Analysis Ad
Promotion: “Tutti 250 + 250 di
Vodafone”
Teresa Segatto
Classe 4^A
A.S. 2012/2013
Its objective
Its thesis
Its argumentations
Its objective:
 To persuade the people to change promotion
 To draw listener's attention
Its thesis: why switch to Vodafone
Its argumentations:
 Language
 Music
 Images
Language
Usefull to understand for people of
North of Italy
 Voice of Diego Abatantuono
 Words which surprise the listeners:
Sant Honoré, Maron Glacé and
Trottolino peloso.

Music
Little talks – Of monsters and men, a
famous song
 The literal meaning is “piccole chiacchiere”

Images
Set in Ascoli Piceno
 The bear Bruno
 Christmas elements and ice rink
 People dressed with heavy clothes

What makes this Ad peculiarly Italian?
The voice of Diego Abatantuono
 The word “Trottolino peloso”
 The setting in Ascoli Piceno

Site links:
 http://it.wikipedia.org/wiki/Diego_Abatantuono
 http://it.wikipedia.org/wiki/Marron
 http://it.wikipedia.org/wiki/Torta_Saint_Honor