Content Introduction Current Information – Sun Protection Bell Heliovisor®, Bell Fragrances & Bell Botanical Extracts Contakt Introduction In view of the increasing sun exposition of humans, sun protection becomes more and more important. UV-filters are not used just in sun protection products any longer but added used in hair – and skin care products as well as in colour cosmetics. Market Information - global Sun Care Market – Global Sales, 2008 Country 2008 2007-2008 5397,1 Mio. +6,6% 84,0 Mio. +6,2% USA 992,9 Mio. +6,9% France 309,2 Mio. +3,6% Germany 225,6 Mio. -2,1% Italy 351,6 Mio. +2,7% Spain 396,7 Mio. +5,7% UK 447,0 Mio. +2,6% Total Australia Source: Euromonitor International Quelle: IRI Deutschland Market Information - global Sun Care Market – Global Leading Brands (2008) Brand Company Nivea Sun Beiersdorf AG Garnier Ambre Solaire L´Oreal Groupe Coppertone Scherring Plough Corp Sundown Johnson & Johnson Inc Neutrogena Johnson & Johnson Inc Source: Euromonitor International Market Information - global Sun Care Market, Categories, global (2008) Category 2008 2007-2008 4505,4 Mio. +7,4% After Sun 401,4 Mio. +5,1% Self-Tanning 490,3 Mio. +0,6% 5397,1 Mio. +6,6% Sun Protection Total Source: Euromonitor International Improved Labelling The requirements for the information on the labelling of sunscreen products were set out in a Commission recommendation in September 2006 on the efficacy and claims of sunscreen products. Under the recommendation: • Claims such as “sun block” or “100% protection ” should not be used any more. Despite frequent claims like “sun blocker” and “total protection”, no sunscreen products can provide for a full protection against UV radiation. • Standardised verbal descriptors (“low” – “medium” – “high” and “very high” protection) should be used alongside the traditional sun protection factors (SPF) to provide better guidance for the choice of the appropriate sunscreen product. • Better labelling of UV-A protection: while UV-B radiation is the cause of “sun-burn”, UV-A radiation causes premature skin ageing and interferences with the human immune system. Both types of radiation are important contributors to the skin-cancer risk. The socalled ‘sun protection factor' (SPF) only refers to equal levels of sunburn (UV-B radiation) and not to similar effects from UV-A radiation. Sunscreen products with only UV-Bprotection may provide a false sense of safety because they let hazardous UV-A radiation reach the skin. • Industry is introducing a standardised UV-A-seal on its product labels, indicating a quantified minimum UV-A-protection which increases in parallel with an increasing SPF and is based on a standardised testing method. Source: www.europa.eu Facts About the Implementation of the Commission Recommendation Colipa (The European Trade Association representing the interests of the cosmetic, toiletry and perfumery industry) for the second time has carried out a survey across its members to investigate the situation on the 2009 EU market with regard to the compliance level of sunscreen products with the EU recommendation. • As regards the required level of UVA protection in sunscreen products (minimum 1:3 ratio of UVA protection to UVB protection) 96% of products are compliant with the EU Recommendation. • As regards the use of the new UVA logo, 95% of the sunscreen products use the standardized Colipa UVA logo - enabling consumers to easily recognize products that provide adequate UVA protection. • Overall, the survey by Colipa indicates that the UVA protection features in the EC 2006 Recommendation have truly penetrated the EU market. Practically every sunscreen product offered to consumers is in line with the EC's expectations. Source: www.europa.eu Protection Classes & SPFs Labelled Category Labelled Sun Protection Factor low 2–4–6 medium 8 – 10 – 12 high 15 – 20 – 25 ultra high 30 – 40 – 50 ultra 50+ Labelled Category Labelled Sun Protection Factor Low Protection 6, 10 Medium Protection 15, 20, 25 High Protection 30, 50 Very High Protection 50+ OUT of USE NEW!!! Source: www.europa.eu BEACH Life Summary Performance • Sun/Sunbed Exposure was by far the most active segment of the three Sun Care sub-categories accounting for three quarters of all Sun Care products. • Europe was the most active region with more than 40% of all products launched in the second half of 2008 Convenient applications • Time/Speed was the most important of the convenient claims, as consumers do not want to spend much time applying a sunsreen or self-tanning product. • Many products did not just protect from UV rays, but also cared for the skin, such as keeping it moisturised. • Other products went a step further and protected from ageing, such as by boosting collagen or protecting from fine lines/wrinkles. Specific targeting • While products for children and babies are somewhat established in this market, only one has been launched for men and none for teenagers. Botanicals and vitamins are important • Rarely used botanicals noted this period included urucum oil and barry grass. • Vitamins were popular additions in this market, as were aloe vera and a number of oils. Forecast • Potential to develop more fun special edition lines aimed at tourists and travellers, for example, displaying maps of different countries on the packaging or different SPFs to cater for different temperatures/weather according to region. Bell Products for Sun Care Bell Flavors & Fragrances has a broad range of fragrances, botanical extracts, sun protection filters and application formulas for different product formats that can be used in sun protection & sun care products. For detailed information and presentation material, please contact Tina Korinth ([email protected]). Bell Heliovisor® Sun Protection Regulations, which govern the development of sunscreen products, vary from country to country. Please request the current status pertaining to the approval and use of these products with your local Bell Flavors & Fragrances office. Bell Botanical Extracts – Sun Care 0487303 Botanical Buckwheat A - antioxidant potential through high flavonoide content (rutin) - provides stabilization of sun protection filter in sun care products 0487305 Botanical Garden Rue A - antioxidant properties & supports light protection activity - contains rutin against free radicals - helps with production of collagen - anti-inflammatory property 0487730 Botanical Green Tea PW - antioxidant properties and support of sun light protection Bell Botanical Extracts – Sun Care 0486753 Aloe vera gel 1x10 - cooling and healing properties - application after sunburn - accelerates skin healing process - usage in after sun products 0486009 Botanical Chamomile PW - wound healing properties, desodorizing and antibacterial - improves skin metabolism - provides skin caring benefit in sun protection and after sun products 0487562 Skin Care Blend Normale Haut - wound healing properties, skin caring benefit - Contains chamomile, rosemary, yarrow, horsetail and elder flower - application for benefit of skin caring properties in sun protection products Bell Fragrances Following Following Bell Bell Flavors Flavors & & Fragrances Fragrances presents presents aa selection selection of of fragrances fragrances for for sun sun protection protection and and sun sun care care products products –– orientated orientated towards towards the the current current market market trend. trend. Bell Fragrances 0806915 Sun Expert DF Fresh fruity melon accentuates the prelude of this summery fragrance composition. A voluminous floral accord of rose flowers, jasmine and orchids is rounded off by a delicate nuance of cassis in the heart note. The well balanced combination of exotic woods like cedar and sandal – rounded by a hint of patchouli – creates a soft and unobstrusive fond in accord with musk and ambergris. Bell Fragrances 0806927 Nivesse Soleil This summery sunny fragrance is defined by a cheerful accord of orange and lemon in the top note. Lilies, jasmine, heliotrope and rose lend soft volume to the heart note while gentle ambery woods and a delicate nuance of tonka and musk let the fragrance die away harmonically. Bell Fragrances 0806944 Dalida Sun DF Is a light, summery creamy fragrance of a predominant floral character. Nuances of bergamot and orange accentuate the floral bouquet of roses, lilies, jasmine, iris and lily of the valley that rests on a soft fond of cedarwood. A delicate touch of ambergris and decent notes of musk round off the fragrance. Bell Fragrances 0806956 Cool Summer Fruits A delicious summery fruit cocktail of passion fruit, mango, pineapple, lime, blood orange and grapefruit creates a sunny mood and is appointed by contrasty, icy cool accents. Delicate green nuances invigorate the top n note while floral elements and a diffident fond of musk round the composition harmonically. Distributore per il mercato italiano AVG srl Via delle Groane, 27/C 20024 Garbagnate Milanese (MI) Tel. 02 99029594 Fax 02 99022249 Mail [email protected] Web site www.avgsrl.it