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Premio di Creative Packaging
Design
27 Giugno 2014
Napoli | Basilica delle Catacombe di
San Gennaro
Promosso e organizzato da
Con il patrocinio di
AIAP | associazione italiana design della
comunicazione visiva
UNICOM | unione italiana imprese di
comunicazione
Con il contributo di
Catacombe di Napoli
Esko
Fedrigoni
Logics
Luxoro
Macchingraf
Tremil
Xerox
Media Partner
Print Buyer
Art director
Marco Fiorillo
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