CONVEGNO “ITALIAN FOOD FOR LIFE”
FIERA DI PARMA, 8 MAGGIO 2008
FEDERALIMENTARE
Servizi S.r.l.
FOOD CHAIN MANAGEMENT
Parma, 8 maggio 2008
PILLAR COORDINATOR:
Giorgio Zasio – Saplo
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FOOD CHAIN MANAGEMENT
Communication,
Training &
Technology Transfer
Pillar coordinator
Giorgio Zasio – Saplo
Food &
Health
Food
Quality &
Manufacturing
Food Safety
Working group
Food
&
• Rita Acquistucci - INRAN
Sustainable
Consumer
• Aldo Bertazzoli- UNIBO
Food Production
• Stefano Boccaletti- Università Cattolica
• Laura Bortolotti CRA – Istituto
Food Chain Management
Nazionale di Apicoltura
• Roberto Fanfani – UNIBO
• Agostino Macrì – ISS
• Marco Pagani – FEDERDISTRIBUZIONE
• Paolo Polidori – UNICAM
• Antonio Rizzi – Università di Parma
• Anna Gloria Sabartini CRA –Istituto Nazionale di Apicoltura
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• Angelo Visconti – ISPA –CNR
Parma, 8 maggio 2008
FOOD CHAIN MANAGEMENT
OBIETTIVI GENERALI
Goal 1. Identification of possible scenarios.
Goal 2. Stabilising markets and supporting food
chain dynamics through the generation and
preservation of trust.
Goal 3. Improving the innovation potential of the
food chain.
Goal 4. Supporting competitiveness through
integration.
Goal 5. Participation of SMEs in complex food
chain operations.
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Parma, 8 maggio 2008
GOAL 1. IDENTIFICATION OF POSSIBLE STRUCTURAL
SCENARIOS ON FIRM SIZE AND COMPETITIVENESS.
Challenges/ Sfide
1.
Global supply strategies and long term structural
changes (positioning of SMEs in agro food chains,
districts, developed and less favourite areas).
2.
Responsiveness of food chains to policy changes:
the role of Common Agricultural Policy, EU enlargement
and WTO impact on typical food products.
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Parma, 8 maggio 2008
GOAL 1. IDENTIFICATION OF POSSIBLE STRUCTURAL
SCENARIOS ON FIRM SIZE AND COMPETITIVENESS.
Deliverables/ Risultati attesi
1.1 Scenarios for Italian agro-food production and the
future improvement of human capital.
1.2 Scenario on generation change at the farm and food
enterprise levels, focusing on different types of existing
enterprises
2.1. Scenarios on future reforms of the CAP and WTO
negotiations, respect to international trade expansion
for Italian typical food products.
2.2. Scenarios about agro-food SMEs different strategies
of internationalization (delocalization, sub-contracting, partnerships,
etc) and their structural changes(size, regional location, belonging
to districts).
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Parma, 8 maggio 2008
GOAL 2. Stabilising markets and supporting food chain
dynamics through the generation and preservation of trust.
Challenges/ Sfide
1. The complexity and heterogeneity of SMEs in the
generation and preservation of trust in business-tobusiness relationships and innovative environment for
dynamic chain and network developments.
2.1 Information flows and organizational solutions along
supply chains, to ensure trust relationships with
respect to food safety and quality of agro-food
products.
2.2 Simulation of agent-based models of local interaction
and emergent district structure.
Parma, 8 maggio62008
GOAL 2. Stabilising markets and supporting food chain
dynamics through the generation and preservation of trust.
Deliverables/ Risultati attesi
1.1 Links between information flows and organizational solutions to
ensure trust relationships with respect to food safety and quality of
agro-food products.
2.1.1. Reference models to improve exchange of information and
organizational integration on the food chain.
2.1.2 Analysis of best practices in FCM organization, with reference to
producers (SMEs).
2.2.1. Specification of integration needs that allow SMEs to participate in
emerging global food value chain.
2.2.2. Regional and sectorial differences on structural changes in FCM
on typical, traditional and quality products. Contribution of network
and models of integration and diffusion of innovation.
Parma, 8 maggio72008
GOAL 3. IMPROVING THE INNOVATION POTENTIAL
SMEs OF THE FOOD CHAIN AND TRADE
Challenges/ Sfide
1.
Improving the logistic and distribution system to lower
transaction costs taking into account solutions which
promote sustainable development.
2. Increasing competitiveness of SMEs through the
development and diffusion of innovative standards.
Parma, 8 maggio82008
GOAL 3. IMPROVING THE INNOVATION POTENTIAL SMEs OF
THE FOOD CHAIN AND TRADE
Deliverables/ Risultati attesi
1.1. Evaluation of alternative routes to improve the
distribution of food products (North and South and towards other
world trading areas).
1.2. Models and best practices in knowledge transfer and
innovation diffusion with networks, clusters, consortia
and institutions.
2.1. Analysis of innovation needs and knowledge transfer
gaps in different food chain management activities and
sectors.
2.2. Development of open IT services able to provide
quality information to SMEs requests (label, printer, RFDI
printer, SMS/MMS device, HTTP/HTTPS server).
Parma, 8 maggio92008
GOAL 4. SUPPORTING SMEs COMPETITIVENESS
THROUGH INTEGRATION
Challenges/ Sfide
1.
Collaboration/integration in food chains
made of SMEs.
2. Sustainability of the activities of food chains.
.
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Parma, 8 maggio
2008
GOAL 4. SUPPORTING SMEs COMPETITIVENESS
THROUGH INTEGRATION
Deliverables/ Risultati attesi
1.1. Analysis of the causes of the limited levels of
collaboration/integration in food chains made of SME’s.
1.2. Chain management approaches aimed at increasing the level
of integration, based on the results already delivered by the
international research.
2.1 Analysis of relationships between limited levels of integration
and (environmental) sustainability of the activities of food
chains. Study and proposal of potential solutions.
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Parma, 8 maggio
2008
GOAL 5. PARTECIPATION OF SMEs IN COMPLEX
FOOD CHAIN INFRASTRUCTURES.
Challenges/ Sfide
1.
Enhancement of traditional products able to promote
natural and cultural landscapes of rural areas.
2.
Role of collective brands to improve competitiveness
of supply chains and networks.
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Parma, 8 maggio
2008
GOAL 5. PARTECIPATION OF SMEs IN COMPLEX FOOD CHAIN
INFRASTRUCTURES.
Deliverables/ Risultati attesi
1.1. Productive capabilities related to the territorial situation and implementation
of aggregation between producers.
1.2. Education and training on consumer’s preferences and market tendencies.
1.3. Production protocols referred to traditional foods characterised by a high
quality and emotional impact.
1.4. Development of structures and infrastructure compatible with the landscape
and environmentally friendly.
2.1. Identification of products with a traditional value and strong link to the
territory.
2.2. Education and training on collective brands: quality criteria, disciplinary
production protocols, role of control bodies.
2. 3. Institution of collective brands related to the zone of production, (territorial
brands), to different products (umbrella brands), way of production (e.g.
organic, natural, handmade, ecc.) or to the characteristic of the producers
(e.g. small farmers, women farmers, ecc..).
2.4. Strategic territorial marketing aimed to promote the knowledge and the
significance of brands.
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Parma, 8 maggio
2008
FOOD CHAIN MANAGEMENT
CALENDARIO A MEDIO TERMINE
Goal 1. Identification of possible scenarios.
Goal 2. Stabilising markets and supporting food chain dynamics
through the generation and preservation of trust.
Goal 3. Improving the innovation potential of the food chain.
Goal 4. Supporting competitiveness through integration.
Goal 5. Participation of SMEs in complex food chain operations.
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Parma, 8 maggio
2008
QUESTIONS & COMMENTS
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Parma, 8 maggio
2008
GRAZIE PER L’ATTENZIONE
http://www.federalimentare.it/ Attivita/ETP-Italia/ETP-FoodForLife-Italia.asp
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Parma, 8 maggio
2008