10
APRIL/2010
Nadia Bosi
PUCCI Sales
Manager
11
« Ours is not a nationalist or protectionist attitude, we have simply chosen quality to valorize the
Italian industrial culture. Our flush
tanks are 100% Italian, something
we are very proud of. At Pucci
we do not relocate production to
Countries where labour costs are
cheaper and we do not purchase
components “blindly”. We invest
in innovation and quality, strongly
believing that the original “Made in
Italy” is a guarantee both for installers and users. With the new
campaign, with our presence at
exhibitions dedicated to the sector
and our ad spots we proclaim it out
loud to the general public and the
entrepreneurial world: “Italians,
we are one of the very few that still
manufacture “100% Made in Italy ”
products. A first class product is more
than worth the effort for the end users,
for the workers and for our Country! »
economy
EDITORIAL
Pucci…
100%
ITALIANS!
THE POWER OF
MADE IN ITALY
Made in Italy is a fundamental patrimony for our
Nation, it is the synonym
of quality,
Creativity and style. Based on a recent survey,
it is the third most famous “brand” after Coca
Cola and Visa. The entire
world admires Italian
“style” and that is why
so many copy us. Apparel, shoes, cars, wines
and food, high technology machines are the
most exported products,
especially to Germany,
France and US. The export leading Regions are
Lombardy, Veneto, Emilia Romagna and Piedmont. Made in
Italy is also important
to guarantee the best
quality to our customers. With regards to
this aspect, a new bill
is under study for compulsory labeling of products to be put on the
market which will enable
the consumer to get the
information related to
the entire manufacturing process. The “Made
in Italy” products in any
case still calls for greater protection on a Euro1
pean level.
CLOSE-UP
31
An Italian company
PUCCI’S PHYLOSOPHY
Design, manufacturing, labour and allItalian components: this is Pucci in 2010.
The firm, by now among the leaders on the
flush-tank market, is a modern and reliable reality with a 60 years tradition and a
strong spirit of innovation. The manufacturing process is carried out with the most
advanced machines to guarantee quality
and high production efficiency. The thorough and constant control system ensures
a functional product under every aspect.
By adopting digital technologies the logistics department and the warehouse ensure that production, orders and delivery
are always carried out at their best. Every
Pucci flush tank is realized by Italian spe-
cialized personnel, from design to manufacturing, packing and delivery, and even
beyond. The wide range of spare parts offers constant functionality to the product
in time. The marketing department with
its Sales Manager Nadia Bosi, is strongly
oriented towards satisfying the installers
and users’ needs. The professional and
capillary sales network suitably completes the company’s profile. The international competition has recently forced many
firms to relocate production and to search
for components abroad, but Pucci is following a different road. As our new campaign states, “we are one of the few still
manufacturing “100% Italian” products”.
1
4
CLOSE-UP
in all components
A 100% ITALIAN
PRODUCT
Today, designing and manufacturing with
Italian personnel, technology and components means guaranteeing first class quality
at every step of the process and for every
part of the product. If we take a look “inside” a Pucci flush-tank we will find components and mechanisms designed and realized in Italy, from the complete valve to the
flush piping, as well as the control plates
of the built-in tanks. By controlling each
single component and ensuring the safety
of their quality and function, Pucci is able
to offer to the public state-of-the art, sturdy products that fully satisfy its needs. In
addition, Pucci’s products will last in time
thanks to the availability of spare parts.
51
1
6
CLOSE-UP
The additional plus
ORIGINAL MADE IN ITALY
2010 Press Campaign
siamo rimasti in pochi.
(a produrre al 100% italiano)
italiani.
siamo rimasti in pochi.
(a produrre al 100% italiano)
italiani.
siamo rimasti in pochi.
(a produrre al 100% italiano)
italiani.
siamo rimasti in pochi.
(a produrre al 100% italiano)
Siamo rimasti in pochi, tra le aziende
del settore, a credere in una cassetta
completamente Italiana, in ogni
componente. Per noi della Pucci il
Made in Italy è la risorsa fondamentale
che garantisce il prodotto sotto ogni
profilo: controllo qualità, ricambi,
design. Oggi, Pucci presenta al pubblico la nuova placca per cassetta eco .
Siamo rimasti in pochi,
tra le aziende,
Siamo rimasti in pochi,
a credere in una cassetta
cod. 80005570
batteria completa con sfera
cassetta eco incasso
completamente Italiana,
tra le aziende,
Siamo rimasti in pochi, tra le
in ogni sua componente.
a credere in una cassetta
aziende del settore, a credere
completamente Italiana,
in una cassetta completamente
in ogni sua componente.
Italiana, in ogni componente.
in modo sostanziale
Per noi, la qualità
Per noi, la qualità e la funzionalità
dal luogo in cui le cassette
e la funzionalità dipendono
vengono pensate e costruite,
in modo sostanziale
Per noi, la qualità
e la funzionalità dipendono
dipendono in modo
sostanziale dal luogo in
pezzo dopo pezzo.
dal luogo in cui le cassette
cui le cassette vengono pensate
Noi crediamo che
vengono pensate e costruite,
e costruite, pezzo dopo pezzo
il Made in Italy
sia una risorsa fondamentale,
la garanzia in più in fatto
di produzione, controllo qualità,
ricambi e design.
E ve lo dimostriamo ogni giorno,
producendo una vasta gamma
di cassette al 100% Italiane,
cod. 80005310
batteria scarico completa
cassetta eco esterna
pezzo dopo pezzo.
(come il gruppo valvola
Noi crediamo che
completa, nella foto).
il Made in Italy
Noi crediamo che il Made in
sia una risorsa fondamentale,
Italy sia la risorsa fondamen-
la garanzia in più in fatto
tale che garantisce il prodotto
di produzione, controllo qualità,
sotto ogni profilo: controllo
ricambi e design.
qualità, ricambi, design.
producendo una vasta gamma
tutte le esigenze dei nostri
di cassette al 100% Italiane,
installatori e dei nostri utenti.
E ve lo dimostriamo ogni
E ve lo dimostriamo ogni giorno,
create per soddisfare
gamma di cassette create per
soddisfare tutte le esigenze
dei nostri installatori
e dei nostri utenti.
installatori e dei nostri utenti.
cod. 80005250
gruppo valvola completa
cassetta eco esterna
www.pucciplast.it
71
eco
www.pucciplast.it
Italian production represents a fundamental value in terms of spare parts
availability, customer service, satisfaction of the installers and users’ needs.
“Made in Italy” generally refers to design, style, appeal of a product, but
Pucci gives a wider, deeper and substantial interpretation to this concept:
quality and innovation, craftsmanship
and industrial tradition, technology
and professionalism, the ability to understand and satisfy the market requests ahead of others. And last but
not least, compliance with the environment protection rules and work ethics.
From this standpoint, “Made in Italy”
becomes the factor making the diffe-
TIS
GT
GTS
giorno, producendo una vasta
create per soddisfare
tutte le esigenze dei nostri
eco
Interior decoration
issues
for architect and
users:
eco
www.pucciplast.it
cod. 80005410 placca eco bianca
È una placca ancora più bella,
con un design moderno ed elegante,
ultra sottile (spessore frontale 13 mm,
laterale 19 mm), con un tocco morbido
e la risposta pronta. La nuova placca
comanda perfettamente la sua cassetta,
permettendole di funzionare al meglio e di
soddisfare le esigenze di installatori e utenti.
eco
www.pucciplast.it
rence on the international market.
100% Italian production also represents a fundamental added value to
sustain the national economy. Pucci’s
Italian philosophy is expressed by the
two versions of the press campaign:
the one dedicated to the installers
on the sector specialized magazines
and the one aimed at the architects
and users on interior decoration magazines. Pucci has also designed the
“quality control” warranty stamp,
a TV spot (see it on the side), various information materials and
the promotional brochures realized
for its exhibition stand, one of the
most visited at Expocomfort 2010.
italiani.
siamo rimasti in pochi.
(a produrre al 100% italiano)
www.pucciplast.it - [email protected]
italiani.
Il bagno contemporaneo
è bello e accogliente,
funzionale e affidabile,
un luogo
per la cura di sé
con un elevato
contenuto
di design e
tecnologia.
In questo bagno c’è
un prodotto tutto Italiano,
“la cassetta Pucci .”
Noi della Pucci crediamo che
la qualità e la funzionalità delle
cassette dipendano dalle persone
che le progettano e dal luogo
nel quale vengono prodotte.
Oggi più che mai,
il Made in Italy è una garanzia
in fatto di produzione,
controllo qualità,
ricambi e materiali.
Dalla Pucci ,
ogni giorno escono cassette
completamente Italiane,
pensate per soddisfare
le esigenze
dei nostri installatori
e dei nostri utenti.
stile e tecnologia italiani
Sector magazine issues for
installers:
CI
STIL'È
BRAVACASA
IT'S TRADE
REPERTORIO ville giardini
CASA 99IDEE
CASE DI MONTAGNA
CASE DI CAMPAGNA
IL BAGNO
CASABELLA
ALMANACCO DI CASABELLA
Pucci 2010 TV spot
1
8
DOSSIER
A huge market
THE “NUMBERS”
OF THE IMITATION
MARKET
3
million
9 million
pieces confiscated in Lombardy
30 million
pieces confiscated in Lazio
91
The market of imitation and “non-complying” goods presents a huge business volume and as a result
many companies pay the penalty. Just for one, during one year in Lombardy, the Revenue Guard Corps
has confiscated 9 million pieces, with a total loss for
the companies estimated around 3.4 billions euros,
4,200 euros per company. Imitations generally come
from abroad, but a consistent part is manufactured
in our Country. And in many cases organized crime
is behind the imitation production and marketing…
Lazio sets a record for the number of fake or noncomplying products confiscated: 30 million pieces
in a year for a total turnover of 800 millions. The
pieces confiscated in the north
east of Italy
sectors most damaged by imitations are electronics (CDs and DVDs, telephony), fashion and accessories (though this is decreasing). Southern Italy,
with Naples as epicenter, is the main distribution
center of fake products (almost 60% of the entire
volume confiscated and a 5.0 Billion business loss).
In spite of the strong increase in the volume of confiscated goods counterfeiting is going full steam in Northern and Central Italy as well. The sectors which are
suffering the most are food (especially Parmesan),
shoes and leather goods. In the north east the volume of confiscated items in 1 year is approximately 3
millions, corresponding to a 3 billion euro turnover.
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10
FORUM
100 years
exhibition
ITALIAN ENTERPRISES
Below, the Triennale of Milan and the
museum of Ara Pacis in Rome
Twelve famous Italian photographers illustrate the industrial development of
our Country through the show entitled
The storytelling look which is part of a
wider project named One hundred years
of enterprising in Italy. The exposition,
organized by Confindustria, Triennale of
Milan and the Municipality of Rome, is a
true cultural event combining history and
contemporaneity, archive pictures and
unpublished images and revolving around
the “development” subject: in social,
economic, civil, productive terms. The
places, the people, the materials, the
sectors, the consumption and behind
them the industrial production with its
impact on everyday life and history of
1
11
Italy. The storytelling look will open at
Triennale of Milan on May 5 till June
5 2010 and at the new Museum of Ara
Pacis in Rome, from September 30 to
November 30. Among the artists who
trace this portrait of the Italian industrial panorama, in alphabetic order, are
renown names such as Barbieri, Basilico
and Berengo Gardin, as well emerging
names and two young photographers,
Fiorio and Ghizzoni. The show, supervised by a team including Giovanna
Calvenzi, Ludovico Pratesi and Cesare
Colombo, is part of the initiatives organized to celebrate the centennial of
C o n f i n d u s t r i a ,
established
exactly
in
1910.
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12
Following the publishing of the
earlier issues of our magazine
many of you have written to
our editorial office using the
form enclosed therein and we
have gladly answered all of
them. Do continue to do so! Ask
us for information and advice
on our products, on your work
and your needs.
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See you in July with issue n 11
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