ANDREA MORETTA TARTAGLIONE – (Assistant Professor)
University of Cassino and Southern Lazio, Dep.t Economics and Law
Via Battistessa 38, Caserta, 81100, Italy
Tel +39. [email protected] - Nationality: Italian
Date of birth: 14/01/1971
University position
Currently Andrea Moretta Tartaglione is Assistant Professor in Management – University of Cassino
and Southern Lazio.
Vice Coordinator - Master in Marketing & Retail management - Department of Economy and Law –
University of Cassino and Southern Lazio.
1. Education
1996 – University of Cassino – Degree in Business Administration (italian language)
1999 – National School of Teaching Methodology A.I.D.E.A.
2000 – University of Cassino and Southern Lazio – Ph.D. in Business Administration (italian language)
2000 – National School of Research Methodology A.I.D.E.A.
2002 – Research Fellow in Management, Department of Economics and Law, University of Cassino
and Southern Lazio
2007 – School C.U.E.I.M. on the Viable System Approach (VSA).
2. Teaching activities
2005-2014 – Economia e gestione delle imprese internazionali (International Management) (40 hours) in
the course of Economia Management e Finanza d’Impresa (Economy, Management and Finance) –
Faculty of Economy – University of Cassino and Southern Lazio.
2005-2014 –Economia e gestione delle imprese 1 (Business Management 1) (40 hours) – in the course of
Economics - Department of Economy and Law – University of Cassino and Southern Lazio.
2010-2014 –Economia e gestione delle imprese di trasporto (Transport Management) – in the course of
economics and company law - Department of Economy and Law – University of Cassino and Southern
Lazio.
2005-2012 – Marketing - Department of Economy and Law – University of Cassino and Southern Lazio.
2012 - Erasmus Professor - I centri commerciali naturali (Town centre management) in the Erasmus
Program LLP IP VALORTUR “Valorizzazione turistica delle risorse ambientali e culturali” (Tourist
evaluation of environmental and cultural resources) – Faculty of Economy – University of Valencia.
2010-2011 – Organizzazione e gestione del personale (Management and organization of human
resources) - Faculty of Humanities – University of Cassino.
2011 - Management delle destinazioni turistiche (Destination Management) in the Erasmus Program
LLP IP VALORTUR “Valorizzazione turistica delle risorse ambientali e culturali” (Touristic evaluation
of environmental and cultural resources) – Institut de Recherche et d’Études Supérieures du Tourisme University Panthéon-Sorbonne of Paris.
2006-2009 – Organizzazione delle aziende di servizio (Service Company Organization ) - Faculty of
Humanities – University of Cassino and Southern Lazio.
2005-2006 and 2008-2009 –Teoria e tecnica del commercio internazionale – (International Trade Faculty of Economy - University for Foreigners of Perugia.
2001-2007 –Economia e Tecnica degli Scambi Internazionali (International Trade) – University of
Cassino and Southern Lazio
2004-2005 – Economia e Gestione dell’Innovazione (Innovation Management) –University of Cassino
and Southern Lazio
2004-2005 – Economia e Gestione delle Imprese 2 (Business Management 2) - University of Cassino
and Southern Lazio.
2003-2004 – Economia e Gestione delle Imprese di Trasporto (Transport Management) – University of
Cassino and Southern Lazio.
3. Publications
MORETTA TARTAGLIONE A., BRUNI R.. The Vitality of Neighborhood Retailers: A New Definition
of the “Proximity” Concept, China-USA Business Review, ISSN 1537-1514, December 2013, Vol. 12,
No. 12
MORETTA TARTAGLIONE A., BRUNI R., The Relevance of Place-Brand Management in PlaceMarketing Strategy, China-USA Business Review, ISSN 1537-1514 November 2013, Vol. 12, No. 11
MORETTA TARTAGLIONE A., BRUNI R., Marketing and Management in Places: Trends., International
Journal of Management Sciences and Business Research November 2013, Vol. 2, No. 11, pp. 34-45,
ISSN-2226-8235
MORETTA TARTAGLIONE, A., ANTONUCCI, E., “Value creation process in the fast fashion
industry. Towards a networking approach”, in GUMMESSON, E., MELE, C., POLESE, F. (a cura
di), The 2013 Naples Forum on Service. Service Dominant Logic, Networks & Systems Theory and
Service Science: Integrating three Perspective for a new Service Agenda, p. 91, ISBN: 978-88-7431684-7
MORETTA TARTAGLIONE A., CARRUBBO L., DI NAUTA P. (2012). A2A relationships in service
contexts. CHINESE BUSINESS REVIEW, vol. 11, p. 873-890, ISSN: 1537-1506
MORETTA TARTAGLIONE A., SANTARONI T. (2012). The relevance of relationships in the Value
Creation Process: Analysis of SCM in the chemical-pharmaceutical sector. CHINESE BUSINESS
REVIEW, vol. 11, p. 793-808, ISSN: 1537-1506
POLESE F., MORETTA TARTAGLIONE A., CARRUBBO L. (2012). The inefficient governance of a
net with no brain. An analysis of town centre management. IMPRESA AMBIENTE MANAGEMENT,
vol. 2002, p.55-78, ISSN: 1972-2036
MORETTA TARTAGLIONE A., CARRUBBO L., DI NAUTA P., BILOTTA A. (2012). A service
science view of a sustainable destination management. USA-CHINA BUSINESS REVIEW, vol. 11, p.
1460-1477, ISSN:1537-1514
M.SANSONE, A.MORETTA TARTAGLIONE, R. BRUNI (2012). How do Companies Achieve Their
Marketing Goals With Social Networks?. CHINESE BUSINESS REVIEW, vol. 11, p. 970-980, ISSN:
1537-1506
MORETTA TARTAGLIONE A., SCAFARTO V. (2011). Trend evolutivi nei modelli di management
delle imprese di fast fashion. IMPRESA AMBIENTE MANAGEMENT, vol. 2011, p. 65-93, ISSN:
1972-2036
POLESE, F., MORETTA TARTAGLIONE, A., SARNO, S. (2010), “The emerging perspective of
Service Science for management and marketing studies”, Impresa, Ambiente, Management, Anno IV,
n.3/2010, pp.329-350, ISSN: 1972-2036.
MORETTA TARTAGLIONE A, RUSSO G., “Criticità e prospettive nella gestione della cultura:
evoluzione manageriale dei musei”. In Impresa ambiente management, n 2/10.
SCAFARTO V.. MORETTA TARTAGLIONE “Born-Global: il fenomeno dell’internazionalizzazione
accelerata” in Impresa ambiente management, n 2/10.
POLESE F., MORETTA TARTAGLIONE A., SARNO S., CARRUBBO L., AN EFFICIENT VALUE CHAIN, OR A
SERVICE VALUE NETWORK? BEST PRACTICES DERIVING FROM ZARA, PROCEDING OF 2nd Annual EuroMed
Conference October 26-28, 2009.
INTRISANO C., MORETTA TARTAGLIONE A., “Emerging trends in value-creating processes: cocreating through corporate finance and S-D- Logic” in atti del convegno “the 2009 Naples Forum on
service”.
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SCAFARTO V. MORETTA TARTAGLIONE “INTERNATIONAL ENTRY MODE CHOICE OF SME: THEORY,
RESEARCH AND A CASE STUDY” in Impresa ambiente management, n°1/09., pag. 45-72.
MORETTA TARTAGLIONE A. Le scelte di delocalizzazione produttiva nell’Europa Centro Orientale,
Aracne Editrice, 2008
MORETTA TARTAGLIONE A. “Analisi del ruolo e degli obiettivi del Transfer Pricing nelle imprese
Multinazionali”, in Impresa ambiente management, n°3/08.
POLESE F., MORETTA TARTAGLIONE A. , “The inefficient governance of a net with no brain – an
analysis of Town Centre Management”, atti del XXII ARETHUSE Conference on Local Resources
Governance, 26-28 sept., Termoli.
SCAFARTO V., RUSSO G., MORETTA TARTAGLIONE A.“CRM AND E-GOVERNMENT AS
ENABLERS OF BETTER PUBLIC SERVICES” 10th Conference“Quality in services”, Toulon Verona” 2007.
4. Research Projects
2010-2013 Participation in the research project “Sistemi per la gestione efficiente dei consumi
energetici” (Systems for the efficient management of energy consumption) cod. ee01_00065.
2010-2013 - Participation in the research project "Sistema Di Misura Polifunzionale Per La
Determinazione Dei Consumi Energetici" (Multifunctional Measurement System For The Determination
Of Energy Consumption), cod. MI01_00292, funded on the Program “Invito Industria 2015”, call
“Nuove Tecnologie per il Made in Italy” of the Ministero dello Sviluppo Economico.
2010-2013 - Partecipation in the research project Svi.S.Po: “Intervento integrato di Sviluppo e
Innovazione del Sistema Pontino” (An integrated intervention to Development and Innovation of the
Sistema Pontino) (area of intervent Provincia di Latina), founded by Assessorato Istruzione, Diritto allo
Studio e Formazione della Regione Lazio (POR Obiettivo e FSE 2007-2013. Progetti speciali ex art.26
legge 845/78).
2011-2012 - Participation in the research project “Governance dei processi di integrazione sociale dei
lavoratori dei paesi terzi, per la conoscenza della cultura italiana nel rispetto delle radici d’origine:
realizzazione di una rete degli attori istituzionale e privati competenti, con il coinvolgimento del III
settore” (Governance of the processes of social integration of third-country workers, to the knowledge of
the Italian culture while respecting the roots of origin: development of a network of institutional and
private actors responsible, with the involvement of the third sector) – Fondo FEI – Codice
2010/FEI/PROG-011930.
2010-2012 - Participation in the research project “Sistemi e Dispositivi di tele Misura e tele attuazione
per l’applicazione di tecniche di Demand Side Management alle piccole utenze – SDMxDSM” (Systems
and Devices of tele Measure and tele execution necessary for the implementation of Demand Side
Management techniques for small utilities – SDMxDSM) Misura: MiSE – Ricerca di Sistema (RdS).
1999-2004 Participation as component of the local operating unit (project leader: Prof. Paola Paniccia)
formed at the Department of Business and Labor, University of Cassino, for the implementation of the
individual research program (ex 60%, 1998), concerning: "La gestione manageriale, qualità e carta dei
servizi in Sanità" (Management, quality and service charter in Healthcar)".
1999-2004 - Participation as component of the local operating unit (project leader: Prof. Paola
Paniccia) formed at the Department of Business and Labor, University of Cassino, for the
implementation of the research program (C.N.R. 1999), concerning: "Innovazione tecnologica e processi
di sviluppo delle imprese minori del settore vitivinicolo: il caso del Lazio Meridionale" (Technological
innovation and development processes of small businesses in the wine sector: the case of Southern
Lazio).
1999-2004 - Participation as component of the local operating unit (project leader: Prof. Paola Paniccia)
formed at the Department of Business and Labor, University of Cassino, for the implementation of the
research program (C.N.R. 1999), concerning: “L’innovazione nel settore delle imprese commerciali
della provincia di Frosinone e del sud pontino” (Innovation in the sector of commercial enterprises in the
province of Frosinone and the South Pontine).
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1999-2004 - Participation as component of the local operating unit (project leader: Prof. Tersiano
Scafarto) formed at the Department of Business and Labor, University of Cassino, for the
implementation of the research program “Interuniversity Programme co-financed by the University of
Cassino, 1998”, concerning: “I processi di crescita dell’impresa-banca: una prima valutazione attraverso
un’ analisi di bilancio” (The processes of growth of the firm-bank: a first evaluation through a financial
statement analysis).
1999-2004 - Participation as component of the local operating unit (project leader: Prof. Tersiano
Scafarto) formed at the Department of Business and Labor, University of Cassino, for the
implementation of the individual research program (ex 60%, 1999), concerning: “La produzione di
servizi croceristici: prodotti, navi, porti, imprese e mercati” (The production of cruise services: products,
ships, ports, companies and markets).
5. Reaserch Interest

Management

International marketing

Business Networks

Service Management
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