“Cultural tourism as a long-term, integrated strategy for sustainable development in local economies “ 7th, May 2010 www.regione.toscana.it www.viafrancigena.com www.associazioneviafrancigena.com Teresa Caldarola [email protected] Officer in charge of sustainable and competitive tourism policies and regional projects Recent trends – Tuscany profile in 2009 Population 3,638,000 •Tourism intensity Demand Annual visitors : 42 million Supply Accomodation Facilities: 11,500 Municipalities: 287 REGIONAL DATA 2008 Net Income GDP Manufacturing Trade Industries Balance Export Tourism Foreign expenditure balance % GDP Thousand euro per -capita Lombardia 23,0 33,3 25,3 12,3 31,7 1,7 0,0 Veneto 20,4 30,0 25,2 3,9 32,9 3,2 2,0 Emilia Romagna 22,5 31,7 25,3 3,5 34,0 1,0 -0,1 TOSCANA 20,2 28,2 18,0 1,2 25,5 3,6 2,5 ITALIA 18,4 25,9 18,3 -1,9 22,9 2,0 0,6 Sources : IRPET 2030 2028 2026 2024 2022 2020 2018 2016 2014 2012 2010 2008 2006 2004 2002 2000 1998 1996 1994 1992 1990 1988 1986 1984 1982 1980 GDP IN TUSCANY 110,000 100,000 90,000 80,000 70,000 60,000 50,000 TOTAL REGIONAL VISITORS PER 1,000 INHABITANTS.2008 Legenda dei cartogrammi dell’indice di turisticità