02/10/2015
Marketing Mix
How we make things happen. Each cell activated to add its own share of value
Conducting Value
Conducting Value
Case History 2012.
Product
-
-
-
-
• Product
Range per Impianto
Cavi
strumentazione
Petrolifero
• R&D Medio Oriente.
Price
Promotion
Place
• Value
• People
• Coverage
• Real Cost
• Sales Force
• Channels
• Ideas
• Location
• Professionalism
• Assortment
• Reliability
• Inventory
• Know-How
• Modern Logistics
• Quality
Armatura a fili e guaina esterna LSZH • Price alone
• Service
(Cliente
No PVC)
• Wrong Choice Cost
• Design
• Consultancy
Temperature
di progetto:
• Technology
• Saving Solutions
Installazione -5°/ +60°C
• Brand
Operativa -20°/ +90°C
• Credit Terms
• Packaging
Materiale
• Sizes guaina esterna LSZH conforme a
BS 7655 section 6.1 ( Tipo LTS1 )
IEC 60811-4-1
• Direct Marketing
• Advertising
Segnalazione Cliente:
-
Guaine
esterne
tagliate
peroffering
alcuni an Integral Value which goes
CAVICEL
comesin
toLSZH
the Market
Place
metri su gran parte della fornitura.
Tangible and intangible Value.The Soft side of our Offering, the most
beyond the Product. Our success is due to CAVICEL’s capability to blend
important ingredients, is intangible and they make the real difference for
all the ingredients into a highly Competitive Offering.
our partners and our Market. A choice based on Value rather than Product
only.
Proprietà meccaniche BS 7655 section 6.1 ( Qualità LTS1 )
Marketing Mix
Conducting Value
Conducting Value
Le prove
Product
-
-
-
How we make things happen. Each cell activated to add its own share of value
Conclusion: Considering the results obtained, we can declare that all
materials tested meet the requirements given by BS 7655 section 6.1 (
Quality LTS1 ).
Type of ageing :
In air : 100±2 °C – duration : 7 x 24 h
Price
Promotion
Place
• Product
• Value
• People
• Coverage
12
DifferentiRange
tipi di materiali forniti TUTTI
in
• R&D alle normative richieste dal • Real Cost
conformità
• Sales Force
• Channels
Thermal
stress
crack
generally
to
Thermal crack propagation
Cliente/CAVICEL.
• Quality
• PriceIEC
alone
•
Ideas
• Location
60811-4-1
Test duration : 1 h
• Service
duration
: 336 h ( 14 days )• Professionalism
• Wrong
Choice
Cost
• Assortment
6 Fornitori riconosciuti a livello Nazionale
e Test
• Design
Internazionale.
• Consultancy
• Reliability
• Inventory
• Technology
• Saving Solutions
• Know-How
• Modern Logistics
Laboratorio
CAVICEL
• Brand
• Credit Terms
• Direct Marketing
• Packaging
5 Camere climatiche con differenti
• Advertising
• Sizes
temperature:
60° – 70° – 80°– 90° – 100°C
CAVICEL comes to the Market Place offering an Integral Value which goes
Tangible and intangible Value.The Soft side of our Offering, the most
beyond the Product. Our success is due to CAVICEL’s capability to blend
important ingredients, is intangible and they make the real difference for
all the ingredients into a highly Competitive Offering.
our partners and our Market. A choice based on Value rather than Product
only.
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02/10/2015
Human Life, The Highest Value
1
4
2
5
Conducting Value
Caratteristiche Principali di Sicurezza per Cavi Strumentazione
1) NON propagazione del INCENDIO, IEC 60332-3
2+3) Resistenza al Fuoco IEC 60331-21(23); EN 50200; BS 6387
(Da 15 min a 180 min @ 750°/ 1.100°C )
e Fuoco con stress Meccanico e Getto d’Acqua a Pressione.
4) Bassa Emissione di Gas Tossici e Bassa Emissione di Fumi
3
5) NON propagazione della FIAMMA, IEC 60332-1-1 and 60332-2-1
Firecel, The Last Cable Standing.
Human Life, The Highest Value
Conducting Value
…condizioni di prova estreme
Fuoco
Fuoco + Acqua
Fuoco + Acqua + Shock Meccanico
Firecel, The Last Cable Standing.
2
02/10/2015
Human Life, The Highest Value
Conducting Value
Salvaguardia delle vite umane.
Protezione delle installazioni
• Garantire la restistenza al fuoco, quindi
la continuità delle linee elettriche.
…in questo modo, le vite umane e le
• Minimizzare l’emissione di gas tossici
garantire una vita più sicura.
installazioni eletttriche sono protette per
(HCl) e fumo..
• Permettere un’evacuazione rapida.
• Assicurare il funzionamento dei sistemi
di emergenza.
Firecel, The Last Cable Standing.
Human Life, The Highest Value
Conducting Value
Norme di Riferimento
Norme di Riferimento
• BS 6387 CWZ
• EN 50268-1
• BS 4066 part 1 and 3
• EN 50266-2-4
• BS 4625 part 1
• BS 7629-1
• IEC 60331
• BS 5839-1
• IEC 60332
• BS 8434-2
• IEC 60754
• BS7622
• DIN 4102 part 12
• EN 50200
• NBN 713.020
• EN 50267/2-1 and 2-2
• NFC 32-070
Firecel, The Last Cable Standing.
3
02/10/2015
Human Life, The Highest Value
Conducting Value
Il Fuoco, un problema molto serio.
• Circa 25% degli incendi all’interno degli edifici ha origine per cause elettriche (Corto circuito e
Surriscaldamento) e il 10% per disattenzione (Sigarette e fiammiferi)
• Negli ultimi 50 anni, il tempo medio dall’innesco di un incendio alla fiamma è passato da 15 minuti a 3
minuti con riduzione del tempo utile per lasciare l’edificio.
•
Gas tossici e fumi sono la causa più comune di morte.
•
L’integrità dei circuiti dei sistemi di sicurezza essenziali deve essere garantita durante un’incendio.
Firecel, The Last Cable Standing.
Human Life, The Highest Value
Conducting Value
4
02/10/2015
Human Life, The Highest Value
Conducting Value
Applications
One Case, One Cable
Specified for:
• Airports
• Stadiums
• Fire Alarm
• Hotels
• Railways/Underground
• Emergency Lighting
• Hospitals
• Department Stores
• Building Management
• Schools
• Chemical/Petrochemical Plants
• Data Communications
• Theatres and Cinemas
• Ships
• Public Address
• CCTV
Firecel, The Last Cable Standing.
5