The Boston Consulting Group
e il progetto Business@School
Obiettivi dell'incontro di oggi
Conoscerci, presentando The Boston Consulting Group
• Nel mondo....
• ...e in Italia
Presentare l'iniziativa Business@School
• Obiettivi
• Tempi
• Risultati raggiunti
Concordare le date dei prossimi incontri
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Agenda
Chi è BCG
Il progetto Business@School
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BCG: un leader nella consulenza direzionale a livello
internazionale
Dusseldorf
Los Angeles
Bangkok
Dallas
Hamburg
Moscow
Seoul
Stockholm
Munich
Kuala Lampur
Budapest
Sao Paolo
Stuttgart Berlin
Vienna
Warsaw
Milan
Tokyo
Paris
Zurich
Abu Dhabi
Dubai
Kiev
Minneapolis
Barcelona
New Delhi
Santiago
New Jersey
1963 1966 1970 1972 1974 1975 1979 1982 19841986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2001 2002 2003 2005 2006 2007
Boston
Chicago
Madrid
London
New York
San Francisco
Frankfurt
Hong Kong
Copenhagen
Mexico City
Auckland
Melbourne
Sydney
Amsterdam
Brussels
Toronto
Monterrey
Shangai
B@S_project presentation
Detroit
Mumbai
Oslo
Washington
Atlanta
Buenos Aires
Helsinki
Lisbon
Jakarta
Singapore
Houston
Miami
Nagoya
Taipei
Athens
Beijing
Cologne
Rome
Prague
3
Un sistema di practices coordinate internazionalmente
Practices settoriali
Financial
Services
Industrial Health
T&C Consumer Goods Care
Energy
Practices funzionali
Corporate
Development
Marketing and
Sales
Strategy
Organization
Operations
Information
Technology
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BCG in Italia: Chi siamo
Gli asset di BCG Italia
Il mix del business di BCG
200 risorse (di cui 140 consulenti) nei due uffici
di Milano e Roma
Un portafoglio di clienti vario ed equilibrato
• Per “anzianità”, con alcune relazioni
storiche (>20 anni)
• Per settore di mercato
• Per tipologia di cliente: multinazionali,
grandi e medie aziende italiane, fondi di
private equity, associazioni di categoria
Un importante network di alumni
Un impegno sociale rilevante, attraverso progetti
pro bono
• Business@School
• World Food Programme
• Telefono Azzurro
IG
T&C
CP
HC
E&U
FS
Nota: ytd 2007
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Agenda
Chi è BCG
Il progetto Business@School
Il calendario dei prossimi incontri
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L'obiettivo del progetto Business@School:
creare un ponte fra mondo delle aziende e le scuole
One-year project in Germany, Austria, Italy, Switzerland, and Singapore
Target group: secondary-school college-prep students
Personal involvement of coaches (BCG and other companies)
• Real-life acquisition of skills in business and practice
• First-hand experience of the demands of business life
• More insight for weighing education and career options
• Enthusiasm fostered by intense "entrepreneurial" teamwork
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Un progetto lungo tutto l'anno scolastico articolate in tre fasi
principali
Before
start of
school
year
Start of
school
year
Month 1
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Phase I:
big business
Teacher/coach
workshop
First
visit
Month 2
Presentation
Introduction
to phase I
Meeting
Presentation
Phase II:
small business
Presentation
( )
Introduction
to phase II
( )
Meeting Presentation and 3
business plan ideas
Phase III:
business idea
( )
( )
Introduction
to phase III
Discussion
of ideas
Preliminary
Business
rounds/presentations
plan
1. At schools
2. Regional finals (for schools in Europe)
3. Finals (for schools in Europe)
(
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Visits (two to three hours) at schools (coaches)
) Optional meetings
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In ogni fase i ragazzi acquisiscono nuove competenze
relazionionali e tecniche
Phases
I
Phase
I
II
Phase
II
III
Phase
III
Process-related aspects
Content-related aspects
•
•
•
•
•
Teamwork
Work planning, time management
Hypothesis-driven work
Research
Slide design for presentations
• Basic understanding of company
structure (description)
• Basic understanding of market
environment (description)
• Balance sheet: focus on profit,
revenues, costs, and annual report
•
•
•
•
Own estimates
Interview techniques
Survey techniques
Writing for presentations
• Detailed understanding of company structure/managemt. (analysis)
• Basic understanding of market
environment (analysis)
• Derivation of success factors
• Profit and loss statement (P&L)
•
•
•
•
Brainstorming
Idea development
Survey techniques
Presentation techniques
• Practical understanding of
company structure
• Format for business plan
• Financing
• P&L, cash-flow statement,
balance sheet
Alla fine di ogni fase una giuria di "esperti" valutarà i
progressi fatti dai ragazzi
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I ragazzi arrivano a definire una loro business idea
Alcuni esempi di slide
I ragazzi hanno ideato un progetto umanitario per
fornire aiuti ai Paesi in via di sviluppo
Definito nel dettaglio il modello di business e
verificata la fattibilità del progetto ...
Our business model
Non-Profit
Organization
e.g. employees,
customers,
Supplyers,
members
1. Selection of specific
9. Transfer of
humanitarian projects
donations
2. Production of
Consumer
Satisfaction
and positive
impression on
corporate
social resp.
3. Direct client
H2O
acquisition
and info on
donations
4. Order
Customer
8.Transfer of
placement
6. Delivery of sponsored
e.g. banks,
post office,
gyms
Water Source
advertisement
stickers
5. Adverts
distribution
and order
placement
Bottler
Distributor
donations
water bowls
H2O
7. Collection of donations
A pro-active, piggy-backed service provider between nonprofit organizations, water cooler distributors and customers
... attraverso interviste con esperti del settore ...
Interviews with distributors
and ad companies positive
... e simulazioni economico-finanziarie
Break-even analysis
2250
Representatives of potential distributors
2000
Patrizia Lombardo, Direzione Comunicazione & Adsvertising, Poste Italiane spa
“…the project seems to be attractive. We are available to discuss it …”
1750
1500
Thsd. €
Antonio Perucci, owner of Vita Sana -Treviso, water cooler distributor
“…it would be a great help for my business… let’s do it!!!”
Carlo Donati, Nestlé Waters
“…it seems to me a wonderful idea and fits in our corporate activities like EACH
DROP COUNTS…”
gross revenues
adv. donations
1250
net revenues
variable + fixed costs
fixed costs
1000
750
Claudio Pillot, Sporting center Rome
“…my clients certainly would appeciate it…”
500
250
Representantives of advertising company
0
Poce & Morgavi, Ideamorphosy
“…good idea, there are no technical problems and numbers fit…”
Feedback from experts interviews sounds very encouraging
B@S_project presentation
1°year /
235
2°year / 3°year / 4°year / 5°year /
548
783
963
1143
year / thsd. water bowls
nd quarter…
…break-even
…break-even is
is not an issue…
… being
being reached
reached during
during 22nd
quarter…
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Nove anni di successo del progetto Business@School
1998/1999
1999/2000
2000/2001
Germany
Germany
Germany, Austria
2 pilot schools
60 participating students
10 project schools
80 participating students
1 national presentation
34 project schools
750 participating students
6 regional presentations
1 German-Austrian
presentation
2001/2002
2002/2003
2003/2004
Germany, Austria
Germany, Austria
Germany, Austria, Italy
41 project schools
1,000 participating students
7 regional presentations
1 German-Austrian
presentation
46 project schools
1,200 participating students
7 regional presentations
1 German-Austrian
presentation
62 project schools
1,400 participating students
9 regional presentations
1 European final
2004/2005
2005/2006
2006/2007
Germany, Austria, Italy
Germany, Austria, Italy, Singapore
Germany, Austria, Italy, Singapore, Switzerland
51 project schools
1,250 participating students
9 regional presentations
1 European final
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70 project schools
1,600 participating students
9 regional presentations
1 European final
70 project schools
1,400 participating students
10 regional presentations
1 European final
Singapore
Singapore
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Progetto partito nove anni fa in Germania, dal 2003/04 coinvolge
anche l'Italia
Germany
Aachen:
Bad Honnef:
Bonn:
Privates St. Ursula-Gymnasium
Staedt. Siebengebirgsgymnasium
Kardinal-Frings-Gymnasium
Ernst-Kalkuhl-Gymnasium
Bruehl:
Karl-Schiller-Schule
Duisburg:
St. Hildegardis-Gymnasium
Essen:
Staedt. Maedchengymnasium EssenBorbeck
Grashof-Gymnasium
Frechen:
Gymnasium der Stadt Frechen
Cologne:
Erzb. Liebfrauenschule
Erzb. Ursulinenschule
Erzb. Irmgardis-Gymnasium
Friedrich-Wilhelm-Gymnasium
Gymnasium Rodenkirchen
Krefeld:
Marienschule, Gymn. der Ursulinen
Moenchengladbach: Bischoefliche Marienschule
Gymnasium Odenkirchen
Ratingen:
Adam-Josef-Cueppers-Berufskolleg
Daun:
Mainz:
Nieder-Olm:
Thomas-Morus-Gymnasium
Frauenlob-Gymnasium
Gymnasium Nieder-Olm
Amoeneburg:
Bad Nauheim:
Floersheim:
Geisenheim:
Stiftsschule St. Johann
St. Lioba-Schule
Graf-Stauffenberg-Gymnasium
Internatsschule Schloss
Hansenberg
Praelat-Diehl-Schule
Bischof-Neumann-Schule
Leibnizschule
Groß-Gerau:
Koenigstein:
Wiesbaden:
Eberbach:
Gaggenau:
Heidenheim:
Hohenstaufen-Gymnasium
Goethe-Gymnasium
Hellenstein-Gymnasium
Max-Planck-Gymnasium
Schiller-Gymnasium
Hockenheim: Carl-Friedrich-Gauß-Gymnasium
Holzgerlingen: Schoenbuch-Gymnasium
Leinfelden-Echterdingen: Immanuel-Kant-Gymn.
Mosbach:
Auguste-Pattberg-Gymnasium
Austria
Henstedt-Ulzburg: Alstergymnasium
Hamburg:
Albert-Schweitzer-Gymnasium
Christianeum
Gymnasium Ohmoor
Gymnasium Rissen
Helene-Lange-Gymnasium /
Gymnasium Kaiser Friedrich Ufer
Torgelow am See: Internatsgymnasium Schloss
Torgelow
Berlin:
Andreas-Oberschule
Georg-Herwegh-Oberschule
Luise-Henriette-Schule
Potsdam: Hermann-von-HelmholtzGymnasium
Goerlitz: Augustum-Annen-Gymnasium
Meissen: Saechsisches Landesgymnasium Sankt Afra zu Meißen
(Hochbegabtenfoerderung)
Vienna:
Doeblinger Gymnasium
GWIKU 18
Italy
Milano:
Rome:
Istituto Zaccaria
Istituto Massimiliano
Massimo
Switzerland
Cuxhaven: Amandus-Abendroth-Gymnasium
Hannover: Herschelschule
Kaiser-Wilhelm- und Ratsgymnasium
St. Ursula-Schule
Walsrode: Gymnasium Walsrode
Zurich:
Altdorf:
Herzogenaurach:
Kirchheim:
Munich:
Singapore
Neumarkt/OPf.:
Ottobrunn:
Puchheim:
Pullach:
Schweinfurt:
Starnberg:
Leibniz-Gymnasium
Gymnasium Herzogenaurach
Gymnasium Kirchheim
Nymphenburger Schulen
Gymnasium Munich-Moosach
Willibald-Gluck-Gymnasium
Gymnasium Ottobrunn
Gymnasium Puchheim
Gymnasium Pullach
Alexander-von-Humboldt-Gymn.
Munich International School
Inter-Community School
Singapore: Anglo-Chinese School
(Independent)
Raffles Institution
Xinmin Secondary
School
Singapore Chinese
Girls‘ School
Schools participating for the
first time in 2007/2008
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Il sito www.business-at-school.org garantisce una vera e
propria piattaforma fra gli studenti e BCG
www.business-at-school.org provides
information on
• the project
• events
• business topics
• education and training
• research links
www.business-at-school.net is the new work
platform
• Work area for individuals, including e-mail
service
• Work area for schools
• Materials and example presentations
• A personal e-mail address for each project
participant
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