URBAN LIGHTSCAPE
MODERN URBAN LANDSCAPES:
LIGHT AS A MEANS OF LINKING TOGETHER PAST, PRESENT AND FUTURE
International Ideas Contest
27 May – 30 October 2015
promoted by
organized by
DEPARTMENT FOR
ENVIRONMENTAND
SUSTAINABILITY
in collaboration with
in collaboration with
Index

Urban Lightscape Event

Urban Lightscape Competition

Marketing & Media Planning

Sponsorship Opportunities
Exposure
International level
Local level
 Organized in collaboration with the Professional Lighting Design
Convention – PLDC2015 – Rome 28-31 October 2015
 Local administration’s interest in re-launching
the Eur district as a new «convention
platform» and in offering services in the
cultural and entertainment sectors
 Experience room dedicated to the Contest for the duration of the
Convention
 More than 1500 lighting designers and participants coming from
all over the world
 Eur S.p.A.’s interest in revamping the
district’s historic buildings belonging to them
•
Developing the district from a smart city
viewpoint and creating an integrated
«convention/entertainment» system which
would add allure to the area
•
Specific interest by companies whose
headquarters are located within the Eur
district.
 The most important companies in the field of lighting design will
be participating
 Prestigious international speakers, responsible for creating the
most significant lighting projects in recent years. A great example
is the Sistine Chapel’s new Led illumination - based on the designs
of the LED4ART Consortium, backed by the European Union and
created by OSRAM GmbH, University of Pannonia, CIER
(Catalonia Institute for Energy Research) and FABERtechnica which will be open for guided tours during the PLDC.
Promoters
DEPARTMENT FOR
ENVIRONMENT AND
SUSTAINABILITY
The National Council of Italian Architects, Planners,
Landscapers and Curators (CNAPPC) – an organization
established by the Ministry of Justice under Law no.1395/23 –
places side by side traditional architects and specialized
professionals with 3 or 5-year Bachelor’s Degrees. The
CNAPPC closely deals with professional issues by means of its
various departments.
The Order of Roman Architects, Planners, Landscapers and
Curators has a Contest Area (Area Concorsi), dealing with
the organization of competitions regarding architectural and
city planning themes.
Organizers
Ever since its inception in 1958, AIDI (The Italian Lighting
Association) has been raising awareness of all lighting-related problems
by conveying scientific, technical and cultural information on that
subject. AIDI spreads knowledge relating to all aspects of lighting,
promoting its study and research, thereby leading to the further
development
of
this
field.
In collaboration with
The PLDC biennial Convention, which was conceived for the global
market of lighting design.
Planners, lighting designers, researchers, universities, industries and
clients use the PLDC as a platform to meet, get to know the latest
developments in the field of lighting design and discuss the future of
this trade. The PLDC plays host to the transfer of high-quality
knowledge and international networking opportunities.
Organizers
APIL, founded in 1998, is the Italian Association of Lighting
Professionals who work in the lighting sector on programs regarding
the development and promotion of lighting technology culture.
The ROMA TRE University School of Architecture has the primary
objective of contributing to the innovation and adaptation of the wide
spectrum of architectural disciplines.
One of their main branches of learning is dedicated to lighting design,
enriched by the presence of the Lighting Design Laboratory
(networked with the Laboratory of Engineering LIFT).
The Masters in Lighting Design - MLD – Sapienza, currently enjoying its
15° edition, was created to help mould lighting designers and lighting
project managers equipped to deal with the complexity of modern
projects and technological innovations.
Events
Inauguration 27/05 - 18:00
Awards Ceremony 30/10 - 20:00
Party 30/10 - 22:00
Wednesday May 27th, The Auditorium of Rome’s “Museum of the Ara
Pacis” will host the Contest’s opening conference that will witness the
participation – among other speakers - of Giovanni Caudo, a Council
Member for Rome’s Division of Urban Development. This Division is one
of the Contest partners, together with Eur S.p.A and the IX Municipality
of Rome.
Friday October 30th, in the Roma Tre School of Architecture’s Lecture
Hall, located in the ‘ex-Mattatoio’ complex of Rome’s Testaccio district,
the closing event will be held featuring the awards ceremony for the
most deserving projects. The PLDC 2015 Rome - Professional Lighting
Design Convention – is one of the event’s international partners and will
set aside an “experience room” for the Contest throughout the duration
of the Convention
After the awards ceremony held in the lecture hall, the event will continue
in Pavilion 2B of the “Mattatoio” with cocktails and a DJ mixset open to
all guests of the Partners and Sponsors.
Institutional Partners
Division of Urban Development
The Division’s wish is to make its city planning
fit the needs of its people. In order to do this it
aims at defending the values of quality and
inhabitability, as this is the only way to
guarantee a long-lasting prosperity shared by all
citizens while respecting the city’s cultural
heritage, landscape and beauty.
IX Municipality - EUR
In the year 2000, the Italian Ministry of Treasury
transformed the ‘Ente Autonomo Esposizione
Universale di Roma’ (Autonomous Body for Rome’s
World’s Fair) into EUR S.p.A. – a joint stock company
which attends to real estate management and
development.
EUR owes its prestigious heritage to the exceptional
quantity of Italian rationalist monuments at its disposal;
unrivalled both in terms of size and quality.
Index

Urban Lightscape Event

Urban Lightscape Competition

Marketing & Media Planning

Sponsorship Opportunities
Subject
WHERE
The EUR district is a very peculiar area. It was built for the 1942 World’s
Fair which, due to the war, never actually took place. Today it represents
an outdoor museum of 1930s architecture, to which new structures and
services have been added which highlight its potential role as the city’s
«contest platform»
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PALAZZO BNL
PALAZZO UNICREDIT
PALAZZO UFFICI
PALAZZO PREVIDENZA SOCIALE
PALAZZON INA
PALAZZO DELLA CIVILTA’ ITALIANA
PALAZZO DEI CONGRESSI
PALAZZO DELL’ARTE ANTICA
PALAZZO DELLE ARTI E TRADIZIONI POPOLARI
MONUMENTO A GUGLIEMO MARCONI
PALAZZO MOSTRA DELLA ROMANITA’
PALAZZO DELL’ARTE MODERNA
PALAZZO DELLA SCIENZA UNIVERSALE
LA NUVOLA E LA LAMA
BASILICA DEI Ss. PIETRO E PAOLO
ARCHIVIO CENTRALE DI STATO
PALAZZO POSTE ITALIANE
TORRI DI LIGINI
PALAZZO UNICREDIT
LAGO DELL’EUR
PALAZZO ENI
PARCO DEL LAGO
PALAZZO DELLO SPORT
IL FUNGO
WHAT
The objective of the contest will be to develop an overall design concept
for a lighting system to be used in public, artistic and environmental
domains. It must meet the needs of this historic city and establish links
between all the elements that make up this complex system, paying
particular attention to the relationship between ancient and modern in a
contemporary urban dimension.
HOW
The lighting systems should preferably utilize smart city technologies
oriented towards the promotion of its territory, architectural heritage and
cultural/commercial activities.
Architecture and environmental emergencies
1. PALAZZO BNL
2. PALAZZO UNICREDIT
3. PALAZZO UFFICI
4. PALAZZO PREVIDENZA SOCIALE
5. MINISTERO DELL’ISTRUZIONE
6. PALAZZO CIVILTA’ ITALIANA
Architecture and environmental emergencies
7. PALAZZO CONGRESSI
8. PALAZZO ARTE ANTICA
9. PALAZZO ARTI E TRADIZIONI POPOLARI
10. MONUMENTO A GUGLIELMO MARCONI
11. PALAZZO MOSTRA DELLA ROMANITA’
12. PALAZZO ARTE MODERNA
Architecture and environmental emergencies
13. PALAZZO SCIENZA UNIVERSALE
14. LA NUVOLA E LA LAMA
15. BASILICA Ss. PIETRO E PAOLO
16. ARCHIVIO CENTRALE DI STATO
17. PALAZZO POSTE ITALANE
18. TORRI DI LIGINI
Architecture and environmental emergencies
19. PALAZZO UNICREDIT
21. PALAZZO ENI
23. PALAZZO SPORT
20. LAGO DELL’EUR
22. PARCO DEL LAGO
24. IL FUNGO
Prizes
The three prizes will be given out for the lighting system projects which best exhibit innovation in
terms of :
•
•
•
•
•
•
•
Design
Visual comfort
Architectural and environmental quality
Experimentation with new materials
Energy saving
Integration with other technological systems
Integration with architecture and the urban fabric
FIRST PLACE: 10,000 €
SECOND PLACE: 5,000 €
THIRD PLACE: 2,500 €
Prize dedicated to students and recent graduates of Architecture and Engineering:
Scholarship for the Master in Lighting Design “Sapienza”
ORGANIZATION
MARCO FRASCAROLO
Executive Director
SARA FORLANI
Organizational Supervisor
VALENTINA PISCITELLI
External Relations
SCIENTIFIC COMMITTEE
SUSANNA ANTICO President APIL
PIERLUIGI BORGHINI President EUR S.p.A.
STEFANO CATUCCI Director MLD
«Sapienza»
GIOVANNI CAUDO Council Member
Urban Development
MARCO FRASCAROLO President AIDI
Lazio-Molise
ALESSANDRO MARATA President Dep.
Environment and Sustainability CNAPPC
VIERI QUILICI Roma Tre University
LIVIO SACCHI President Order of
Architects of Rome
ANDREA SANTORO Presidente IX
Municality
BIANCA TRESOLDI Lighting Designer APIL
PANEL
SUSANNA ANTICO Presidente APIL
STEFANO CATUCCI Director MLD «Sapienza»
ISABELLE CORTEN Lighting Designer
Concepteurs Lumiere sans frontieres
PAOLO DESIDERI Architect –
ABDR Associati
MARCO FRASCAROLO Presidente AIDI LazioMolise
NICOLETTA GOZO Enea
ALESSANDRO MARATA President Dep.
Environment and Sustainability CNAPPC
ROGER NARBONI Lighting Designer
Agence Concepto
MARINELLA PATETTA Lighting Designer APIL
VIERI QUILICI Roma Tre University
JOACHIM RITTER Steering Committee
Chair PLDC
PAOLA ROSSI Head of contests OARM
MARGHERITA SUSS Lighting Designer AIDI
LUCA ZEVI President INARCHLAZIO
ROBERTO ZILIANI Vice President Assoluce
Index

Urban Lightscape Event

Urban Lightscape Competition

Marketing & Media Planning

Sponsorship Opportunities
Media planning
The Urban Lightscape communications plan provides for the following activities:
• Involvement of media partners and specialized magazines
• Newsletter dedicated to the Contest with over 100,000 contacts collaborating
• Media relations
• Portal dedicated to the Contest and online communications
• Creation of promotional materials
• Communications activities coordinated with the Contest’s institutional partners
• Social network, blogging and viral marketing campaigns
• Press conference, awards ceremony and closing event in collaboration with PLDC2015
• Production of a video presentation for the Contest
Media Partners
specialized magazines of participants
LUCE AIDI official
magazine
AR
OARM bimonthly
Professional Lighting Design
Magazine PLDM
IO ROMA Order of
Roman Engineers
magazine
L’ARCHITETTO – National Council of Italian
Architects monthly magazine
L’INGEGNERE
ITALIANO CNI magazine
ROMA TRE NEWS
University Periodical
Social media
The Contest will use the main social networks, plus blogging and viral marketing campaigns, for
its communications plan in order to create an integrated news network with partners and
sponsors of Urban Lightscape.
Blogs
Press Offices
For the duration of «Urban Lightscape», wide exposure will be guaranteed by the joint action of
press offices belonging to the Contest’s companies and promotional partners:
Margherita Filipponi
Giacomo Rossi
Jolanda Bufalini
Chiara Capotondi
Silvano Oldani
Loredana Diglio
Silvia Renzi
Giovanna Bianchi
Bazzi
Claudio Betti
Another awareness-raising step will be the engagement of national, regional and local newspapers
as well as specialized magazines covering the Contest
Index

Urban Lightscape Event

Urban Lightscape Competition

Marketing & Media Planning

Sponsorship Opportunities
Options for sponsors
 SPONSORS / 15,000 €
 SUPPORTERS / 7,500 €
 Logo displayed on the contest’s website and on all
promotional / awareness material
 Logo displayed on the contest’s website and on all
promotional / awareness material
 The sponsor will have a place in the experience room,
an area set aside for the 2015 PLDC World
Convention
 The sponsor will have a place in the experience
room, an area set aside for the 2015 PLDC World
Convention
 Interview with the sponsor which will be uploaded to
the contest’s website
 Interview with the sponsor which will be uploaded to
the contest’s website
 Institutional video to be screened during the awards
 The sponsor will be mentioned during the press
ceremony and plaque to be given out as a prize to the
conferences and main interviews
participants
 The sponsor will be mentioned during the press
conferences and main interviews and its material will be
included in the press kit
 Participation of a sponsor representative in the awards
ceremony
Patrons
Contatti
Administrative Offices
Organizational Offices
Anna D’Auria
Via Monte Rosa 96 – 20149 Milano
T +39 02 87390100
F +39 02 87390187
[email protected]
www.aidiluce.it
Responsabile Organizzativo
Sara Forlani
Largo Anzani 19 00153 Roma
T +39 06 58300059
[email protected]