NVQ Italian and
Business
Case Study:
Lavazza Investigating a
business
LinkedUp project: The
language of business
© Crown copyright 2011, Department for Education
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In this unit you will
Language objectives
• explore new vocabulary
relevant to the language
of business
• produce a report on
another coffee brand of
your choice
Business objectives
• investigate Lavazza, a
successful international
Italian business
• watch a video and
discover the business
strategies used by
Lavazza
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Le strategie Marketing
di Lavazza
Lavazza is one of the
leading Italian coffee
brands.
It operates successfully
around the world.
It produces different
types of coffee.
It also produces coffee
making machinery.
The brand is
conscientiously involved
in apprenticeship
schemes and organises
in-house training for
young people.
images courtesy of Lavazza
www.lavazza.com
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Anna Motzo interviews Arianna
Pozzan
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Watch the video again and jot down all the relevant
words. Words can be in English or Italian
Predicting vocabulary
Example:
Italia
Londra
Office
Look up in the dictionary
the words you have
written in English and
write down their meaning
in Italian
Products
www.wordreference.com
Sectors
Supermercati
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Now watch the video again and say whether the following
statements are true or false
true
1. Lavazza has been in England
since 1871
2. Lavazza was founded in Italy in
1895
3. Lavazza arrived in Paris during
the ’90s
4. At present Lavazza is present in
more than 90 countries
5. Qualità Blu is one of Lavazza’s
products
6. Businesses are one of Lavazza`s
main clients
7. In the UK Lavazza`s staff number
less than 30
8. Sponsorship is one of Lavazza`s
promotional mix strategies
false
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Watching a video and
listening for specific
information
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Watch the video again and concentrate on expressions
which relate to Business and Marketing
Example
•Dipartimenti
•Catene di supermercati
•Settore
•Strategie marketing
•Sampling
Recognising vocabulary
related to business and
marketing
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Classify the words on your list using the table provided
Distribution
Distribuzione
People
Persone
Sectors
Settori
Products
Prodotti
Promotion
Promozione
Catene di
supermercati
Clientela
Vending
Macchinette
Qualità oro
Campagne
pubblicitarie
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Dipartimenti in Lavazza UK
For each department match the area of competence
1.
2.
3.
4.
5.
6.
Settore “casa”
Settore “fuori casa”
Settore “vending”
Marketing
Training
Vendite
A. Organizza la campagna
pubblicitaria
B. Distribuisce i prodotti nei
supermercati e negozi
C. Distribuisce prodotti in uffici
D. Contatta clienti e rivenditori
E. Distribuisce i prodotti nei
ristoranti, hotels, bars
F. Seleziona il personale
Write then complete sentences:
Il settore casa distribuisce i prodotti nei
supermercati e negozi
Practising writing
full sentences
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Now complete the following sentences using the expressions learnt
1. Al momento la Lavazza è presente con ___________ e
_____________ di dstribuzione
2. I _____________più venduti nel settore casa sono la Qualità rossa e
Qualità oro
3. Il regno unito si differenzia in tre grandi ______________: settore
“casa”, settore “fuori casa” e settore “vending”
4. I grandi ___________ sono le catene di supermercati
5. Nella sede di Londra abbiamo 35 ____________
6. La Lavazza è presente sul_______________ con grandi
________________ pubblicitarie
7. Siamo _____________ di grandi eventi, come la London Fashion Week
8. I soldi vengono investiti nell’____________ dell’azienda
- campagne-sponsors-prodotti- immagine- clientiimpiegati- mercato- dipartimenti-catene- uffici
Predicting vocabulary
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Watch the video again and tick all the words from the list
below which you hear in the video. They are in order of
appearance.
Bisogno
Al momento
Infatti
Ristorazione
Negozio
Operazione
Uso domestico
Compagnie di assicurazione
Sede
In tutto
Posti
Caffetterie
Reinvestiti
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Using a video to develop
your skills in identifying
words
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Now is your turn...
Writing a short text: report
•Look again at slide 8 and use it as an
example
•Investigate another coffee brand and write a
short report using the vocabulary learnt
•Use the questions featured in the video as a
framework for your research
Image from www.pdclipart.org
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Well done! You have completed
this unit!
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.
Investigating a business
Understanding a text
Domande
1.
2.
3.
4.
5.
6.
7.
Da quanto tempo opera nel Regno Unito?
Quali sono i prodotti più venduti?
Dove vendete i vostri prodotti?
Chi è la clientela principale?
Quanti impiegati avete?
Quanti settori avete?
Quali sono le vostre strategie marketing?
© Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.