10 APRIL/2010 Nadia Bosi PUCCI Sales Manager 11 « Ours is not a nationalist or protectionist attitude, we have simply chosen quality to valorize the Italian industrial culture. Our flush tanks are 100% Italian, something we are very proud of. At Pucci we do not relocate production to Countries where labour costs are cheaper and we do not purchase components “blindly”. We invest in innovation and quality, strongly believing that the original “Made in Italy” is a guarantee both for installers and users. With the new campaign, with our presence at exhibitions dedicated to the sector and our ad spots we proclaim it out loud to the general public and the entrepreneurial world: “Italians, we are one of the very few that still manufacture “100% Made in Italy ” products. A first class product is more than worth the effort for the end users, for the workers and for our Country! » economy EDITORIAL Pucci… 100% ITALIANS! THE POWER OF MADE IN ITALY Made in Italy is a fundamental patrimony for our Nation, it is the synonym of quality, Creativity and style. Based on a recent survey, it is the third most famous “brand” after Coca Cola and Visa. The entire world admires Italian “style” and that is why so many copy us. Apparel, shoes, cars, wines and food, high technology machines are the most exported products, especially to Germany, France and US. The export leading Regions are Lombardy, Veneto, Emilia Romagna and Piedmont. Made in Italy is also important to guarantee the best quality to our customers. With regards to this aspect, a new bill is under study for compulsory labeling of products to be put on the market which will enable the consumer to get the information related to the entire manufacturing process. The “Made in Italy” products in any case still calls for greater protection on a Euro1 pean level. CLOSE-UP 31 An Italian company PUCCI’S PHYLOSOPHY Design, manufacturing, labour and allItalian components: this is Pucci in 2010. The firm, by now among the leaders on the flush-tank market, is a modern and reliable reality with a 60 years tradition and a strong spirit of innovation. The manufacturing process is carried out with the most advanced machines to guarantee quality and high production efficiency. The thorough and constant control system ensures a functional product under every aspect. By adopting digital technologies the logistics department and the warehouse ensure that production, orders and delivery are always carried out at their best. Every Pucci flush tank is realized by Italian spe- cialized personnel, from design to manufacturing, packing and delivery, and even beyond. The wide range of spare parts offers constant functionality to the product in time. The marketing department with its Sales Manager Nadia Bosi, is strongly oriented towards satisfying the installers and users’ needs. The professional and capillary sales network suitably completes the company’s profile. The international competition has recently forced many firms to relocate production and to search for components abroad, but Pucci is following a different road. As our new campaign states, “we are one of the few still manufacturing “100% Italian” products”. 1 4 CLOSE-UP in all components A 100% ITALIAN PRODUCT Today, designing and manufacturing with Italian personnel, technology and components means guaranteeing first class quality at every step of the process and for every part of the product. If we take a look “inside” a Pucci flush-tank we will find components and mechanisms designed and realized in Italy, from the complete valve to the flush piping, as well as the control plates of the built-in tanks. By controlling each single component and ensuring the safety of their quality and function, Pucci is able to offer to the public state-of-the art, sturdy products that fully satisfy its needs. In addition, Pucci’s products will last in time thanks to the availability of spare parts. 51 1 6 CLOSE-UP The additional plus ORIGINAL MADE IN ITALY 2010 Press Campaign siamo rimasti in pochi. (a produrre al 100% italiano) italiani. siamo rimasti in pochi. (a produrre al 100% italiano) italiani. siamo rimasti in pochi. (a produrre al 100% italiano) italiani. siamo rimasti in pochi. (a produrre al 100% italiano) Siamo rimasti in pochi, tra le aziende del settore, a credere in una cassetta completamente Italiana, in ogni componente. Per noi della Pucci il Made in Italy è la risorsa fondamentale che garantisce il prodotto sotto ogni profilo: controllo qualità, ricambi, design. Oggi, Pucci presenta al pubblico la nuova placca per cassetta eco . Siamo rimasti in pochi, tra le aziende, Siamo rimasti in pochi, a credere in una cassetta cod. 80005570 batteria completa con sfera cassetta eco incasso completamente Italiana, tra le aziende, Siamo rimasti in pochi, tra le in ogni sua componente. a credere in una cassetta aziende del settore, a credere completamente Italiana, in una cassetta completamente in ogni sua componente. Italiana, in ogni componente. in modo sostanziale Per noi, la qualità Per noi, la qualità e la funzionalità dal luogo in cui le cassette e la funzionalità dipendono vengono pensate e costruite, in modo sostanziale Per noi, la qualità e la funzionalità dipendono dipendono in modo sostanziale dal luogo in pezzo dopo pezzo. dal luogo in cui le cassette cui le cassette vengono pensate Noi crediamo che vengono pensate e costruite, e costruite, pezzo dopo pezzo il Made in Italy sia una risorsa fondamentale, la garanzia in più in fatto di produzione, controllo qualità, ricambi e design. E ve lo dimostriamo ogni giorno, producendo una vasta gamma di cassette al 100% Italiane, cod. 80005310 batteria scarico completa cassetta eco esterna pezzo dopo pezzo. (come il gruppo valvola Noi crediamo che completa, nella foto). il Made in Italy Noi crediamo che il Made in sia una risorsa fondamentale, Italy sia la risorsa fondamen- la garanzia in più in fatto tale che garantisce il prodotto di produzione, controllo qualità, sotto ogni profilo: controllo ricambi e design. qualità, ricambi, design. producendo una vasta gamma tutte le esigenze dei nostri di cassette al 100% Italiane, installatori e dei nostri utenti. E ve lo dimostriamo ogni E ve lo dimostriamo ogni giorno, create per soddisfare gamma di cassette create per soddisfare tutte le esigenze dei nostri installatori e dei nostri utenti. installatori e dei nostri utenti. cod. 80005250 gruppo valvola completa cassetta eco esterna www.pucciplast.it 71 eco www.pucciplast.it Italian production represents a fundamental value in terms of spare parts availability, customer service, satisfaction of the installers and users’ needs. “Made in Italy” generally refers to design, style, appeal of a product, but Pucci gives a wider, deeper and substantial interpretation to this concept: quality and innovation, craftsmanship and industrial tradition, technology and professionalism, the ability to understand and satisfy the market requests ahead of others. And last but not least, compliance with the environment protection rules and work ethics. From this standpoint, “Made in Italy” becomes the factor making the diffe- TIS GT GTS giorno, producendo una vasta create per soddisfare tutte le esigenze dei nostri eco Interior decoration issues for architect and users: eco www.pucciplast.it cod. 80005410 placca eco bianca È una placca ancora più bella, con un design moderno ed elegante, ultra sottile (spessore frontale 13 mm, laterale 19 mm), con un tocco morbido e la risposta pronta. La nuova placca comanda perfettamente la sua cassetta, permettendole di funzionare al meglio e di soddisfare le esigenze di installatori e utenti. eco www.pucciplast.it rence on the international market. 100% Italian production also represents a fundamental added value to sustain the national economy. Pucci’s Italian philosophy is expressed by the two versions of the press campaign: the one dedicated to the installers on the sector specialized magazines and the one aimed at the architects and users on interior decoration magazines. Pucci has also designed the “quality control” warranty stamp, a TV spot (see it on the side), various information materials and the promotional brochures realized for its exhibition stand, one of the most visited at Expocomfort 2010. italiani. siamo rimasti in pochi. (a produrre al 100% italiano) www.pucciplast.it - [email protected] italiani. Il bagno contemporaneo è bello e accogliente, funzionale e affidabile, un luogo per la cura di sé con un elevato contenuto di design e tecnologia. In questo bagno c’è un prodotto tutto Italiano, “la cassetta Pucci .” Noi della Pucci crediamo che la qualità e la funzionalità delle cassette dipendano dalle persone che le progettano e dal luogo nel quale vengono prodotte. Oggi più che mai, il Made in Italy è una garanzia in fatto di produzione, controllo qualità, ricambi e materiali. Dalla Pucci , ogni giorno escono cassette completamente Italiane, pensate per soddisfare le esigenze dei nostri installatori e dei nostri utenti. stile e tecnologia italiani Sector magazine issues for installers: CI STIL'È BRAVACASA IT'S TRADE REPERTORIO ville giardini CASA 99IDEE CASE DI MONTAGNA CASE DI CAMPAGNA IL BAGNO CASABELLA ALMANACCO DI CASABELLA Pucci 2010 TV spot 1 8 DOSSIER A huge market THE “NUMBERS” OF THE IMITATION MARKET 3 million 9 million pieces confiscated in Lombardy 30 million pieces confiscated in Lazio 91 The market of imitation and “non-complying” goods presents a huge business volume and as a result many companies pay the penalty. Just for one, during one year in Lombardy, the Revenue Guard Corps has confiscated 9 million pieces, with a total loss for the companies estimated around 3.4 billions euros, 4,200 euros per company. Imitations generally come from abroad, but a consistent part is manufactured in our Country. And in many cases organized crime is behind the imitation production and marketing… Lazio sets a record for the number of fake or noncomplying products confiscated: 30 million pieces in a year for a total turnover of 800 millions. The pieces confiscated in the north east of Italy sectors most damaged by imitations are electronics (CDs and DVDs, telephony), fashion and accessories (though this is decreasing). Southern Italy, with Naples as epicenter, is the main distribution center of fake products (almost 60% of the entire volume confiscated and a 5.0 Billion business loss). In spite of the strong increase in the volume of confiscated goods counterfeiting is going full steam in Northern and Central Italy as well. The sectors which are suffering the most are food (especially Parmesan), shoes and leather goods. In the north east the volume of confiscated items in 1 year is approximately 3 millions, corresponding to a 3 billion euro turnover. 1 10 FORUM 100 years exhibition ITALIAN ENTERPRISES Below, the Triennale of Milan and the museum of Ara Pacis in Rome Twelve famous Italian photographers illustrate the industrial development of our Country through the show entitled The storytelling look which is part of a wider project named One hundred years of enterprising in Italy. The exposition, organized by Confindustria, Triennale of Milan and the Municipality of Rome, is a true cultural event combining history and contemporaneity, archive pictures and unpublished images and revolving around the “development” subject: in social, economic, civil, productive terms. The places, the people, the materials, the sectors, the consumption and behind them the industrial production with its impact on everyday life and history of 1 11 Italy. The storytelling look will open at Triennale of Milan on May 5 till June 5 2010 and at the new Museum of Ara Pacis in Rome, from September 30 to November 30. Among the artists who trace this portrait of the Italian industrial panorama, in alphabetic order, are renown names such as Barbieri, Basilico and Berengo Gardin, as well emerging names and two young photographers, Fiorio and Ghizzoni. The show, supervised by a team including Giovanna Calvenzi, Ludovico Pratesi and Cesare Colombo, is part of the initiatives organized to celebrate the centennial of C o n f i n d u s t r i a , established exactly in 1910. 1 12 Following the publishing of the earlier issues of our magazine many of you have written to our editorial office using the form enclosed therein and we have gladly answered all of them. Do continue to do so! Ask us for information and advice on our products, on your work and your needs. Click on “DOWNLOAD” to get this issue of the magazine while in the section “ARCHIVES” you’ll find all previous issues. Print them all and you will have a complete collection of very interesting articles. See you in July with issue n 11 COLLECTION OF PUCCI MAGAZINE PUCCIMAGAZINE WR I T E TO P U C C I MAGAZINE!