CdL Lingue e Comunicazione
L’Esame INGLESE 1 – 60 ore semestre1-2
• La prova orale consiste in:
1- Presentazione di 1 articolo in lingua inglese tratto da:
Economist, National Geographic, Time, Times, Guardian,
Daily Telegraph, New York Times, Financial Times (anche le
edizioni domenicali), ecc.
Domande sul programma di teoria linguistica studiato nel I
semestre, a partire dal testo che lo studente deve
conoscere perfettamente (lessico, grammatica, sintassi,
fonetica).
CdL Lingue e Comunicazione
L’Esame INGLESE 1 – 60 ore semestre1-2
• 2- Analisi di 2 pubblicità tratte da riviste anglosassoni
con testo scritto in inglese (non solo slogan) che non
siano quelle trattate in classe o nei testi in programma
(consegnare 2 copie alla commissione esame al
momento della prova);
• Colloquio in lingua inglese sui temi affrontati nell'ambito
delle lezioni sull’analisi del discoso e sul linguaggio
pubblicitario.
The final mark will take into consideration the results of
both the practical and the theoretical part.
Libri di testo e materiale didattico
INGLESE 1
Reference texts:
• Parte I:
• D. Crystal. The Cambridge Encyclopedia of the English Language,
Cambridge University Press, 1995 e successive edizioni (PARTE III).
• L. Pinnavaia, Introduzione alla Linguistica Inglese, Roma: Carocci
2006 (Estratti);
• G. Nelson. English an Essential Grammar. London: Routledge 2011
(2nd edition) (Estratti);
• Parte II:
• Pennarola C. Nonsense in Advertising Editore LIGUORI EDITORE
Anno 2009.
• G. N. Leech. A Linguistic Study of Advertising in Great Britain.
London: Longman 1966 (Estratti).
• Teacher’s slides
The English Language (I semestre)
Topics covered during the classes:
1- Modern English and word formation: lexical innovation, internal and
external processes, lexical borrowings. Morphology; inflectional
morphology, derivational morphology (Fodde’s slides; Pinnavaia
ch. 3, pp- 47-54; Nelson ch. 5 pp. 123-130; Cambridge
Encyclopedia ch. 14).
2- The stucture of the English sentence: word order. The sentence,
types of sentence, sentence functions, sentence elements .
(Fodde’s slides; Nelson: pp: 8-28; L. Pinnavaia: pp. 59-65; The
Cambridge Encyclopedia: chapter 16).
3- Complex sentences; The clause: clause elements. Subordinate clause
types; Adjunct or adverbial clauses; connectors, fronting, cleft
sentences. (Fodde’s slides; Nelson 97-118; Pinnavaia 60-66, The
Cambridge Encyclopedia, ch.16).
The English Language (I semestre)
Topics covered during the classes:
4- The phrase. Phrase types. The noun phrase: determiners, premodifiers; function. The verb phrase: function, aspect, mood.
The adjective phrase: function of adjective phrase; prepositional
and adverbial phrases, their function (Fodde’s slides; Nelsonpp.7596; Pinnavaia 60-62; The Cambridge Encyclopedia, ch. 16: 222226).
5- The sounds of English: describing consonants and vowels; the IPA;
the phonetic symbols, recognizing phonetic transcriptions.
(Fodde’s slides; Pinnavaia 9-27; The Cambridge Encyclopedia, ch.
17).
The Discourse of Written Advertising
(II semestre)
Topics covered during the classes:
- The English language and advertising. How does advertising
work? Layout of print advertising: definitions. (Fodde’s slides).
- The visual code. The role of visuals in advertising; types of
visuals (people, products, objects). Frame, gaze, Z-reading;
given/new; ideal/real; framing. (Fodde’s slides, Pennarola ch. 2).
- Jakobson’s functions and advertising. Factors and Functions.
Examples. (Giordano’s slides)
The Discourse of Written Advertising
(II semestre)
Topics covered during the classes:
- Barthes’s semeiotics and the rhetoric of visual images.
Connotation and denotation. Icons, symbols and indexes.
(Pennarola, ch. 2)
- ARMS (Attention-seeking devices. Readability, Memorability,
Selling power), Leech ch. 3.
- Appeals and types of advertising. Presupposition, anchorage,
relay. Advertising appeals. Nonsense. Products, Media,
Audiences and Aims (Leech 57-66).
The Discourse of Written Advertising
(II semestre)
Topics covered during the classes:
- Aims. Persuasive discourse: ethical, logical and emotional
arguments (Fodde’s slides + video The art of rhetoric
https://www.youtube.com/watch?v=FeCz5fy02JE).
- Language variety and registers (Leech 67-72).
- Style of discourse (Fodde’s slides +Leech chapter 8).
- Mode of discourse. Disjunctive and abbreviated grammar (Fodde’s
slides + Leech Ch.9).
- Standard advertising language (Leech, Chapters 11-22. Pennarola:
Chapter 3)
- Figures of speech-Rhetorical devices (Pennarola, ch.VI, Fodde’s
slides)