Contents
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«l’OFFICIEL» Ukraine
«l’OFFICIEL»'s rubrics
Positioning
Price system
Distributional system
Schedule of issues
Clients and partners
Contacts
80 years competently about fashion
«l’OFFICIEL» Ukraine
The “most Paris” magazine in Ukraine.
Selection of materials among glossy
publication since 2001 year.
All the best from Paris and
Moscow.
Modern collections. History of fashion.
Ukrainian market of Haute Couture
and Prêt-à-Porter .
Reportings from fashion shows.
Creative photos.
Luxury brands and facilities.
Developments and people.
80 years competently about fashion
«l’OFFICIEL»'s rubrics
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Guiding lines
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Accents
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Characters
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Art
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Beauty
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Fashion
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Constant
80 years competently about fashion
Positioning of «l’OFFICIEL»magazine
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French glamour magazine which reflects and forms trends of world fashion.
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The most authoritative issue among judges of taste.
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«l’OFFICIEL» magazine – knows about fashion everything or almost all.
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15 thousands copies of magazine for the most refined audience.
80 years competently about fashion
Audience of* «l’OFFICIEL» magazine
• «l’OFFICIEL»`s audience – it`s predominatingly women majority (76, 2
%) in age group from 25 to 34, with high education (73 %), high level of
income (72, 1 %) in well-to do category (45,1 %) high well-to-do
category (27,9 %), people who occupied leading position in a job (22,7
%) high qualificated specialists (39,4 %).
• The audience staff – it‘s clients of expensive boutiques, houses of
fashion, salons of beauty, representatives of foreign companies, active
buyers of luxury things whose social status allow to take decision by
themselves and influence on society`s opinion.
«l’OFFICIEL» `s audience – are readers who correlate their own style
with general world`s trends.
* The materials are given by TNS Ukraine (investigation TG&MI’2004/1+2 - Ukraine);
selection - population of Ukrainian cities 50 000 +, from 16 till 65 .
80 years competently about fashion
Social- demography characteristics of
audience*
The investigation has comparative character with regard to market`s operators
of glossy magazine, research has such parameters:
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sex
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age
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education
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income
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financial status
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profession
* The materials are given by company TNS Ukraine ( investigation TG&MI’2004/1+2 - Ukraine);
selection - population of Ukrainian cities 50 000 +, from 16 till 65 .
80 years competently about fashion
Social-demography characteristics of audience
Interesting information
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Number of readers in category “The head of corporation” and “The head of
company” have increased on 8%.
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More then half readers spend the same time looking through advertising as
reading and looking through editorial`s materials of magazine.
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77% readers are interested in buying goods which were represented in photos
session.
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80% audience coming back many times for reading magazine
80 years competently about fashion
PRICE SYSTEM
Advertising strip of «l’OFFICIEL»magazine
Price is shown in EURO without tax on advertising 0,5% and tax 20%.
Name of publicity position in magazine
Cost
Russia
Ukraine
Strip opposite content right
18 000
7 000
Strip opposite editor`s word right
18 000
7 000
Strip opposite the staff list of magazine
18 000
7 000
Stripe till page 100right
13 000
5 000
Strip after page 100
11 000
4 000
Strip opposite page with headline left
14 000
4 000
1\2 strip near fashionable addresses
7 000
5 000
80 years competently about fashion
PRICE SYSTEM
Special position of «l’OFFICIEL» magazine
Price is shown in EURO without tax on advertising 0,5% and tax 20%.
Name of advertising
Zero double-page
I double-page
II double-page before
Guiding lines
Central double-page
Last double-page
III cover
IV cover
Сost
Russia
40 000
34 000
Ukraine
15 000
10 000
30 000
9 000
18 000
34 000
10 000
10 000
8 000
10 000
80 years competently about fashion
«l’OFFICIEL» distributional system
Circulation – 15 000 copys. Subscription - 30%.
70% - distribution according for a following scheme:
1. VIP delivery to:
-advertisers;
-clients of boutiques and jeweller's;
-diplomatic representation;
-owners gold/silver card of Luftganza airlines.
List of companies in presentation, part
«Clients and partners».
2. Individual positioning in boutiques and beauty shops .
3. Shipping to contractor from the largest cities of Ukraine.
80 years competently about fashion
Schedule of issues
№
magazine
Мonth
№ 35
№ 36
№ 37
№ 38
№ 39
№ 40
№ 41
№ 42
№ 43
February
March
April
May
June
July - August
September
October
November
№ 44
DecemberJanuary
Deadline for of
advertising
position
registration
25 November
25 January
25 February
25 March
25 April
27 May
25 June
27 August
25 September
Deadline for
advertising
materials
Edition in
sale
10 December
5 February
5 March
5 April
3 May
05 June
8 August
5 September
4 October
2 February
5 March
3 April
3 May
3 June
10 July
5 September
3 October
3 November
1 November
20 November
5 December
80 years competently about fashion
Clients and partners
Clothes
Christian Dior, Vivienne Westwood, Yves Saint Laurent, Dolce&Gabbana,
Casadei, Gucci, Celine, Iceberg, Cacharel, Prada, Versace, Pal Zileri, Etro, Paul
Smith, Moschino, Fausto Puglisi, Ermenegildo Zegna, Brioni, Paco Rabanne,
Emanuel Ungaro, Jitrois, Julienmacdonald, Max Mara, Parasuco, Armani
Collezioni, Salvatore Ferragamo, Valentino, Roccobarocco, Chloe, Calvin
Klein, Trussardi, Mariella Burani, La Perla, Clips, Wolford, RinDi, Bally.
Jewellery
Cartier, Van Cleef&Arpels, Chopard, Chaumet, Bvlgari Tiffany&Co, Piaget,
Damiani, Girard-Perregaux, Mikimoto,Yamagiwa, Carrera y Carrera,
Santagostino, Pasquale Bruni, Zancan, Staurino Fratelli, Luca Carati, Piero
Milano Gioielli, TΛLENTO, Aaron Basha, Stefan Hafner, Baraka Codice
Uomo, Marco Bicego, Crivelli Gioielli, Cantamessa, Balocchi Preziosi, Franck
Muller jewellery, Alfieri&St.John, Balmain, Boucheron, Korloff, Swarovski,
Frey Wille, Золото 77.
Watches
Harry Winston, Audemars Piguet, Jorg Hysek, F.P.Journe, Omega, Jacob&Co,
Chopard, Corum, Leon Hatot, Zenith, Rado, Van DerBauwede,TechnoMarine.
Breguet, de Grisogono, Jaeger-leCoultre.
80 years competently about fashion
Clients and partners
Cosmetics and perfumes
Burberry, Elizabeth Arden, S.T.Dupont, Roberto Cavalli, Anna Sui, Civenchy,
Artdeco, Bruno Banani, Chanel, Christian Dior, Yves Saint Laurent beauty,
Clarins, Matis, Payot, Sisley, Collistar, Guinot, Sally Hansen, Guerlain, Gucci,
Celine, Kenzo, Calvin Klein, Escada, Christian Lacroix, Nina Ricci, Paul
Smith, Vichy, Mary Cohr, Gai Mattiolo, Lolita Lempicka, Dunhill, Cerrruti,
Comme de Garcons, Roshas, Trussardi, Gianfranco Ferre, Jean Paul Gaultier,
Max Mara.
Оptics
Ferre, Anna Sui, Dolce&Gabbana, Christian Dior, Gucci, Chanel, Byblos,
Swarovsky, Moschino, Versus, Vogue, Emanuel Ungaro, John Richmond,
Seiko.
Assessories
Montegrappa, Gilli, Chanel, Fendi, Christian Dior, Philip Treacy, Salvatore
Ferragamo, Hermes, Etro, DKNY, Marlen.
80 years competently about fashion
Clients and partners
China
Hermes, Versace, Bodum, Faberge, Rozenthal, Haviland, Baccarat,
Wedgwood, Mikasa.
Аlcohol, non-alcohol drinks
Krug, Torres, Courvoisier, Stella Artois, Beck’s, Perrier, Nescafe.
Restaurants, clubs
Feline, Annabelle, Nobel, Decadence house, Mandarin Plaza, Concord, Le
Grand Cafe, Morocana, Favourite Premium Club, Codocan, Time-out.
Сigarettes
Parliament, Sobranie, Davidoff.
Technique
Samsung, Grohe, Karcher, Nikon.
80 years competently about fashion
CONTACTS
Blei, spA,
Via degli Arcimboldi 5, 20123
Tel: (0039) 02 7225 11
Fax: 0272251251
e-mail: [email protected]
80 years competently about fashion