ di un tag speciale all’interno dei player video, che
permette al meter di leggere le metriche di fruizione; al momento hanno aderito solo 7 editori, ma il numero
è auspicabilmente destinato a crescere
Audiweb Object Video - warning
•
Audiweb comunica in modo corretto il nuovo dato disponibile:
•
Tuttavia una tabella come la seguente, pubblicata senza il dettaglio del testo, potrebbe dare adito ad equivoci: il
dato definito come All Media è infatti solo il totale parziale, ovvero l’audience netta dei (pochi) siti misurati
Solo 7 siti
Attached – Top 10 Websites and top 10 Applications
Top 10 Websites
Top 10 Applications
TOT WEBSITES (app excluded)
28,3 mio Unique Audience (+1% vs Apr ‘12)
19h 50 min time per user (+12% vs Apr ’12)
#
Description
APPLICATIONS
23,5 mio Unique Audience (+1% vs April ‘12)
3 h 8 min time per user (+8% vs April ’12)
Delta
Audienc Time per
Audienc
e .000 person
e
Delta
Time
#
Description
1 Google
26.100
1.53.43
-1%
14%
1 Windows Media Player (App)
2 Facebook
21.779
7.13.29
-3%
-2%
3 YouTube
19.216
1.20.01
2%
27%
4 Wikipedia
14.323
0.16.01
6%
30%
5 Virgilio
14.228
0.51.45
-8%
21%
6 Yahoo!
13.759
0.31.10
-3%
15%
2 Skype (App)
3 Windows Live Messenger (App)
4 VLC media player (App)
5 iTunes (App)
6 uTorrent (App)
7 Libero
13.681
1.25.12
4%
19%
8 Blogger
10.615
0.12.44
-10%
27%
9 MSN/WindowsLive/Bing
10.114
0.43.33
-15%
12%
9.579
0.29.58
10%
6%
10 La Repubblica
applications excluded
Windows Live Photo Gallery
7 (App)
8 RealPlayer (App)
9 TeamViewer (App)
10 Dropbox (App)
Audie
Time per Delta
nce
person Audience
.000
Delta
Time
11.268
0.51.58
-3%
6%
9.591
1.44.51
12%
5.586
0.24.11
-35%
5.225
1.38.59
-3%
3.765
0.35.12
-12%
3.447
0.32.48
17%
23%
-43%
14%
-13%
26%
3.311
0.17.42
40%
1.574
0.10.28
41%
1.510
0.46.14
30%
1.459
0.01.13
98%
-3%
-80%
4%
26%
Applications only
Source: Groupm Elaborations on Audiweb
Attached – Top Categories Portals and Communities
PORTALS
25,0 mio Unique Audience (+2% vs Apr ‘12)
58 min time per user (+19% vs Apr ’12)
#
Description
COMMUNITIES
23,8 mio Unique Audience (-1% vs Apr ‘12)
7h 24 min time per user (-1% vs Apr’ 12)
Audien Time per Delta
ce .000 person Audience
Delta
Time
1 Google
26.141
1.55.14
-1%
14%
2 MSN/WindowsLive/Bing
14.524
0.46.50
-10%
-18%
3 Virgilio
14.339
0.51.37
-8%
4 Yahoo!
13.801
0.32.39
-3%
5 Libero
13.700
1.25.11
6 Leonardo.it
9.507
0.10.45
7 Ask Search Network
7.072
8 Tiscali
3.586
9 Tuttogratis
#
Description
Audien Time per Delta
ce .000 person Audience
Delta
Time
1 Facebook
21.802
7.13.37
-3%
-2%
2 Blogger
10.615
0.12.44
-10%
27%
21%
3 WordPress.com
4.896
0.04.35
-10%
-2%
13%
4 ForumFree
3.903
0.10.13
N.A.
N.A.
4%
19%
5 Virgilio Community
3.832
0.04.52
-40%
-13%
-6%
12%
6 Google+
3.571
0.03.44
33%
5%
0.05.46
7%
149%
7 LinkedIn
3.545
0.11.46
24%
35%
0.44.37
-9%
18%
8 Libero Community
3.304
0.07.15
-30%
-76%
2.018
0.03.14
-18%
36%
9 ForumCommunity
3.268
0.09.56
N.A.
N.A.
10 FastWeb.it
1.925
0.20.03
16%
-4%
10 Twitter.com
3.108
0.19.59
-15%
36%
11 AOL Media Network
1.391
0.21.10
-19%
4%
11 Leonardo Community
2.505
0.14.44
1%
39%
12 Kataweb tvzap
1.230
0.07.09
-28%
16%
12 Tweetmeme
1.868
0.01.22
N.A.
N.A.
13 PaginaInizio.com
1.037
0.20.22
10%
-1%
13 ask.fm
1.595
1.39.46
N.A.
N.A.
14 Freeonline.it
387
0.06.21
-8%
323%
14 Tumblr
1.494
0.18.55
42%
50%
15 miniportale.it
345
0.12.20
-51%
151%
15 Badoo
1.422
2.00.44
-39%
120%
Source: Groupm Elaborations on Audiweb data – applications included
*Google+ lanciato a luglio 2011
Attached – Top Categories Entertainment; Video&Broadcaster
VIDEO (Entertainment’s subcategory)
20,8 mio Unique Audience (+1% vs Apr ’12)
1 h and 44 min time per user (+41% vs Apr ’12)
ENTERTAINMENT
25,1 mio Unique Audience (+2% vs Apr ‘12)
5 h 41 min time per user (+25% vs Apr ‘12)
#
Description
Audien Time per Delta
ce .000 person Audience
#
1 YouTube
2 VideoMediaset
3 MyMovies.it
4 Rai TV
5 Dailymotion
6 ComingSoon TV
7 Twww.tv
8 ViTv
9 Italia-film.Com
10 CasaCinema.eu
11 Ivid
12 Rojadirecta
13 Now Video
14 IMDb - Internet Movie
15 Leonardo Cinema
Delta
Time
1 YouTube
19.216
1.20.01
2%
27%
2 VEVO
4.910
0.06.53
9%
45%
3 Rai
4.866
0.11.39
15%
23%
4 William Hill
4.651
0.02.14
151%
-20%
5 iTunes
3.931
0.34.04
-12%
-12%
6 La Gazzetta dello Sport
3.670
0.22.28
-10%
12%
7 SKY.it
3.452
0.10.26
-6%
-2%
8 VideoMediaset
3.169
0.11.03
-16%
-8%
9 MyMovies.it
2.965
0.05.42
-7%
2%
10 Leonardo Musica
2.955
0.04.56
105%
37%
11 SPIL Games Network
2.547
0.57.36
-3%
-25%
12 Mediaset.it
2.369
0.04.24
-23%
-9%
13 La Repubblica TV
2.336
0.07.21
-6%
40%
14 Dailymotion
2.258
0.08.21
14%
-63%
Audience Time per
Delta
.000
person Audience
Description
19.216
3.169
2.965
2.771
2.258
1.922
1.904
1.425
1.248
1.156
949
944
921
823
795
1.20.01
0.11.03
0.05.42
0.10.55
0.08.21
0.04.07
0.04.17
0.04.33
0.04.33
0.14.02
0.05.57
0.15.51
0.13.56
0.04.03
0.04.04
Delta
Time
2%
-16%
-7%
33%
14%
-1%
122%
N.A.
0%
N.A.
-10%
-6%
N.A.
-4%
-25%
27%
-8%
2%
19%
-63%
0%
17%
N.A.
-11%
N.A.
65%
-11%
N.A.
37%
39%
BROADCASTER (Entertainment’s subcategory)
12,7 mio Unique Audience (-4% vs Apr ’12)
17 min time per user (+19 vs Apr’12)
#
Description
1 Rai
2 SKY.it
3 Mediaset.it
4 La Repubblica
TV
5 Corriere TV
6 Staseraintv.com
7 Mediaset
Premium
8 MTV.it
9 Radio
Deejay
10 Il Fatto Quotidiano
11 Gazzetta TV
12 LA7
13 Livestream
14 Yahoo!
15 Radio
TV
105
TV
Audience .000
Time per
person
Delta Audience
4.866
3.452
2.369
2.336
1.811
1.335
1.050
1.032
855
839
787
780
693
683
511
0.11.39
0.10.26
0.04.24
0.07.21
0.05.24
0.10.39
0.10.29
0.08.21
0.08.14
0.04.04
0.03.28
0.08.31
0.03.18
0.03.07
0.08.52
15%
-6%
-23%
-6%
15%
57%
-53%
11%
18%
N.A.
-12%
-21%
30%
7%
-28%
Delta Time
23%
-2%
-9%
40%
31%
29%
148%
16%
1%
N.A.
-8%
-14%
-15%
13%
32%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Sport and Betting
BETTING
9,1 mio Unique Audience (+6% vs Mar ‘12)
1H e 8 min time per user (+6% vs Mar ‘12)
SPORT
12,4 mio Unique Audience (+1% vs Apr ‘12)
55 min time per user (+10% vs Apr ‘12)
#
Description
Audien Time per Delta
ce .000 person Audience
Delta
Time
#
Description
Audien Time per Delta
ce .000 person Audience
Delta
Time
1 La Gazzetta dello Sport
4.205
0.22.28
-10%
12%
1 William Hill
3.377
0.02.16
49%
6%
2 Diretta.it
2.509
0.57.14
37%
63%
2 Sisal
1.726
0.17.37
-12%
39%
3 La Repubblica Sport
1.954
0.06.14
-24%
-20%
3 888.com
1.364
0.02.54
3%
6%
4 Yahoo! Sports Websites
1.634
0.10.30
-29%
12%
4 Lottomatica
1.361
0.25.44
-30%
22%
5 Sportmediaset
1.543
0.36.56
2%
1%
5 paddypower.com
1.099
0.12.11
N.A.
N.A.
6 Corriere dello Sport
1.504
0.18.53
-25%
36%
6 PLANET49
861
0.02.47
141%
3381%
7 Corriere Sport
1.459
0.04.01
-37%
14%
7 bwin
828
0.16.17
33%
12%
8 Cittaceleste.it
1.331
0.03.49
N.A.
N.A.
8 Betradar.com
624
0.21.45
17%
41%
9 Libero Sport
1.295
0.06.08
N.A.
N.A.
9 PokerStars.com
577
4.23.33
70%
38%
10 Superenalotto.com
556
0.03.30
227%
-49%
11 BetClic
468
0.11.49
-45%
104%
10 TuttoSport
1.242
0.28.28
-37%
8%
11 Virgilio Sport
1.052
0.08.48
-36%
-36%
12 Blogo Sport
1.027
0.03.20
43%
79%
12 PlayMillion.com
436
0.00.55
44%
81%
933
0.21.04
16%
-5%
13 Gioco digitale
416
0.17.14
-58%
25%
14 SNAI
401
1.36.22
-19%
36%
15 AspireGlobal
401
0.01.51
N.A.
N.A.
13 Fantagazzetta.com
14 Calciomercato.it
879
0.04.29
3%
1%
15 SuperTennis Club
854
0.04.18
N.A.
N.A.
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Music and News
MUSIC
10,5 mio Unique Audience (+12% vs. Apr ‘12)
18 min time per user (+55% vs. Apr ‘12)
#
NEWS
22,7 mio Unique Audience (+1% vs Apr ‘12)
1 H 37 min time per user (+28% vs Apr ‘12)
Audience
.000
Time per
person
1 VEVO
4.910
0.06.53
9%
45%
2 Leonardo Musica
2.955
0.04.56
105%
37%
3 Fanpage Spettacolo
2.123
0.10.11
N.A.
N.A.
4 Rumblefish
1.292
0.01.52
N.A.
N.A.
5 Virgilio Musica
788
0.03.01
-26%
-7%
6 Spotify
624
0.49.25
N.A.
N.A.
7 AOL Music Websites
577
0.43.01
-9%
-5%
8 The Ex Girlfriends
530
0.00.51
N.A.
N.A.
9 Airdave.it
440
0.01.54
-41%
8%
10 Jango Music
402
0.02.06
19%
-10%
11 CBS Interactive
384
0.03.28
-14%
16%
12 Sony Music
350
0.01.12
27%
-73%
13 SoundCloud
328
0.04.38
-15%
23%
14 Universal Music
282
0.01.25
61%
-59%
15 Sing Ring
252
0.01.26
N.A.
N.A.
Description
Delta
Delta Time
Audience
#
Description
1 La Repubblica
2 Corriere della Sera
3 Libero Notizie
4 Blogo.it
5 TGCOM24
6 Quotidiano.net
7 La Stampa.it
8 Virgilio Local
9 Liquida
10 Nanopress
11 ANSA
12 Citynews
13 Fanpage
14 Il Fatto Quotidiano
15 Il Messaggero
Audienc Time per
Delta
e .000
person Audience
9.579
8.176
6.502
5.971
5.532
4.952
4.759
4.579
3.981
3.928
3.817
3.607
3.449
3.174
3.073
0.29.58
0.25.12
0.13.21
0.05.02
0.16.58
0.06.22
0.11.20
0.02.06
0.04.31
0.03.18
0.16.13
0.07.55
0.12.30
0.15.19
0.09.01
10%
-1%
16%
5%
8%
-8%
26%
32%
14%
-2%
3%
17%
50%
87%
58%
Delta
Time
6%
8%
-14%
5%
24%
24%
-1%
24%
2%
-6%
15%
29%
148%
-13%
26%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Travel and eCommerce
TRAVEL
17,8 mio Unique Audience (-3% vs Apr’ 12)
41 min time per user (+4% vs Apr’ 12)
#
Description
Audience Time per
Delta
.000
person Audience
E COMMERCE
20,3 mio Unique Audience (+2% vs Apr ’12)
1 H 25 min time per user (+16% vs Apr ’12)
Delta
Time
#
Description
Audience Time per
Delta
.000
person Audience
Delta
Time
12.188
0.12.45
-13%
-3%
1 eBay
9.042
0.44.53
-2%
8%
2 TripAdvisor
4.437
0.07.27
33%
20%
2 Subito.it
7.455
0.59.22
55%
58%
3 Trenitalia
3.745
0.08.52
-5%
20%
3 Groupon
6.450
0.09.04
-6%
27%
4 Priceline Network
3.531
0.13.28
0%
23%
4 Amazon
6.127
0.14.18
59%
48%
5 eDreams
2.534
0.07.06
8%
19%
5 eBay Classifieds
4.568
0.16.42
10%
1%
6 ViaMichelin
1.923
0.05.53
-7%
-4%
6 Trova Prezzi
3.792
0.03.35
30%
21%
7 Ryanair.com
1.857
0.17.58
-2%
5%
7 Kijiji
3.772
0.11.18
66%
22%
8 Volagratis
1.747
0.07.49
-9%
10%
8 Lidl
2.903
0.07.17
85%
10%
9 Opodo
1.367
0.02.59
74%
10%
9 Bakeca.it
2.753
0.08.17
28%
-7%
10 Expedia
1.320
0.06.41
-26%
-4%
10 Ciao.
2.622
0.05.11
N.A.
N.A.
11 trivago
1.271
0.06.05
26%
17%
11 Privalia
2.164
0.18.27
16%
6%
12 easyJet
1.243
0.08.13
2%
11%
12 Media World
2.048
0.06.51
5%
-1%
13 Google Earth
1.233
0.27.54
-7%
5%
13 Vivastreet
2.046
0.04.45
6%
-18%
14 Telepass
1.152
0.08.19
10%
35%
973
0.11.38
-17%
4%
14 IBS
15 Groupalia
2.042
2.014
0.05.13
0.08.24
25%
-24%
29%
-16%
1 Google Maps
15 Alitalia
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Finance and Family&Lifestyle
FINANCE/INSURANCE
16,2 mio Unique Audience (+1% vs Apr ’12)
51 min time per user (+12% vs Apr ’12)
#
Description
1 Il Sole 24 ORE
2 Gruppo Intesa Sanpaolo
3 UniCredit Banca
4 PayPal
5 Banco Posta
6 Leonardo Economia
7 SoldiOnline.it
8 Yahoo! Finance Websites
9 ING Direct
10 La Repubblica Economia
11 Genertel
12 CartaSi
13 Corriere
Economia
Banca Monte dei Paschi di
14 Siena
15 Facile.it
FAMILY AND LIFESTYLES
17,9 mio Unique Audience (+3% vs Apr ’12)
40 min time per user (stable vs Apr ’12)
Audience Time per
Delta
Delta Time
.000
person Audience
Audience
.000
Time per
person
6.048
4.413
4.392
2.549
2.489
0.07.22
0.06.05
0.06.57
0.05.19
0.04.53
22%
25%
10%
-4%
-24%
39%
-4%
-30%
-40%
10%
2.353
2.136
1.944
1.828
0.03.16
0.50.58
0.05.36
0.02.44
5%
-2%
N.A.
10%
-14%
-12%
N.A.
11%
10 Persona
1.707
0.13.10
59%
31%
11 La Stampa Salute
12 Style.it
1.593
1.590
0.03.37
0.04.20
N.A.
-21%
N.A.
-20%
13 ELLE Network
1.557
0.03.40
108%
83%
14 D - la Repubblica
1.430
1.411
0.05.37
0.02.26
-16%
N.A.
-8%
N.A.
#
Description
3.947
2.774
2.584
2.453
0.14.04
0.32.27
0.27.28
0.07.03
-4%
2%
-18%
4%
56%
23%
57%
-9%
1 Pianetadonna.it
2.375
1.884
0.10.56
0.03.48
-9%
-14%
12%
46%
5 Leonardo Donne
1.622
1.324
1.266
0.04.54
0.04.57
0.17.37
39%
2%
-8%
-13%
-51%
17%
1.081
955
954
951
0.03.24
0.03.07
0.08.27
0.02.55
-32%
85%
-1%
-48%
-6%
-63%
3%
-38%
938
926
0.32.51
0.05.18
10%
-11%
2%
-2%
2 Donna Moderna
3 alfemminile.com
4 Leiweb
6 Nanopress Donna
7 Gioco.it
8 DiLei
9 Blogo Donna
Delta
Delta Time
Audience
Subito.it - Casa e
15 Medical News Reporter
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Top Categories Automotive
AUTOMOTIVE
10,8 mio Unique Audience (+18% vs Apr ’12)
38 min time per user (+23% vs Apr ’12)
#
Description
1 Subito.it - Veicoli
2 AutoScout24.it
3 Quattroruote
4 Fiat
5 mobile.international
6 Motori.it
7 Trovit Cars
8 La Repubblica Motori
9 Virgilio Auto e Moto
10 Leonardo Auto e Moto
11 Blogo Motori
12 Volkswagen
13 Gazzetta Motori
14 Moto.it
15 Citroen
Audience .000
Time per person
Delta Audience
Delta Time
3.475
3.090
0.46.29
0.25.49
64%
74%
57%
-27%
1.354
1.155
1.011
0.07.22
0.04.33
0.08.04
24%
93%
52%
-32%
-49%
-10%
931
850
0.04.17
0.03.41
106%
10%
18%
-38%
802
772
745
694
680
0.04.12
0.05.56
0.02.23
0.06.04
0.04.22
-2%
-15%
16%
-23%
59%
12%
41%
-13%
1%
-32%
653
638
634
0.03.21
0.16.56
0.03.02
-13%
3%
61%
-5%
6%
-23%
Source: Groupm Elaborations on Audiweb data – applications included
Attached – Object Video
AUDIWEB OBJECT VIDEO – Unduplicated Audience
6,4 mio Unique Audience (+7% vs Apr ‘12)
51 min time per user (+78% vs Apr ’12)
#
Description
Audience .000
1 La Repubblica
2.782
2 Corriere della Sera
2.438
3 Rai
1.863
4 SKY.it
809
5 La Gazzetta dello Sport
805
6 DeAbyDay
436
7 Libero Quotidiano
203
8 Il Sole 24 ORE
155
9 Quimamme TV
36
Time per person
0.17.06
0.12.21
1.50.22
0.38.50
0.06.50
0.04.22
0.17.16
0.04.13
0.17.31
Delta Audience
-9%
24%
27%
66%
-19%
24%
N.A.
Delta Time
122%
44%
44%
118%
-18%
79%
N.A.
N.A.
N.A.
N.A.
N.A.
Source: Groupm Elaborations on Audiweb data – Object Video
46