Visit to Italy
Agenda
8 th – 11th June 2013
SATURDAY 8th June
21.00
Arrival at Milan Linate Airport
22.00
Check-in, Hotel accomodation (Maison Moschino, Milan)
Light dinner
http://www.maisonmoschino.com
SUNDAY 9th June
8.00 Breakfast
8.30 – 10.30 The Golden Quadrilateral:
Corso Venezia, Palazzo Cusani
10.30 – 11.30
Coffee break, Villa Necchi
11.30 – 12.00 The Golden Quadrilateral:
Via Sant'Andrea and Via Montenapoleone
12.00 – 13.00
Visit at the Duomo
13.00 – 14.00
Lunch at the Excelsior (Luxury &Fashion Store)
http://www.excelsiormilano.com/
14.00 – 15.30
Excelsior Luxury Store : Company visit
http://www.excelsiormilano.com/
15.30 – 17.00
The Golden Quadrilateral: Via della Spiga, Via Manzoni and La Scala Theatre
Coffee Break, Armani Cafè
17.00 – 19.00
Corso Como and Unicredit Tower
20.00 Dinner at Maison Moschino
MONDAY 10th June
7.15 Breakfast
8.00 Leaving hotel for company visit by bus
With Josè D’Alessandro, ISTUD Business School
11.30 – 16.00 Lamborghini: Company visit
With Josè D’Alessandro, ISTUD Business School
11.30 Arrival and registration
11.45 Lamborghini experience: history, products, brand
12.30 – 13.30
Lunch
13.30 Visit to the Lamborghini Plant
14.30 Debriefing
Josè D’Alessandro, ISTUD Business School
16.30
Departing for Baveno
Check in and hotel accomodation (Hotel Splendid, Baveno)
http://www.zaccherahotels.com
TUESDAY 11th June
7.00 Breakfast
8.00 – 12.00 Brand Management: Understanding Made in Italy
Josè D’Alessandro, ISTUD Business School
http://www.istud.it/
12.00 – 13.00
Lunch at the Hotel Splendid
13.00 – 16.00
Brand Management: Made in Italy
Josè D’Alessandro, ISTUD Business School
16.30 Departing back to China, from Milan Linate Airport