Capitolo 1
Introduzione ai servizi
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
Marketing dei servizi 3/ed
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Enrico Bonetti
Copyright © 2012 – The McGraw-Hill Companies srl
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