FABIANELLITETRA
TOPFRUITJUICE
TOMFLETCHER
PACKAGINGTWO
GRAPHICDESIGN3016
1
The Journal • Contents
Page Number
2.
The Journal • Contents
3.
The Project Brief • Background
PRIMARYRESEARCHPACKAGINGPHOTOS
RE-BRANDINGFABIANELLIDAL1860
THEMAYARENDERPROCESS
28.
• Sketches and Ideas
51.
Maya 3-D Fabianelli • Fruit Juice Range
29.
• Logo Symbol
30-31.
• Fabianelli Logo
52.
The Project • Bibliography
• Other Colours/ Composition/ Typeface
53.
The Project • Conclusion
5-6.
• Packaging and Shop Displays
32.
7.
• The Original Fabianelli Packaging and Logo
33.
Colour Development • Fabianelli Logo
8.
• The Carton itself
34.
Final Logo Design • Pantone/ CMYK/ RGB
SECONDARYRESEARCHPACKAGING+LOGOS
35.
• Grayscale/ Black only
FABIANELLIJUICECARTONDESIGN+DEVELOPMENT
10-13.
• Internet Fruit Juice Images
14.
• Tropicana
37.
Ideas and Development • Fabianelli Carton Sketches
15.
• PJ’s Smoothie
38-39.
Design and Development • Fabianelli Cartons
16.
• Innocents
40.
Colour Development • Fabianelli Cartons
17-18.
• Logos
41.
Final chosen Colours • Fabianelli Cartons
42.
Final Chosen Style • Fabianelli Cartons
43.
Typography and Style Development • Helvetica Rounded
SECONDARYRESEARCH TYPOGRAPHY+COLOURS
44.
Final Arancia Carton Design • CMYK
20-21.
• Serif Typefaces
45.
Creating the Orange Image • Step by Step
22.
• ITC Kabel Std Typeface Family
46.
Creating the Grapefruit Image • Step by Step
23.
• Gill Sans Typeface Family
47.
Creating the Peach Image • Step by Step
24.
• Orange Colours
48.
Final Pompelmo Carton Design • CMYK
25.
• Grapefruit Colours
49.
Final Pesca Carton Design • CMYK
26.
• Peach Colours
2
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
PRIMARYRESEARCH
PACKAGING
Primary Research Photos • Packaging and Shop Displays
The first thing I thought I should do
is to look at the fruit juice packaging
out there today. I found a variety of
different types like cardboard cartons
and plastic bottles. The ASDA bottles to
the top left are very image based with
little typography used. The images used
are very effective and sell the juice well.
The typography used is very simple and
contemporary. On the image (top right),
the typography in this design is very
dominate going for the fresh organic
look. The Innocent brand is very well
know for being corporate, simple,
very ‘design like’ and pleasing on the
eye. I could say its aimed at the younger
generation, The shapes, colours and
typography suggest that.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Primary Research Photos • Packaging and Displays
These Tropicana designs are very plain
and a little uninteresting. I do like the
logo very much and is iconic to the
company. The image used isn’t very
effective and a little boring. The white
background makes everything stand out
well. The photo on the top left shows
how the bottles would be displayed in a
supermarket. Standing up in rows going
to the back of the shelf. The budget
ASDA juices (bottom right) have a very
cheap look which I think is purposely
done. They haven’t spent a lot of time
designing these and have likely been
done by the an in-house team at ASDA.
There are very little design elements.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Primary Research Photos • The Original Fabianelli Packaging and Logo
This is some original packaging of some
pasta shape for Fabianelli’s some pasta
shapes. The packaging is Italian which
shows why it has a foreign look to it.
The logo itself I don’t really like. The type
has a cheap look to it, plus the symbol is
of poor quality. I don’t like the use of red
and the yellow used isn’t strong enough.
I think I could make a much better
job of the logo by simplifying it down a
lot, and going for a different typeface
which gives a cheap look. The whole
look of the packaging is old-fashioned
and unattractive.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Primary Research Photos • The Carton itself
This is the same sort of packaging that
my juice design will go on too. It has
three main sides that the design will go
on too with the fourth side which has all
the product details on. The cap and the
lid will be very similar too what mine will
look like, all being white too. This will
stay this colour because the glue that
they use to put the carton together is
white. This particular design for milk
is a of a very low standard with not
much thought to typography, colour or
quality of image.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
SECONDARYRESEARCH
PACKAGING+LOGOS
Secondary Research • Internet Fruit Juice Images
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2
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These are some internet images that I
thought might help with getting into
fruit juice. I looked at the colours and
textures of the juice.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Internet Fruit Images
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These are some images that I thought
might be possible to use for the
packaging. The orange and the pink
grapefruit image I found on a stock
photos website are particularly good
quality. This is the type of image I’ll need
for the designs. The image on the top
right wouldn’t work well with it being a
mixture of fruit.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Internet Packaging Images
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I have also looked at other packaging
that I found on the internet. I particularly
like the French Rabbit packaging as is
very different from what you would
normally expect. The colours are very
bright and don’t always relate to fruit.
I think the packaging design is much
better than the logo. The logo isn’t as
strong and as effective. I like how the
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active type has been placed going down
the carton. The images are very fresh and
attractive too. They all are very colourful
trying to stand out on the shop shelf.
I like the typography used on the
‘Natural’ start carton. Very simple but
effective. The Ocean Spray logo is also
effective and very striking on the eye.
12
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Internet Packaging Images
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I have included these images to have a
look at the possible competitors to the
Fabianelli juice. I think the fresh look of
the Sparky juice is very attractive and the
colours used appealing to the eye.
The Everfresh bottle designs look a little
old fashioned and too cluttered.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • www.Tropicana.co.uk
21
This is one of the major companies for
fruit juice in the UK and U.S. The logo
and website are attractively designed
with nice imagery too. The home page
isn’t too cluttered which makes it
appealing and easy on the eye. I think
Tropicana want to show the quality of
there juice by the look of this site.
14
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • www.pj-smoothies.co.uk
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This website and company of fruit
smoothie PJ’s has a carton style and is
obviously targeted towards children.
I’m not sure it shows quality juice like the
Tropicana one which is probably targeted
towards adults.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • www.innocentdrinks.co.uk
23
This company and website has a very
contemporary style, using a lot of white
and only one colour to compliment it.
The whole design is very simple with
the links as just titles. They use simple
refreshing images of the there juice in
the cartons. I think the design could be
a little bored with not enough attractive
visual elements. The logo its self is the
same, simple type with a simple symbol.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Logos • Internet Images
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These are some logos that I found on the
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internet. They are all type based, brand
style. I like the type on the innocent logo,
but to me isn’t attractive enough. The
typeface on the Tropicana logo is really
attractive. The Dole logo its clever how
they’ve put the sun inside the ‘o’. The
symbol on the Yorsan logo I think is too
detailed and tries to portray the word,
which is already underneath.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Logos • Internet Images
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PJ’s Smoothie: Bright attractive, nice type
and does it job well.
Fairtrade: The symbol is particularly
organic looking which is good effective.
Company type logo not type based.
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Sunny Delight: A very colour logo, with
carton style type, perhaps this one is
more suited to the younger generation.
Fresh looking too.
Minute Maid: I don’t like this one as
it very boring and totally relies on
the typeface which isn’t particularly
attractive. The no colour which won’t
appeal to many.
Vimto and Fanta: Nice and colourful,
relates well to fruit. Appealing to all.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
SECONDARYRESEARCH
TYPOGRAPHY+COLOURS
Secondary Research • Serif Typefaces
Fabianelli
Fabianelli
Bickham Script Std Bold
Perpetua Titling MT Bold Italic
Fabianelli
Fabianelli
Charlemagne Std Bold
Bernard Modern Std Bold
Here I have looked a some serif typefaces
Fabianelli
Georgia Bold
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Fabianelli
Dante MT Std Bold Italic
that I think might work well the logo and
the word Fabianelli. I think they look a
little too old style though and my make
my design look dated. They would give
an element of class to the design though.
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Sans Serif Typefaces
These typeface are much suited to what
I want the logo to look like. I modern
stylish look and a revamp of the original.
I think many of these fonts could work
well. The Frutiger typeface family has
been chosen by me for this Fabianelli
journal. Its simple, stylish and does its
job well. My favourite font for the logo
is the ITC Kabel because I like the shape
of the letters, like the ‘a’, ‘b’ and the ‘e’.
The only part I don’t like is the dot on the
eye which I would probably change when
creating the logo.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • ITC Kabel Std Typeface Family
ITC Kabel Std Book
ITC Kabel Std Medium
ITC Kabel Std Demi
ITC Kabel Std Bold
ITC Kabel Std Ultra
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Kabel
Fabianelli
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
This is the typeface I have chosen to
create my logo. As I said before shapes of
the letters are really interesting. The font
is easy to read , clear and bold. It can
also be read easily in small sizes which is
important. It is strange but to me it has a
fruity, wooden sort of look to it too. Hard
to explain.
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Gill Sans Typeface Family
Gill Sans Std Regular
Gill Sans Std Bold
Gill Sans Std Light
Gill Sans Std Extra Bold
Gill Sans Std Bold Cond.
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Gill Sans
dal 1860
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqr stuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
This plain simple typeface which is
appealing to the eye could be effective
for my subtitle to the logo. The extra
bold versions wouldn’t work though,
as are over exaggerated and aren’t
clear enough.
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Orange Colours • Internet Images
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6
I find that to get the best colours for
design, you should eye drop colours
from a really good image. This is a good
example. I chosen too images found on
the internet. Look at the strength of the
colours and how vibrant they are taken
from these images. Here are some really
attractive deep colours that would be
great for my designs.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Grapefruit Colours • Internet Image
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Some really bright colours here from
grapefruit. Obviously mainly yellows have
come from these pictures.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Secondary Research • Peach Colour • Internet Image
39
I really like this image as there is a sharp
contrast between the reds and yellows.
The quality of the internet image is really
sharp too. Dark reds are contrasting to
bright yellows.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
RE-BRANDING
FABIANELLIDAL1860
Re-Branding Fabianelli • Sketches and Ideas
These are some ideas I had for the logo.
Obviously the basis of the logo is similar
to the old Fabianelli logo. I wanted to
create a new modern version of the logo.
Using effective modern typography and
simple contemporary shapes to create
the symbol.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Re-Branding Fabianelli • Logo Symbol
Original Symbol
New Symbol
Here are two symbols that I could use
for the logo. I think the round sun shape
is more effective. I’ve still used the sun
idea but dropped the use of wheat for
sun as this needs to be a logo that can be
versatile with what ever Fabianelli want
to produce. They make natural products
so I though why change the symbol as its
the best element that produces fruit
and wheat.
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FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Design and Development • Fabianelli Logo
Fabianelli
Original ITC Kabel Demi Typeface
Dots Change
These steps show How I created the
Fabianelli Logo. I started with he chosen
typeface ITC Kabel Demi. I never liked
the dots on the eyes as I didn’t think the
were effective or suitable. I changed
Joining letters
them for rounded ones. I wanted the
word to flow better so I joined the ‘e’ up
to the ‘l’ Carefully spacing the letters too.
I then added the symbol created into the
logo and positioned it in the right place.
Adding the sun symbol
30
The changes are highlighted in red.
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Design and Development • Fabianelli Logo
Adding the subtitle
Finally I would add the subtile
underneath placing in the right place
and the ® symbol. I then decided which
colour combination I would use. I like
the logo very much as the typography is
Adding Colour
very effective. The shapes of some of the
letters are appealing, like ‘e’ and the ‘l’.
I also think the letter ‘b’ and ‘a’ are very
nice. This logo is readable at a large size
and a small size which is vital. The words
hits you straight away with out any
interruptions. I’m still not completely sure
about the blue used, so I might review
that decision. Overall I am really happy
with my re-branded logo. I think it fills all
the characteristic of the logo required.
31
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Design and Development • Other Colours/ Composition/ Typeface
I then to make sure I had the right Logo
looked at different colours, layouts and
changes to the typography.
TOP LEFT: The symbol is way too big. This
should be a typography/brand style logo
not a symbol based one.
TOP MIDDLE: I like the green, a change
of colour. The change on the type doesn’t
quite work. I tried joining the subtile
more, too make all as one.
TOP RIGHT: I don’t like the dot on the ‘I’
as the sun. Plus the stroke on the type
is ineffective.
BOTTOM LEFT: The positioning of the
subtile I don’t like at the end.
BOTTOM MIDDLE: I like the underline
from the ‘F’ but it may be a little too
much. And the position of the subtitle is
not right.
BOTTOM RIGHT: I don’t think the
changed sun symbol works.
32
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Colour Development • Fabianelli Logo
I thought I would have a closer look at
the colour combination. I like the orange
and yellow I have used so far, but I think
the green is much more suited. For two
reasons, Green is a much more natural
colour than blue and suits fruit juice and
pasta better. And the green has better
relations to the Italian flag, so suits an
Italian company better.
33
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Final Logo Design • Pantone/ CMYK/ RGB
FINAL LOGO Pantone
FINAL LOGO CMYK
Process Pantone 356 C
179 C
FINAL LOGO RGB
Process CMYK
Cyan:
90
Process RGB
Red:
15
Magenta:
30
Green:
120
Yellow:
100
Blue:
60
Black:
15
Red:
240
Orange 021 C
Cyan:
00
Green:
90
Magenta:
80
Blue:
35
Yellow:
100
Black:
00
Red:
240
Green:
140
Cyan:
00
Blue:
30
Magenta:
55
Yellow:
100
Black:
00
34
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Final Logo Design • Grayscale/ Black only
35
FINAL LOGO Grayscale
FINAL LOGO Black only
Process Grayscale
Process Black only
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
FABIANELLIJUICECARTON
DESIGN+DEVELOPMENT
Ideas and Development • Fabianelli Carton Sketches
I started to think of layouts for the carton
design. This design could work, I like the
way the type is going downwards on one
of the sides. There would be rounded
shapes at the top and the bottom of
the carton.
37
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Fabianelli S.p.A
Sede Stabilimento: Via S.Antonio, 10
54043 Castiglion Fiorentino - Arezzo Italia
Tel 0575/659601 - Fax 0575/659355
Email: [email protected]
Internet: htpp://www.fabianelli.com.
38
1000ml
succo senza zuccheri aggiunti
1000ml
succo senza zuccheri aggiunti
1000ml
QUANTITÅ MEDIA PER 100 ml DI PRODUTTO:
Valore energetico
kj 158
kcal 38
Proteine
g 0,7
Carboidrati
g 9,3
Ingredienti: succo di arancia, polpa di arancia.
Antiossidante: acido L-ascorbico.
di cui zuccheri
Grassi
di cui saturi
Fibre alimentari
Sodio
Per gustare al meglio il sapore di questo
succo, ti conigliamo di servire
fresco e di agitare bene prima di
consumario.Una volta aperto, conserva il
prodotto in frigorifero e consumalo
entro 2-3 giorni.
succo senza zuccheri aggiunti
Il succo di Arancia 100% Fabianelli è arricchito con la
polpa della frutta a non contiene zuccheri aggiunti.
Viene confezionato in condizioni asettiche nè legge.
1 lt di prodotto corrisponde al succo contenuto in kg
2-2,2 di arance.Suggerimenti per L'uso e la
Conservazione
g 9,3
g,0,0
g 0,0
g 0,0
g 0,00
Design and Development • Fabianelli Cartons
This is a Illustrator developed design for
the carton. I like the strong shades of
orange and the image is good quality.
I’m not one hundred percent sure that
the curve shapes are effective or not. I
feel the design is striking and attractive.
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
39
Fabianelli S.p.A
Sede Stabilimento: Via S.Antonio, 107
54043 Castiglion Fiorentino - Arezzo Italia
Tel 0575/659601 - Fax 0575/659355
Email: [email protected]
Internet: htpp://www.fabianelli.com
1000ml
1000ml
1000ml
FABIANELLI TETRA TOP 1 LITRE FRUIT JUICE RANGE: SEPTEMBER 2007
g 8,2
g,0,0
g 0,0
g 0,1
g 0,00
Internet: htpp://
www.fabianelli.com
100% Fabianelli è
Il succo di Pompelmo
polpa della frutta a non
arricchito con la
aggiunti.
contiene zuccheri
condizioni asettiche nè
Viene confezionato in
legge.
1 lt di prodotto
corrisponde al succo
1000ml
1000ml
di cui zuccheri
Grassi
di cui saturi
Fibre alimentari
Sodio
S.Antonio, 107
Fiorentino - Arezzo Italia
pompelmo, polpa di
54043 Castiglion
Tel 0575/659601 - Fax
0575/659355
Antiossidante: acido
succo senza zuccheri aggiunti
succo senza zuccheri aggiunti
142
Valore energetico
Carboidrati
1000ml
Proteine
g,0,0
0,0
0,1
0,00
kcal 34
di cui saturi
g
Fibre alimentari
g
Sodio
g
succo senza zuccheri aggiunti
1000ml
succo senza zuccheri aggiunti
1000ml
QUANTITÅ MEDIA PER 100 ml DI PRODUTTO:
Valore energetico
kj 142
kcal 34
Proteine
g 0,7
Carboidrati
g 8,2
[email protected]
succo senza zuccheri aggiunti
Fabianelli S.p.A
Sede Stabilimento: Via
Ingredienti: succo di pompelmo, polpa di
pompelmo. Antiossidante: acido L-ascorbico.
kcal 34
g 0,7
g 8,2
g 8,2
g,0,0
g 0,0
g 0,1
g 0,00
Email:
succo senza zuccheri aggiunti
Per gustare al meglio il sapore di questo
succo, ti conigliamo di servire
fresco e di agitare bene prima di
consumario.
Una volta aperto, conserva il prodotto in
frigorifero e consumalo entro 2-3 giorni.
kj 142
Proteine
Carboidrati
di cui zuccherig
Grassi
di cui saturi
Fibre alimentari
Sodio
succo senza zuccheri aggiunti
QUANTITÅ MEDIA PER
100 ml DI PRODUTTO:
Valore energetico
succo senza zuccheri aggiunti
Il succo di Pompelmo 100% Fabianelli è arricchito
con la polpa della frutta a non contiene zuccheri
aggiunti. Viene confezionato in condizioni asettiche
nè legge. 1 lt di prodotto corrisponde al succo
contenuto in kg 2-2,2 di pompelmo.
Suggerimenti per L'uso e la Conservazione
succo senza zuccheri aggiunti
polpa della frutta a non contiene zuccheri aggiunti.
Viene confezionato in condizioni asettiche nè legge.
1 lt di prodotto corrisponde al succo contenuto in kg 2-2,2 di pompelmo.
Suggerimenti per L'uso e la Conservazione Per gustare al meglio il sapore di
questo succo, ti conigliamo di servire fresco e di agitare bene prima di
consumario.
Una volta aperto, conserva il prodotto in frigorifero e consumalo entro 2-3 giorni.
Ingredienti: succo di pompelmo, polpa di pompelmo.
Antiossidante: acido L-ascorbico.
Fabianelli S.p.A
Sede Stabilimento: Via S.Antonio, 107
54043 Castiglion Fiorentino - Arezzo Italia
Tel 0575/659601 - Fax 0575/659355
Email: [email protected]
Internet: htpp://www.fabianelli.com
Il succo di Pompelmo 100% Fabianelli è arricchito con la
Design and Development • Fabianelli Cartons
Ingredienti: succo di
pompelmo.
L-ascorbico.
QUANTITÅ MEDIA PER
100 ml DI PRODUTTO:
di cui zuccherig 8,2
Grassi
g 8,2
g 0,7
kj
contenuto in kg 2-2,2 di
pompelmo.
la Conservazione
Suggerimenti per L'uso e
sapore di questo succo,
Per gustare al meglio il
fresco e di agitare bene
ti conigliamo di servire
prima di consumario.
conserva il prodotto in
Una volta aperto,
entro 2-3 giorni.
frigorifero e consumalo
1000ml
FABIANELLI TETRA TOP 1 LITRE FRUIT JUICE RANGE: SEPTEMBER 2007
These are some designs that don’t
think work quite as well, whether it
be the colours used, the layout or the
image. They just didn’t stand out to me,
especially the two in the top left corner
with pale colour backgrounds.
FABIANELLI TETRA TOP 1 LITRE FRUIT JUICE RANGE: SEPTEMBER 2007
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Colour Development • Fabianelli Cartons
These are some colours that I came up
with for the packaging. Strong vibrant
colours are what I want. Plus I want
to involve the colour green which is
involved in the Fabianelli logo. This
make the whole packaging design range
visually coherent.
40
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Final chosen Colours • Fabianelli Cartons
ARANCIA/ ORANGE
POMPELMO/ GRAPEFRUIT
These are the ones I’ve chosen for each of
the fruits juice packaging designs. They
all go well together as a set, which is how
I want the packaging to look.
The peach colours I did find difficult
because I don’t think the usual peach
PESCA/ PEACH
colour would be strong and attractive
enough and perhaps wouldn’t match to
the other fruit colours. So I have used
some from the image of the peach
I found earlier. Real peach colours.
41
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Final Chosen Style • Fabianelli Cartons
This is the chosen style I have picked for
the three cartons. I carefully chose the
right colours for each flavour. With all
frutta: 50% minimo
succo senza zuccheri aggiunti
succo senza zuccheri aggiunti
the fruit being round I thought it
would be a good idea to use a half circle
shapes as part of the design. I think
these work well with other layers
underneath of white and green. I have
also gone for a round typeface but easy
readable. The white stroke makes the
title stand out well.
42
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Typography and Style Development • Helvetica Rounded
This just highlights some of the text I
used on the packaging. Also showing the
shapes that I’ve used, including the half
circles and the liquid shape.
43
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Fabianelli S.p.A
Sede Stabilimento: Via S.Antonio, 10
54043 Castiglion Fiorentino - Arezzo Italia
Tel 0575/659601 - Fax 0575/659355
Email: [email protected]
Internet: htpp://www.fabianelli.com.
44
succo senza zuccheri aggiunti
1000ml
succo senza zuccheri aggiunti
1000ml
succo senza zuccheri aggiunti
1000ml
QUANTITÅ MEDIA PER 100 ml DI PRODUTTO:
Valore energetico
kj 158
kcal 38
Proteine
g 0,7
Carboidrati
g 9,3
di cui zuccheri
Grassi
di cui saturi
Fibre alimentari
Sodio
g 9,3
g,0,0
g 0,0
g 0,0
g 0,00
conigliamo di servire
fresco e di agitare bene prima di
consumario.Una volta aperto, conserva il
prodotto in frigorifero e consumalo
entro 2-3 giorni.
Ingredienti: succo di arancia, polpa di arancia.
Antiossidante: acido L-ascorbico.
Il succo di Arancia 100% Fabianelli è arricchito con la
polpa della frutta a non contiene zuccheri aggiunti.
Viene confezionato in condizioni asettiche nè legge.
1 lt di prodotto corrisponde al succo contenuto in kg
2-2,2 di arance.Suggerimenti per L'uso e la Conservazione
Per gustare al meglio il sapore di questo succo, ti
Final Arancia Carton Design • CMYK
This is my favourite design as it’s vibrant
colour really stands out, I also like the
image used too. All the colours used go
well together. I think this design would
really jump out on the shelf.
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Creating the Orange Image • Step by Step
6
1.
2.
This is how I created the image for the
packaging. I first cut out the oranges on
Photoshop, then cut off one of them I
didn’t want. I then copied it 6 times and
carefully placed each one, putting some
behind. I did this with the other too
images for grapefruit and peach.
3.
45
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Creating the Grapefruit Image • Step by Step
9
1.
2.
3.
46
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Creating the Peach Image • Step by Step
8
1.
2.
3.
47
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Fabianelli S.p.A
Sede Stabilimento: Via S.Antonio, 107
54043 Castiglion Fiorentino - Arezzo
Italia. Tel 0575/659601 - Fax 0575/659355
Email: [email protected]
Internet: htpp://www.fabianelli.com
48
1000ml
succo senza zuccheri aggiunti
succo senza zuccheri aggiunti
1000ml
1000ml
QUANTITÅ MEDIA PER 100 ml DI PRODUTTO:
Valore energetico
kj 142
kcal 34
Proteine
g 0,7
Carboidrati
g 8,2
di cui zuccheri
Grassi
di cui saturi
g 0,0
Fibre alimentari
Sodio
g 0,1
g 0,0
g 8,2
g,0,0
Per gustare al meglio il sapore di questo succo, ti
conigliamo di servire fresco e di agitare bene prima
di consumario. Una volta aperto, conserva il
prodotto in frigorifero e consumalo entro 2-3 giorni.
succo senza zuccheri aggiunti
Ingredienti: succo di pompelmo, polpa di pompelmo.
Antiossidante: acido L-ascorbico.
Il succo di Pompelmo 100% Fabianelli è arricchito con
la polpa della frutta a non contiene zuccheri aggiunti.
Viene confezionato in condizioni asettiche nè legge.
1 lt di prodotto corrisponde al succo contenuto in kg
2-2,2 di pompelmo.
Suggerimenti per L'uso e la Conservazione
Final Pompelmo Carton Design • CMYK
This image for grapefruit didn’t turn out
that well. The quality of the image in
the first place wasn’t good enough,
If I was to do it again I would change
that. Plus I had to change the colour of
the fruit in Photoshop because it was a
pink grapefruit image.
FABIANELLI TETRA TOP 1 LITRE FRUIT JUICE RANGE: SEPTEMBER 2007
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
Fabianelli S.p.A
Sede Stabilimento: Via S.Antonio, 107
54043 Castiglion Fiorentino - Arezzo Itali
Tel 0575/659601 - Fax 0575/6593
Email: [email protected]
Internet: htpp://www.fabianelli.com
49
1000ml
frutta: 50% minimo
1000ml
frutta: 50% minimo
1000ml
QUANTITÅ MEDIA PER 100 ml DI PRODUTTO:
Valore energetico
kj 276
kcal 65
Proteine
g 0,6
Carboidrati
di cui zuccheri
Grassi
di cui saturi
Fibre alimentari
Sodio
g 15,1
g 13,0
g 0,3
g 0,0
g 0,7
g 0,00
tecniche più naturali per il controllo dei parassiti
delle piante. Suggerimenti per L'uso e la
Conservazione Per gustare al meglio il sapore di
questo succo, ti conigliamo di servire fresco e di
agitare bene prima di consumario. Una volta
aperto, conserva il prodotto in frigorifero e
consumalo entro 2-3 giorni.
frutta: 50% minimo
Ingredienti: purea di pesca, acqua, zucchero, sciroppo
di glucsio-fruttosio Acidificante: acido citrico.
Antiossidante: acido L-ascorbico.
Le pesche vengono raccolte al giusto grado di
maturazione e sono controllate da Fabianelli dall'origine
fino alla transformazione in nettare per garantirne
l'assenza di residui nocivi. Questo succo di frutta è
preparato con pesche provenienti da
coltivazioni a produzione integrata che riduce
drasticamente l'usu di pesticidi, privilegiando l'utilizzo di
Final Pesca Carton Design • CMYK
I also like the colour combination in
this one too, the mix of red and orange
is strong. But it has a contrast to the
orange carton. My designs do have an
Italian feel to it, and would suit the
Italian market.
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
THEMAYA
RENDERPROCESS
Maya 3-D Fabianelli • Fruit Juice Range
51
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
The Project • Conclusion
Overall I’m reasonably happy with the
Fabianelli project. I especially like the
logo and I think the packaging would
be successful. If I was to do the project
again I would spend more time looking
at other ideas for the packaging and the
logo. These could have been explored
further. Although I do like the packaging
for the cartons, I think the images for
them could have been done better.
Maybe better quality and idea.
The research and the journal however I’m
pleased with. Maybe I could have written
more analysis in some cases. I feel the
journal Is well laid out, with development
and comes to a final design effectively.
52
FABIANELLI TETRA TOP • FRUIT JUICE • TOM FLETCHER • PACKAGING TWO • GRAPHIC DESIGN 3016
53