Friday 19th of September, from 6 to 10 pm Fashion at 5vie Walking through 5vie, the oldest and most historic area of Milan, the public can discover Roman remains, museums, churches and historical buildings. A rediscovered treasure in the heart of Milan. 5VIE art + design is a territorial and cultural marketing project to relaunch the historic centre of Milan through the use of strategic planning in the urban and territorial policies sector. The concept is to support the local relaunch, to create a strong network and to stimulate the active participation of the community and professionals by creating a strong brand identity and new communication and sustainable development strategies while respecting the needs of a multiplicity of active participants in the area, thereby making it possible to systematise competencies and opportunities. This is an authentic, avant-garde systematic approach to the social, commercial and touristic sectors that respects the identity and the Milanese character of the 5 vie, while looking to the future. The name, “5VIE art+design”, combines three fundamental concepts that the project hopes to develop: history-culture-innovation. 5vie district includes, via Santa Marta (Le 5VIE sono il cuore storico della città di Milano e sono Santa Marta), via Santa Maria Podone, via Santa Maria Fulcorina, via Bocchetto and via del Bollo. For this event, via Santa Marta and via San Maurilio streets will be closed to the public Inaugurated with great success during the 2014 Furniture Trade Fair week, with enthusiastic participation by the public and an excellent response from the national and international press, 5VIE has become a new district of exceptional artistic/cultural value projected towards design and innovation, while also being a promoter of the cultural abundance of the territory, of tradition and of the superlative value of the handcrafts of Milanese artisans. 5VIE is a project promoted by the non-profit association, Networking Milano Giovani. The team includes Andrea Clementi, Alessia del Corona Borgia, Aline Radice Fossati Calvi Parisetti and Emanuele Tessarolo. The plan is to create coordination among the various participants in the area of 5vie and agreements with shopkeeper associations, schools, social service associations and foundations, private and public cultural entities, Catholic dioceses, residents and many other participants, all of which will be under the wing of the Comune of Milan and supported by Fondazione Cariplo. These major fashion brands chose 5vie to host their events for Spring Summer 2015 fashion week: Adidas and Italian Independent, Ferragamo, Krizia, Manila Grace, Yoox Group. List of the events coo produced with 5vie team: Arthur Arbesser Presenting the Spring Summer 2015 collection with preparation of the architect Luca Cipelletti. Location: Spazio Sanremo 21 September at 10 am until 6 pm Invitation only Alessandro Enriquez presenting the collection “An Italian Theory” Cocktail party that will take place between 6 and 11 pm in a relaxed and friendly atmosphere. There will be a DJ and journalists and guests will be able to admire the new collection for women called “An Italian Theory” over a glass of wine. Location: OM, Corso Magenta 19 September Invitation only Camera Italiana Buyer Moda Dress in Italy – Prospettiva #1 Location: Chiostro Ucelli 19 September Invitation only -PRESS CONTACT & INFO 5VIE PS • design consultants T +39 02 39624450 [email protected] // www.p-s.it List of events 5vie organised for the 19th of September from 6 to 10 pm Artisanal - Su misura Via Santa Marta, 15 Artisanal - Su misura is pleased to present the collection of the exclusive blazer of Blazé Milano, the hats of Super Duper Hats and the story of the foulars Threadem. Atelier Les Abeilles - Paggetti e damigelle d'autore Via Santa Marta, 12 Atelier Osanna Visconti – presenting the creations of 2014 by Madina Visconti Via Santa Marta, 13 h 9 am -7 pm Bar Borromeo Opening party Baxter – Duyan (Korean designer) Via Medici, 15 Becara - Glorik Bags Piazza Mentana at the corner of Santa Marta Spanish designer with an Italian adoption, Gloria Sibon, belonging to the category of designers "architects", launches her first handbags. Nader – presenting the collection of Denise Bonapace Via Santa Marta, 10 Carla Saibene - Instant Inspiration: Contaminazioni tra moda e arredamento Via San Maurilio, 20 Cecilia Roger Atelier presents one of a kind embroidered handbags Via Nerino, 8 Damaschino - Le emozioni di un tessuto. Master Tailor Fiorella Ciaboco Via San Maurilio, 18 Davide Groppi hosts the fashion designer Paolo Errico Via Medici, 13 Francesca Mo Via San Maurilio 7, 3rd floor The jewellery designer Francesca Mo will open to the public her work studio. 17 - 19 September, h 10 am - 12.30 pm and 4 – 7 pm Gens de Cour - Workshop of Paravicini and Stephan Janson seen by Guido Taroni In the courtyard of Via Nerino, 8 and Via Santa Marta, 21 The young Guido Taroni was amused to pull dishes and clothes of different seasons in order to emphasize the timelessness of these creations. Friday 19 September at 6 pm Alberto Levi Gallery Karen Joyce – weargrace Via San Maurilio, 24 Alberto Levi Gallery features karen Joyce's weargrace and her Yoga clothes collection. Gallery set-up by Dindo Waiskol's DMW interiors. 19 September, h 6 – 10 pm Yoga and meditation mornings 18 e 20 September, h 7 – 8 am Il Lingottino – “Fashion, art and jewels” Via Santa Marta, 10 19 September, h 5 – 9 pm Ippogrifo Antichità - Private Collection " Gianfranco Ferrè Alta Moda" Via San Maurilio, 18 Lorenzo Borghi - La moda in testa An exhibition featuring Lorenzo Borghi's artistic creations, that, over the years, made millinery shine through music, cinema, theatre. Cose che parlano, Forniture per orologeria, Lo Studio, Papier, Tuyouyou Via San Maurilio 4, 8, 11 Luisa Beccaria e Arjumand. Una stilista reinterpreta la principessa Arjumand Via Santa Marta, 13 Neoclassica: Amsterdam Fashion TV and the fashion designers Ilja Visser, Mattijs Van Bergen and Rodrigo Otazu Via San Maurilio, 20 Nobili Cachemire. Cashmere is cool Piazza Mentana, 4 Ottica San Maurilio - TRACTION PRODUCTIONS Via San Maurilio, 14 Exhibition 17-21 September Opening 19 September Santa Marta Suites “Mrs. Bric's Bijoux by Brunella Bazzocchi” Santoni – Rubelli, incontro di eccellenze Via San Maurilio, 19 Santoni, the handmade shoes producer, has been collaborating with Rubelli for the past three years. In the occasion of this Fashion Week, Rubelli wants to celebrate such a fruitful collaboration with a shoes exhibition. Sotto il Gazebo Via delle Asole Sotto il Gazebo features Giusy Bresciani's artistic creations. Exibition 16 – 20 September, h 10 am – 7 pm Event 19 September, h 7.30 - 11 pm Studio Nerino presents Rositani's collections Via Nerino, 8 KINLOCH - Le 5 Vie della Seta, Rosa Castelbarco's bijoux collection Via Santa Marta, 21, opposite Studio Nerino The Boidem Restaurant – The Israeli Wedding Opening of the photographic exhibition featuring the Israeli wedding in the eyes of photgraphers Ronen Boidak, Shay-Lee Uziel and Yanai Robha. Video installation by Aleksay Malev. Wait and See Via Santa Marta, 14 Wait and See presents ‘l’ESSENZIALE’ by ATELIER VM: an 18kt gold thread without lock.