THE FURNITURE INDUSTRY
Prof. Alessandro Sinatra
Dr. Stefano Croci
a.a. 2011/2012
What does “Life quality”
means?
 Have a nice and
none of these
life style
live in a warm and sunny
place
total indication
second indication
eat well
first indication
live in a safe and healthy
environment
Have a nice and comfortable
house
0,00 20,00 40,00 60,00 80,00
%
%
%
%
%
Source: Centro Studi Cosmit/FederlegnoArredo
comfortable house is
the first factor for a
good quality of life
for international
consumers
The furniture in Italy
 Italy ranked first in Europe for the number of companies in the furniture
sector. A European company out of five speaks Italian, and also for the
number of patents the “Bel Paese” has few competitors.
 Companies: 24.538, eight thousand more than in France which has 16.725
companies, they represent the 19% of the european companies.
 Patents: Lombardy region produces the 6.6% of the European patents. The
second place is for the German region of Detmold (8.6%), while Veneto produces
the 3.1% of the total.
 The furniture industry is a sector of the italian economy that produces 32
billion per year and offers job to 400.000 employees.
Italy:
the first European exporter of furniture
 Italy with 9.6 billion € of
export is the leader in
Europe.
 Germany follows with 8.5
billion.
Source: Centro Studi Cosmit/FederlegnoArredo
Lombardia first in export,
Veneto first in employees
 25% of total exports
30,00%
25,00%
20,00%
emplyees
15,00%
companies
export
10,00%
5,00%
on
te
em
Pi
Pu
gl
ia
Fr
iu
li
Ve
ne
t
o
Lo
m
ba
Ve
rd
ia
ne
zi
a
G
iu
lia
To
sc
Em
an
ilia
a
Ro
m
ag
na
M
ar
ch
e
0,00%
Source: Centro Studi Cosmit/FederlegnoArredo
of LegnoArredo
comes from
Lombardia
 Veneto and
Lombardia represent
about 40% of total
system LegnoArredo
FEDERLEGNO
 The Italian system of “LegnoArredamento” is characterized by a complex of
productions that are very open towards the export, an high intensity of
innovation and design; these productions are largely located in the industrial
districts.
 The system is characterized by a strong link with the world's forest resources,
with the world of the projects, architecture and design and with the huge
universe of constructions.
 The development model of the Italian system of “LegnoArredamento” relies
on the ability to create products that are global icons of quality, style and
uniqueness. A development model that is able to put in the foreground of the
international consumers perception the cultural and the aesthetic content of
indoor and outdoor furnished spaces, such as essential sources of quality of
life. Population and furnished spaces that become more and more
laboratories for experimentation and innovation throughout the production
system of Italian Life Style.
FEDERLEGNO: numbers
2007
2008
Var %
08/07
Turnover in
manufacturing (a)
39.798
37.533
- 5,6%
exports (b)
13.714
13.438
- 2,0%
Imports (c)
7.475
6.833
- 8.6%
6.239
6.605
5,9%
Apparent domestic
consumption
(a+b+c)
33.530
30.928
- 7,8%
Export/turnover (%
b/a)
34,5%
35,8%
3,8%
Employees
810.876
408.464
- 0,6%
Companies
77.471
75.299
- 2,8%
balance (b-c)
Source: Centro Studi Cosmit/FederlegnoArredo
 2nd italian manufacturing
sector for number of
companies.75,000
entrepreneurs
 3rd sector for positive
contribution to the balance
of trade. The positive
balance is about 7 billion €
Key Sectors
Furniture and wooden Products for construction: the two key sectors
of the LegnoArredo system.
 The furniture sector
employs the 50% of the
employees of the system
LegnoArredo
 The wood products
TOTAL FURNITURE
WOODEN PRODUCTS
FOR CONSTRUCTION
LIGHTING
OTHER LEGNOARREDO
Source: Centro Studi Cosmit/FederlegnoArredo
industry for the
construction sector employs
about the 25% of the
workforce system
LegnoArredo
Furniture: numbers
2007
2008
Var. %
08/07
Turnover in
manufacturing
(a)
23.693
22.668
- 4,3%
exports (b)
12.054
11.896
- 1,3%
Imports (c)
2.735
2.740
0,2%
balance (b-c)
9.319
9.156
- 1,7%
Apparent
domestic
consumption
(a+b+c)
14.374
13.512
- 6,0%
Export/turnove
r (% b/a)
50,9%
52,5%
3,2%
Employees
231.853
230.694
- 0,5%
Companies
34.429
33.584
- 2,6%
Source: Centro Studi Cosmit/FederlegnoArredo
 Macro Furniture Sector: it
includes all types of
furniture (any material) for
domestic and collective use,
lighting fittings and an
aggregate of various
furnishing complements.
 12 billion of exports, more
than 50% of the total
turnover
 231,000 people to produce
furniture and lamps made in
Italy
Wood: numbers
2007
2008
16.076
14.865
- 7,5%
exports (b)
1.660
1.542
- 7,1%
Imports (c)
4.740
4.093
- 13,6%
balance (b-c)
- 3.080
- 2.551
17,2%
Apparent
domestic
consumption
(a+b+c)
19.156
17.416
- 9,1%
Export/turnov
er (% b/a)
10,3%
10,4%
0,5%
Employees
179.023
177.770
- 0,7%
Companies
43.042
41.751
- 3,0%
Turnover in
manufacturin
g (a)
Var %
08/07
Source: Centro Studi Cosmit/FederlegnoArredo
 Macro Wood Industry: it includes the
first working phases, all the
productions connected to construction
and interior finishing (doors, windows,
parquet, etc.), all materials (plywood,
panels, etc.), all the semi-finished
products and components for the
furniture industry.
 1 cubic meter of wood used by the
construction industry avoids the
emission of 2 tonnes of CO2 into the
atmosphere
 The 85% of the wood waste is
recovered. Waste wood is a renewable
energy source and low cost
Industry trends
and the effects of the crisis
Source: Centro Studi Cosmit/FederlegnoArredo
 In 2008, export LegnoArredo system : -2% of decrease .
 Contraction of 5.6% of total turnover.
 Decrease of 10% of exports in the fourth quarter of 2008.
 The EU markets are the first with a decline of 15%.
The depth of the crisis
in the first quarter of 2009
Source: Centro Studi Cosmit/FederlegnoArredo
 In January the exports of furniture to countries outside the European Union have
collapsed: -40%.
 In Q1 2009 contraction: -16% of the production of furniture.
 Contraction: -26% of production in the wood industry.
2008: crisis in
all sectors of the Furniture
 The most declined marked is
rooms and
accommodation
upholstered
kitchen
office
the “upholstered ”
(imbottiti) compartment:
-7.8%.
chair
lighting
complements and
accessories
other
 The lighting industry:
indicators still positive +
1.3%.
The upholstered and chair sectors
 Setback particularly
accentuated for the
upholstered and the furniture
sectors.
 The upholstered sector lose
approximately 900 million
turnover compared to 2002
 Chairs sector lose over 220
million turnover compared to
2002
The lighting and kitchen sectors
 Still expanding the exports for
kitchen and lighting secotrs.
 Lighting sector has exported 30%
more than in 2003.
 The kitchen sector has exported
60% more than in 2003.
Sales on the domestic market
in general decline
 Sales of Italian domestic market decreased in 2007 by 7%
compared to 2002.
 Imports from abroad increased by
102 % compared to 2002
Some infos about the foreign markets
 Brighter foreign markets for the LegnoArredo system
 The destination that grows is the Qatar: + 128%
 Second place for the United Arab Emirates: + 38%
 Larger foreign markets for the Furniture Industry macro
 The largest purchaser of furniture Made in Italy: France with 1.7
billion €
 The first destination outside the EU: Russia with 1.1 billion €
The wood industry
 2008: larger foreign markets for the Wood Industry
 12% of Italian wood has
been sold in Germany
11%
Germany
France
30%
11%
United States
Russia
United kingdom
Switzerland
10%
Spain
Austria
2%
Greece
3%
7%
4%
4%
5%
7%
6%
Slovenia
Romania
Other Countries
 In 2008 exports to
Russia of “made in Italy”
wood products have
grown
Main countries for the
Italian LegnoArredo imports
 The Italy imported Wood and
furniture for about 6.8 billion €.
 The two main suppliers of Italy are
Austria for sawn timber, 555 million
€, and China for furniture, 393
million €.
Italian LegnoArredo system.
Global shares
 The shares of Italy in a given geographical area are calculated as a
ratio between the value of imports from Italy and the total value of
imports purchased from the area.
 Italy holds about 10% of the
world furniture market.
 Italian share rises to 25% in
the high-value furniture, in
which Italy is the world leader
Furniture:
China and Germany main competitor
 China is the first player with a market share of 25% of the world
market for furniture
 Italy and Germany follow
each with a share of about 10%
Global market shares for
kitchens and Upholstered
 The italian shares in a particular type of product are calculated as
the percentage ratio between the value of imports of that type of
italian product and the total value of imports of the same type
purchased globally.
 Italian kitchens have exceeded the 18% of the world market of
kitchens
 The Upholstered provided by Italy fell below the 15% of the world
market
A focus on “Brianza”
A focus on “Brianza”
This territory can be divided into three parts:
 Comasca (Cantù, Arosio, Cabiate, Inverigo e Mariano
Comense),
 Brianza ex Milanese of the furniture industry (Lissone, centro
significativo per produzione e arredamento; Barlassina,
Bovisio-Masciago, Brioso, Cesano Maderno, Desio, Giussano,
Lentate sul Seveso, Limbiate, Macherio, Meda, Seregno,
Seveso, Verano Brianza)
 Brianza of the side-sectors: textile and furnishing (Costa
Masnaga e meccanica-plastica (Osnago).
A focus on “Brianza”
 The beginning of the story of Brianza is around 1750 : the many farmers
who worked the land in Brianza decided to adapt to new requirements and
needs, they professionally reconvert .
 Soon the productive specialization within the shops prevails; shops
became school Labs. New figures come to life: connoisseurs, collectors,
sellers of raw materials, the carpenters, woodcarvers, Turners, polishers,
lacquers, decorators, upholsterers, constructors and everything that we
can identify around the furniture area.
 In Cantù, in the first half of 1800, the furniture production becomes artistic
production and in 1882 an art school for the décor is created. From 1840 to
1850 born large industrial companies and between 1867 and 1967 the
production comes to its climax, with Cantu and Lissone centers of the
Brianza style.
A focus on “Brianza”
 The craftship context is typical a large company fragmented and divided
into many small family-run shops that are distinguished by an high quality
production , although every shop is almost totally controlled by the bigger
selling companies known outside the district.
 The emancipation of the family shops promotes the growth of
productiveness and inventive capacities, as well their union has to be seen
in the logic of a scale economy aimed to the increase of the productive
capacity.
 After the second world war starts the collaboration with the major
protagonists of the contemporary architecture and design. In this period
there is also the phenomenon of the immigration in Brianza, from all the
regions of Italy.
 The 21st century is characterized by close collaboration among craftsmen,
architects and designers: the production is seen as a daughter of
functionality, comfort, but also of beauty and harmony.
A focus on Brianza
 Brianza in the first 3 months of 2011 exports in furniture products more
than 220 million €, the 11.4% of the total national export, with +6.5% over
the same quarter of the previous year. And if we consider all the woodfurniture district of Brianza extended to Como, the export of the first
months of 2011 is of 340 million €, almost a fifth of the total of the italian
export.
 The furniture designed and manufactured between Milan and the Brianza
"travel" mainly to Europe (68.2%), followed by Asia (18.2%) and America
(9.4%).
 The furniture companies between Milan, Monza and Brianza and Como are
about 4 thousand, 15% of the total italian furniture companies. The design
companies in this area are more than 2,200 (about 15% of the italian
design companies).
Brianza and furniture– the evolution
for Studiolabo
 70-80’s : the big Brianza companies(B&B, Radaelli, Poliform,
Moroso…).
 80-90’s: the big gruops of companies(Gufram, Cappelletti,
Poltrona Frau, Cassina …),in some cases the loss of the brand
identity.
 90 – 2000’s:the big signatures and the so-called “Archi-star”
(Orchiola, Palomba,Starck, Lissoni …) which work for many
companies, npot just for one.
 Nowadays: the designer and artist are closer. Design as art
unique pieces no longer in the series. Galleries of modernism,
reflected in the Milan’s fuorisalone where the artististic
performance is central
SALONE DEL MOBILE 2012
Prof. Alessandro Sinatra
Dr. Stefano Croci
a.a. 2011/2012
SALONE DEL MOBILE 2012

Salone del Mobile is the global main event in the home-furnishings sector. It Started in
1961 by the intuition of a small group of furniture entrepreneurs and the FederlegnoArredo association, to promote the export of the italian furniture and soon became the
most awaited international event for the world of Interior Design.

Appropriate marketing tool for a very pulverized sector (over 13 thousand companies
with 205.000 people; a national distribution system built on 20,000 outlets) that would
not have other ways to express its overall potential.

In 1965 for the first time the furnishing industry leaders are grouped in an exhibition
space divided in different commercial areas.
SALONE DEL MOBILE 2012
Information and numbers

Location: Fiera Milano, Rho

Time: from 09.30 a.m. to 6.30 p.m. Saturday 21st and Sunday 22nd is open to everyone.

Totale espositori: 1.729 + 750 designers from the SaloneSatellite

Products: bedrooms, beds, cabinets, dining rooms, tunnels and stays, entry furniture, furniture for
children and teens, furniture, tables and chairs, rattan furniture, wicker and rattan garden
furniture, upholstered furniture. Complementary items, household items, decorative items,
textiles.

Net exhibition area : 151.500 M2

The 2011 edition has seen the presence of 282,483 visitors including 177,964 foreigners from 154
countries in addition to the 32,870 public Sunday visitors and 5,967 operators of communication.
SALONE DEL MOBILE:
Economics
 This year more than 300,000 visitors are waited. The design week will be again the most
important event economically in Milan, with 194 million euros of tourism turnover,
generated in particular by the 60% of visitors that come from abroad – and at least other
150 million € spent in the Milan territory from the 3000 exhibitors of the fair
 Then is remarkable the touristic results of the event, as estimated by the International
Studies Office of the Camera di Commercio di Monza e Brianza: if we consider
accommodations, catering, shopping and transport, the design week will bring in Milan
even more revenue than the ones produced last year (189 million €), with a 3% increase
due to the continuous multiplication of "collateral"events
SALONE DEL MOBILE
Collateral events

EuroCucina – 19th edition

Salone Satellite – 15th edition
Dedicated to the under 35 designers
Designers expected: Almost 750
designers including the students of the
17 international school of design + ADI
(Associazione per il Disegno Industriale)
SaloneSatellite has been the first event
to give space to young designers
suddenly becoming the meeting plasce
for entrepreneurs and talent scout and
the most important designers and
architects.
Open everyday from 09.30 a.m. to 6.30
p.m.

Salone Internazionale del Bagno – 4th
edition
Products: Furniture and accessories
for bathrooms, shower cubicles and
saunas, sanitary ware, radiators,
coverings, bathroom faucets or
kitchen, and bath tubs and whirlpool.
International fair of kitchen furniture
Products: plastic laminate kitchens, wooden
kitchens, kitchens in metal, lacquered kitchens,
kitchens in masonry, laundry, kitchen furnishings.
Associations and industry bodies.

FTK – Technology for the Kitchen – 5th edition
EuroCucina collateral event
Products: built-in appliances for kitchen and
furniture hoods
Between the new entries we find Liebherr e Irinox. Still
confirmed Best, BSH, Candy Hoover Group, Electrolux,
Elica, Faber, Falmec, Franke, Indesit Company, Miele,
Nardi, Smeg e Whirlpool.
SALONE DEL MOBILE
Eventi culturali

Design Dance
Teatro dell’Arte, Triennale di Milano
Viale Alemagna 6, Milano
Show time: april 17-20 a 8.30 p.m.
april 21st and 22nd 4.00 p.m. and 8.30 p.m.

Librocielo
Biblioteca Pinacoteca Accademia
Ambrosiana
(entrance from Piazza San Sepolcro, Milano)
Show time: april 17th from 8.30 p.m. to 11.00
p.m. , april 18 - 22 from 7.45 p.m. to 11.00
p.m.

RI.U.SO, Casa e Città per disegnare un futuro
possibile
April 2th and 21st
Fiera Milano, Rho
Centro Congressi Stella Polare, Auditorium

MonteNapoleone Design Experience by Citroën.
AUTO-MOBILI
april 17-22
Via MonteNapoleone

Mani Grandi, Senza Fine.
april 17-24
Piccolo Teatro Studio Expo
Via Rivoli 6

Barrique. La terza vita del legno
april 17-22
Fiera Milano, Rho - Pad. 11
9.30 a.m. to 6.30 p.m.
SALONE DEL MOBILE
Useful informations
 To reach “Fiera di Rho” from the center of Milan you need to take the metro
“linea 1” (the red one) and get to “Rho-Fiera”.
 Ticket price: the cost for a single entrance at the “Salone Internazionale del
Mobile 2012” is 23 euro, while students pay 18 euros.
FUORISALONE 2012
Prof. Alessandro Sinatra
Dr. Stefano Croci
a.a. 2011/2012
FUORISALONE and StudioLabo
-
Begun more than 20 years ago as a spontaneous event, and this is its strength. The main reason
why it begun it’s because Italian entrepreneurs who have showroom in Milan-Brera area –didn’t
want to play the logic of the fair (repeatable format, the most interesting spaces vs the less
expensive ones)
-
Parallel event to the “Salone del Mobile” with a stronger social and entertainment value.
Ideated to introduce the products previews of the furniture companies using their showrooms
or using unconventional "different spaces" (lofts, galleries, industrial spaces …)
-
Studio Labo : 12 years working at “Fuorisalone”

From a problem of the industry: many companies are not structured to face the change of communication (eg. from newspaper to the web)

Many different website (fuorisalone.it ...)

Rental spaces (the best areas are the Central because they’re the most visited)

Consultants for communication, both for the furniture companies and the different ones (eg. Vodafone, Hyundai ... but also a lot of companies that
belong to the fashion industry). Being in Brera and Tortona, where the affluence is very high is crucial for companies that are both inside and
outside the sector.

Collaboration with students of the “university – Politecnico di Milano” who during the fuorisalone make photographs that are immediately
published. Fuorisalone live and historical memory.
FUORISALONE 2012

It stands for all the satellite events that dot the milanese design week: concerts, dj sets, party appetizers,
exhibitions and events hosted by the most famous design showroom (concentrated in via Durini e the near
area as Artemide, Cappellini, Flos, B&BItalia, Molteni&C, Poltrona Frau) and the indipendent spaces of the
young designers that are settled in the city

The Milan FuoriSalone will be the centre, once again, of many events during the week of the Salone del
Mobile. This is not a "fair within the fair", but a spontaneous event where companies decide freely to create an
event in a location in the city.
FUORISALONE 2012
Zona Tortona is localized from Porta Genova to the whole nearby area that has been
transformed from the ex-industrial zone to a space of creativity, fashion, design, art. This is the
most loved fuorisalone zone by the young audience and foreigners that pours into the streets
until late night.
Ventura Lambrate is an area that in the last years has been very successful, near to Città Studi.
The events organized in the area of Porta Romana see the presence of young designers and
students of the most important design institutes, while the “Quartiere Isola” has a green and an
alternative soul
The owners of some location of Fuorisalone ask, for one week only, the value of the hiring of
a full year: an open space on the ground floor of 150 square meters in zona Tortona, for
example, costs 6.000 € for seven days, 1.000 € for one.
FUORISALONE
The Zones
There are many different areas in Milan where we can find “Fuorisalone”

5 GIORNATE

LORETO

PRECOTTO

BRERA

MAGGIOLINA

RIPAMONTI

CADORNA – TRIENNALE

MECENATE

SANT’AMBROGIO

CITTA’ STUDI

MONUMENTALE

SAN BABILA

DATEO

MOSCOVA

SEMPIONE

DUOMO

ORTICA

STAZIONE CENTRALE

FIERA

PORTA ROMANA

TERTULLIANO

GARIBALDI

PALESTRO

TICINESE

GRECO – PIRELLI

PIAZZALE LODI

TORTONA

ISOLA

PORTA VENEZIA

VENTURA / LAMBRATE
BRERA DESIGN DISTRICT
 The Brera district is an historical district of Milan which for centuries provided a
crucial contribution to the cultural life of the city. Brera is a very rich place in charm
and culture, a world that always has anticipated the trends where art, fashion and
design mix together. A place that is diverse, welcoming, warm, creative artistically,
where culture mixes to shopping and fun.
 Brera Design District aims to communicate Brera as a point of reference for the
milanese design, with the highest concentration of showrooms, galleries, location,
spaces dedicated to contemporary design and in terms of art and culture.
 Brera Design District is a territorial marketing operation through a dedicated
communication system to the promotion of the italian excellences and, with active
strengths on the territory, it has the main goal to enrich the cultural offer and the
appeal of the district to combine tradition and innovation that is typical of the italian
design. Through the interpretation of design and creativity, Brera Design districts is
a map of the excellences of the furniture industry and it helps to relate them to an
integrated system of communication on different devices.
GIO PONTI AND
THE BRERA DESIGN NIGHT

In Via Solferino, the heart of the Brera Design District, is organized the exhibition "Live at
bridges: the houses inhabited by Gio Ponti. Experiments of domestic life and architectures for
living and working ", dedicated both to experiments of domestic life and the work of Gio Ponti,
while the backyard is transformed into an oasis of relaxation, a lounge equipped with bike racks,
books, fountains, free wifi and refreshments all day.

Brera is very well known as an artistic quarter. This year it presents the Brera Design Night, “La
notte bianca” of the design showroom with events and live shows on the streets. Mark on the
night of Friday, April 20!
BRERA
villaggio del design
 Brera Outdoor Village: in the heart of Brera Design District, Ludovica + Roberto Palomba,
transformed the piazza Palazzo Cusani, in a sort of an open-air design village.
 In the former Church of San Carpoforo, Roberto Semprini exposes the fruit of the Union
between art and industry. Seeing to the tailoring quality as an answer to the crisis: Arts &
Crafts.
BRERA
Main sponsor

Fuorisalone Design Party by Hyundai is the most exclusive event of the design week, planned for
Friday 20th to the “Officine del Volo”, via Mecenate 76

Hyundai Creative Lab is a creative workshop, aimed at the community of Italian and european
designers and creative architects to promote the culture of the project with a focus on automotive
topics and sustainable mobility.

Vodafone: download the app “Brera Design District Realtà Aumentata” available for iOs and
Android, and explore the world of the Fuorisalone. The app will guide you through the streets of Brera
and will allow you to discover the most original creations of the showrooms of Calligaris, Roda,
Hyundai, Lake, Lomo, Boffi, Magis, Moroso, Sicis and Peka
BRERA
Main sponsor

VALCUCINE DEMODE: with a view on sharing and mutual enrichment, both inside and outside the
showroom during the days of Fuorisalone (from Tuesday 17th to Sunday 22nd), Valcucine, in addition to
the exhibition of novelties, give some space to the craftship realities, very close to concepts of
corporate social responsibility and to theories of degrowth.

On some mechanical-operational islands, IrideFixed, Caira Design Patagonia Milano and ecocucina.org
will replace, recycle, reuse and restore your products, showing the manual aspect that is not always
evaluated correctly.

Taking inspiration from the most experimental architecture, Caira Design will deconstruct and wil recombine vintage handbags from your old pants (don't forget to wear a tie if you want your shoulder!)
BRERA
Special Events

Valcucine - Abbiamo un sogno: un mondo senza rifiuti (corso Giuseppe Garibaldi, 99)

De Mura - Ascolta il Design (c/o Spazio Bossi - Clerici via dei Bossi, 3)

Bertazzoni: to cook beautifully (c/o Spazio Bossi via Solferino, 7)

Peka - Flexible Living (c/o Galleria Isarte - A corso Giuseppe Garibaldi, 2)

Cover Magazine - Forza Tappeti: The Rug Revolution (/o Galleria Noseda via San Simpliciano, 2)

Segno Italiano - I ramaioli tridentini (c/o Solferino 9 - primo piano via Solferino, 9)

Segno Italiano - La ceramica atestina (c/o Galleria DadaEast via Varese, 12)

Segno Italiano - La Tigullina di Colombo Sanguineti (c/o Atelier du projet via San Carpoforo, 3)

Florim - Impress (via Fatebenefratelli, 9)

LagoStudio - LagoStore Turati - Opening! (via Filippo Turati, 3)

LagoStudio - Appartamento Lago (via Brera, 30 - II piano)

Agape - New Agape 12 concept store (via Statuto, 12)

Calligaris - Presentazione novità 2012 (via Tivoli angolo Foro Buonaparte,24)

Magis - Showroom Magis (corso Giuseppe Garibaldi, 77)

Spazio RT - Tabarellis: esplorazioni tra antico, moderno e contemporaneo (via Fatebenefratelli, 34)

Studio Henzel - Tappeticontemporanei presenta Studio Henzel (via San Carpoforo, 1)

Weiss - Weiss.cucinebianchi: RE-USE (via Arrigo Boito, 8)
BRERA
Showrooms
A.G. Spalding & Bros Store via Solferino, 2 angolo via Pontaccio
Agape 12 via Statuto, 12
Alulife via Amerigo Vespucci, 1/3
Amoeba di Joanna Lyle Design via Marsala, 11
Antonio Lupi Showroom Milano via di porta tenaglia, 6
Appartamento Lago via Brera, 30 - II piano
Basement 1 via Palermo, 1
Boffi Solferino via Solferino, 11
Brix_Superfici via Brera, 4
Calligaris Flag Ship Store via Tivoli angolo Foro Buonaparte,24
Cape Best corso Giuseppe Garibaldi, 44
Cottoveneto via Fiori Chiari, 16
Dedar via Fiori Chiari, 18
Enzo Mantovani corso Giuseppe Garibaldi, 34
Florim Flagship Store via Fatebenefratelli, 9
Galleria Michela Cattai via Fiori Chiari, 7
Giuliano Nobili Interiors via Fiori Chiari, 26
HenryTimi foro Buonaparte, 52
I segni del tempo via Marco Formentini, 4/6
Italhome Le Sedie largo Claudio Treves, 2
Kristina Ti via Solferino, 18
La Tenda via Solferino ang via Ancona
LagoStore Turati via Filippo Turati, 3
Laminam via Mercato, 3
Loft Milano via Marco Formentini, 14 ang. via Fiori Chiari
Magis corso Giuseppe Garibaldi, 77
MarinaC via della Moscova, 6/8
Molteni&C Dada via Solferino angolo via Pontaccio
Moroso via Pontaccio, 8/10
Newform Showroom via Fiori Oscuri, 3
Nike Stadium foro Buonaparte, 50
Opera Prima via Alessandro Volta, 21
Ordine Architetti P.P.C. Provincia Di Milano via Solferino, 19
Preis via Solferino angolo via Palermo
RBfineart foro Buonaparte, 46
Refin Studio foro Buonaparte, 68
Robertaebasta - Fiori Chiari via Fiori Chiari, 3
Robertaebasta - Solferino via Solferino, fronte civico 3
Sicis via Fatebenefratelli, 8
Society via Palermo, 1
SoFar / SoNear via Solferino, 24
Solferino 24/A via Solferino, 24/A
Spazio 900 Modernariato&Design Corso Garibaldi, 42
Spazio RT via Fatebenefratelli, 34
Sumampa via Ciovassino, 5
Tappeti Contemporanei via San Carpoforo, 1
Teatro Olimpia foro Buonaparte, 74
TOI - Theater of Imagination by Leo Burnett foro Buonaparte, 22
Urushj corso Giuseppe Garibaldi, 65
Valcucine Milano Brera corso Giuseppe Garibaldi, 99
Wall&Decò via Pontaccio, 19
Weiss.cucinebianchi via Arrigo Boito, 8
HERMES
The first complete home collection was presented in April 2011: This year Hermès is back to Salone
del Mobile with a double event.
On the one hand, in via san Carpoforo, in the heart of Brera, the maison will present an installation
of Shigeru Ban built using a new modular system Module H.
For the duration of the Exhibition, the public can admire an entire cubic room entirely dressed with
this cubic modular system.
Then, in via Pisoni, in the fashion quadrilateral, in the “Maison Hermès” new showroom will be
presented the new collection of textile wallpapers and furnishings which show the timeless
elegance of Hermès.
Module "H” Via San Carpoforo, 9
Hermès Maison Via Pisoni, 2
BRERA ZONE



Metropolitana: M1 Cairoli - M2 Lanza, Moscova M3 Montenapoleone
Tram: 4, 3, 7, 12, 14
Autobus: 61
PORTA ROMANA DESIGN
 Porta Romana Design 2012 is sponsoring a territorial marketing that has as main
objective the enhancement of Porta Romana zone.
 Developing a communications system suitable to bring out the best and active
strengths on the territory, the main purpose is to enrich the cultural offer and the
appeal of the district, able to combine tradition and the last frontiers of design, to
increase the number of visitors and active users.
 Among the local partners we can find the European Institute of Design, that is open to
host meetings and exhibitions, and the Terme Milano Spa, which will be home to events
sponsored by companies, including the RedBull Splash Party
PORTA ROMANA DESIGN
the exhibitors
AB PUNK POSITIVO Photographia viale Lazio, 1
in Cascina Cuccagna , via Cuccagna 2:
CHANGE UP! con CAPORASO DESIGN Change up Piazza San Nazaro
ARAGO DESIGN , ARSALITARTES,BEST UP
CANTIERE 11,CASAFACILE ,CNA PRATO E
AREZZO,DUBBINI&STUDIO , ECOFFICE ,FEB31
FISKARS,HOLLO,IMPOSSIBLE LIVING,ISKRA
SGUERA,Kenwood,KUBEDESIGN,LOCCIONI,M
ANDALAKI,MARCO
STEFANELLI,MATERIAVERA,METROQUADRO
SOSTENIBILE,NATURA E
DESIGN,NAUTINOX,NEXTMATERIALS,NORMA
LEARCHITETTURA,OLTREMATERIA,
ONFUTON TOTEM,OPEREAPERTE,PEPE
HEYKOOP,PEUGEOT,PLINIO IL
GIOVANE,RIVAVIVA,SAS ITALIA Aldo Larcher
Srl, SYSTEMA BAMBOO,TOTAL
PACKAGING,UNIVERSITÀ DEGLI STUDI DI
FERRARA,VINACCIA
CLICK’N’PAINT Spazio s-witch mode via Carlo Botta, 5
DESIGNING PUBLIC SPACES Cascina Cuccagna
FIX YOUR BIKE Tagmi viale Monte Nero, 26
GOODESIGN Cascina Cuccagna
Leggerezza robustissima ONFUTON via Crema, 14+11
LET’ CO – How collaboration changes our business CFMT Via Decembrio 28
LIBERO TUTTIPigr via Clusone, 6
NATURE PER NASON JOB viale Monte Nero, 56
ORANGE PEEL 3.1 A15 via Anfossi, 15
Share the Positive Energy Renault Twizy corso Lodi, 1
The Colors Of The Outdoor Terme di Milano Piazza Medaglie d'Oro, 2
The Weather Studio Zeta via Friuli, 26
UPPERCASE Mama Design Lab via Fratelli Campi, 2
PAPER EXPO Paper & People,via Friuli, 32
PORTA ROMANA DESIGN
Events on ven 20th
 Uppercase party (dalle 20:00) c/o Mama Design Lab via Fratelli Campi, 2:
Performance Live GRANDE SHOW SENZA BALLETTO
 Elita Festival (dalle 19:30 alle 24:00) c/o Teatro Parenti
via Pier Lombardo, 14: CONNAN MOCKASIN live; VONDELPARK live;
CITIZENS! Live; REALITY SHARING (panel)
 The Colors Of The Outdoor (dalle 19:00 alle 23:00) c/o Terme di Milano Piazza
Medaglie d'Oro, 2: Sfilata di Tiziano Picogna a seguire party Dj set
PORTA ROMANA DESIGN
Giovani designer e progetti per l’outdoor
 Localized in many streets in the Porta Romana zone are organized some events that give
some space to young designers and to the outdoor ideas.
 Terme di Milano hosts the exhibition ' The Colors of Outdoor ' in collaboration with the
Consorzio del Politecnico di Milano, while in the Cascina Cuccagna country frame (in via
Cuccagna 4) will be hosted the Public Design Festival, an exhibition of projects by the IED
students to furnish the outdoor gardens.
 Between the events of the presentation of new products we find Arper that in Via
Pantano, will present the new collection of Saya chairs designed by Lievore Altherr
Molina
PORTA ROMANA ZONE


Metropolitana : Piazza Medaglie D'Oro MM3 Porta Romana / Lodi / Crocetta
Tram : Piazza Medaglie D'Oro(9, 29/30); Viale Monte Nero (9, 29/30, 16);Via Bergamo (9, 29/30, 16); Piazza 5 Giornate (9, 29/30, 23, 12, 27);Via Comelico
(16, 92);Corso XXII Marzo (12, 27); Viale Umbria (90, 91, 92)
TORTONA DESIGN WEEK
 It is the golden triangle formed by Via Tortona via Savona, Via Sthendal. The one from
which the fuori salone originated and which presents an endless series of exhibitions
in the most unthinkable location.
 Compared to Brera, which represents the historicity, is the youngest and
experimental area
 The nonprofit Tortona Area Lab was formed in 2010 with the aim of enhancing the
potential of the area between via Savona, via Tortona and via Stendhal, giving
support to activities related to culture and creativity and creating a listening channel
to service the territory, able to pick up and amplify the need of a lively district that is
changing very fast. The Association has designed, promoted and managed the first
communication draft of the Tortona Design Week.
TORTONA DESIGN WEEK
The parallel event iSaloni has taken since 2011 a journey of total renewal characterized by
the direct involvement of all major entrepreneurial reality operating stably in the zone.
Tortona Design Week is an event which aims to support companies and designers who
choose to expose in large industrial areas with a communications system designed to give
a coordinated image to the event, promoting it on international media, providing useful
tools to visitors for an optimal enjoyment and for an overview of the area and its contents.
Within the last two decades the milan’s quadrilateral has experienced the transition from a
dramatic deindustrialization (with the closure of large industrial plants, crisis of the small
artisan workshops and laboratories and the consequent deterioration of the social life of
the area) to a "Renaissance" began in early 2000, triggered by the arrival in the area of
many big investors related to fashion, art and the creative industry. In particular, with the
fuori salone, Tortona has painted itself as an high quality professional reality, a real
alternative offered to companies and designers who seek freedom and do not want to
bring their own communication to the classic exhibition format.
ZONA TORTONA
The spaces
Alatha
Via Savona 37
Anfiteatro Arte
Via Savona 26
Area 56
Via Savona 56
Aria Savona
Via Savona 43
Autorimessa - Carrozzeria - Tortona
Via Tortona 20
Beside - Tortona Locations
Via Tortona 20
Bridge Shop - Tortona Locations
Via Tortona 12
Capannone - Tortona Locations
Via Tortona 31
Carrozzeria - Tortona Locations
Via Tortona 32
Chiostro
Via Savona 16
Close - Tortona Locations
Via Tortona 31
Colordesigners
Alzaia Naviglio Grande 4
Design Library
Via Savona 11
Diesel
Via Stendhal 36
Discovering/Basement
Via Tortona 27
Drogheria - Tortona Locations
Via Tortona 19
Emporio - Tortona Locations
Via Tortona 31
Ex-Ansaldo
Via Tortona 54
Ex-Ansaldo
Via Bergognone 34
Fiorditortona -Tortona Locations
Via Tortona 31
Fondazione Arnaldo Pomodoro
Via Solari 35
Forcella 11
Via Forcella 11
Galvanotecnica Bugatti
Via Gaspare Bugatti 7
Garage
Via Savona 55/A
Gommista - Tortona Locations
Via Tortona 31
Lab D
Via Tortona 30
Libreria 121+
Via Savona 17/5
Light -Tortona Locations
Via Tortona 20
Little - Tortona Locations
Via Tortona 31
Magna Pars
Via Tortona 15
MC Magma Studio
Via Tortona 4
Middle - Tortona Locations
Via Tortona 12
Model - Tortona Locations
Via Tortona 28
Modelleria - Tortona Locations
Via Tortona 18
Morgan Motor
Via Stendhal 59
Nhow Hotel Milano
Via Tortona 35
Officina Via Tortona 31
Officina Savona 1 Via Savona 35
Officina Savona 2 Via Savona 33
Officine della Torneria Via Novi 5
Officine Savona Via Savona 35
Officine Stendhal
Via Stendhal 35
One - Tortona Locaions
Via Novi 1
Opificio 31 - Tortona Locations
Via Tortona 31
Padiglione Visconti
Via Tortona 58
Plastic - Tortona Locations
Via Forcella 8 angolo Via Bugatti
Ponti - Tortona Locations
Via Tortona 31
Production - Tortona Locations
Via Savona 53
Zegna Teatro
Via Savona 56
Zona Tartina
Via Voghera 4
QuattrocentoMq - Tortona Locations
Via Tortona 31
Savona 10
Via Savona 10
Shop
Via Savona 55
Showroom 31 - Tortona Locations
Via Tortona 31
Showroom 37 - Tortona Locations
Via Tortona 37
Spazio B - Tortona Locations
Via Tortona 35
Spazio Blu - Tortona Locations
Via Tortona 2
Spazio Del Cima
Via Tortona 14
Spazio FMG per l'Architettura
Via Bergognone 27
Spazio Gancia - Tortona Locations
Via Tortona 21
Spazio I - Tortona Locations
Via Tortona 31
Spazio Iroko
Via Voghera 11
Spazio K1 - Tortona Locations
Via Cerano 2
Spazio M1/M2 Sumisura Via Tortona 20
Spazio Otto di Paola NavoneVia Tortona 31
Spazio P - Tortona Locations
Via Tortona 20
Twice - Tortona Locations
Via Savona 45
Vetraio - Tortona Locations
Via Tortona 31
Viaforcella13 - Tortona Locations
Via Forcella 13
Vibram
Via Voghera 11
Spazio Rojo
Via Tortona 17
Spazio Setmani
Via Forcella 5
Spazioriginale
Via Savona 55/A
Stendhal 36
Via Stendhal 36
Studio - Tortona Locations
Via Tortona 28
Studio Digital
Via Tortona 35
Studio Fino-Rossi
Via Forcella 9a
Studio Light
Via Stendhal 36
Studio Otto
Via Tortona 31
Superstudio 13 Temporary Museum for New Design
Via Gaspare Bugatti 9
Superstudio Più Temporary Museum For New Design
Via Tortona 27
T-Shop - Tortona Locations
Via Savona 20
Textile - Tortona Locations
Via Tortona 31
The B.Box
Via Savona 25
Thermore Skywalk
Via Tortona 35
Torneria - Tortona Locations
Via Tortona 32
Tortona Gallery - Tortona Locations
Via Tortona 20
Tortona37
Via Tortona 37
Tortonafour - Tortona Locations
Via Tortona 4
TortonaSquare - Tortona Locations
Via Tortona 36
TORTONA - EVENTS
April 20th events
A designer A day
Location: Autorimessa - Carrozzeria - Tortona Locations
Espositore: A designer A day
Heineken Open Design Exploration
Location: Plastic - Tortona Locations
Espositore: Heineken Open Design Exploration
Carrera - Jump Into the Sun
Location: Superstudio Più Temporary Museum For New Design
Espositore: Carrera
I Love My Wellness
Location: Textile - Tortona Locations
Espositore: I Love My Wellness
DE PONTE STUDIO |DPSA+D
Location: Superstudio Più Temporary Museum For New Design
Espositore: De Ponte Studio | DPSA+D
Leucos
Location: Superstudio 13 Temporary Museum for New Design
Espositore: Leucos
DEA + FuoriTrentino
Location: Autorimessa - Carrozzeria - Tortona Locations
Espositore: DEA+FuoriTrentino
Seguso - Murano inspiration
Location: Officine Savona - Tortona Locations
Espositore: Seguso - Sand and Fire_Sabbia e Fuoco
Experience the Infinity by ASUS
Location: QuattrocentoMq - Tortona Locations
Espositore: ASUS
Slide
Location: Ex-Ansaldo
Espositore: Slide
Fiume del Paradiso
Location: Superstudio Più Temporary Museum For New Design
Espositore: COTTO
SOdA - Aperitivi Interattivi
Location: Zona Tartina
Espositore: SOdA_Pforzheim University
Whirpool
Location: Showroom 31 - Tortona Locations
Espositore: Whirpool
The Taste of IST
Location: Light -Tortona Locations
Espositore: The Taste of IST
TORTONA GREEN ISLAND

Green Island, active since 2002, presents for this new edition of Fuori
Salone 2012 an absolute novelty, at least for Italy. A large floral carpet with
the colours of spring and images from gardens, will be laid in the main
lobby of the Garibaldi Station, point of transition for thousands of workers
daily.

The work comes from the creativity of a group of designers and green
activists, gathered under the title King.RURBAN. This year, Green Island
will involve the network of shops, workshops and artistic studies of
architecture and design that are settled in the Quartiere Isola where there
will be many installations and projects.
TORTONA
‘Merci Parigi’ & ‘Production’
There’s also to mention the project of Paola Navone that for the first time
hosts in its new study the famous Parisian concept store “Merci” and a
preview of the icon objects that have marked the history of this space,
become a Parisian cult.
(Studio Paola Navone – Via Tortona, 31)
Don't miss the unusual proposals by Barbara Abaterusso: Interior design
architect, graduated at the “Accademia di Belle Arti”, became soon a real
point of reference for art and architecture. She will present its creations,
aesthetically unusual within the “Production” show ù
(Tortona Locations – Via Savona 53)
TORTONA ZONE


Metropolitana : Linea 2, fermate: Porta Genova, Sant’Agostino
Tram : Linea 14, fermate: Solari-Coni Zugna, Solari-Montevideo, Rosario, Solari-Stendhal, Napoli ; Linea 9, fermate: Porta Genova, Gorizia-Colombo ;
Linea 2, fermate: Porta Genova, Valenza-Staz. Genova, Valenza-Alzaia Nav. Grande, Ripa Ticinese-Lombardini, Ripa Ticinese d’Adda, Ripa TicineseCassala ; Linea 19, fermate: Coni Zugna-Solari, Coni Zugna- Colombo, Porta Genova
Tom Dixon’s MOST at the “Museo
Nazionale della Scienza e della Tecnologia”
This year the Fuori Salone has several new
features and, among these, the MOST event
is shaping up as one of the best. The MOST
project is led by the star designer Tom Dixon,
who moves from his headquarters of Tortona
to the National Museum of science and
technology (via S.Vittore)
MOST is not only design but also cinema and
architecture. An event driven by a sense of curiosity
and desire to ' do ', stimulating to imagination.
There will also be a variety of things from
experience: get the ice cream by yourself or to line
the seats. There will be designers from around the
world: Belgium (Quinze & Milan, Kommunikation),
United States (David Weeks Studio, Areaware),
Portugal, New Zealand (Resident), Canada (Molo),
Denmark (Flux), and more.
PORTA VENEZIA IN DESIGN

PORTAVENEZIA IN DESIGN- is a fuori salone circuit that combines the contemporary design with
architectural heritage and the Liberty style decoration that is particularly used in this part of the city.

A double circuit: showrooms, shops and companies that expose the novelty of design and art. And, for
2012, a cultural focus centered on the Liberty language.

The idea. The design is seen as a link between the different realities of Porta Venezia. Design seen as
creativity applied to all sectors. The collaboration between many different realities (commercial and
cultural) that are located in the area has been the key of the success of the project.

Milan is a hidden beauty. Sometimes concealed, as the Albergo Venezia which hides an incredibly
charming Art Nouveau heritag; there’s also the case of “Cortili Aperti” which opens every year in the
springtime with corners, patios, gardens and parks inside the private buildings.
PORTA VENEZIA IN DESIGN
Week end events
20 aprile 2012

Via Melzo 7
PRESS POINT | Porta Venezia in Design
cocktail, h. 18/20 con Camparisoda | JANNELLI&VOLPI WallpapeRevolution, art direction Matteo Ragni

Viale Piave 42, presso Sheraton Diana Majestic
opening su invito, h.19 | BAXTER

Via G. B. Morgagni 20
cocktail, 20 aprile, h. 18 | CENTRO DELLA REPUBBLICA CECA - Jiří
Pelcl: Mobili e oggetti

Via F. Casati 12
open day cocktail, h. 10.30/22.30 | MINT MARKET - Mostra THREE
SOULS con ANNA TORFS, MATTHEW BROUSSARD e CARPE DIEM
21 aprile 2012

Via Melzo 7
PRESS POINT | Porta Venezia in Design
cocktail, h. 18/20 con Camparisoda | JANNELLI&VOLPI WallpapeRevolution, art direction Matteo Ragni

h.16.30 (solo su prenotazione: [email protected])
IL DESIGN E’ PER TUTTI I BAMBINI - creatività e solidarietà |
Laboratorio ludico-didattico dedicato ai bambini tra 5 e 10 anni.
Progetto di Claudio Larcher di Modoloco Design e Coloresperanza

Viale Piave 27
brunch, h. 11.30/15 | SPOTTI E MARSOTTO EDIZIONI| SOFT
MARBLE, l’insostenibile leggerezza del marmo. Installazione a cura
di Studiopepe
22 aprile 2012

Via Melzo 7
PRESS POINT | Porta Venezia in Design
cocktail, h. 18/20 con Camparisoda |
JANNELLI&VOLPI - WallpapeRevolution, art
direction Matteo Ragni

h.16.30 (solo su prenotazione:
[email protected])
IL DESIGN E’ PER TUTTI I BAMBINI - creatività e
solidarietà. Laboratorio ludico-didattico
dedicato ai bambini tra 5 e 10 anni
Progetto di Claudio Larcher di Modoloco Design
e Coloresperanza
PORTA VENEZIA ZONE



Metropolitana : Linea 1, fermata: Porta Venezia
Tram : 5 , 33 , 23
autobus 92
VENTURA - LAMBRATE
 Last area of design (in terms of time) created in Milan and animated by an international
vocation: its location hosts the exhibitions of the most important European design schools
with a particular view also to Japan, Canada and Australia.
 The events in this area have specific characteristics or quality, creativity, and experimentation.
An event that has not to be missed, is Making Together: an interactive exhibition that will take
place in the “Spazio Logotel” , where a sequence of work in progress will engage the viewer in
the experience of design.
VENTURA - LAMBRATE
 Mainly the artists/designers are not italian – for example this year there’s the attendance
of the prestigious Royal School of Arts, and the Design School of Eindhoven. The design
researches are often of young designers that have a strength and an impact capacity
higher than we could expect, because they consider not just the mere appearance of
objects but their role in the aesthetic, in the production process, and, eventually, into
society.
 Bags that become shoes, shoes that become furniture, newspapers that become
wood, bottles shaped into jewelry. As in the Florie Salnot’s project called Plastic
Gold. Materials which are not easy to dispose of. The main purpose is to give new
uses, creating low-cost items to reduce pollution. They can even create from a
radio from the waste...
VENTURA – LAMBRATE
Kiki van Eijk
 Don't miss the new collection called “Textile sketch” drawned by Kiki van Eijk and
presented in the Galleria Plus design, Via Ventura .6.
 The beloved Eindhoven designer, in addition, will be celebrated in 5 stunning showcases
created for Hermès. The theme is about time and how much it could be precious … The
most beautiful jewel in our possession. The showcases are a story on many different
aspects of time.
VENTURA –
LAMBRATE ZONE


Metropolitana : Linea 2, fermata: Lambrate FS
Tram : 23
Triennale (Cadorna)

Design as a graphic sign at the Triennale Design Museum (viale Alemagna 6).

With the “TDM5: grafica italiana” we take a further step in the discovery of the visual culture. There’s also a
tribute to architecture studio De Pas, D'Urbino and Lomazzi to whom we owe the famous armchair called Joe,
shaped as a baseball glove, historical piece from 1970.

Lorenzo Damiani is the protagonist of the third and final outfitting a sort of his signature of the House. Its
objects are scattered in the spaces of the Triennale, with the desire to unleash the thrill of a treasure hunting.
Among the dozens of the productions guests we can admire the armchairs “Iperbolica”, eleven pieces full of
colors and very cozy, designed by Alessandro Ciffo, made of silicone and filled with polyurethanic foam.

The Lunar environment created by Lasvit which proposes a Crystal area signed by designer Ross Lovegrove,
while we can find (in black and white portraits on large format) the bricks that make up the “Future Roots”
exhibition wanted by Hogan.

Between the photographs-signed by Ornella Sancassani-we find the so called archi-star Zaha Hadid and Gae
Aulenti, Santiago Calatrava, Tadao Ando and the current culture Councillor Stefano Boeri. We can also find the
creative solutions presented by designers coming from Belgium, from the couch “Mutation” that seems a
bunch of grapes (the artist/designer is Maarteen de Ceulaer); the big couch in textile patchwork style called
Lichtbed created by Chevalier-Masson; the carpet cherry-colored called Looping well-suited both for exterior
and Interior spaces.
MECENATE AREA DESIGN
 The MAD project has the purpose to promote and bring out the
Mecenate Area through a careful communication plan created “ad
hoc”, and an accurate selection of designers and companies, in order
to make the area a synonym of quality and professionalism.
 This can be obtained by a guaranteed visibility on devices dedicated
to individual events (website, map paper, etc.), a presence on the
fuorisalone.it website for 12 months and a communication support to
all initiatives organized.
 LOCATIONS:
 OFFICINE DEL VOLO - via mecenate, 76/5
 STUDIO 90 - MilanoVia Mecenate 90
 SPAZIO ANTOLOGICO - Via Mecenate, 84/10
MECENATE ZONE
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Da P.zza Duomo - Linea 27 - Fermata Mecenate 77
Da Linate - Linea 73 - Fermata Mecenate 77
USCITE TANGENZIALE EST - Forlanini - C.A.M.M. - Mecenate
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L`industria dell`occhialeria