Economic returns of ecodesign
Contact : Samuel Mayer
[email protected]
+33 4 77 43 04 85 – +33 6 31 54 47 04
www.eco-conception.fr
The Pôle National Eco-conception et Management
of Life Cycle is a non profit organization of firms
whose purpose is the dissemination of best
practices in product development incorporating
environmental and broader aspects of sustainable
development.
Our activities:
> Resource center,
- Research and Development
- Transfer and Dissemination
> Training,
> Critical Review,
> Studies and applied research,
> Edit (tools, books…).
www.eco-conception.fr
www.mygreenmag.info
After ten years of operation, the Eco
center design and Life Cycle
Management launches in early 2013
MYGREENMAG, an international
magazine on eco-design and ecoinnovation, in French and in English
. A printed version will be released in
8000 copies and an electronic version
can be downloaded from the website
of the Pole.
Pôle Eco-conception ®
Our network
160 members
52 relay centers worldwide
Member of the networks : CRÉER et ECOSD
Ressource center: CCI France and ADEME
2000 companies aware
52 Relay Centres
International network
1 european networkENEC
Partnership with IDP of Canada
UNEP - UNIDO
Colombia – Canada - Mexico
4 other partners (ENEC)
Study of 2008
What are the issues
The action implementation
of cases of the study are first project of
ecodesign
Initial motivations
Third party
Search for savings
8%
Initiative leader
11%
Regulation
44%
13%
24%
Market
Environmental gains
End of life
Raw materials
31%
32%
13%
14%
Transport
10%
Use
Manufacturing
Economic returns
The eco-designed products must meet this 3 rules : sustainable,
differentiable, desirable
• The turnover of eco-friendly products has been multiplied by 3 in 3
years(15% planned for 2008)
• Strong consumer awareness for this type of product;
• Selling price substantially equal
Laurent NOCA
Eco-design Manager,
(a quitté le Groupe LAFUMA en décembre 2007)
«Eco-design often encourages
debate, allows product to address
issues differently, to think together
around the table and just to put
forward ideas. »
Commercial impact
Sales maintained
/cost reduction
Sales maintained/
Not cost reduction
7%
7%
86%
Increase sales
Economic returns
«Our efforts have allowed us to sign an exclusive
agreement for one year with the largest distributor
in North America. We also introduced our new area
rug recyclable buyers in Germany and Finland. The
reception was very positive!»
Marc-André Déom
Chairman, Korhani
Impact on profit margin
compared to a traditional product
Lower margin
10%
Upper margin
37%
53%
Equal margin
Economic returns
•Certified green products have a cost slightly higher
than non-green.
•Existing customers renew orders and the company
recruits new.
•Investment in staff and marketing tools for the
marketing of eco-designed products.
•The additional costs of environmental shift of the
company are very important (R & D, marketing
efforts, royalties paid for the ecolabel and use a wire
more expensive).
«Eco-design of our products
has helped make Victor
Innovatex a leader in
specialized textile
.»
Martin Bourque
Manager research and development, Victor
Innovatex
2 levels
Eco-innovation
Eco-redesign
24
before
PURCHASER
PRODUCT
OWNERSHIP
after
USER
SERVICE
WELLNESS
25
Study of 2013
Objectives
1. Restart the study
What are the new issues of
ecodesign
2. Update initial analysis
With the first sample of firms
3. Further study
Get more returns from firms and
from different countries
150 firms
We need your testimony
Diarra KANE
[email protected]
+33 6 75 28 76 28
Acess to the new survey
www.ludostudio.ca/projects/surveys/eco201
3.html
57 cours Fauriel – 42024 Saint-Étienne Cedex 2
Tél : +33(0)4 77 43 04 85 – Fax : +33(0)4 77 43 04 01
Email : [email protected]
www.eco-conception.fr