Organizing Committee Luigi Del Giudice Paola Pontieri Domenica Rita Massardo Nicola Caporaso Filomena Morisco Vincenzo Maggioni Manlio Del Giudice Francesco Schiavone Under the Patronage of: CNR Naples, Italy CNR Naples, Italy CNR Naples, Italy University of Naples Federico II, Italy University of Naples Federico II, Italy Second University of Naples, Italy Second University of Naples, Italy Parthenope University, Italy Research, Production and Management 2012 Advisory Committee Piero Formica (International Entrepreneurship Academy, Jönköping University, Sweden) Thomas Andersson (Jönköping University, Sweden) Martin Curley (Intel Corporation, National University of Ireland, Eire) Urmas Varblane (Tartu University, Estonia) Mathew Manimala (Indian Institute of Management, Bangalore, India) Robert Valli (Cambridge University, UK) Paul Magelli (Kauffmann Foundation, USA) Elias G. Carayannis (George Washington University, USA) Pauric Mc Gowan (Northern Ireland Centre for Entrepreneurship, UK) Jan Grundling (Centre for Entrepreneurship, Tshwane University of Technology, South Africa) Peter Van der Sijde (VU University, Amsterdam, The Netherlands) John Edmondson (Ip Publishing, London, UK) Michel Polski (Graduate School of Business Grenoble, Group ESC, France) Mohamed Baka (Emirates Center for Entrepreneurship, UAE) Lizl Steynberg (Tshwane University of Technology, South Africa) Scott Bean (USDA Kansas, USA) Mitchell Tuinstra (Purdue University, USA) Sixth Edition With the collaboration of: Istituto Italiano pergli Studi Filosofici INTERNATIONAL CONFERENCE OCTOBER, 22ND , 26TH-27TH, 2012 09.00 – 18.00 Meeting Secretariat Fulvia Stanzione - IGV - CNR , Portici ( Naples), Italy Info With the support of: Comitato Organizzatore del Convegno “Sorghum Food for Celiac Patients” Tel: +39-081-6132609 +39-081-6132443 Monday 22ND Congress Hall Faculty of Economics Second University of Naples Corso Gran Priorato di Malta, 1 I-81043 Capua (CE). Friday 26TH Congress Hall “Parthenope” Federico II University Via Parthenope, 36 Naples (Italy). Fax: +39-081-6132609 +39-081-5788297 Saturday 27TH Congress Hall “Sala degli Affreschi” Second University of Naples Via Costantinopoli, 16 Naples (Italy). e-mail: [email protected] [email protected] [email protected] Quest’iniziativa è contro il “sistema” della camorra The Sixth Annual Edition of the International Conference “Research, Production and Management” is a place for researchers, academics, and practitioners alike to come together and share their knowledge, research and best practices. The Sixth Annual Edition of the International Conference “Research, Production and Management” it will be mainly focused on the market power of innovative firms created by very young entrepreneurs: how can young people (such as students) break the rules of the market by defeating more traditional competitors with innovative ideas and new IT-based marketing tools? Monday 22/10/2012 Congress Hall Faculty of Economics-Second University of Naples, Corso Gran Priorato di Malta, 1 - Capua (CE) 17:00 - 18:00 Open Ceremony with Lectio Magistralis 9:30 – 9,45 Carmen Gianfrani “Immune pathogenesis of celiac dis ease: a complex picture” ( Avellino, Italy) 9:45 – 10,00 Basilio Malamisura “Celiac : born or become, that’s the question ? ” (Salerno, Italy) 10:00 – 10: 15 Raffaella Tortora disease” (Naples, Italy) 10:15 – 10:30 “The clinical picture of celiac Laura De Magistris “Gluten-free diet: lights and shadows” (Naples, Italy) 10:30 – 10:45 Teresa D’Amato “AIC Campania : an introduc tion” (AIC-Campania, Italy) 10:45 – 11:00 Antonio Rispo “The number of celiac disease in Cam pania” (Naples, Italy) 14.30—18.00 Afternoon Session 14:30 – 16:30 Individual Presentations CHAIRMAN: Prof. Vincenzo Maggioni (Second University of Naples) 16:30 Coffee break and network activities 16.45—17.45 Best Paper Presentations CHAIRMAN: Prof. Manlio Del Giudice (Second University of Naples) 17:45 – 18:00 Steering Presentation Social Entrepreneurship and social media for smart, sustainable and inclusive growth: implication for polizie and practices 11.00 -11,15 11:15 – 11:30 Discussion Coffee Break STEERING PROFESSOR: Prof. Piero Formica (National University of Ireland) Prof. Elias Carayannis (Washington University, USA) (Skype Connection) Food-grade sorghum research 18.00 - 18:30 Network Activities Topics: Feeding for celiac patients, food grade sorghum agriculture, chemical components of food grade sorghum flour, food grade sorghum flour products. Poster session on management studies will remain open all the day long Friday 26/10/2012 Congress Hall “Parthenope”, Federico II University, Via Parthenope, 36 - Naples (Italy) 09:00 - 13:00 Morning Session 9:00 – 9:15 Registration of the participants 9:15 – 9:30 Introductory speeches for the participants Prof. Adriano Giannola Professor of Banking Economics, University of Naples “Federico II” President of Istituto Banco di Napoli – Fondazione Dr. Domenico Pignone Director Institute of Plant Genetics Consiglio Nazionale delle Ricerche – Bari- Portici (Naples) Dr. Prisco Lucio Sorbo Direttore Coldiretti - Napoli 21:00 Gala dinner (upon invitation) Hotel Royal Continental, “Posillipo Hall”, 10th Floor CHAIRMAN: Clara Conicella (Naples, Italy) 11:25– 11:45 Antonio Boffa “Sorghum field in San Bartolomeo in Galdo” (Benevento, Italy) 11:45– 12:00 Paola Vitaglione “New food for celiac disease: technological innovation and nutritional proper ties” (Naples, Italy) 12:00 - 12:15 Raffaele Di Fiore “Nutritional value of sorghum flour in the light of Regulation UE 1169/2011” (Naples, Italy) 12:15 – 12:30 Mauro Rossi “Gluten intolerance: recent advances and alternatives to the gluten-free diet” (Avellino, Italy) 12:30 – 12:45 Norberto Pogna “Triticum monococcum and innate immune response in celiac” (Rome, Italy) Saturday 27/10/2012 Congress Hall “Sala degli Affreschi”, Second University of Naples, Via Costantinopoli , 16 - Naples (Italy) 10:00 – 12:30 Round table and open debate: What is the real market power of student entrepreneurship? How can higher education best stimulate the creation of firms emanating from young and smart minds in colleges and universities? How are brain circulation and social networking helping young people to disseminate their ideas worldwide? CHAIRMAN: Mr. John Edmondson (Industry and Higher Education, UK) Prof. Piero Formica (National University of Ireland) 12:45 – 13:00 Alberto Chessa “Food-grade grain Sorghum in Argenti na 2012.The Argentine Celiac's Law, and how foodgrade sorghum can replace wheat in Human Food” (Santa Fé,Argentina) Prof. Mario Sorrentino (Second University of Naples, Italy) Dr Mohamed Al Sawan (Abu Dhabi Municipality, UAE) Topics: General outline of celiac disease Keynote speaker 13:00 – 13:30 Earl Roemer and Sara Boswell “Application of designer grain sorghum in gluten-free product development” (Kansas, USA) CHAIRMAN: Nicola Caporaso, Filomena Morisco (Naples, Italy) 13:30 – 14:30 Lunch Dr. Antonio Tallarico Dr. Stanislao Scognamiglio Regione Campania Assessorato all’Agricoltura - SeSIRCA Lectures and Short Communications Health Section Prof. Dharaniraj Venkat (Higher Colleges of Technologies UAE)