A.D.I.E.
Agenzia d’Informazione Europea
Regione Lombardia
AlpCity Local Project - case studies
2005 May 9th - 10th
Projet Meeting in Grainau (Germany)
Maria Luisa Dagnino
A.D.I.E.
Agenzia d’Informazione Europea
Experiments for retail trade support in small cities in
the mountains (in the Province of Brescia )
Experiment for the integration of trade and handicrafts
in a small town and bordering towns and villages (in
the Province of Sondrio )
General aim (in WP 5 Economic Development):
Contribute to economic development and quality of lifein
the mountain areas, mountain districts and small border
towns
A.D.I.E.
Agenzia d’Informazione Europea
The plan of work of each case studies has six work phases:
1)
2)
3)
4)
5)
6)
the research of the most adapted town and hamlets
the involve of the stakeholders
the analysis treatment
the presentation and the discussions of best practices
set up a strategy
set up specific instruments as conventions, achieving,
project business plan etc
A.D.I.E.
Agenzia d’Informazione Europea
Town Hall of Dazio and bordering towns and
villages (Sondrio Province)
Experiments in innovation for trade and handicraft
integration in disadvantaged mountain areas
A.D.I.E.
Agenzia d’Informazione Europea
Experiment in integration of the trade and the handicraft
Goals:
• Create commercial networks in relation to tourism in order
to support local production (to rivitalize commerce in
typical local goods in those towns near the most important
tourist routes)
– Giving real support to mountain economies in relation
to artistic and cultural production
– Providing concrete support to the entreprneurial
initiatives to save local traditions
5/10
Arch. Marialuisa Dagnino
A.D.I.E.
Agenzia d’Informazione Europea
Experiment in integration of the trade and the handicraft
Actions:
• Open “sales points”
• Train interested operators (artists, PMI,social
enterprises, institutions)
6/10
Arch. Marialuisa Dagnino
A.D.I.E.
Agenzia d’Informazione Europea
Some Valcamonica and Valvestino Municipalities
(Brescia Province)
Experiments for retail trade support in small mountain cities
A.D.I.E.
Agenzia d’Informazione Europea
Experiments for retail trade support in small mountain cities
Goals:
• Improuve quality of life in small mountain towns:
– to evalue the social dimensions of commercial activities
– to guarantee appropriate levels of commercial service
– To revitalise town centres and make them more
attractive to tourists
8/10
Arch. Marialuisa Dagnino
A.D.I.E.
Agenzia d’Informazione Europea
Experiments for retail trade support in small mountain cities
Actions:
• open multi service shops
• promote cooperation with the medium-large
distribution operators
• set up good practices
9/10
Arch. Marialuisa Dagnino
A.D.I.E.
Agenzia d’Informazione Europea
Best practices :
1) Adaptation of multi service shop (Germany)
2) Diversification of a multi service shop (Finland)
3) Wholesalers’ grouping: joint marketing support service
(Italy)
4) Reduction of delivery costs by coordinated
merchandise delivery (Sweden)
5) Wholesaler/Retailer partnership “Progress Charter”
(France)
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