AM BAS C IATA D ’I TALIA
OTTAWA
The Agricultural and AgriFood
Sector in Canada
The Italian Experience
Overview
• 8.2% of total Canadian
GDP or 98bnCAD;
• Growing at an average
rate of 2.3%
• Employing over 2M
people (12.5% of total
work force)
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
22/05/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
2
Overview/Contribution of Provinces
Agriculture and Food Processing's Contribution to
Provincial GDP (2009)
14
Food Processing
12
Total Provincial GDP (%)
Primary Agriculture
10
8
Canadian
Average
6
4
2
0
Source: Statistics Canada
Note: Excludes beverage and tobacco processing
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
3
Overview: Employment
Ontario and Quebec
account for the largest
share of employment in
agriculture and food
processing.
In 2009, Ontario, Quebec
and Alberta accounted for
almost 70% of total
Canadian agriculture and
food processing
employment.
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
4
Main Sectors
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
5
Industry sectors (30 main categories)
Industry
Mainstay
Grains and Oilseeds and Grain-based
products
Wheat, Barley and Oats+Canola, Soybean
and Flaxseed
Dairy and Dairy genetics
Third largest industry.
Industrial Agriculture (animals)
Factory Farming, Integrated aquaculture
Egg Industry and Poultry Industry
Including production of enzymes and eggbreakers
Fish and Seafood
5bnCAD/Year. Canada is the 4th largest
exporter of fish
Organic Industry
w/ Research Branch of AAFC
Red Meat Industry
4th largest manufacturing industry
Pulse Industry
Canada is the world largest pulse exporter
(beans, fava beans, chickpeas and lentils)
Vegetable Industry & Fruit Industry
Fresh, canned, frozen and preserved f&v
Wine Industry
Niagara and Okanagan
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
6
Policy
• Growing Forward
is the National Agriculture Policy Framework for Canada.
– Prepared by AAFC, 1.3bnCAD in 5 years (on a 60:40
federal/provincial)
– inputs from the sector
– Development of a series of programmes (both on National and
Provincial level) for Academia, Business and Institutions
– Programmes on investment, R&D, marketing, branding,
infrastructures etc.
• The Canadian Federation of Agriculture developed a
Food Strategy in 2010, called “Towards a National Food
Strategy: a Framework for Securing the future of Food”
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
7
Trade in the Agri-Food Sector/Exports
2010
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
Embassy of Italy in Ottawa - Economic and
6/28/2012
Commercial Office
8
Trade in AAF/Composition of Export
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada, (dati 2010)
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
9
Trade in AAF/Imports
2010
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
10
Trade in AAF/Composition of Imports
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada, (dati 2010)
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
11
Recent results in Can/EU Co-operation
• Canadian Access to EU for Hormone-free beef
and lift of Canadian Retaliatory measures
• Agreement on Ochratoxin pre-testing on
exports
• Agreement on Organics Equivalency
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
12
Canadian Imports of Extra Virgin Olive Oil
2010
Spain
6%
Tunisia
4%
United
States
1%
Chile Turkey Lebanon
2% 1%
1%
Morocco
1%
Argentina
1%
Others
1%
Greece
10%
Italy
72%
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
13
Italian Market Share/Food: Cheese
Canadian Imports of Cheese by country of origin
2010
United Kingdom
3%
Greece
Others
Germany
3%
4%
2%
United States
22%
Netherlands
5%
Norway
5%
Denmark
6%
France
21%
Switzerland
9%
Italy
20%
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
14
Italian Market Share in
AAF/Prosciutto
Canadian Imports of Dry-cured Prosciutto
Others
2010
13%
Austria
0%
Spain
8%
Italy
12%
United States
67%
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
15
Wine: Market Access and
Distribution
Private Import
Restaurants and Wine Clubs
MONOPOLY
Points of Retail
CONSUMER
PRODUCER
AGENT
Personal Import
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
16
Monopolies
Societe’ des Alcools du Quebec
Liquor Control Board of Ontario
Alberta Gaming and Liquor Commission
BC Liquor Distribution Branch
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
2.4 bn CAD in 2009
+5.5%
Wines are 74% of sales
4.3 bn CAD in 2009
+4.8%
Wines are 37% of sales
Partially privatised
2.3bn CAD in 2009 (of which
only 400 M from wine)
“Quota” on the sale price
2.8 bn CAD in 2009
+4.3 %
Wines are 29% of Sales
17
The Market of Alcoholic Beverages
Canadian consumption of
alcoholic beverages
Volume
2010
Canadian consumption of
alcoholic beverages
Value
2010
Spirits
7%
Wines
15%
Spirits
25%
Beer
46%
Wines
29%
Beer
78%
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
18
Canadian Wine Consumption
Canadian Per Capita Wine Consumption
by Province
25
CANADA
20
Quebec
British Columbia
Alberta
15
Litres
Ontario
Nova Scotia
New Brunswick
10
Manitoba
Prince Edward Island
5
Saskatchewan
Newfoundland & Labrador
0
2005
2006
2007
2008
2009
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
19
Wine: Canadian Imports by Country of
Origin
Canadian Wine Imports by Country
800
700
Thousands of hectolitres
600
Italy
500
France
Australia
400
United States
Chile
300
Argentina
200
100
0
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
20
Wine: Canadian Imports by Country of
Origin/2
Canadian Imports of Wine
Volume
2010
Canadian Imports of Wine
Value
2010
New
Zealand
3%
New Zealand
2%
Spain
6%
Portugal
2%
South
Africa
4%
Others
3%
South Africa
3%
Italy
18%
Argentina
6%
Argentina
8%
France
17%
Chile
10%
Spain
4%
Others
3%
Portugal
3%
Italy
19%
Chile
6%
France
22%
United States
15%
United States
14%
Australia
16%
Australia
16%
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
21
Wine: Canadian Imports of Italian wine
by Province
Canadian Imports of Italian Wine
Volume
2010
Canadian Imports of Italian Wine
Value
2010
Newfoundland
1%
New Brunswick
1%
Nova
Scotia
Alberta
2%
British 5%
Columbia
8%
Manitoba
1%
Newfoundland
1%
New Brunswick
1%
Saskatchewan
0%
Manitoba
1%
Nova Scotia
Alberta
2%
11%
PEI
0%
Quebec
45%
Ontario
37%
Saskatchewan
0%
PEI
0%
British
Columbia
6%
Quebec
43%
Ontario
35%
Fonte: Elaborazioni Ambasciata su dati STATISTICS Canada
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
22
Main bilateral issues
• Geographical Indications and Registered Marks
• Different regulations and hygienic/phytosanitary standards
– Protocols concerning trichinosis
– Incompatibility of the carcasses-washing systems and standards
– Lack of harmonization for Maximum Residues Level of unintended
GMOs
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
23
Main bilateral issues/
Italian Sounding
• Fight against “Italian Sounding” domestic
production
– Concurrent factors:
• Non adequate protection of Intellectual Property Rights
• Lack of “food education”
– Strategy:
• Joint S&T projects on Health and Food Safety and Quality
• Media and communication campaign
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
24
• Agriculture &
Agrifood Canada
www.agr.gc.ca
• Canadian Food
Inspection Agency
(CFIA)
is the institution responsible
for the sanitary and
phytosanitary certificates
for the Canadian
importations of dairy and
pork and beef processed
products.
www.inspection.gc.ca
Associations
• Canadian Federation of
Agriculture
• Canadian Agri-Food Trade
Alliance
• Provincial Associations
6/28/2012
Embassy of Italy in Ottawa - Economic and
Commercial Office
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