TOURISM, EVENTS AND TERRITORY
1st Cycle Degree
(3 years – 180 credits)
Faculty of Tourism, Events and Territory
Tourism is a core sector of the Italian economy employing approximately 10% of the workers. It focuses on the natural, artistic
and cultural resources of the country. The peculiarity of the Italian tourism assets requires managerial skills as well as sensibility
and a sound socio-cultural knowledge. The Degree Course has been designed to provide the students with a strong economic,
sociological and cultural background so as to allow them to deal with the management and organisation of tourist services in an
effective way.
Special attention is paid to the theme of sustainable tourism, to enhance and preserve Italy’s cultural heritage.
Career possibilities:
Graduates will be able to work as marketing managers, web designers, communication experts, destination managers and event
organisers in the tourism industry (hotels, tourism agencies, tour operators, air companies, trade fairs etc.) or in public and non
profit organisations (destination management organisations, convention bureaus, incoming agencies, local tourism authorities
etc.).
TURISMO, EVENTI E TERRITORIO
I ANNO
I territori e le tradizioni culturali
Storia delle città
Sociologia del consumo turistico
Economia delle aziende turistiche
Destination management
Promozione e comunicazione dell'esperienza
turistica
Information and Communication Technology
Professional English for Tourism I
Attività formative a scelta*
II ANNO
Politiche del territorio e dell'ambiente
Media e turismo
Marketing e Revenue management
Economia del turismo culturale
Gestione delle risorse umane e service
management
Accounting
Laboratorio sulle professioni
Professional English for Tourism II
Seconda Lingua Straniera: Geografia e Cultura
III ANNO
Attori e relazioni della filiera del turismo
Gestione degli eventi
Archeologia e storia dell'arte antica
Professional English for Tourism III
Stage/Workshop di competenze professionali
Attività formative a scelta*
Prova finale
*ATTIVITA' FORMATIVE A SCELTA*-Gli studenti
devono acquisire complessivamente nell'arco dei tre
anni 12 CFU da Attività Formative a scelta
ATTIVITA' FORMATIVE A SCELTA
Il business plan per le aziende turistiche
Innovazione dei prodotti turistici
Management del turismo d'affari
Antropologia culturale
Cultura e letterature comparate
Culture del turismo
Crediti/
Credits
TOURISM, EVENTS AND TERRITORY
6
6
6
9
6
1st YEAR
Territories and Cultural Traditions
History of Towns
Sociology of Tourism Consumption
Tourism - Business Economics
Destination Management
6
Promotion and Communication of the Touristic Experience
9
9
6
Information and Communication Technology
Professional English for Tourism I
Elective courses
12
6
9
6
2nd YEAR
Territorial and Environmental Policies
Media and Tourism
Marketing and Revenue Management
Economics of Cultural Tourism
6
6
6
6
6
12
6
6
6
9
12
3
12
Crediti/
Credits
6
6
6
6
6
6
Human Resources and Service Management
Accounting
Professional Lab
Professional English for Tourism II
Second Foreign Language: Geography and Culture
3rd YEAR
Tourism Industry: People and Relations
Events Management
Archaeology and History of Ancient Art
Professional English for Tourism III
Internship/Professional Skills Workshop
Elective courses
Final Project
* ELECTIVE COURSES - Students Shall Acquire A Total Amount
Of 12 ECTS Over The Three Years Of The Degree Course
ELECTIVE COURSES
Business Planning for Tourism Companies
Innovation of Tourism Products
Business Tourism Management
Cultural Anthropology
Comparative culture and literature
Cultures of Tourism