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L’indirizzo è il seguente: http://english.aljazeera.net/NR/exeres/ E4D19123-9DD3-11D1-B44E006097071264.htm In particolare vi segnaliamo questo servizio in cui si riferisce della conferenza “The American Presidential Elections: The American Democracy Between Theory and Reality”, tenuta in Egitto dall’ex senatore repubblicano Robert Kasten e seguita da pubblico dibattito, in merito al ruolo determinante che i mass media hanno avuto nella vittoria di Bush sullo sfidante Kerry (vedi in: http://english.aljazeera.net/NR/ exeres/2FF2717B-9DD1-4F78-B181898A90B1AE18.htm) L’ex senatore repubblicano Robert Kasten ha sostenuto che “the Republicans were more organised, more creative, quicker to react to campaign emergencies and more focused in the demographics they sought to win over than their competitors”. L’articolo si dilunga nella spiegazione di come i repubblicani abbiano potuto sconfiggere lo sfidante Kerry con l’aiuto decisivo - appunto – dei mass media, ma non riesce a fugare la sensazione che tutti questi discorsi sui mass media (ed altri analoghi sul modo migliore di attirare gli elettori indecisi, di centro, eccetera) partano tutti da un assunto non necessariamente scontato e cioè che i candidati siano “tutti uguali”, nel qual caso, effettivamente, i mass media o uno slogan particolarmente accattivante o un errore particolarmente grossolano nel condurre la campagna elettorale hanno conseguenze decisive e fatali. Cionondimeno raccomandiamo la lettura dell’articolo perchè descrive i molti e i molto spregiudicati trucchi della campagna pubblicitaria di Bush grazie alla quale “Republicans made significant gains even in states that have traditionally voted Democrat. While the Bush campaign managed to increase their vote tally in traditionally Republican states by nearly 20%, the surprise statistic is that they also gained a 16% increase in votes in traditionally Democratic states. For the first time in 40 years the Republicans won overwhelmingly increased their legislative seats. (…) But perhaps the most surprising result may have emerged in the voting trend of the Hispanic community. Bush, an eloquent Spanish-speaking former governor from Texas, where a large Hispanic minority dwells, effectively used Spanish-language television stations to get his message across. not just in the United States but all over the world and not only in Islam but in Christianity and Judaism as well," he said.” )) 0 ! "# ` & 0 & "# &&& "The Hispanic minority in the US won' t be [a] minority forever," according to Kasten. "The Hispanic minority is increasing dram aticall y in the US. T he Democrats did not have a hang of this until just towards the end, and John Kerry the same way. He did not look exactly like the average person and he did not exactly seem comfortable, as a governor from Texas, as a supposed governor from Texas, in relating to the Hispanic community." By contrast, many Arab analysts have described the Republican re-election campaign as one built on fear. Among them is Shaban Hidaya, a journalist with the Egyptian daily Nahdat Masr. According to him, Republicans employed the strategy of "shock and awe". He said: "The Republicans successfully exploited the awe policy. They used people' s awe from terror and made the people believe that only Bush can protect them." Mr. Hidaya said Bush' s victory was indicative of how an extreme right-wing movement could influence the outcome of an election. 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