#
mipaprevolution
international
fashion
trade show
26 - 28
september
2015
womenswear
collections
spring summer 2016
fieramilanocity - gate 5
viale scarampo pav.3
at the same time as
SUPER
WWW.MIPAP.IT
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MIPAP 2015
#MIPAPREVOLUTION
#MIPAPREVOLUTION
MIPAP 2015
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26 - 28
2015
september
Lights from the red carpet and an entrance fit for Hollywood. Appearances may not be
everything, but it certainly has its importance,
especially talking about women’s prêt-à-porter:
the doors of MIPAP will open on a new, electrifying edition and the exhibition is preparing to
welcome old friends and new faces among exhibitors and visitors. The stands are becoming increasingly minimalist, with raw iron structures
designed to highlight the collections, while the
suspended lights along beams create a guaranteed dramatic effect.
A recognised name on the Italian market as well
as on the international scene, MIPAP never ceases to surprise and renew itself. Like never before, it has been confirmed a format that can
become a source of inspiration for its style
around the world, thanks to a careful selection
of the participating brands and a strategy shaped on a single language: business. Many innovative proposals can be selected exclusively at
MIPAP.
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MIPAP 2015
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Special projects selected for each individual
edition offer discussion points and open doors
toward the future.
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MIPAP 2015
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MIPAP 2015
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exhibitors
The exhibition itinerary is designed and developed to simplify the work of buyers.
Accessories, complete collections, capsule collections, and combinations of complementary
products in specific price ranges, are selected
and displayed in a way to suggest innovative
outfits.
170
collections
25%
international exhibitors
(Canada, France, Germany,
Japan, Spain…)
+ 39 vincifur
1.4 amaranto
alena goretskaya
amo
andrea cardone
anima&mani
anna cecere
antica tradizione italiana
antonio arnesano furs
articles de paris
artis
avagolf srl
bessi
bianco levrin
bleu blanc rouge
brambilla cinture
by swan
caridei
carla b.
castellari
charl’s
chocolat
cinzia caldi cashmere
clamar
club voltaire
colb
como dress
complit srl
corizzi
daniela dallavalle
daniela drei
danive’
del gatto maria anna
derhy
didier parakian
domino
donne da sogno
dressap
ean 13 collection
ebarrito
ekle’
elisa cavaletti
enjoy leather wear
evatralala
evoe
exaltation
fashion new york
federica lunello
ferrante
flo&clo
fontani
foresti
francesca by sottini
frank lyman design
fuego-fuegolita-ananke
giorgia & johns
glm
gs accessorios
i taglia no
innue’
jani
jewels&co.
jewels couture
kali orea
kontessa
l.p.
lafty lie
laura bernal
laurèl
le fate
leather g
leather trend
leo guy
lilli tricot - made in italy
liola’
lo sciarpino
lolitas&l
luele b. napoli
maclè
madreperla
maglificio denny
maillot
mareva italia
margo’ jewels
maria coca
maria contigiani
marini silvano
marisamonti
marpel italia
martika
masiero
mastro moda positano
mavie
meisie
merypant
mirta accessori moda
mishmash
miss money money
mnk srl
moda milena
musani
musetti
my choice
my secret black dress
myk fausta santi
naturama
nevepell
no secrets
nuovo borgo
origine
p&t furs
paola todesco
paramita
pashma - cristina caleffi
passioni
pepita’
piera gabrieli
pierti
positano
roberto naldi
rosanna pellegrini
savipack
sfizio
smash!
snow secret
sonia fortuna
sorgente
sovrano tricot
stefania meo
sweet secrets
teo flores
teresa tardia
terry bijoux
thanny
ti chic
to be 212
tri=c
tricot chic
vialactea
viriato
voila’ i leggings
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MIPAP 2015
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«We are delighted to be at MIPAP, especially
because our company exports around the world, and it is therefore a point of pride to bring
foreigners here to Italy. The exhibition is also a
meeting point essentially for all of our Italian
customers».
Daniela Dallavalle, designer of Daniela Dallavalle
«MIPAP is the ideal stage for our brand, totally Made in Italy, but with a strong international
appeal».
Birgit Mattes of Eklè
«We decided to participate in MIPAP for February 2015 so a German company such as Laurèl, as well-known as it is on the international
market, can gain good visibility on the Italian
market».
Francesco Lubrano Lobianco of Panorama Moda
«MIPAP is a showcase to attain visibility and
access to new markets, such as Spain, Germany,
England, Turkey and Japan».
Simona Buti of Kontessa
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As one great success has just ended,
another one is ready to emerge. MIPAP
opens the doors to a new season, designed
for women’s prêt-à-porter fashion, on the
wake of the more than positive results reported in February 2015. MIPAP hosted a
total of 4,065 buyers, 22% of which from
foreign countries such as Spain, Great Britain, Switzerland, the US, Canada, Saudi
Arabia, South Korea, China and Japan. Visitor numbers increased by 8% over the last
edition, which shows the positioning of the
exhibition, for a result that is perfectly in
line with the trends of the exhibitions that
opened in 2015 and which laid the foundation for a year brimming in success.
+8%
in visitors
4,065
buyers
22%
foreign buyers
TESSABIT – COMO
COIN – VENEZIA MESTRE
GEMELLI – MILANO
MORTAROTTI – MILANO
LA RINASCENTE SPA – MILANO
BABI BUTTI – MILANO
RESCALLI – MILANO
SUGAR – AREZZO
DELLA MARTIRA – CARPI
L’ULTIMA VOLTA CHE VIDI PARIGI – GENOVA
ARTENI – TAVEGNACCO
MORINI – MONTECATINI TERME
BREAK SPA – FIRENZE
PASSARO SPOSA - CAVA DE’ TIRRENI
CENERE G.B. – BASSANO DEL GRAPPA
CORTECCI – SIENA
BERNARDELLI – MANTOVA
FOREIGN
AL FATINA GROUP – KUWAIT
THE SINCERE COMPANY LIMITED – HONG KONG
N 2 – ZURIGO
SQUARE ONE – LONDRA
EL CORTE INGLES – MADRID
VALLEYDEZ – DUBAI
TEATRO DE SUEÑOS – MURCIA (SPAGNA)
CHRISTIAN BOUTIQUE LTD – TORONTO (CANADA)
ABISTE – GIAPPONE
BAYCREW’S CO LTD – GIAPPONE
BEAMS – GIAPPONE
ISETAN MITSUKOSHI – GIAPPONE
TAKASHIMAYA CO. LTD – GIAPPONE
LOTTE DEPARTMENT STORE – COREA
HARVEY NICHOLS – HONG KONG
PETER ELLIOT – NEW YORK
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• INTERNATIONAL PARTNERSHIPS
• JAPAN: TRADE PROGRAM TO OPEN UP NEW MARKETS
• CONTINUING PARTNERSHIP WITH ICE-ITA (ITALIAN
TRADE AGENCY)
• HOSTED BUYER PROGRAM FEBRUARY 2015:
30 BUYERS INVITED (SAUDI ARABIA, AUSTRIA,
BAHREIN, SOUTH KOREA, FRANCE, GERMANY, JAPAN, ENGLAND, HOLLAND, RUSSIA, AND THE US)
• SELECTION MADE IN CONJUNCTION WITH EXHIBITORS
• PUBLICATIONS IN THE MAIN ON/OFF LINE ON AIR
NEWSLETTERS APRIL: MORE THAN 30,000 NEWSLETTERS SENT TO PROVIDE A PREVIEW OF THE
EXHIBITORS’ COLLECTIONS
But high quality standards of the products displayed are not always enough. MIPAP understands that well. In addition to carefully selecting
its exhibitors, MIPAP has confirmed its partnership with JWF – IFF, International Fashion Fair,
which includes the presence of Italian companies from MIPAP in the Terroir section of JFW
in Tokyo, open to foreign companies, and numerous Japanese organisations in Milan.
ICE-ITA (Italian Trade Agency) has also made a
key contribution, thanks to which buyers from
markets such as Saudi Arabia, Austria, Bahrein,
South Korea, France, Germany, Japan, England,
the Netherlands, Russia and the US have participated.
Targeted and efficient, the close partnerships
MIPAP has established have given the perfect
visibility to the companies at the show, in a
project designed closer and closer to the needs
of B2B.
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MIPAP 2015
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#MIPAPREVOLUTION
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FRANCE
«I chose to visit MIPAP to complete the offer in
my shop with Italian brands of women’s apparel, because French shoppers love Italian quality
and recognise it as an added value.
I was very happy with the quality of the collections I found in the exhibition. I was particularly pleased to purchase knitwear items and
garments with fine tailoring».
MIPAP 2015
#MIPAPREVOLUTION
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GERMANY
«We don’t normally visit trade shows outside
of Germany but we gladly planned to visit
MIPAP.
We found brands we know well and with which
we have already set up business partnerships,
but also new companies in areas of interest to
our customers, especially padded outerwear».
JAPAN
«This is the first time we are visiting MIPAP and I
must say that our expectations were fully met.
We found highly interesting brands as well as
new accessories.
We were also looking for cashmere items which
were abundant at MIPAP. The collections on display set themselves apart for their exceptional
quality to price ratio, while remaining accessible
to a medium to high market».
MIPAP 2015
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48%*
of the buyers are independent
decision-makers in their purchases
42%*
visit the event to make purchases
MIPAP understands how important it is to promote
the visibility and presence of exhibitors before, during and after the event. This is why a dedicated team
is implementing a comprehensive communication
strategy.
TOP BUYER
26%*
is
looking
for
opportunities
45%*
claims to be looking for new suppliers
Up to 12% of international buyers
allocate up to 40% of the budget for
making exhibition purchases
new
business
Exhibitors send the names of 10 top buyers who will
be invited to participate in the MIPAP delegation of
the new September 2015 edition.
WEB
Promotion on social channels and on the official site
of the www.mipap.it
MAILING SERVICE
22%*
have never visited the event in the
last year
Direct mailing to the entire buyer database through periodic newsletter mailings.
INVITATION TO BUYERS
*data gathered during the event, customer visitors in 2014
Preparation of printed and electronic buyers’ invitations to send to exhibitors’ contacts.
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SALES OFFICE
ELENA COLONNA
ph.: +39.02.49976613
[email protected]
RITA PETTAZZONI
ph.: +39.02.49976408
[email protected]
WWW.MIPAP.IT