Color
Joe works at Grob inc.
Joe likes coffee.
Joe likes coffee
Joe’s colleagues Jim, James, Joyce,
Jared and John like coffee too.
Redesign the cups for Joe and his
friends. There are at least five ways,
and they can be combined too.
Typography
It is easier to read a dark text on a light background…
…than reading a light text on a dark background:La
demineralizazion l'è l'operazion di ingegner de la chimica
per trà via i minerai de l'aqua o d'un alter liquid. Normalment, i fa la demineralizazion prima de scaldà l'aqua...
Also, the contrast shouldn’t be too high:
Reading gray text on a
white background can be
good: ... inscí el calcar,
ma anca i saa del sulfur
ven...
As can a black text on a
slightly colored background: ...minga giò a
sporcà i tubi di scambiadur.
Grouping
(or distinguishing)
Visual weight
Space
Balance
Grid &
alignment
Flow
Problems
CIE Colour
Gamut
The full colour
gamut of the
human eye is
described by the
colour area. T
Blue line: Color
gamut of a
CMYK device.
Yellow line:
Color gamut of
a RGB device.
Famous last words:
when in doubt – go safe
• Use few colors; create a palette
• Some pixels extra space is normally better than
cluttering
• Use few fonts and font sizes
• Symmetrical rather than asymmetrical layout
• Use a grid as a basis for you layout