Le imprese ITCS
Gli attori del mondo delle
Telecomunicazioni
I consumatori di beni e servizi TLC (“Utenti TLC”)
Le agenzie di controllo e regolamentazione (Authority)
Le imprese “TelCo” (Telecommunications Company) : Gestori di
reti (Network Operator), Fornitori si servizi (Service Provider)
Le imprese “ICTS” (Information & Communications Technology
Supplier) Fornitori e produttori di apparecchiature e servizi
per le Telecomunicazioni
Le imprese “ContCo” : Content Provider
Le imprese ITCS
Le attuali imprese ITCS, fornitori di tecnologie e di servizi agli
operatori si dividono in 3 categorie:
-Le imprese che hanno fatto la storia della telefonia e che
esistono da più di cento anni .
-Le imprese che sono più recenti come origine e sono nate in
momenti di svolta della tecnologia e/o del contesto socioecomico del mondo delle Telecomunicazioni.
-Le cinesi
Le imprese storiche
Le imprese cosi dette storiche delle Telecomunicazioni sono state capaci di
adattarsi velocemente allo sviluppo tecnologico delle Telecomunicazioni e
spesso lo hanno guidato .
Inoltre son state capaci di adattarsi anche ai cambiamento del contesto socioeconomico in cui si sono trovate ad operare, in alcuni casi cambiando
drammaticamente pelle :
Nazione
Tipologia
Svezia
Società per azioni
Fondazione
1876 a Stoccolma
Fondata da
Lars Magnus Ericsson
Sede principale
Stoccolma, Svezia
Persone chiave
•Michael Treschow, presidente
•Carl-Henric Svanberg, presidente e AD
Settore
Prodotti
Telecomunicazioni
Sistemi per reti di Telecomunicazione fisse e mobili,
Gestione reti per conto terzi(managed services) servizi
per utenti Telecom
Fatturato
21 miliardi di Euro ( 208.930 miliardi di SEK) (2008)
Joint Venture
Sony Ericsson (50%) ST Ericsson (50%
Dipendenti
78.750 (2008) ,presenza in 140 paesi
Slogan
Sito web
Taking You Forward
www.ericsson.com
I
Nazione
Francia
Tipologia
Società per azioni
Fondazione
1 dicembre 2006 in Francia (1898 Alcatel, 1996 Lucent)
Sede principale
Parigi
Persone chiave
Ben Verwaayen, Amministratore delegato
Philippe Camus, Presidente del consiglio
d'amministrazione
Settore
telecomunicazioni
Prodotti
Sistemi e servizi di Telecomunicazioni, per rete fissa e
mobile
Fatturato
16,98 miliardi di EUR] (2008)
Dipendenti
> 77 000[2] (2009)
Slogan
Because the world is always on
Sito web
www.alcatel-lucent.com
Le ultime scomparse
Nazione
Tipologia
Fondazione
Sede
principale
Persone
chiave
Settore
Prodotti
Fatturato
Dipendenti
Slogan
Sito web
Canada
Società per azioni
1895 a Montreal
195 The West Mall
Toronto (Ontario M9C 5K1)
Canada
Mike Zafirovski, AD
Telecomunicazioni
Hardware, Software e Servizi per le
telecomunicazioni e le imprese
11.42 miliardi di USD (2006)
33 760 (2006),presenza in 150 paesi
Business Made Simple
www.nortel.com
Il 14 gennaio del 2009 ha fatto richiesta di fallimento assistito.
The Marconi Company Ltd.
Fu fondata da Guglielmo Marconi in 1897 as The Wireless
Telegraph & Signal Company . Cambiò nome in Marconi's
Wireless Telegraph Company in 1900 and The Marconi
Company in 1963.
La ditta ha subito svariate vicissitudini con acquisizioni e
fusioni avendo un buon successo non solo nel campo civile
ma anche in quello militare , ma è stata praticamnte
assente nel radiomobile
A Ottobre 2005 Ericsson propose di comprare il nome e
gran parte della compagnia. La compra vendita si è
conclusa positivamente e dal 1 gennaio 2006 Ericsson e
Marconi sono una sola ditta con nome Ericsson.
Quello che Ericsson ha comprato
US
• Former FORE
• Data Networks
• 700 employees
of which 200 R&D
UK
• Former Plessey and GEC
• Narrowband switching, optical, services
• Soft switch
• 4,100 employees of which 1,000 R&D
• Approx. 2,300 stay with telent
Germany
• Former Bosch
• Microwave, services
• 1,500 employees
of which 400 R&D
• Approx. 100 stay with telent
Italy
• Old Marconi
• Optical Network
• Network Management
• Broadband Access
• 1,900 employees
of which about 600 R&D
Le nuove imprese
Le reti a pacchetto
Il mobile
Nazione
Stati Uniti
Tipologia
Società per azioni
Fondazione
1984 a San Jose
Sede principale
Stati Uniti, San Jose (CA)
Settore
ICT
Prodotti
•Switch,Router,Firewall,Telefoni VoIP
Fatturato
34,92 miliardi di $ (2007)
Utile netto
$7,33 miliardi di $ (2007)
Dipendenti
65.545 (2009)
Slogan
Welcome To The Human Network
Sito web
www.cisco.com
Nazione
Tipologia
Fondazione
Fondata da
Finlandia
Società per azioni
1865 a Nokia come fabbrica di stivali. Nel
1992 punta su i telefoni cellulari
Fredrik Idestam
Sede principale Espoo
•Jorma Ollila, presidente (non esecutivo)
•Olli-Pekka Kallasvuo, presidente ed AD
Persone chiave
•Alessandro Mondini, AD di Nokia Italia
S.p.A.
Settore
Telecomunicazioni
Prodotti
Telefoni cellulari Decoder satellitari,Mobile
gaming device e teleservizi internet
based,Sistemi di telecomunicazioni mobile
Fatturato
Dipendenti
Slogan
Sito web
50.772 miliardi € (2008)
123.347 (2009)in 120 paesi
Connecting People
www.nokia.it
Nokia Siemens Networks
Nazione
Tipologia
Fondazione
Fondata da
Sede principale
Finlandia
Joint venture
2007
Nokia Oyj (50%)
Siemens AG (50%)
Espoo
Persone chiave
Simon Beresford-Wylie (Amministratore delegato), Rajeev Suri
(Amministratore delegato designato dal 1 ottobre 2009)
Luca Maestri (Direttore finanziario)
Olli-Pekka Kallasvuo (Presidente del consiglio di
amministrazione)
Settore
Prodotti
Dipendenti
Sito web
Telecomunicazioni
Sistemi di Telecomunicazioni per reti fisse e mobili
60 000 (2009)
www.nokiasiemensnetworks.com
Nazione
Tipologia
Germania
Società per azioni
Fondazione
1847 a Berlino, Germania costruivano telefoni
Fondatore
Werner von Siemens
Sede principale
Monaco, Germania
Persone chiave
•Peter Löscher, presidente ed AD
Fatturato
•Generatori elettrici
•Automazione industriale
•Illuminazione
•Apparecchiature mediche
•Computer
•Trasporto ferroviario
•Purificazione acqua
•Finanza
•Tecnologia delle costruzioni
•Elettrodomestici
•Domotica
87,325 miliardi €
Dipendenti
480.000 (2007)
Slogan
Sito web
Global Network of Innovation
www.siemens.com
Prodotti
Le cinesi
Nazione
Tipologia
Cina
Società a responsabilità limitata
(non è quotata in borsa)
Fondazione
1988 a Shenzhen
Fondata da
Ben Zhengfei
Sede principale
Shenzhen
Persone chiave
Ben Zhengfei fondatore
Settore
telecomunicazioni
Prodotti
Sistemi di Telecomunicazioni per reti mobile e fissa,
telefoni cellulari
Fatturato
23.300 milioni di USD (2008)
Dipendenti
circa 87.502 (2008)
Sito web
www.huawei.com
Tipologia
Società per azioni a
partecipazione statale
fondazione
1985
Fondata da
Hou Weigui
Headquarters
Shenzhen
Persone chiavi
Yin Yimin, CEO and Hou
Weigui, chairman
Settore
Telecommunication
Fatturato
30.327 billion RMB (2008)
Margine operativo
816 million RMB (JanuarySeptember 2008)
Employees
39,266 (2006)
Website
www.zte.com.cn
Le imprese ITCS italiane
Durante il periodo del monopolio c’era una florida industria delle
Telecomunicazioni in Italia formata da grande aziende quali Italtel,
Telettra , Marconi e un numero notevole di medie e piccole aziende.
In parallelo durante questo periodo c’erano anche dei grandi
insediamenti di multinazionali delle Telecomunicazioni quali Fatme
(Ericsson) , Face Standard ( Itt poi Alcatel ) , Siemens.
La Fatme è arrivata ad avere in Italia quasi 10000 addetti, la fabbrica
di via Anagnina è stata per anni la più grande realtà metalmeccanica
del Lazio.
Le imprese ITCS italiane
Il passaggio dalle centrali elettromeccaniche a quelle elettroniche
ridusse notevolmente l’occupazione in fabbrica e la fine del
monopolio non consentì di sopravvivere a parecchie realtà italiane
grandi e piccole.
Solo Italtel delle storiche imprese Italiane sopravvive , ma ancora con
una parte del capitale che è di Telecom Italia.
Nazione
Tipologia
Italia
Società per azioni
Fondazione
1921
Sede principale Settimo Milanese (MI)
Filiali
Carini (PA)
•Roberto Quarta, presidente
Persone chiave •Umberto de Julio, amministratore
delegato
Settore
Prodotti
Fatturato
Telecomunicazioni
Sistemi di Teleecomunicazioni di rete fissa
467,8 milioni di € (2008)
Dipendenti
2.300 circa (2008)
Slogan
Roots to the Future
Sito web
www.italtel.com
Portale Aziende
Le imprese ITCS italiane
Tra le multinazionali Ericsson ha ancora un grosso insediamento in
Italia.
Infatti oltre alla Market Unit , c’ è il più grande centro R&D di Ericcson
fuori della Svezia
Ericsson R&D world
Norway
Canada
Sweden
Finland
Germany
Denmark
Hungary
UK
Ireland
Japan
USA
Netherlands
Spain
China
Italy
India
Main R&D Centers
• Sweden
• Italy
R&D Figures
2006: R&D heads: ~18 000
2005:
• R&D heads: ~16 500
• R&D exp: 2,64 B € (16%)
Brazil
2
• Germany
• Ireland
• Canada
• USA
• China
• Finland
• Spain
• Netherlands
L’ insediamenro italiano di Ericsson
Salvatore Improta
Marconi SpA
(ERI)
Mission
R&D
Product Area functions
Marconi Sud SpA
(MSI)
Supply
Strategic Sourcing
New Product Introduction
Order Desk & Delivery
Marconi Italy: ERI and MSI
ERI Headcount: 1304 payroll
Milano
203 consultants
- HW DC
- Microwave
272 suppliers
HC 145
Genova
ERI Sites: Genoa, Milan, Rome, Pagani
- NPI
- Supply
- Sourcing
Pisa
- Optical Networks
- OSS
- BB Access
MSI Headcount ~ 847
MSI Sites: Marcianise, Genoa
HC 244
HC 562 + 65
Roma
- Supply
- Delivery
Latina
Marcianise
HC 603
Pagani
- AXE Platform
- AXE Platform
- Microwave
- Access
- M-MGw
- Lawful Intercept
- OSS
HC 295 + 5
HC 232
Co-operation with the Universities
Research Labs
Politecnico
Milano
Università
Ist. Sup. ICT
Pavia
Genoa
Bologna
ERIPAVIA
(Università di PV)
PISA Labs
(CNR - Istituto S. Anna -Università)
CoRiTeL
L’Aquila
Roma
Sannio
Napoli
Salerno
La Sapienza
Tor Vergata
Roma 3
(Politecnico di MI)
Genoa M3S (Multimedia triple play solution)
Pisa
Università
Scuola S. Anna
CNR - IEI
POLIERI
(Università Roma 1 and Salerno)
ERI Staff evolution
Employees number
1400
1200
Marconi Acquisition
1000
ERI Establishment
800
Milan
600
400
Pagani
200
19
76
19
80
19
84
19
88
19
92
19
96
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
0
ERI Competences
Technology competences
Other R & D
16%
HW
10%
Embedded SW
17%
System
16%
I&V
17%
PLCM competences
• Product Management
• Supply Control
• Customer Support
SW
24%
Product & System competences
• Circuit and Packet Switching
• Speech Processing: Transcoder
and Echo Canceller
• Network Synchronization
• IP signalling and Security
• Processors platforms (including blade
systems)
• Operating Systems (Unix, Linux,
OSE RT, MS, …)
• Interception system and
Data retention
• Microwave Radio Link
• NBA migration towards IP (H248)
ERI and MSI in the network
Service Layer
ERI/MSI
Internet
IMS and communication
enablers
Multi Access Edge
Wireline access
Metro
Aggregation
ERI
Wireless access
ERI
Transport network
ERI/MSI
ERI/MSI
ERI role within BNET
BU Networks
Assistant
Deputy Head of
BU Networks
Ericsson
Research
Business Control
Human Resources
Broadband &
Transport
Product and Portfolio
Management
Internal Communications
System Management
R&D Efficiency
PA Radio
DU Radio
Research
Branch
Op Unit
Functions
PA Core
& IMS
DU Core
& IMS
Integration &
Governance
PA Broadband
Networks
DU Broadband
Networks
R&D Unit
Core&IMS
DU Platforms
R&D Unit
Platform
Sales &
Marketing
Sourcing
Supply
Power Modules
Cables
Data Networks
R&D Unit
OSS
R&D Unit
Microwave
R&D Unit
BB Access
R&D Unit
Optical Net.
ERI
31
Le principali imprese ICTS nel 2004
Sales 2004, BUSD
9%
50
0%
40
12%
16%
12%
30
20
10
0
12%
-2%
5%
3%
19%
6%
1%
46%
13%
18%
0%
12%
-4%
MUSD
6000
5000
4000
3000
2000
1000
0
Wireline
Q2 2006
Cisco
NEC
ZTE
Huawei
Nortel
Motorola
Alcatel/Lucent
NSN
Ericsson
Cisco
NEC
ZTE
Huawei
Nortel
Motorola
Alcatel/Lucent
NSN
Wireless
Ericsson
MUSD
Le principali imprese ITCS nel 2006 e 2007
Q2 2007
• The telecom industry consolidation created 3 giant players. Among these traditional 3 top players, Ericsson and NSN are stronger
and more dependant on mobile, while Alcatel-Lucent has a balance in mobile & fixed revenues.
•Huawei has increased both in fixed and mobile networks. Revenue increased with 32% from YoY.
• Huawei’s revenue per employee in Q2 2006 was 24758 USD while Ericsson was 72796 USD
L’ evoluzione delle market share
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%
Ericsson
AlcaLuc
2003
NSN
2004
2005
Nortel
2006
Motorola
07'Q2
07'Q3
Huawei
Relative Market share
- Infrastructure and related services market share (%)
30,0%
25,0%
20,0%
15,0%
10,0%
5,0%
0,0%
Ericsson
AlcaLuc
2003
NSN
2004
2005
Nortel
2006
Motorola
07'Q2
07'Q3
Huawei
Risultati ZTE
Risultati ZTE
Il mercato delle reti ottiche parla
cinese. Boom dei vendor asiatici
•
•
Ovum: "Nei Paesi occidentali il mercato è ancora debole ma in Asia-Pacifico è in piena crescita". Lo dimostrano le
perfomance finanziarie di aziende come Huawei e Zte
Grazie anche al boom economico cinese, Huawei ha assunto la leadership del mercato mondiale dell’optical networking – un
mercato ancora debole nei Paesi occidentali, ma in piena crescita nell’Asia-Pacifico. E’ quanto emerge dall’ultima ricerca di
Ovum, che ha pubblicato i risultati del terzo trimestre 2009 per i vendor di attrezzature di rete ottica (On). Il mercato globale
vale nel terzo trimestre 2009 3,6 miliardi di dollari, il 4% in meno rispetto al secondo trimestre e in calo del 10% rispetto al
terzo trimestre 2008. “Ma sono dati che vanno letti regione per regione”, puntualizza il vice president di Ovum, Optical
Networking, Dana Cooperson. “In Nord America l’emorragia sembra essersi fermata, mentre in Emea e Sca (Asia del sud e
centrale) il mercato resta in gravi difficoltà.
L’Asia-Pacifico, guidato dalla Cina, continua a crescere oltre ogni aspettativa e traina il mercato mondiale”. “Numerosi vendor
beneficiano dell’estensivo shopping della Cina in On, alimentata dai progetti per il 3G mobile, ma nessuno più di Huawei”,
continua la Cooperson. “La sua forza non si limita al mercato domestico: Huawei ha ormai a pieno diritto assunto la
leadership di un settore che quest’anno vale 15,2 miliardi di dollari e ha superato Alcatel-Lucent, da tempo numero uno”. In
base all’analisi di Ovum, il fatturato globale di Huawei ha superato quello di Alcatel-Lucent di oltre 100 milioni di dollari in
ciascuno dei primi tre trimestri dell’anno. Il fornitore cinese ora distanzia la rivale, in termini di share di mercato, di quasi tre
punti percentuali.
Fra i principali dieci vendor, solo Huawei e Zte, dinamici leader del mercato cinese e internazionale, hanno registrato un
miglioramento anno su anno del fatturato, mentre poche aziende riportano una crescita sequenziale (Cisco, Fujitsu, Nec,
Tellabs e, secondo le stime di Ovum, Nortel). Decisa l’avanzata di Zte, che ha superato Fujitsu aggiudicandosi il quarto posto
nella top five. Nokia Siemens, fornitore numero cinque al mondo ancora nel terzo trimestre 2008, è scivolata dietro Tellabs
al nono posto. Da parte sua Cisco ha scalzato Ciena ed è rientrata nella top ten.
•
12 novembre 2009
di Patrizia Licata (
Il basso costo del lavoro qualificato è
un fattore competitivo importante
16 000
11 000
R&D costs in 2004
2,8
0,5
Ericsson
(175 000 USD / employee)
Note
revenue 2004 : Ericsson (system) 11.5 $ billion,
Huawei
(45 000 USD / employee)
Huawei 3.8 $ billion
R&D (BUSD)
R&D employees
Huawei
•
•
•
•
•
•
•
•
•
Established in 1988, and the only large "private" company in the Chinese telecom
sector.
Over 62,000 employees at the end of June 2007, representing a year-to-year increase
of 76.9%. 12 R&D centers located both inside and outside China.
Continue to grow its business outside China, especially in Asia Pacific and Africa.
No transparency in financial since it is not listed company– this gives freedom to
Huawei
Not being state-owned is crucial for the rise of Huawei
– Entrepreneurial, market-driven
– not too dependent on government support compared to ZTE which is stateowned
Aggressive sales culture – strong customer focus
Shenzhen HQ is first class – impressing customers
Extensive share incentive system for Chinese employees
Chinese HR situation - an issue for Huawei
– High turnover rate, and lower moral, among new employee
– Buyout the length of service to avoid impact of new Labor Contract Law
A private company with an unchallenged decision maker
Market Position-Product Portfolio 1(2)
Customized
Communications
NetworkSolutions
Solutions
Customized
Communications Network
Wireless
Network
UMTS
GSM/GPRS/EDGE
GSM-T/GSM-R
CDMA2000
IMS
Mobile Soft Switch
WLAN/WiMAX
Network Product Line
Fixed-line Network Optical Network
NGN
DSLAM
MSAN
Switching
Fixed Terminals
LH/ULH DWDM
Metro WDM
OCS
NG-SDH(ASON)
NG-SONET
FSO
Datacom
Network
Router
LAN Switch
Security & VPN
GW & Server
Handsets and
Wireless
Terminals
Application and
Software
Fixed IN
Wireless IN
Universal IN
Mobile Data
CDN/SAN
OSS/BSS
UMTS handset
CDMA handset
CDMA fixed terminal
Wireless data card
Wireless module
ASICs
ASICsand
andShared
SharedPlatform
Platform
ISO 9001:2000/TL9000/CMM for quality control
ISO 14001 for environment management
OHSAS 18001: 1999 for occupational health and safety administration
Huawei has the broadest product portfolio in the telecom industry
Source: Huawei web
notes
Market Position-Product Overview 2(2)
•
Radio product portfolio is getting stronger
–
–
–
•
Strong in Wireline
–
•
–
Huawei intends to address the services market to be able to compete in a mature market like
Europe
Has ambitions to move into a more advanced services segment, the managed services
• recently signed its first managed service contract with Bharti Airtel Sri Lanka
Software development and handling is an area of concern
–
–
•
Wireline DSLAM, MSAN and optical have better positions than Ericsson and Huawei is still
investing money in these areas
• No.2 in DSL globally with 23% of DSL ports and 19% of revenue
• No.2 in DSLAM (ATM+IP DSLAM) globally with 25% of ports and 22% of revenue (source:
Infonetics, Q3 2007)
Service and delivery are still weak due to lack of skills and resources at the moment
–
•
WCDMA RAN credibility has increased. Accepted by tier one operators
Has better IP story than any other competitors in radio areas
GSM market share has increased because of China expansion. New BTS 3012 is relatively
competitive compared with its old BTS312 and support EDGE
Actions are taken to reduce number of SW versions
Huawei is trying to improve R&D efficiency and has split SW development into two groups: SW
correction group and SW development group
Rising costs in R&D
–
–
Huawei cost reduction programs in place
trend towards less flexibility to customer requirements
Software development and handling is an area of concern
Market Position-Financial
Huawei’s Revenue and Cash Flow, 2002-2006
Huawei’s Operating Profit Margin, 2002-2006
Source: Huawei Company Information, Infosage Analysis, 2007
Source: Huawei Company Information, Infosage Analysis, 2007
8.50
20%
19%
18%
6.98
B illio n U S D
15%
10%
3.83
14%
10%
2.69
7%
2.13
5%
0.71
0.31
0.39
0.74
0.40
0
0%
2002
2003
Revenue
2004
2005
2006
2002
2003
2004
2005
Cash Flow
Growing revenues, weak cash-flow and decreasing profit margins
notes
2006
Executive Summary
• Huawei will remain one of the major competitors to Ericsson in the years
ahead. In some segments they have a strong position. They are getting
closer to Ericsson in WCDMA, strong in fixed networks, but weak on IMS
and services
• Huawei is pursuing an aggressive growth strategy with special break-in
mode, focus on mobile systems and global operators. However, the
strategy is costly, and is squeezing margins
• Huawei is in the transition to become an innovative company, and is
investing substantial R&D money mainly in growth areas However, they
are still to be regarded as a "fast follower"
• Huawei, as a "private" company, is not dependant on government
support and is sensitive to financial results, and will eventually need to
balance growth targets against profit requirements
• Huawei is not defying gravity. The laws of physics apply also to them. The
effects of their very aggressive sales strategy (in some areas) are
reflected in the financial results
La ditta vincente
Technology
Leadership
Marketing &
vision
Operational
Excellence
Cosa è Ericsson e come si presenta
The prime driver
in an all-communicating world
Make people’s life easier and richer
Provide affordable communication for all
Enable new ways for companies to do business
Excel in
Expand in
Establish position in
Network Infrastructure
Services
Multimedia Solutions
for any service over
for network evolution
for consumers and
mobile and fixed, based and efficient operations,
enterprises,
on our technology
based on our
based on our
leadership, broad
global structure
user understanding
portfolio and scale
with local capabilities
and e2e capabilities
Operational Excellence in everything we do
Quartier generale in Stoccolma, business in 175 paesi
Vendite 2008 :
208,9 miliardi di corone
Margine operativo 2008: 23,5 miliardi di corone
Personale 76000 impiegati (20250 in Svezia )
Visione e strategia
Diversificare per per bilanciare la caduta di business sulle
infrastutture di rete, puntando sul contenuto a competenza locale:
Ericsson crea la divisione “ Professional Services “ il cui scopo
fondamentale è fornire agli operatori i cosidetti “Managed
Services”
Con “Managed service “ si intende una funzione che
appartiene alla “ Value chain” dell’operatore ,la cui gestione
viene da questo delegata ad un ente esterno
Quale attività può delegare un operatore
come “Managed service “
• Attività di gestione : gestione quotidiana della rete, attività di
controllo e manutenzione compresi interventi di riparazione sul
campo, interfaccia operativa al cliente call center/help desk
,supporto di qualunque tipo.
• Attività di installazione : realizzazione o aggiornamento di reti, servizi
,e sistemi di supporto al business
• Attività di progetto e pianificazione : reti ,servizi e sistemi di supporto
al business.
Perchè l’operatore fa gestire ad altri
alcune funzioni
Risultati ZTE
Risultati ZTE
Visione e strategia
Diversificare per entrare nel mercato futuro dei servizi di
utente “Internet Based”:
Ericsson crea la divisione “multimedia”
Visione, strategia e Marketing
Per sfruttare al massimo il punto di forza : indiscussa
leardship tecnologica nei sistemiu radiomobili
Ericsson crea la vision:
L’accesso broadband via radio mobile non è solo un
complemento all’accesso fisso, ma in tanti casi una valida
alternativa . Il traffico generato dall’ accesso mobile negli
anni arriverà fino a 1000 volte quello attuale.
Contributi agli standard WCDMA
Contributions to the WCDMA radio access network
35%
30%
25%
20%
15%
10%
5%
Samsung
Panasonic
Fujitsu
NEC
Lucent
Alcatel
Motorola
Nortel
Siemens
Nokia
Ericsson
0%
Continuous evolution towards higher
speeds and lower latency
Broadband performance now & powerful evolution path!
Higher speed
improves user experience
Music download
GSM
4 - 5 min
WCDMA
HSPA
20 sec
4 sec
Higher speed
improves user experience
Video download
WCDMA
HSPA
3G LTE
7 min
90 sec
6sec
Fixed broadband subscription*
forecast by technology
700
Broadband growth
>1.8 billion subscriptions 2012
600
400
Broadband subscription forecast
300
2100
200
1800
100
0
2007
DSL
2010
Cable
2012
Fiber
WLL
Subscriptions (Millions)
Subscriptions (Millions)
500
1500
1200
900
600
300
0
2005
2006
2007
2008 2009
Mobile
2010
2011
2012
Fixed
Mobile Broadband includes: CDMA2000 EV-DO, HSPA, LTE, Mobile WiMAX, Other
Fixed broadband includes: DSL, FTTx, Cable modem, Enterprise leased lines
and Wireless Broadband
Source: Ovum RHK & Internal Ericsson
Mobile broadband subscriptions
HSPA and WiMAX subscriptions
Subscriptions (Millions)
1000
800
600
400
200
0
2006
2007 2008 2009
Mobile WiMax
2010
2011 2012
HSPA
Sources:
WiMAX: Ericsson estimates. WiMAX incl. WiBro.
HSPA: Ericsson calculation based on Strategy Analytics HSDPA handset forecast and Strategy Analytics WCDMA handset
renewal rate. Extrapolated by Ericsson after 2010. Early years based on Informa.
Mobile traffic, voice and data
2007-2014
Subscriber traffic in mobile access networks
30
Yearly Exabytes
25
20
15
Mobile PC
traffic
10
Mobile
handheld traffic
5
0
Voice
2007
2008
2009
2010
2011
2012
2013
2014
Source: Internal Ericsson
Already more Data than Voice in Mobile Networks
Fixed traffic to grow tenfold by 2012
Subscriber traffic in fixed access networks
Yearly Terabyte
400 000 000
300 000 000
200 000 000
IPTV
100 000 000
Internet
0
2005
Classic
Voice & VoIP
2006
2007
2008
2009
2010
2011
2012
Source: Internal Ericsson
Traffic Explosion
Today:
Voice: 4 Billion users generating 20 Million Byte / month / user
Data: ”20 Million users generating 4 Billion Byte / month / user”
Later:
Data: 4 Billion users generating 20 Billion Byte / month / user
And in addition the 50 Billion connections......
20 years to build
Traffic Increase a factor 1000 compared to only voice!
Estimated total GSM/EDGE and WCDMA/HSPA traffic
180
160
Estimated BH Traffic (TB/h)
140
Total BH
Packet Traffic
120
100
Total BH
Speech Traffic
80
60
40
20
mar 07
jun 07
sep
07
dec 07
mar 08
jun 08
sep 08
dec 08
GSM
WCDMA
GSM
WCDMA
GSM
WCDMA
GSM
WCDMA
GSM
WCDMA
GSM
WCDMA
GSM
WCDMA
GSM
WCDMA
GSM
WCDMA
0
mar 09
GSM/EDGE traffic has grown a factor 1.75 in 24 months
WCDMA/HSPA traffic has grown a factor 15 in 24 months
Source: NetQB
Can it happen and can we handle it?
• Question:
• Answer:
• Question:
• Answer:
If we have grown a factor 1.75 in GSM/EDGE and a factor
15 in WCDMA/ HSPA in 24 months, how long does it take to
grow a factor 1000?
~7years (based on 2.4% and 12% per month for GSM and HSPA
resp.)
Note! This is no future prognosis, just a pure mathematical
extrapolation, our estimate is a factor 50 from 2007 to 2014.
Where do we find a capacity increase of a factor 1000?
HSPA and LTE vs. WCDMA gives a factor 10
Spectral efficiency improvements from 1 bps/Hz to 2 bps/Hz
gives a factor 2
More allocated spectrum gives a factor 5
~3 times smaller cell radius gives a factor 10
In total 10*5*2*10 = 1000
Yes it can and Yes we can!
• RMB, renminbi la valuta del popolo, CNY
chinese yuan
Back up slide
Ericsson organization
CEO
Group Functions
& Common Units
Business Units
Network Systems
Research
Market Units
Market Unit
Services
Multimedia
Global Customer
Accounts
C
U
S
T
O
M
E
R
S
(Boxes are clickable)
Vendor Overview
Sales 2004, BUSD
9%
50
0%
40
12%
16%
12%
30
20
3%
-2%
12%
19%
5%
6%
1%
10
13%
18%
46%
-4%
12%
0%
0
Op.Margins
”Monopolies”
40%
30%
20%
10%
EDS
HP
Accenture
SAP
Oracle
IBM
Microsoft
Intel
Nortel
Cisco
Siemens
Alcatel
Lucent
Motorola
Nokia
-10%
Ericsson
0%
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ERICSSON REPORTS THIRD QUARTER RESULTS
Sales SEK 46.4 (49.2) b, down 4% for comparable units, down 12% currency adjusted
Operating income 1) before JVs SEK 5.5 (5.6) b
Operating margin 1) before JVs 11.7% (11.5%)
Share in earnings from JVs 1) SEK -1.5 (0.0) b
Income after financial items 1) SEK 4.0 (6.2) b
Restructuring charges of SEK 2.7 (1.9) b, excl JV
Net income SEK 0.8 (2.9) b
Earnings per share SEK 0.25 (0.89)
Cash flow 2) SEK 6.9 (2.7) b
1) Excluding restructuring charges
2) Excluding cash outlays for restructuring of SEK 1.2 (0.3) b and dividend from Sony Ericsson of SEK 1.4 b in Q3 2008
CEO COMMENTS
"Sales of network equipment declined due to lower demand in the current tougher market environment. Despite lower volumes, Network margins remain stable. The strong
development in Professional Services continued," says
Carl-Henric Svanberg, President and CEO of Ericsson (NASDAQ:ERIC). "Our cost reduction activities are running ahead of plan with further opportunities for efficiency improvements and
savings.
As commented on in previous reports, the economic climate affects the global mobile infrastructure market and the credit environment is still tight in several emerging markets.
However, other markets, including the world's leading economies such as China, India, US and Japan show good development.
The technology shift from voice telephony to mobile broadband is ongoing. Mobile broadband users and traffic are increasing rapidly and will eventually connect billions of people to
internet. With the shift follows the anticipated decline in GSM sales, accelerated by the current recession, which is not yet offset by the growth in mobile broadband.
Our services operation continues to show strong development. While managed services are often in focus, systems integration and consulting are increasingly important. Services
margins are stable despite being negatively affected by the start up costs in the third quarter for the Sprint and Zain services contracts as well as the reduced scope and transformation
costs for the renewed managed services agreement in Italy.
In late September, we were pleased to welcome the former Sprint employees into Ericsson, and we look forward to soon also welcome former Nortel employees. This, together with the
major contract wins with Verizon, AT&T and Metro PCS in mobile and fixed broadband, makes Ericsson the leading provider of telecommunications technology and services in North
America.
While the current economic environment affects all parts of society the longer-term fundamentals for our industry remain solid. Mobile telephony is reaching a penetration beyond all
expectations. We expect mobile broadband to show a similar exciting development over the years to come, not least as the vast majority of the world's population will be able to reach
internet only through mobile technology. We are well positioned to lead our industry forward," concludes Carl-Henric Svanberg.
The company was founded in 1920 as International Telephone & Telegraph. During the
1960s and 1970s, under the leadership of then-CEO Harold Geneen the company rose
to prominence as the archetypal conglomerate, deriving its growth from hundreds of
acquisitions in diversified industries. ITT divested its telecommunications assets in 1986,
and in 1995 spun-off its non-manufacturing divisions, later to be purchased by
Starwood Hotels & Resorts Worldwide.
International telecommunications
International telecommunications manufacturing subsidiaries included STC in Australia
and Britain, SEL in Germany, BTM in Belgium, and CGCT and LMT in France. Alec Reeves
invented Pulse-code modulation (PCM), upon which all future digital voice
communication was based. These companies manufactured equipment according to ITT
designs including the (1960s) Pentaconta crossbar switch and (1970s) Metaconta D, L
and 10c Stored Program Control exchanges, mostly for sale to their respective national
telephone administrations. This equipment was also produced under license in Poznan
(Poland), in Yugoslavia, and elsewhere. ITT was the largest owner of the LM Ericsson
company in Sweden but sold out in 1960.
L’ anima elettromeccanica delle
Telecomunicazioni
Le Telecomunicazioni e soprattutto la commutazione sono
nate elettromeccaniche e sono rimaste tali per più di 60 anni
(le imprese storiche italiane delle Telecomunicazioni sono
continuate a rimanere nel comparto industriale
metalmeccanico, lo stesso di quello della FIAT e solo da poco
stanno migrando versi altri comparti.
Dall’ elettromeccanica all ‘elettronica
Dal fisso al mobile
Dalla commutazione di circuito a quella a pacchetto
Dall’ hardware al software
Dalla materia ferrosa alla materia grigia
Revenue by Product
Unit: MUSD
Wireless
Fixed
Optical
Data
Service & SW Digital & Mutimedia Turnkey
Handset
Y2005
2,036
1,093
984
605
688
65
/
510
Perc.
34.0%
18.3%
16.5%
10.1%
11.5%
1.1%
/
8.5%
Y2006
2,636
1,165
1,360
808
901
/
629
1,003
Perc.
31.0%
13.7%
16.0%
9.5%
10.6%
/
7.4%
11.8%
Y/Y
29.5%
6.6%
38.2%
33.6%
31.0%
/
/
96.7%
Source: TBR
Huaw ei 2005 Revenue by Product
Digital &
Mutimedia, 1.1%
Service & SW,
11.5%
Handset, 8.5%
Wireless,
34.0%
Huaw ei 2006 Revenue by Product
Handset,
11.8%
Turnkey,
7.4%
Wireless,
31.0%
Service &
SW, 10.6%
Data, 10.1%
Data, 9.5%
Optical, 16.5%
Fixed, 13.7%
Fixed, 18.3%
Optical,
16.0%
Wireless is largest area for revenue
Revenue by Region
Unit: MUSD
Y2005
China
Perc.
Y2006
Perc.
Y06/Y05
Y2007 Est.
Perc. Est.
3,589
60.0%
2,951
34.7%
-17.8%
6,381
56.0%
AP(China Excluded)
368
6.2%
1,565
18.4%
325.3%
809
7.1%
CALA
494
8.3%
689
8.1%
39.5%
997
8.7%
EMEA
1,528
25.5%
3,274
38.5%
114.3%
3,191
28.0%
North America
3
0.1%
26
0.3%
766.7%
17
0.1%
Total Revenue
5,982
100%
8,504
100%
42.2%
11,395
100%
Source: TBR
Huawei 2005 Revenue by Region
EMEA, 25.5%
Huawei 2006 Revenue by Region
North America,
0.1%
North America,
0.3%
China, 34.7%
EMEA, 38.5%
CALA, 8.3%
Asia Pacific, 6.2%
China, 60.0%
CALA, 8.1%
Asia Pacific, 18.4%
International Growth ambitions are showing results