AUDI OUTDOOR - 7 LUGLIO milano, 2015
REALITY
ADVERTISING
Creating messages in the life people are living.
you share
what you live
culture of
immediacy
n the moment
You have what you need, when you need to have it.
NOW
Take the most out of moments. Waiting is no longer an option.
personal
“Me shaped solutions”
“La peggiore lamentela del momento è questa:
Se tu mi conosci così bene, perché questa pubblicità è così poco
rilevante per me?”
Andrew Bosworth
Head of Ads Engineering Facebook
BIG DATA ADVERTISING
The dawn of precision marketing.
5.000 MARKETING MESSAGES EVERY DAY
Daily exposure of average American in 2013 (Source: Newscred)
information overload
INFORMATION
ATTENTION
START A CONVERSATION
DRIVE THE CONVERSATION
USE THE CONTEXT
AS A TOOL FOR CREATIVITY
Making messages more relevant, in the moment.
reactiveness
Riding the feeling of the moment.
Brands must work as a 24/7 news room.
grazie
mcsaatchi-milano.com