LEARNSHOP 3 - URBAN AGRICULTURE AND LEISURE | TOURISM
Dott. Agr. Giovanni Sala
Casablanca, 28 febbraio 2013
Milano
Roma
Cagliari
Duisburg
Milano
Roma
Cagliari
Duisburg
FIELDS OF ACTIVITY
TERRITORIAL MARKETING STRATEGIES
Landscape management and revaluation plans.
Urban master plans addressing environmental and landscape
issues.
Territorial marketing through sustainable urban development.
URBAN PLANNING
Green urban plans.
Landscape planning for the administration of the territory.
Plans for the environmental management of new developments,
large public works and new rural areas.
LANDSCAPE DESIGN
Landscape preliminary design, design development,
construction documentation and construction administration of
public and private works, such as:
- parks and gardens;
- urban landscape, sport areas, green roofs and walls
- rehabilitation of dumpsites, quarries, degraded and abandoned
sites
ENVIRONMENTAL ANALYSIS AND EVALUATION
Specialized analysis for landscape and territorial sciences.
Studies for environmental feasibility of territorial developments
and of renewable energy plants.
Environmental impact studies (landscape public permits).
DEVELOPMENT STRATEGIES AND TERRITORIAL MARKETING
LAMPEDUSA | LANDSCAPE PLAN
DESIGN | PORTELLO PARK
PLANNING | GARIBALDI PORTA NUOVA
PLANNING | GARIBALDI PORTA NUOVA
INDEX
01
02
03
04
05
THE GREEN RAYS
URBAN
HORTICULTURE
EXPO -2015
100 FARMS
ASSOCIATION
LET – LANDSCAPE
EXPO TOUR
LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
1940 | PIAZZA DEL DUOMO | MILAN
LAND Milano srl © 2013
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
2013 | CITY OF MILAN
THE PLAN OF GREEN IN MILAN
ZONA 9: 12 MQ PER ABITANTE
ZONA 2: 5 MQ PER ABITANTE
ZONA 8: 17 MQ PER ABITANTE
ZONA 3: 13 MQ PER ABITANTE
ZONA 7: 28 MQ PER ABITANTE
ZONA 1: 9 MQ PER ABITANTE
ZONA 4: 13.5 MQ PER ABITANTE
ZONA 6: 9.5 MQ PER ABITANTE
ZONA 5: 9 MQ PER ABITANTE
GOAL | ACCESSIBILITY GREEN SPACES IN 10 MIN
PROPOSAL | DEFINITION OF A RAY OF 750 M
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THE PLAN OF GREEN IN MILAN
GROWTH OF MILAN
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
THE GREEN RAYS
WHAT ARE THEY?
The ‘green rays’ project promotes
a green web system that pervades
the metropolitan area supplying
open public spaces as pivot points
within a strategic urban planning
program leaning towards the
development of a more livable city.
The green rays ar planned to
develop into a gand basin scheme
designed for metropolitan services
moreover a grid of accessible
environmental corridors available
to every inhabitant.
Eigh green rays, one for each
distric, following a linear direction
from the city center find their way
trespassing occasionally unknown,
hidden or degraded places or
simply spaces excluded from urban
life like a private garden, an urban
park, a district park but also
numerous small urban spaces able
to offer a place to relax from city
stress.
LAND Milano srl © 2013
RV 8
RV1
RV7
raggio della città
che cresce
RV2
RV 6
RV3
RV4
RV 5
raggio della campagna
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WELCOMING WOODS > THE MODEL
TEMPORARY WOOD IN PIAZZETTA REALE, “FESTIVAL DELL’AMBIENTE” JUNE 2009…
Via Marco dei Marchi | Milano
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Via Marco dei Marchi | Milano
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GR1 - Einaudi Square – 2010
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Via Borsieri – Milano 2010
in collaborazione con DUC e Fondazione Catella
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Via Borsieri – Milano 2011
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VALSESIA GREEN PARADISE
THE GREEN RAYS
CORRIDORS TO AND FROM THE LAND OF BIODIVERSITY
URBAN HORTICULTURE
Vegetable gardens spread
through the city
THE PORTELLO PROJECT
Shopping Center
VEGETABLE GARDEN OF THE FAITH
Christian Protestant Church of Milan
ORTICOLA 2011-2015
Public Garden ‘Indro Montanelli’
MI COLTIVO
Vegetable garden at school
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
URBAN HORTICULTURE IN MILAN
WHAT IS IT?
URBAN HORTICULTURE
1.
incorporates forms of local market production;
2.
encourages seasonal products consumption
3.
adds up to body of green lungs for the Milan’s
most dense populated areas 7700 ab/kmq;
4.
teaches environmental and sustainable practices,
promotes a ‘sense of community’
5.
contributes to the recovery of degraded areas
or underused metropolitan spaces configuring
new elements of a contemporary urban landscape
6.
incorporates to stainable mobility system
and slow fruition activities expressed by the
Green Rays
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
VEGETABLE GARDEN OF THE FAITH
CHRISTIAN PROTESTAN CHURCH OF MILAN
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
PROJECT VEGETABLE GARDEN OF THE FAITH
CHRSTIAN PROTESTAN CHURCH OF MILAN
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
THE MAKING OF THE VEGETABLE GARDEN OF THE FAITH
CHRISTIAN PROTESTANT CHURCH OF MILAN
LAND Milano srl © 2013
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
THE MAKING OF THE VEGETABLE GARDEN OF THE FAITH
CHRISTIAN PROTESTANT CHURCH OF MILAN
LAND Milano srl © 2013
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
THE MAKING OF THE VEGETABLE GARDEN OF THE FAITH
CHRISTIAN PROTESTANT CHURCH OF MILAN
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
THE MAKING OF THE VEGETABLE GARDEN OF THE FAITH
CHRISTIAN PROTESTANT CHURCH OF MILAN
April 2012
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Beate Oehmann - Artist
LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
PUBLIC GARDENS
GUASTALLA GARDEN
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
ORTICOLA EXHIBITION 2011
PUBLIC GARDENS ‘INDRO MONTANELLI’
Orticola of
Lombardy is a non profit
association , committed to the comunity of
Milan through socio-cultural activities and
financial projects obtained by revenues from
the Horticultural Market Exhibition .
The Lombardy Horticultural Association was
founded in Milan on 1865, and is one of the first
modern Italian institutions to have promoted the
knowledge of plants , the art of gardens and
spontaneous plants landscapes.
For over 16 years a committee within the
association takes care of organizing during the
month of May and under the sponsorship of the
City of Milan, the market exhibition mercato
“Orticola” in the public gardens on Via
Palestro.
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
ORTICOLA 2011 EXHIBITION
PUBLIC GARDENS ‘INDRO MONTANELLI’ | VEGETABLE GARENS AT DUGNANI PALACE
LAND Milano srl © 2013
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
ORTICOLA 2011 EXHIBITION
PUBLIC GARDENS ‘INDRO MONTANELLI’ | VEGETABLE GARENS AT DUGNANI PALACE
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
MI-COLTIVO
LOCAL ENDEAVOR AND INITIATIVES
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
MI-COLTIVO
WHAT IS IT?
‘MiColtivo, Vegetable Garden at School’
a program devoted to children aiming to encurage
proper and healthy nutrition through a tangible
experience with vegetable gardens installed
in the metropolitan public schoolyards,
providing broader enhancement to these spaces.
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
MI-COLTIVO
OBJECTIVES
- Redevelopment, setting up teaching vegetable gardens in metropolitan public schoolyards;
- Guarantee the right to a healthy and safe nutrition to children promoting good eating habits in childhood;
- Involvement and participation of sorrounding comunities in the process of designing, setting up and managing
vegetable gardens;
- Stimulate manual activities and scientific knowledge on children and teach them how to “take care” of a
common asset;
- Promote multi-ethnic integration among children;
- Inform and enlighten responsibles parties involved in the school cafeterias’s management;
- Create an EXPO 2015 network of vegetable gardens in public schools
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
MI-COLTIVO
NUMBERS
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
EXPO 2015
‘FEEDING THE PLANET, ENERGY FOR LIFE’
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
EXPO 2015
‘FEEDING THE PLANET, ENERGY FOR LIFE’
LAND Milano srl © 2013
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
EXPO 2015
FEEDING THE PLANET, ENERGY FOR LIFE’
Img expo – chiedere matteo la pass
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
EXPO 2015
‘FEEDING THE PLANET, ENERGY FOR LIFE’
Img expo – chiedere matteo la pass
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
TO EXPO 2015
WHAT IS THE EXPO?
FOOD SUPPLY
is the vital energy
for the Planet
necessary for a
sustainable
development based
on a proper and
steady nutrition of
the human body,
following the
fondamental
practices that
preserve good health
for everyone
LAND Milano srl © 2013
TERRITORY’S
ROLE
GENUINE
QUALITY AND
AVAILABILITY OF
AGRICULTURAL
FOODSTUFFS
is central . Farming
and livestockrasing traditions of
local people and
comunities
developed over the
course of
thousands of years
of experience on
producing high
quality food.
In one of society’s
fondamental needs
besides
representing a
valuable
economic asset.
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THE PLAYERS
Public institutions,
private
companies,
charitable
associations, non
governmetal
organizations,
consumer ‘s
association
representatives
producers
associations all
promote the
development of the
world’s food related
economic and
social systems for
the Planet.
LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
100 FARMS PROJECT FOR EXPO 2015
10 Km | 10’’
25 Km | 21’’
Rays of influence and
travel time
To Expo 2015
50 Km | 43’’
Expo
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
AGRICULTURAL BIODIVERSITY IN RELATION TO THE EXPO PROJECT
‘FEED THE PLANET, ENERGY FOR LIFE’
RURAL PRODUCTS
- Agri supply production
AREE BOSCATE
FASCE MONTANE
- Agri turism or farmstay
- Educational farms
PAESAGGIO DEI LAGHI
- Cultural and Artistic activities
- Vocational training
PARCHI NATURALI
PERI-URBANO
- Biogas and district heating
FATTORIE DIDATTICHE
- Fishing and bathing
PAESAGGIO AGRARIO
- Farming of fish and shrimp
CASCINE
RURALE
- River navigation
- Bicicle paths
- Riding centers
AGROENERGIE
- Agri energy
PIANURA PADANA
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FASCE RIPARIALI LUNGO I
FIUMI
LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
100 FARMS PROJECT
PROJECT OF DEFENSE AGAINST SOIL EROSION
Requalification and setup system of farmsteads for those parts
no longer functional for agriculture by creating an additional income resuting from
multifunctionality
Recovery of farms aimed at creating a non-hotel accomodation facilities
to service the EXPO 2015 events subject to the
maintenance of agricultural activity in terms of its
multifunctional meaning .
THE TOOLS
FUNDINGS
Identify fundings from public
and private sectors
LAND Milano srl © 2013
WEB
Promoting a farm network
system
trhough the web
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REGULATIONS
Ease the process with rules
and regulations in favor of the
revitalization of farms
LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
100 FARMS PROJECT
TO A MULTIFUNCTIONAL LANDSCAPE
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
LET | LANDSCAPE EXPO TOUR
GREENTOURS AROUND THE AREA OF EXPO 2015 AND THE MILAN FAIR GROUNDS
www.let-milano.com
Project developed by:
Sponsord by:
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
LET | LANSCAPE EXPO TOUR
TERRITORIAL VISION
DIGA DEL PANPERDUTO
AEROPORTO MALPENSA
PARCO DELLE GROANE
VILLA LITTA
PARCO DEL ROCCOLO
TURBIGO
VIA D’ACQUA EXPO 2015
BERNATE
ROBECCO SUL NAVIGLIO
ABBIATEGRASSO
PARCO DEL TICINO
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GAGGIANO
LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
LET | LANSCAPE EXPO TOUR
THE TRACK OF THE VILLAS
Villa Litta | Lainate | NInfeo
Villa San Carlo Borromeo | Senago
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
LET | LANSCAPE EXPO TOUR
THE TRACK OF THE FARMS
Boscaccio Farm | Bereguardo
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
LET | LANSCAPE EXPO TOUR
THE TRACK OF THE FARMS
Erbatici Farm | Mezzana Bigli
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
LET | LANSCAPE EXPO TOUR
CATEGORY OF INTERVENTIONS
1. MAIN TRACK
SIGNPOSTING
2. LET POINTS
3. LANDSCAPE
1.1
Inforomation Totem
2.1
LET Stations
3.1
Water landscape
1.2
Guidance Totem
2.2
LET Point
3.2
Agricultural landscape :
tree lines
1.3
Road Signs
3.3
Urban landscape
rest areas
1.4
Accomodation of pavement
and track routes
3.4
Paesaggio da riconvertire:
prati fioriti
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
LET | PASSING THROUGH LANDSCAPES
SCHEDULE OF INTERVENTIONS: AGRICULTURAL LANDSCAPE
FLOWERY LAWN + LET POINT
The rest areas sink in the rural landscape or in
degraded areas of the countryside ,and it could
provide a flowery lawn of variable sizes ranging from
1000 to 2000 square meters.
Flowery lawn
sitting
+
LET Point
Rest area
suggested image
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
LET REFERENCE SCENARIOS
FLOWERY LAWNS + LET POINTS
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LEARNSHOP3 – URBAN AGRICOLTURE AND LEISURE | TOURISM
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