Sole24ORE.com
Restyling
Launch 30 october 2007
Direzione Marketing
Area Multimedia
pag. 1
Restyling IlSole24ORE.com
Guide lines
Lightness
News Hierachy
Personalization My home page – Web 2.0
Compliance with Search Engines
Usage and Traffic Growth
Mobile
Objectives
Graphic & functional restyling of the news site,
organized in four tematic areas (news, finance,
laws &tributes ed b2b information)
multiplatform integration online, radio and
newspaper depending on subjects.
pag. 2
Online 29 october 2007
Activities to support the launch:
>Adv Campaign
•Online: - sites and portals multiformat interactive banners
- network web system
- search engines,
- newsletters
•Print
Il Sole 24 ORE newspaper on lauch day cellophane personalization with
Home page of the site and leaflet
•Radio 24
Top Spot
Other media on the media plan :
•Satellite TV
•Mobile
•Taxi
pag. 3
Online 29 ottobre 2007
Launch activities
>Researches
EYE Tracking
Timing: september
Site online Research costumer satisfaction
Timing: after launch
>PR Activities
•Press Activities
Press release launch
pag. 4
>www.ilsole24ore.com on the site
-Count down – 5 days to the launch
- Articles of new site presentation on the newspaper
-Presentation Video of the new site to all visitors
- Blog with the user to get comments and questions on the new site review
pag. 5
.com launch campaign – Communication Plan
pag. 6
Campaign .com – site trend
1.600.000
250.000
1.400.000
200.000
1.200.000
1.000.000
150.000
800.000
Post -it
600.000
Periodici
Post -it
Spot TV
400.000
100.000
Stampa
Periodici
Taxi
50.000
Mobile
200.000
Internet
Keywords
0
29
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20
07
0
Page Views
Unique Visitors
Post –it - La Stampa
Campagna online – Virgilio Alice, Tiscali, Libero, Msn, Skylife.it
Stampa - Repubblica, La Stampa
Mobile – H3G, vodafone
Spot TV – SKY. La7
Taxi
Campagna online – Keywords
pag. 7
.com Campaign – Site trend
250.000
1.600.000
1.400.000
200.000
1.200.000
1.000.000
150.000
800.000
Il Mondo
Post –it
La Stampa
600.000
400.000
L’espresso
Post –it
La Stampa
Panorama
100.000
Manchette
Impresa &
Mercati
Manchette/Finestrelle
Impresa & Mercati
50.000
200.000
0
09
/1
1/
20
07
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20
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/1
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0
Page View s
Unique Visitors
pag. 8
.com Advertising Campaign– Print
Vertical format
Advertising concept:
Online & Print an information
system very well integrated
and more complete.
pag. 9
.com Advertising Campaign– Print
Orizontal format
pag. 10
.com Advertising Campaign– Flyer
Orizontal format
pag. 11
.com Advertising Campaign– Post it + Cellophane
pag. 12
.com Advertising Campaign– Taxi personalization
pag. 13
.com Advertising Campaign– Taxi personalization
Head
Dispenser Pocket
pag. 14
.com Advertising Campaign– Taxi personalization
Visual
pag. 15
.com Advertising Campaign– online banners
pag. 16
.com Advertising Campaign– Online Banners Videobox
pag. 17
.com Advertising Campaign– Online Banners Videobox
pag. 18
.com Advertising Campaign– Video
Mobile & Tv Spot
pag. 19