Università degli studi di Pavia Facoltà di Lettere e filosofia, Scienze politiche, Giurisprudenza, Ingegneria, Economia Corso di laurea interfacoltà in Comunicazione Professionale e Multimedialità Anno Accademico 2013-2014 IL CASO DEL DOPING NEL CICLISMO: FRA LE IPOCRISIE DEL SISTEMA E LE RAPPRESENTAZIONI DEI SUOI SCANDALI Relatore: Prof. Guido Legnante Correlatore: Prof. Fabio Muzzio Tesi di laurea di: Riccardo Bertoloni THE DOPING-CYCLING EQUATION July 2013 – Tour de France SUSPICION AND DOUBT = POSITIVE TESTS NEWSPAPERS AND TELEVISIONS RECOUNT NEWS IN-DEPTH INQUIRIES Operación PUERTO CYCLING: 161 ARTICLES OTHER SPORTS: 1 ARTICLE “Treatment only for cyclists? I'm also indignant about that. I've worked with other sports, like athletics, tennis and football” July 2006 EUFEMIANO FUENTES (DOCTOR) MARCO PANTANI FROM ROLE-MODEL TO CHEATER THE HYPOCRISIES IN CYCLING INSTITUTIONS DOCTORS SPONSORS TEAM DIRECTORS WHO IS LANCE ARMSTRONG? DIFFICULT CHILDHOOD + SURVIVOR + WINNER & RECORDMAN = A PERFECT AMERICAN HERO THE SHADOW OF DOPING LIVESTRONG THE GREATEST MIRACLE IN THE HISTORY OF SPORT LIESTRONG THE GREATEST CHEAT IN THE HISTORY OF SPORT “Lance Armstrong has no place in cycling” Pat McQuaid, UCI President SILENCE MUST BE FINALLY BROKEN FOR THE FUTURE OF CYCLING